Brand Marketing Jobs in Connecticut

INTRODUCTION

This individual will assist with the implementation and monitoring of Health System marketing strategy and pull through for a specific Therapeutic Area. This individual will create unbranded marketing material, support POA planning, and execute TA Marketing strategy for prioritized Health Systems. As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies´ success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim´s high regard for our employees.

• This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site.

Duties & Responsibilities

• Under oversight of Health System Director, executes Health Systems strategy for assigned TA. Works with director to pull through recommendations for the Health Systems strategy for all prioritized Health Systems within assigned key therapeutic areas of interest.
• Develop, implement and manage Health Systems tactics (POA materials and tools) to support the TA strategy, in collaboration with other team members and external agencies/vendors.
• Create unbranded Health Systems pull through material for Therapeutic area. Ensure clear communication and aligned execution of Therapeutic area strategies and tactics including integrating customer experience opportunities.
• Collaborate with Market Research, HEOR, and Analytics and Insights under the direction of director to pull through insights into unbranded material and tactical plans to drive business with Health systems. Additionally, assist with segmentation needs for Health Systems and collaborate with A&I on segmentation needs.
• Support all planning, training and implementation for POAs. Manage risk associated with Health System programs and material for POAs by working within the HPRC review process.
• Support unbranded Population Health Content for the assigned Pop Health area of focus. Example of possible Population Health initiatives are Adherence & Patient Engagement, Transitions of Care Strategy and Provider Enablement & Precision Medicine or other population health initiatives.
• Responsible for execution, pull through planning and orchestration for assigned Health Systems. Is the first point of contact for KAM and HEOR for these Health Systems and leads HS related field communications as well.

Requirements

• Bachelor´s degree from an accredited institution or equivalent related work experience required
• MBA preferred.
• Five to seven (5-7) years´ experience in the pharmaceutical industry, including three (3) years US pharmaceutical marketing experience, managed markets experience or other relevant experience (i.e. market development, market economics, business development or other strategic experience).
• Strong knowledge of the health system customer landscape.
• Demonstrated project management skills.
• Demonstrated ability to manage budget and resources.
• Demonstrated ability to achieve results in a highly matrixed organization.
• History of successful performance.
• Excellent written and verbal communication skills.
• Proficiency in MSOffice, Outlook and database applications.
• Ability to travel (may include overnight travel).
• All company business is conducted in accordance with all regulations, company policies, and procedures. High ethical and professional standards are exhibited and are consistent with BIPI´s code of conduct.

Sr. AD Requirements

• Bachelor's degree from an accredited institution or equivalent related work experience required
• MBA preferred
• Seven to ten (7-10) years' experience in the pharmaceutical industry, including five (5) years US pharmaceutical marketing experience, managed market experience or other related experience (i.e. market development, market economics, business development or other strategic experience).
• Demonstrated leadership skills.
• Demonstrated project management skills.
• Demonstrated ability to manage budget and resources.
• Demonstrated ability to achieve results in a highly matrixed organization.
• History of successful performance.
• Excellent written and verbal communication skills.
• Strong knowledge of the health system customer landscape.
• Ability to travel (may include overnight travel).