Brand Marketing Jobs in Michigan
Brand Marketing jobs in Michigan are concentrated in the automotive, retail, consumer packaged goods, and healthcare sectors, with steady demand from entry-level coordinators through senior directors and VP-level strategists. The strongest hiring activity is in Detroit, Grand Rapids, and Ann Arbor, where employers like General Motors, Kellogg Company, and Blue Cross Blue Shield of Michigan maintain large marketing teams. The most in-demand specialties include digital and social media brand strategy, integrated campaign management, and product marketing for consumer and B2B audiences. Find a role that fits below and apply directly.
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Showing 5 of 6+ Brand Marketing jobs
Brand Development & Product Marketing Manager
Full-Time | Exempt
About Quality Choice | CDMA
Quality Choice | CDMA is a privately held wholesaler headquartered in Novi, Michigan, offering more than 1,000 private-label over-the-counter health, beauty, and wellness products under our trademarked Quality Choice brand.
For 100 years, we've partnered with independent retailers, distributors, and regional chains to provide high-quality private-label products that compete with national brands. Our success is built on trusted relationships, innovative products, and helping our customers grow their businesses.
Why This Role Matters
The Brand Development & Product Marketing Manager plays a key role in growing the Quality Choice brand by developing products, strengthening customer partnerships, supporting Sales, and bringing new ideas to market.
This position is responsible for driving product portfolio growth through strategic brand development, merchandising, product positioning, commercialization, and customer marketing initiatives.
You'll partner closely with Sales, Purchasing, suppliers, and Executive Leadership to identify new product opportunities, develop retailer programs, launch products, and create marketing strategies that help our customers succeed.
This is not a traditional marketing position. It's a commercial leadership role focused on helping products, and the customers who sell them grow.
What You'll Do
Brand Development, Product Strategy & Portfolio Growth
- Lead the growth of the Quality Choice product portfolio by developing strategies that increase distribution, strengthen product positioning, support retail merchandising, and drive profitable sales growth.
- Develop and execute brand, pricing, merchandising, promotional, and go-to-market strategies that increase market share and customer engagement.
- Manage the product portfolio through lifecycle management, commercialization, assortment planning, and new product development.
- Analyze category performance, consumer trends, customer insights, and competitive activity to identify growth opportunities and improve product profitability.
- Partner with Sales, Purchasing, and suppliers to develop commercialization strategies, support product launches, and expand the Quality Choice portfolio.
Customer Marketing & Sales Support
- Develop customer-facing marketing programs, merchandising initiatives, promotions, and sales tools that help retailers and distributors grow Quality Choice sales.
- Support trade shows, customer presentations, supplier marketing initiatives, and other programs that strengthen customer relationships and brand visibility.
Marketing & Digital Strategy
- Ensure consistent brand messaging and product presentation across all marketing channels.
- Oversee website content, product information, digital marketing, social media, and eCommerce initiatives.
- Measure campaign effectiveness and use data-driven insights to improve future marketing performance.
Leadership
- Lead and develop the Marketing team, including direct supervision of the Graphic Designer.
- Collaborate with Sales, Purchasing, Customer Service, Operations, and Executive Leadership to support company objectives.
- Foster a culture of accountability, innovation, and continuous improvement.
What We're Looking For
Required Experience
- 5-7 years of experience managing consumer products, private label brands, or product portfolios.
- Bachelor's degree in marketing, business, or other related field.
- Experience within Consumer Packaged Goods (CPG), OTC healthcare, retail, wholesale distribution, manufacturing, grocery, pharmacy, or private label environments.
- Experience collaborating with Sales teams to develop customer programs that drive revenue growth.
- Experience supporting product launches, commercialization, and go-to-market strategies.
- Experience analyzing category performance, pricing, competitive activity, and market trends.
- Experience working with suppliers and cross-functional teams.
- Leadership or supervisory experience preferred.Preferred Experience
Candidates with experience in one or more of the following areas are strongly encouraged to apply:
- Consumer Packaged Goods (CPG)
- Private Label Products
- OTC Healthcare
- Retail Merchandising
- Category Management
- Product Portfolio Management
- Product Commercialization
- Shopper Marketing
- Trade Marketing
- Distributor Marketing
- Wholesale Distribution
- Consumer Products
- Brand Development
- Product Marketing
- Product Lifecycle Management
Skills & Competencies
- Strong understanding of brand development, product positioning, merchandising, pricing strategy, and category growth.
- Demonstrated ability to translate market insights into profitable business opportunities.
- Strong project management, organizational, and analytical skills.
- Experience with Adobe Creative Suite and Microsoft Office, including Excel.
- Excellent communication and presentation skills.
- Ability to build relationships across departments, suppliers, and customers.
- Passion for growing brands, launching products, and supporting customer success.
Work Environment
- This position operates primarily in a standard office environment.
- Occasionally overnight travel is required (less than 10%).
- Full-time, exempt position.
- In-person attendance is required.
Apply
- If you’re a results-driven marketing professional ready to elevate brand visibility, manage cross-functional projects, and support B2B growth, we’d love to hear from you.
Job Type: Full-time
Pay: From $80,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
Brand Development & Product Marketing Manager
Full-Time | Exempt
About Quality Choice | CDMA
Quality Choice | CDMA is a privately held wholesaler headquartered in Novi, Michigan, offering more than 1,000 private-label over-the-counter health, beauty, and wellness products under our trademarked Quality Choice brand.
For 100 years, we've partnered with independent retailers, distributors, and regional chains to provide high-quality private-label products that compete with national brands. Our success is built on trusted relationships, innovative products, and helping our customers grow their businesses.
Why This Role Matters
The Brand Development & Product Marketing Manager plays a key role in growing the Quality Choice brand by developing products, strengthening customer partnerships, supporting Sales, and bringing new ideas to market.
This position is responsible for driving product portfolio growth through strategic brand development, merchandising, product positioning, commercialization, and customer marketing initiatives.
You'll partner closely with Sales, Purchasing, suppliers, and Executive Leadership to identify new product opportunities, develop retailer programs, launch products, and create marketing strategies that help our customers succeed.
This is not a traditional marketing position. It's a commercial leadership role focused on helping products, and the customers who sell them grow.
What You'll Do
Brand Development, Product Strategy & Portfolio Growth
- Lead the growth of the Quality Choice product portfolio by developing strategies that increase distribution, strengthen product positioning, support retail merchandising, and drive profitable sales growth.
- Develop and execute brand, pricing, merchandising, promotional, and go-to-market strategies that increase market share and customer engagement.
- Manage the product portfolio through lifecycle management, commercialization, assortment planning, and new product development.
- Analyze category performance, consumer trends, customer insights, and competitive activity to identify growth opportunities and improve product profitability.
- Partner with Sales, Purchasing, and suppliers to develop commercialization strategies, support product launches, and expand the Quality Choice portfolio.
Customer Marketing & Sales Support
- Develop customer-facing marketing programs, merchandising initiatives, promotions, and sales tools that help retailers and distributors grow Quality Choice sales.
- Support trade shows, customer presentations, supplier marketing initiatives, and other programs that strengthen customer relationships and brand visibility.
Marketing & Digital Strategy
- Ensure consistent brand messaging and product presentation across all marketing channels.
- Oversee website content, product information, digital marketing, social media, and eCommerce initiatives.
- Measure campaign effectiveness and use data-driven insights to improve future marketing performance.
Leadership
- Lead and develop the Marketing team, including direct supervision of the Graphic Designer.
- Collaborate with Sales, Purchasing, Customer Service, Operations, and Executive Leadership to support company objectives.
- Foster a culture of accountability, innovation, and continuous improvement.
What We're Looking For
Required Experience
- 5-7 years of experience managing consumer products, private label brands, or product portfolios.
- Bachelor's degree in marketing, business, or other related field.
- Experience within Consumer Packaged Goods (CPG), OTC healthcare, retail, wholesale distribution, manufacturing, grocery, pharmacy, or private label environments.
- Experience collaborating with Sales teams to develop customer programs that drive revenue growth.
- Experience supporting product launches, commercialization, and go-to-market strategies.
- Experience analyzing category performance, pricing, competitive activity, and market trends.
- Experience working with suppliers and cross-functional teams.
- Leadership or supervisory experience preferred.Preferred Experience
Candidates with experience in one or more of the following areas are strongly encouraged to apply:
- Consumer Packaged Goods (CPG)
- Private Label Products
- OTC Healthcare
- Retail Merchandising
- Category Management
- Product Portfolio Management
- Product Commercialization
- Shopper Marketing
- Trade Marketing
- Distributor Marketing
- Wholesale Distribution
- Consumer Products
- Brand Development
- Product Marketing
- Product Lifecycle Management
Skills & Competencies
- Strong understanding of brand development, product positioning, merchandising, pricing strategy, and category growth.
- Demonstrated ability to translate market insights into profitable business opportunities.
- Strong project management, organizational, and analytical skills.
- Experience with Adobe Creative Suite and Microsoft Office, including Excel.
- Excellent communication and presentation skills.
- Ability to build relationships across departments, suppliers, and customers.
- Passion for growing brands, launching products, and supporting customer success.
Work Environment
- This position operates primarily in a standard office environment.
- Occasionally overnight travel is required (less than 10%).
- Full-time, exempt position.
- In-person attendance is required.
Apply
- If you’re a results-driven marketing professional ready to elevate brand visibility, manage cross-functional projects, and support B2B growth, we’d love to hear from you.
Job Type: Full-time
Pay: From $80,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
See All 6 Brand Marketing Jobs in Michigan
Find roles in Michigan that match your experience and apply in just a few clicks.
Find Brand Marketing JobsBrand Marketing Jobs by City in Michigan
Where Michigan roles are concentrated, by current openings.
Brand Marketing Job Market in Michigan
A snapshot from current Michigan openings, updated as new roles post.
Who's Hiring
What Michigan Employers Look For
The qualifications that appear most often in brand marketing jobs across Michigan.
- Bachelor's degree in marketing, communications, or a closely related field required
- Demonstrated experience developing and executing integrated brand campaigns across multiple channels
- Proficiency with marketing analytics tools, CRM platforms, and digital advertising dashboards
- Strong writing and visual communication skills for brand storytelling and content development
- Experience collaborating cross-functionally with creative, product, and sales teams
- Familiarity with Michigan consumer markets or regulated industries such as automotive or healthcare preferred
Brand Marketing Jobs in Michigan: Frequently Asked Questions
How do you become a brand marketing in Michigan?
Most brand marketing roles in Michigan require a bachelor's degree in marketing, communications, advertising, or business. Michigan does not have a state-issued license for brand marketing professionals. Hiring managers at Michigan employers typically look for a portfolio of campaign work, proficiency with digital marketing platforms, and internship or co-op experience gained through Michigan universities such as University of Michigan, Michigan State, or Wayne State University.
Which companies hire brand marketings in Michigan?
Employers hiring brand marketings in Michigan right now include CDMA, Elite Demo, and Victory Field Operations, based on current listings on Migrate Mate as of November 2026. Michigan's concentration of automotive manufacturers, consumer goods companies, and large health systems creates consistent brand marketing demand across both corporate and agency settings.
Which Michigan cities have the most brand marketing jobs?
Novi, Warren, and Detroit have the most brand marketing openings in Michigan. Detroit leads because of its dense concentration of automotive headquarters, regional corporate offices, and advertising agencies, while Grand Rapids draws demand from a growing retail and healthcare employer base, and Ann Arbor benefits from the University of Michigan's research and tech-adjacent business ecosystem.
Are there remote brand marketing jobs in Michigan?
Yes, and more than most fields. About 33% of brand marketing openings tied to Michigan are remote or hybrid as of November 2026, reflecting the desk-based and digital nature of the work. Roles focused on content strategy, social media management, and digital campaign planning are the most likely to be offered with remote or flexible arrangements.
How can I get hired as a brand marketing in Michigan with little or no experience?
The most realistic entry path is a marketing coordinator or brand associate role, which large Michigan employers like General Motors, Kellogg Company, and Beaumont Health regularly post as new-grad positions. Internship programs at these companies and at Detroit-area advertising agencies provide a direct pipeline. A portfolio of student or freelance campaign projects, combined with proficiency in platforms like Google Analytics or Meta Ads Manager, gives candidates a clear edge over applicants without hands-on samples.
Where can I find and apply to brand marketing jobs in Michigan?
You can find and apply to brand marketing jobs in Michigan on Migrate Mate, which lists current Michigan openings across industries and experience levels. Find the roles that fit your background and apply directly.
See All 6 Brand Marketing Jobs in Michigan
Find roles in Michigan that match your experience and apply in just a few clicks.
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