Brand Marketing Jobs in Illinois
Brand Marketing jobs in Illinois are concentrated in Chicago, with additional activity in Schaumburg and Naperville, where companies like McDonald's, Kraft Heinz, and Walgreens have long-standing headquarters and in-house brand teams. The most in-demand specialties are digital brand strategy, integrated campaign management, and consumer insights, reflecting the strength of Illinois's consumer packaged goods and retail sectors. Demand ranges from coordinator-level roles up to senior brand directors, making Illinois one of the more active markets in the Midwest for brand professionals. Find a role that fits below and apply directly.
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The Vice President, Brand & Integrated Marketing is responsible for developing and executing a comprehensive brand and marketing strategy for Empire Today, LLC. This role will lead the development and implementation of integrated marketing campaigns across all channels, including digital, social, traditional media, and call center marketing activities. A close partner with the field marketing and media teams, this role owns communicating the value of Empire Today’s approach to the customer and ensuring an incredible in-home experience for every customer. This role partners closely with field leadership to provide direction and insights from a Marketing perspective to help the teams be as successful as possible in front of our customer, helping them communicate the clear points of differentiation. The Vice President will also be responsible for managing the brand's reputation and ensuring consistent messaging across all touchpoints.
We offer:
- Health benefits.
- Paid time off and holiday pay.
- Wellness program.
- Professional development & career advancement opportunities.
- Lots of perks.
Compensation: $240K- $280K annually plus bonus
Responsibilities:
- Spearhead the development and execution of a data-driven, multi-year brand and integrated marketing strategy for Empire Today, driving measurable growth in customer acquisition and brand equity.
- Architect and lead the execution of integrated marketing campaigns across all digital and traditional channels, optimizing for performance and ROI through rigorous analytics and testing.
- Cultivate and manage high-performing agency partnerships, fostering collaborative innovation and ensuring alignment with brand objectives and budget parameters.
- Drive seamless integration of brand promotions and messaging across all touchpoints, including In Home Experience, call center interactions, and digital platforms, ensuring a consistent and compelling brand journey.
- Establish and refine a comprehensive promotional strategy, leveraging market insights and competitive analysis to maximize brand visibility and patient engagement across the entire Empire ecosystem.
- Define and enforce brand guidelines and messaging standards, safeguarding brand integrity and ensuring consistent communication across all internal and external channels. Hone in our brand voice and develop content that communicates to our customers clearly, directly and with a preference for action.
- Oversee creative with a focus on building a high velocity, data driven performance creative function in conjunction with performance team.
- Define and execute a organic social strategy including the end-to-end content strategy that drives the brand and customer experience promise at all touchpoints.
- Conduct in-depth market research and competitive intelligence analysis, identifying emerging trends and opportunities to inform strategic decision-making and maintain a competitive edge.
- Champion a customer-centric culture, fostering cross-functional alignment and collaboration to deliver exceptional patient experiences and drive brand advocacy.
- Develop and manage the brand's budget, ensuring optimal allocation of resources and demonstrating accountability for achieving key performance indicators (KPIs) related to brand awareness, patient acquisition, and revenue growth.
- Build, lead, and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
Qualifications:
- Bachelor's degree in marketing, business, or a related field.
- 15+ years of experience in brand and integrated marketing, with at least 5 years in a leadership role.
- Experience in the Direct-To-Consumer , B2B, or In-Home Sales; Home improvement related industries is a plus.
- Proven track record of developing and executing successful marketing campaigns.
- Excellent leadership, communication, and interpersonal skills.
- Experience working in an established brand with significant growth opportunity is a plus
Why Empire Today?
We empower our employees to strive for their unique goals. Within such an inclusive company with unlimited growth opportunities, how far you go is up to you.
We take care of our people. We start investing in you from day one. The perks and benefits we offer help you live well, both at work and at home.
We have an unmatched company culture. We’ve won multiple awards for employee and customer satisfaction, and we believe it all comes down to our culture of teamwork, creativity, and growth.
We’re one of the nation’s most recognizable brands. You’ll enjoy the stability that comes with a national company and a sense of pride when you’re a part of our team.
By clicking Apply Now, I agree to the Privacy Policy and Terms of Use including arbitration, waivers and limitations of liability. CSLB 1047108.
The Vice President, Brand & Integrated Marketing is responsible for developing and executing a comprehensive brand and marketing strategy for Empire Today, LLC. This role will lead the development and implementation of integrated marketing campaigns across all channels, including digital, social, traditional media, and call center marketing activities. A close partner with the field marketing and media teams, this role owns communicating the value of Empire Today’s approach to the customer and ensuring an incredible in-home experience for every customer. This role partners closely with field leadership to provide direction and insights from a Marketing perspective to help the teams be as successful as possible in front of our customer, helping them communicate the clear points of differentiation. The Vice President will also be responsible for managing the brand's reputation and ensuring consistent messaging across all touchpoints.
We offer:
- Health benefits.
- Paid time off and holiday pay.
- Wellness program.
- Professional development & career advancement opportunities.
- Lots of perks.
Compensation: $240K- $280K annually plus bonus
Responsibilities:
- Spearhead the development and execution of a data-driven, multi-year brand and integrated marketing strategy for Empire Today, driving measurable growth in customer acquisition and brand equity.
- Architect and lead the execution of integrated marketing campaigns across all digital and traditional channels, optimizing for performance and ROI through rigorous analytics and testing.
- Cultivate and manage high-performing agency partnerships, fostering collaborative innovation and ensuring alignment with brand objectives and budget parameters.
- Drive seamless integration of brand promotions and messaging across all touchpoints, including In Home Experience, call center interactions, and digital platforms, ensuring a consistent and compelling brand journey.
- Establish and refine a comprehensive promotional strategy, leveraging market insights and competitive analysis to maximize brand visibility and patient engagement across the entire Empire ecosystem.
- Define and enforce brand guidelines and messaging standards, safeguarding brand integrity and ensuring consistent communication across all internal and external channels. Hone in our brand voice and develop content that communicates to our customers clearly, directly and with a preference for action.
- Oversee creative with a focus on building a high velocity, data driven performance creative function in conjunction with performance team.
- Define and execute a organic social strategy including the end-to-end content strategy that drives the brand and customer experience promise at all touchpoints.
- Conduct in-depth market research and competitive intelligence analysis, identifying emerging trends and opportunities to inform strategic decision-making and maintain a competitive edge.
- Champion a customer-centric culture, fostering cross-functional alignment and collaboration to deliver exceptional patient experiences and drive brand advocacy.
- Develop and manage the brand's budget, ensuring optimal allocation of resources and demonstrating accountability for achieving key performance indicators (KPIs) related to brand awareness, patient acquisition, and revenue growth.
- Build, lead, and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
Qualifications:
- Bachelor's degree in marketing, business, or a related field.
- 15+ years of experience in brand and integrated marketing, with at least 5 years in a leadership role.
- Experience in the Direct-To-Consumer , B2B, or In-Home Sales; Home improvement related industries is a plus.
- Proven track record of developing and executing successful marketing campaigns.
- Excellent leadership, communication, and interpersonal skills.
- Experience working in an established brand with significant growth opportunity is a plus
Why Empire Today?
We empower our employees to strive for their unique goals. Within such an inclusive company with unlimited growth opportunities, how far you go is up to you.
We take care of our people. We start investing in you from day one. The perks and benefits we offer help you live well, both at work and at home.
We have an unmatched company culture. We’ve won multiple awards for employee and customer satisfaction, and we believe it all comes down to our culture of teamwork, creativity, and growth.
We’re one of the nation’s most recognizable brands. You’ll enjoy the stability that comes with a national company and a sense of pride when you’re a part of our team.
By clicking Apply Now, I agree to the Privacy Policy and Terms of Use including arbitration, waivers and limitations of liability. CSLB 1047108.
See All 10 Brand Marketing Jobs in Illinois
Find roles in Illinois that match your experience and apply in just a few clicks.
Find Brand Marketing JobsBrand Marketing Jobs by City in Illinois
Where Illinois roles are concentrated, by current openings.
Brand Marketing Job Market in Illinois
A snapshot from current Illinois openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Chemicals & Materials
What Illinois Employers Look For
The qualifications that appear most often in brand marketing jobs across Illinois.
- Bachelor's degree in marketing, communications, or a closely related field required
- Experience developing and executing integrated brand campaigns across multiple channels
- Proficiency with brand management tools and marketing analytics platforms
- Strong storytelling and presentation skills for internal and external stakeholders
- Ability to manage agency relationships, timelines, and creative briefs
- Familiarity with consumer research methods and translating insights into brand strategy
Brand Marketing Jobs in Illinois: Frequently Asked Questions
How do you become a brand marketing professional in Illinois?
Brand marketing in Illinois does not require a state-issued license. Most roles ask for a bachelor's degree in marketing, advertising, communications, or business, followed by experience in a marketing coordinator or analyst role. Chicago's dense concentration of consumer packaged goods companies, agencies, and retailers means entry points are plentiful, and building a portfolio of campaign work or brand projects strengthens a candidacy significantly.
Which companies hire brand marketing professionals in Illinois?
Illinois brand marketing roles are posted by CB2, Mars, and Baxter and others right now, based on current listings on Migrate Mate as of September 2026. Illinois's deep base of Fortune 500 headquarters and regional consumer brands means in-house opportunities are especially strong compared to other Midwestern states.
Which Illinois cities have the most brand marketing jobs?
Chicago, Lisle, and Geneva have the most brand marketing openings in Illinois. Chicago accounts for the large majority of postings because it is home to the headquarters of major consumer brands, national retailers, and full-service ad agencies, while Schaumburg and Naperville attract roles tied to the corporate campuses and regional offices clustered along the I-90 and I-88 corridors.
Are there remote brand marketing jobs in Illinois?
Yes, and more than most fields. About 67% of brand marketing openings tied to Illinois are remote or hybrid as of September 2026, reflecting how much of the work centers on strategy, copywriting, and digital campaign management rather than on-site production. Roles focused on content development, social brand management, and performance marketing tend to offer the most location flexibility.
How can I get hired as a brand marketing professional in Illinois with little or no experience?
The most realistic entry path is a marketing coordinator or brand assistant role at a consumer packaged goods company or mid-size agency in Chicago. Companies like Kraft Heinz and Walgreens run structured rotational or associate marketing programs that bring in early-career candidates without extensive experience. A focused portfolio showing campaign concepts, social content, or brand audits, even from academic or freelance projects, gives candidates a clear edge over an empty resume.
Where can I find and apply to brand marketing jobs in Illinois?
You can find and apply to brand marketing jobs in Illinois on Migrate Mate, which lists current Illinois openings. Search the available roles, find the ones that fit your background and location, and apply directly to the employer.
See All 10 Brand Marketing Jobs in Illinois
Find roles in Illinois that match your experience and apply in just a few clicks.
Find Brand Marketing Jobs