Brand Marketing Jobs in Texas

Career Area:

Strategy

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary:

Supporting the Vice President of Marketing & Brand, the Program Manager leads the coordination, governance, and execution of strategic programs and organizational priorities across the Marketing & Brand organization. This role works across teams to drive alignment, establish operating rhythms, monitor progress against objectives, and ensure successful execution of key initiatives.

The Program Manager serves as a central point of coordination across leaders and teams, facilitating collaboration, managing dependencies, tracking outcomes, and providing insights that support data-driven decision making. This role helps translate strategic objectives into actionable plans, enabling the organization to achieve business goals through disciplined program management and operational excellence.

What You Will Do:

• Lead and coordinate strategic programs and initiatives that support Marketing & Brand objectives.
• Translate organizational priorities into actionable program plans with defined milestones, accountability, and success measures.
• Establish and manage governance processes, operating rhythms, business reviews, and leadership forums to support program execution.
• Monitor program performance, identify risks and dependencies, and drive resolution of issues that may impact delivery.
• Facilitate cross-functional collaboration and integration across teams to ensure alignment on priorities and objectives.
• Partner with leaders to track progress against strategic goals and business outcomes.
• Develop and maintain reporting, metrics, dashboards, and performance measures to support informed decision making.
• Analyze data, identify trends, and provide recommendations that improve program effectiveness and organizational performance.
• Coordinate planning activities and ensure successful execution of organizational initiatives.
• Drive accountability and follow-through across stakeholders to achieve intended business results.
• Organizing and coordinating processes and procedures for all project teams to follow within the program.
• Serving as a liaison and building bridges among project teams within the program. Translating corporate objectives into program objectives and practices.
• Planning and monitoring program development to ensure that quality standards and goals are achieved.
• Managing all aspects of an organizational program to ensure projects within the program are implemented, accepted and accomplished within a set deadline.

Expected Impact

• Improved execution of Marketing & Brand strategic priorities through disciplined program management.
• Stronger alignment across teams, initiatives, and organizational objectives.
• Increased visibility into program performance, risks, and business outcomes.
• Enhanced collaboration and integration across Marketing & Brand and key business partners.
• More effective decision making through data-driven insights, reporting, and performance measurement.
• Consistent execution of organizational priorities through structured planning, governance, and accountability.

What You Will Have:

Data Gathering & Analysis: Knowledge of data gathering and analysis tools, techniques, and processes; ability to collect and synthesize data from a variety of stakeholders and sources in an objective manner to reach a conclusion, goal, or judgment.
Data-Driven Decision Making: Knowledge of the data-driven decision-making process and associated tools and techniques; ability to gather and analyze data to make organizational decisions that align with strategic business objectives and goals.
Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
Alignment: Knowledge of the importance of collaboration among team members and the ability to enroll stakeholders in communicating and coordinating activities to support the organization's vision and strategies.
Cross-Team Integration: Understanding of the importance of inter-team collaboration in breaking down silos and achieving business results; ability to lead employees from various functions to communicate, coordinate work across divisions, and collaborate in solving problems as one team.
Program Management: Knowledge of the policies and techniques to manage a set of related projects within a program; ability to plan, organize, monitor, and control the set of projects, ensuring efficient utilization of technical and administrative resources to achieve program objectives.
Team Management: Knowledge of effective team building techniques; ability to form and manage effective teams.

Considerations For Top Candidates:

• Bachelor’s degree in business administration, Marketing, Communications, Project Management, or a related field OR equivalent working experience
• Experience in program management, project management, marketing operations, business operations, or strategic planning, preferably supporting complex, cross-functional initiatives.
• Demonstrated experience leading multiple strategic programs or initiatives simultaneously, including developing project plans, milestones, deliverables, timelines, and success measures.
• Strong ability to translate business and organizational strategy into actionable program plans with clearly defined objectives, responsibilities, and measurable outcomes.
• Experience establishing and managing program governance, operating rhythms, business reviews, and stakeholder communication processes.
• Proven ability to lead cross-functional teams and influence stakeholders without direct authority, including partnering with senior leaders and teams across multiple functions.
• Strong project and program management skills, including identifying dependencies, managing risks, resolving issues, and driving initiatives through completion.
• Strong analytical and problem-solving skills, with the ability to interpret data, identify trends, develop insights, and make recommendations to leadership.
• Excellent written, verbal, presentation, and executive communication skills, with the ability to communicate complex information clearly to different audiences.
• Demonstrated ability to facilitate leadership discussions, business reviews, planning sessions, and cross-functional working meetings.
• Proven ability to drive accountability and follow-through across stakeholders, ensuring commitments, milestones, and business objectives are achieved.
• Experience developing or improving standardized processes, program frameworks, and ways of working that increase consistency and effectiveness across teams.
• Strong relationship-building skills with demonstrated success serving as a liaison between teams, functions, and leadership.
• Proficiency with common program management, collaboration, and reporting tools such as Microsoft Excel, PowerPoint, Power BI, Microsoft Teams, SharePoint, or comparable platforms.

Preferred Qualifications

• Experience supporting Marketing, Brand, Communications, or Digital Marketing organizations.

• Experience working in a large, matrixed global organization.
• Experience managing enterprise-level programs or strategic transformation initiatives involving multiple functions and stakeholders.
• Project or program management certification such as PMP, PgMP, Agile/Scrum, or equivalent professional training.
• Experience preparing executive-level dashboards, business reviews, presentations, and recommendations for senior leadership.

What You Will Get:

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed

Summary Pay Range:

$147,760.00 - $221,640.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

• These benefits also apply to part-time employees

This position requires working onsite five days a week.

Visa Sponsorship is not available for this position.

Posting Dates:

October 29, 2026 - November 8, 2026

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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