Brand Marketing Jobs in Florida
Brand marketing jobs in Florida are active and competitive, with demand concentrated in consumer goods, hospitality and tourism, real estate, and retail sectors at levels from coordinator to VP. Miami, Orlando, and Tampa account for the largest share of openings, where established employers like Carnival Corporation, Universal Destinations and Experiences, and Publix Super Markets maintain substantial marketing teams. Content strategy, digital brand management, and integrated campaign development are the specialties Florida employers request most consistently. See the openings below and apply to the ones that match your experience.
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Showing 5 of 23+ Brand Marketing jobs
Company Overview
Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.
Position Overview
We are seeking an experienced, strategic PEI Golf Brand & Product Marketing Manager to lead the seasonal creation, production, and retail deployment of marketing assets across our Core Golf Brand Portfolio—including PGA TOUR Official Licensed Apparel, Ben Hogan, Jack Nicklaus, and Grand Slam.
In this manager role, you will own the end-to-end seasonal marketing asset pipeline. You will serve as the strategic bridge driving cross-functional collaboration among our Product Design and Merchandising, Creative Services, Photo Studio, and AI Innovation teams to deliver compelling seasonal campaign content. Additionally, you will partner directly with Sales Leadership (VPs, Directors, and Key Account Managers) to identify focus styles for each retail channel, ensuring targeted marketing support across Golf Specialty, Sporting Goods, Department Stores, Mass Market, and E-Commerce channels.
Brand Portfolio Responsibility
PGA TOUR Official Licensed Apparel: Strategic ownership of total brand integration, high-level licensing alignment, retail asset strategy, and consumer content execution.
Ben Hogan: Lead high-velocity seasonal marketing campaigns, visual asset production, and retail strategy across mass (Walmart) and performance (golf, sporting goods) channels.
Jack Nicklaus: Direct premium brand storytelling and lifestyle campaigns that reinforce the heritage and legacy of the "Golden Bear".
Grand Slam: Spearhead channel asset strategy and sales enablement across golf and tennis apparel lines.
Key Responsibilities
1. Strategic Asset Creation & Campaign Production Leadership
Cross-Functional Studio Engine: Direct and manage the seasonal asset pipeline, leading collaboration between Product Merchandising, Creative Services, Photo Studio, and AI Innovation teams to produce integrated campaign packages.
Shoot Planning & Creative Execution: Lead the strategic planning and execution of lifestyle, studio, and editorial photo/video shoots, managing production budgets, shoot lists, talent, and product coverage.
AI Content Innovation Strategy: Spearhead the transition to and scaling of in-house Generative AI content workflows, driving creative modernization, lowering reliance on third-party production vendors, and improving digital conversion.
E-Commerce Content Strategy: Drive the production of optimized digital assets, PDP imagery, lookbook content, and banner creative specifically built for high conversion on Amazon, Walmart.com, and account storefronts.
2. Sales Partnership & Channel Key Style Alignment
Commercial Alignment: Partner directly with Sales Leadership (VPs, Directors, National Account Managers) to identify key hero styles, seasonal focus products, and high-margin drive lines for each distinct retail channel.
Channel-Tailored Go-To-Market Assets: Oversee the development of customized marketing assets, technical sell sheets, line books, and pitch presentations to empower sales reps and secure wholesale buy-in:
Golf Specialty & Sporting Goods: PGA TOUR Superstore, Academy Sports + Outdoors, Worldwide Golf, Scheels, Golf Town, Dunham's.
Department Stores: Belk, Macy's, Kohl's, Men's Wearhouse, Bealls, JCPenney.
Mass Market & Digital Marketplace: Walmart (US & Canada), Amazon.
In-Store & Event Activations: Direct retail marketing executions, shop-in-shop visuals, point-of-sale (POS) displays, and logistical coordination for key trade shows and major golf events.
3. Licensing, Brand Integrity & Global Alignment
Licensor Management: Serve as the primary marketing point of contact for licensors (e.g., PGA TOUR/CAA licensing teams), managing formal approval workflows to ensure total brand standard and trademark compliance.
Global Asset Distribution: Act as the central marketing liaison for international territory partners (EMEA, SEA, Australia), ensuring global consistency through seasonal campaign toolkits.
DAM & Portal Ownership: Oversee the functionality, strategy, and monthly content updates for internal marketing portals and Digital Asset Management (DAM) platforms.
4. Financial Stewardship & Operations Management
Budget Management: Maintain full fiscal accountability for campaign production budgets, tracking expenditures, forecasting quarterly accruals, and approving invoices via enterprise software (Oracle Financials).
Process & Workflow Optimization: Maintain operational alignment across leadership, sales, creative, and vendor teams to ensure all seasonal GTM deadlines are met on time and within budget.
Qualifications & Requirements
Experience: 5+ years of progressive brand marketing, asset production, or product marketing experience within apparel, sports fashion, or consumer lifestyle (golf or activewear industry experience strongly preferred).
Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Strategic & Cross-Functional Leadership: Demonstrated ability to lead cross-functional workflows involving Product Managers, Photo Studios, Creative Agencies, and Executive Sales leaders.
Retail & Marketplace Acumen: In-depth understanding of multi-channel marketing requirements across Mass, Department Stores, Sporting Goods/Specialty, and Amazon/E-Commerce.
Modern Production & Software Skills: Proficiency with Google applications, Digital Asset Management systems, project management systems, enterprise financial tracking tools, Adobe Creative Suite basics, and hands-on familiarity with Generative AI tools for marketing production.
Communication & Presentation: Outstanding verbal, written, and presentation skills with experience crafting high-stakes pitch materials for senior executives and key account buyers.
What's In It For You?
- Comprehensive Health: Premium Medical, Dental, and Vision plans designed to keep you and your family healthy and thriving.
- Financial Security: Secure your future with our 401(k) retirement plan (including a discretionary company match) plus company-provided Basic Life and AD&D Insurance.
- Work-Life Balance: Take the time you need to recharge with generous Paid Time Off (PTO) and a full schedule of paid Holidays.
- Growth & Support: We invest in your potential through our Tuition Reimbursement program for continuous learning and provide 24/7 personal support via our Member Assistance Program (MAP).
- Team Culture: Join a community that celebrates your hard work with regular Associate Engagement Events, ranging from seasonal celebrations to on-site wellness activities.
- Exclusive Style Perks: Look your best for less with generous Associate Clothing Discounts across all our company stores and e-commerce sites.
Legal Disclaimer:
Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual background and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.
We encourage you to read and understand our Privacy Policy here.
Company Overview
Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.
Position Overview
We are seeking an experienced, strategic PEI Golf Brand & Product Marketing Manager to lead the seasonal creation, production, and retail deployment of marketing assets across our Core Golf Brand Portfolio—including PGA TOUR Official Licensed Apparel, Ben Hogan, Jack Nicklaus, and Grand Slam.
In this manager role, you will own the end-to-end seasonal marketing asset pipeline. You will serve as the strategic bridge driving cross-functional collaboration among our Product Design and Merchandising, Creative Services, Photo Studio, and AI Innovation teams to deliver compelling seasonal campaign content. Additionally, you will partner directly with Sales Leadership (VPs, Directors, and Key Account Managers) to identify focus styles for each retail channel, ensuring targeted marketing support across Golf Specialty, Sporting Goods, Department Stores, Mass Market, and E-Commerce channels.
Brand Portfolio Responsibility
PGA TOUR Official Licensed Apparel: Strategic ownership of total brand integration, high-level licensing alignment, retail asset strategy, and consumer content execution.
Ben Hogan: Lead high-velocity seasonal marketing campaigns, visual asset production, and retail strategy across mass (Walmart) and performance (golf, sporting goods) channels.
Jack Nicklaus: Direct premium brand storytelling and lifestyle campaigns that reinforce the heritage and legacy of the "Golden Bear".
Grand Slam: Spearhead channel asset strategy and sales enablement across golf and tennis apparel lines.
Key Responsibilities
1. Strategic Asset Creation & Campaign Production Leadership
Cross-Functional Studio Engine: Direct and manage the seasonal asset pipeline, leading collaboration between Product Merchandising, Creative Services, Photo Studio, and AI Innovation teams to produce integrated campaign packages.
Shoot Planning & Creative Execution: Lead the strategic planning and execution of lifestyle, studio, and editorial photo/video shoots, managing production budgets, shoot lists, talent, and product coverage.
AI Content Innovation Strategy: Spearhead the transition to and scaling of in-house Generative AI content workflows, driving creative modernization, lowering reliance on third-party production vendors, and improving digital conversion.
E-Commerce Content Strategy: Drive the production of optimized digital assets, PDP imagery, lookbook content, and banner creative specifically built for high conversion on Amazon, Walmart.com, and account storefronts.
2. Sales Partnership & Channel Key Style Alignment
Commercial Alignment: Partner directly with Sales Leadership (VPs, Directors, National Account Managers) to identify key hero styles, seasonal focus products, and high-margin drive lines for each distinct retail channel.
Channel-Tailored Go-To-Market Assets: Oversee the development of customized marketing assets, technical sell sheets, line books, and pitch presentations to empower sales reps and secure wholesale buy-in:
Golf Specialty & Sporting Goods: PGA TOUR Superstore, Academy Sports + Outdoors, Worldwide Golf, Scheels, Golf Town, Dunham's.
Department Stores: Belk, Macy's, Kohl's, Men's Wearhouse, Bealls, JCPenney.
Mass Market & Digital Marketplace: Walmart (US & Canada), Amazon.
In-Store & Event Activations: Direct retail marketing executions, shop-in-shop visuals, point-of-sale (POS) displays, and logistical coordination for key trade shows and major golf events.
3. Licensing, Brand Integrity & Global Alignment
Licensor Management: Serve as the primary marketing point of contact for licensors (e.g., PGA TOUR/CAA licensing teams), managing formal approval workflows to ensure total brand standard and trademark compliance.
Global Asset Distribution: Act as the central marketing liaison for international territory partners (EMEA, SEA, Australia), ensuring global consistency through seasonal campaign toolkits.
DAM & Portal Ownership: Oversee the functionality, strategy, and monthly content updates for internal marketing portals and Digital Asset Management (DAM) platforms.
4. Financial Stewardship & Operations Management
Budget Management: Maintain full fiscal accountability for campaign production budgets, tracking expenditures, forecasting quarterly accruals, and approving invoices via enterprise software (Oracle Financials).
Process & Workflow Optimization: Maintain operational alignment across leadership, sales, creative, and vendor teams to ensure all seasonal GTM deadlines are met on time and within budget.
Qualifications & Requirements
Experience: 5+ years of progressive brand marketing, asset production, or product marketing experience within apparel, sports fashion, or consumer lifestyle (golf or activewear industry experience strongly preferred).
Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Strategic & Cross-Functional Leadership: Demonstrated ability to lead cross-functional workflows involving Product Managers, Photo Studios, Creative Agencies, and Executive Sales leaders.
Retail & Marketplace Acumen: In-depth understanding of multi-channel marketing requirements across Mass, Department Stores, Sporting Goods/Specialty, and Amazon/E-Commerce.
Modern Production & Software Skills: Proficiency with Google applications, Digital Asset Management systems, project management systems, enterprise financial tracking tools, Adobe Creative Suite basics, and hands-on familiarity with Generative AI tools for marketing production.
Communication & Presentation: Outstanding verbal, written, and presentation skills with experience crafting high-stakes pitch materials for senior executives and key account buyers.
What's In It For You?
- Comprehensive Health: Premium Medical, Dental, and Vision plans designed to keep you and your family healthy and thriving.
- Financial Security: Secure your future with our 401(k) retirement plan (including a discretionary company match) plus company-provided Basic Life and AD&D Insurance.
- Work-Life Balance: Take the time you need to recharge with generous Paid Time Off (PTO) and a full schedule of paid Holidays.
- Growth & Support: We invest in your potential through our Tuition Reimbursement program for continuous learning and provide 24/7 personal support via our Member Assistance Program (MAP).
- Team Culture: Join a community that celebrates your hard work with regular Associate Engagement Events, ranging from seasonal celebrations to on-site wellness activities.
- Exclusive Style Perks: Look your best for less with generous Associate Clothing Discounts across all our company stores and e-commerce sites.
Legal Disclaimer:
Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual background and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.
We encourage you to read and understand our Privacy Policy here.
See All 23 Brand Marketing Jobs in Florida
Find roles in Florida that match your experience and apply in just a few clicks.
Find Brand Marketing JobsBrand Marketing Jobs by City in Florida
Where Florida roles are concentrated, by current openings.
Brand Marketing Job Market in Florida
A snapshot from current Florida openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Investment & Asset Management
What Florida Employers Look For
The qualifications that appear most often in brand marketing jobs across Florida.
- Bachelor's degree in marketing, communications, or a related field required
- Three or more years of brand marketing or integrated campaign experience preferred
- Demonstrated ability to manage multi-channel campaigns across digital and traditional media
- Proficiency with marketing analytics platforms such as Google Analytics or Salesforce Marketing Cloud
- Experience collaborating with creative, product, and sales teams on go-to-market strategies
- Strong written and verbal communication skills for presentations and stakeholder reporting
Brand Marketing Jobs in Florida: Frequently Asked Questions
How do you become a brand marketing in Florida?
Brand marketing roles in Florida do not require a state-issued license or exam, so the path runs through education and portfolio. Most Florida employers expect a bachelor's degree in marketing, communications, advertising, or business. From there, candidates build experience through internships, agency roles, or in-house coordinator positions at Florida consumer brands, hospitality companies, or retail chains. A portfolio demonstrating campaign results, brand voice consistency, and cross-functional collaboration carries significant weight in competitive Florida markets.
Which companies hire brand marketings in Florida?
Florida brand marketing roles are posted by ADT, Gleim, and Swisher and others right now, based on current listings on Migrate Mate as of November 2026. Florida's strong hospitality, consumer goods, and real estate sectors mean that both large corporations and regional brand-driven businesses maintain active marketing hiring pipelines throughout the year.
Which Florida cities have the most brand marketing jobs?
Miami, Boca Raton, and Jacksonville have the most brand marketing openings in Florida. Miami's concentration of Latin American headquarters, luxury retail, and consumer brands drives its volume, Orlando's tourism and entertainment anchors like theme parks and hospitality groups sustain steady demand, and Tampa's growing corporate base in financial services, healthcare, and regional retail adds to the state's overall hiring footprint.
Are there remote brand marketing jobs in Florida?
Yes, and more than most fields, since brand marketing work centers on strategy, content, and digital execution that transfers well to remote settings. About 55% of brand marketing openings tied to Florida are remote or hybrid as of November 2026, reflecting how broadly distributed the role has become. Campaign management, brand copywriting, and digital strategy tend to be the most frequently remote sub-functions within Florida postings.
How can I get hired as a brand marketing in Florida with little or no experience?
The most realistic entry path is a marketing coordinator or brand associate role at a Florida consumer company, hospitality group, or regional retailer. Large Florida employers in tourism and retail regularly hire entry-level marketing staff and provide structured onboarding. Adjacent roles like social media coordinator, content associate, or marketing operations assistant are common stepping-stone titles. A portfolio with even one or two real campaign samples, a Google Analytics certification, or documented volunteer brand work for a Florida nonprofit gives candidates a clear edge over those with no tangible work to show.
Where can I find and apply to brand marketing jobs in Florida?
You can find and apply to brand marketing jobs in Florida on Migrate Mate, which lists current Florida openings across industries and experience levels. Search the available roles, find the ones that match your background and location, and apply directly to the ones that fit.
See All 23 Brand Marketing Jobs in Florida
Find roles in Florida that match your experience and apply in just a few clicks.
Find Brand Marketing Jobs