Senior Level Channel Manager Jobs
Senior level channel manager jobs place experienced professionals in charge of partner strategy, revenue growth, and the cross-functional teams that deliver results. Openings are spread across on-site, remote, and hybrid settings in Technology & Software, Cybersecurity, and Electronics & Hardware, with employers like Fortinet, Syntiant, and ABB hiring at this level now.
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Showing 5 of 21+ Senior Level Channel Manager jobs
INTRODUCTION
Join our team! This is a great place to work for professionals who want to make an impact with quality products that help keep people safe. The team is collaborative, driven, and focused on building strong partnerships across sales, marketing, and the distributor network. With a respected product portfolio and a clear commitment to growth, the organization offers the opportunity to contribute meaningful ideas, build lasting relationships, and support a brand that is consistently trusted in the safety industry.
ROLE AND RESPONSIBILITIES
Senior Marketing Manager, Channel and Strategic Verticals
The Senior Manager, Channel & Vertical Marketing drives distributor growth and expands penetration into strategic vertical markets. This cross-functional leadership role combines strategic thinking with hands-on execution, leading marketing strategies, partner programs, campaigns, and sales enablement tools that strengthen channel performance, deepen distributor relationships, and build demand.
Channel Marketing & Distributor Growth
- Own the channel marketing strategy across the full distributor network, from national accounts to regional specialists.
- Develop and execute annual channel marketing plans with Sales, including distributor-level strategies, budgets, and performance metrics.
- Build and manage partner enablement programs, including sell-in presentations, product catalogs, sell sheets, competitive tools, objection-handling resources, and sales training.
- Lead distributor marketing for new product introductions, including launch plans, distributor kits, product system setup, and supporting collateral.
- Develop channel partner campaigns that build brand awareness, generate demand, and accelerate sales velocity through newsletters, promotions, launch announcements, and marketing toolkits.
- Manage the regional distributor co-op marketing program, including planning, budget allocation, administration, compliance tracking, and ROI measurement.
- Oversee distributor digital presence across ecommerce listings, product content, landing pages, and online merchandising.
- Manage in-branch merchandising and display programs, including display standards, fixture rollout, and POS materials.
- Support distributor acquisition and onboarding with targeted marketing programs and enablement materials.
- Identify opportunities to increase product visibility, adoption, and market share within existing partner organizations.
Strategic Vertical Marketing
- Lead go-to-market strategy for priority vertical markets, developing segment-specific insights, messaging, tools, and channel activation.
- Develop and execute vertical marketing strategies for Utilities, Telecommunications, Data Centers, Construction, Oil & Gas, and Industrial.
- Build vertical-specific value propositions, messaging frameworks, and content strategies, including application guides, compliance references, sell sheets, and case studies.
- Partner with Sales to identify growth opportunities, prioritize target accounts, and develop market-penetration plans.
- Develop awareness campaigns for end users and influencers, including specifiers, safety managers, project engineers, and procurement decision-makers.
- Manage account-based marketing initiatives for key strategic accounts to accelerate pipeline and deepen relationships.
BASIC QUALIFICATIONS
- 7+ years of B2B marketing experience, including 3–4 years in channel, trade, or distributor marketing within an industrial, safety, or construction category.
- Proven experience developing and executing distributor go-to-market programs, including co-op management, sell-in tools, display rollouts, and branch enablement.
- Experience building vertical-market strategies and activating them through targeted sales tools, content, and channel programs.
- Familiarity with safety gear, PPE, or adjacent safety categories preferred; OSHA compliance knowledge is an advantage.
PREFERRED QUALIFICATIONS
- Strategic thinker with strong executional discipline.
- Skilled communicator, comfortable presenting to senior leadership, distributor partners, and field sales teams.
- Data-fluent, with the ability to build business cases, track performance, and translate KPIs into program improvements.
- Strong project-management skills with the ability to manage multiple workstreams and partners while maintaining quality and timelines.
LOCATION
Location, Paramount, Onsite 5 days a week. Not flexible on days in office.
INTRODUCTION
Join our team! This is a great place to work for professionals who want to make an impact with quality products that help keep people safe. The team is collaborative, driven, and focused on building strong partnerships across sales, marketing, and the distributor network. With a respected product portfolio and a clear commitment to growth, the organization offers the opportunity to contribute meaningful ideas, build lasting relationships, and support a brand that is consistently trusted in the safety industry.
ROLE AND RESPONSIBILITIES
Senior Marketing Manager, Channel and Strategic Verticals
The Senior Manager, Channel & Vertical Marketing drives distributor growth and expands penetration into strategic vertical markets. This cross-functional leadership role combines strategic thinking with hands-on execution, leading marketing strategies, partner programs, campaigns, and sales enablement tools that strengthen channel performance, deepen distributor relationships, and build demand.
Channel Marketing & Distributor Growth
- Own the channel marketing strategy across the full distributor network, from national accounts to regional specialists.
- Develop and execute annual channel marketing plans with Sales, including distributor-level strategies, budgets, and performance metrics.
- Build and manage partner enablement programs, including sell-in presentations, product catalogs, sell sheets, competitive tools, objection-handling resources, and sales training.
- Lead distributor marketing for new product introductions, including launch plans, distributor kits, product system setup, and supporting collateral.
- Develop channel partner campaigns that build brand awareness, generate demand, and accelerate sales velocity through newsletters, promotions, launch announcements, and marketing toolkits.
- Manage the regional distributor co-op marketing program, including planning, budget allocation, administration, compliance tracking, and ROI measurement.
- Oversee distributor digital presence across ecommerce listings, product content, landing pages, and online merchandising.
- Manage in-branch merchandising and display programs, including display standards, fixture rollout, and POS materials.
- Support distributor acquisition and onboarding with targeted marketing programs and enablement materials.
- Identify opportunities to increase product visibility, adoption, and market share within existing partner organizations.
Strategic Vertical Marketing
- Lead go-to-market strategy for priority vertical markets, developing segment-specific insights, messaging, tools, and channel activation.
- Develop and execute vertical marketing strategies for Utilities, Telecommunications, Data Centers, Construction, Oil & Gas, and Industrial.
- Build vertical-specific value propositions, messaging frameworks, and content strategies, including application guides, compliance references, sell sheets, and case studies.
- Partner with Sales to identify growth opportunities, prioritize target accounts, and develop market-penetration plans.
- Develop awareness campaigns for end users and influencers, including specifiers, safety managers, project engineers, and procurement decision-makers.
- Manage account-based marketing initiatives for key strategic accounts to accelerate pipeline and deepen relationships.
BASIC QUALIFICATIONS
- 7+ years of B2B marketing experience, including 3–4 years in channel, trade, or distributor marketing within an industrial, safety, or construction category.
- Proven experience developing and executing distributor go-to-market programs, including co-op management, sell-in tools, display rollouts, and branch enablement.
- Experience building vertical-market strategies and activating them through targeted sales tools, content, and channel programs.
- Familiarity with safety gear, PPE, or adjacent safety categories preferred; OSHA compliance knowledge is an advantage.
PREFERRED QUALIFICATIONS
- Strategic thinker with strong executional discipline.
- Skilled communicator, comfortable presenting to senior leadership, distributor partners, and field sales teams.
- Data-fluent, with the ability to build business cases, track performance, and translate KPIs into program improvements.
- Strong project-management skills with the ability to manage multiple workstreams and partners while maintaining quality and timelines.
LOCATION
Location, Paramount, Onsite 5 days a week. Not flexible on days in office.
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Who's Hiring
Top Industries Hiring
- Technology & Software10
- Cybersecurity4
- Electronics & Hardware4
- Manufacturing2
- Retail1
Senior Level Channel Manager Jobs: Frequently Asked Questions
How do I get a senior level channel manager job?
Employers hiring at this level look for candidates who have owned a partner or channel program end to end, not just managed individual accounts. Demonstrating that you have built or restructured a partner tier, influenced product or pricing decisions through channel data, and developed other managers on your team will set you apart from candidates who have strong execution experience but limited strategic ownership.
Which companies hire senior level channel managers?
Companies hiring senior level channel managers right now include Fortinet, Syntiant, and ABB, based on current listings on Migrate Mate as of September 2026. At this level, hiring tends to come from technology vendors, enterprise software companies, and large distributors that rely on indirect sales motion as a core part of their go-to-market strategy.
Are there remote senior level channel manager jobs?
Yes, though availability varies by employer and industry. About 37% of senior level channel manager openings are remote or hybrid as of September 2026, reflecting how much partner-facing work can be done without a fixed office. Roles tied to field-heavy industries or direct executive engagement are more likely to require some on-site presence.
What makes a channel manager role senior level?
Senior level channel manager roles are defined by strategic ownership rather than account execution. Candidates are expected to design partner programs, set tier structures and incentive models, influence cross-functional roadmaps, and mentor junior members of the channel team. The scope extends beyond managing existing relationships to building the systems and frameworks that the entire partner ecosystem runs on.
Which industries hire the most senior level channel managers?
Senior Level channel manager roles concentrate in Technology & Software, Cybersecurity, and Electronics & Hardware, based on current listings on Migrate Mate as of September 2026. These sectors rely heavily on indirect sales channels and partner ecosystems to reach enterprise customers at scale, which drives consistent demand for experienced professionals who can lead those programs at a strategic level.