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Client Insights - Senior Director

Let’s be unstoppable together!

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity, equity, and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

What will you be doing?

The Client Insights Senior Director is a high-profile role within the company and our client organization. In this position, you will create impactful insights for companies known for their innovative products and highly visible marketing campaigns. You will escort the client through the processes necessary to help ensure their continued success.

As a Client Insights Senior Director, you will lead a high-performance team in developing and using Circana’s tools to identify and address a broad spectrum of key marketing issues including new product launches, line extensions, trade spending, pricing, and retail execution.

The Client Insights Senior Director serves as a passionate advocate for the client in advancing solutions that will best build the client’s long-term business. While exceeding revenue targets is important, success is equally measured by the ability to create indispensable, long-term, solution-focused consultative partnerships.

Job Responsibilities

As a Client Insights Senior Director you will leverage data and strong analytic capabilities to uncover impactful insights and inform business strategies and actions that drive client performance. You will escort the client through processes necessary to ensure their continued success. You will also promote, develop and deliver in partnership with HQ subject experts analytics-based syndicated and custom business solutions. While foundational systems are established, you will make calls as to when and how to customize solutions to fit unique client business issues and will also be charged with recommending long term changes to methodology and approach.

At your disposal will be Circana’s unparalleled Liquid Data platform and complete access to a constantly expanding ecosystem of data, the world’s largest set of data related to household level consumer behavior. Data includes proprietary access to POS, FSP, SupplyChain, Household Panel, and Experian among other data assets. As a Client Insights, Senior Director you will be a leader in developing and using CIRCANA’s tools to identify and address a broad spectrum of key marketing issues including new product launches, line extensions, trade spending, pricing, and retail execution.

While activities will vary, the CI Senior Director can expect to spend his/her time on industry thought leadership, business solutions definition, business development, project management, cross-functional team leadership, problem-solving, and innovation. As we gain client adoption of our business solutions, the CI Senior Director will work fluidly at all levels up to the practice leadership and spend more time acting as a liaison and customer advocate with the CIRCANA Product Management, Strategic Analytics, Consumer & Shopper, Media Solutions, In-store Solutions and Technology teams.

This leader oversees a team of 3-5 client service team members dotted line. As client investment grows the team may grow accordingly to include resources that can support business insights and perspectives, and custom solution development.

Our Critical Sales Skills

At the heart of our commercial success is a team of professionals who combine strategic insight, customer-centricity, and executional excellence. These skills represent the core capabilities required to drive value for our clients and sustainable growth for our business.

• Effectively Presents Solutions: Delivers tailored, compelling solutions that align with customer needs and drive action.
• Knows the Buying Influences: Identifies key decision-makers and understands their motivations and influence.
• Manages Buyer Indifference: Recognizes and explores customer hesitation to uncover new needs or opportunities.
• Understands Customer Needs: Operates as a recognized expert to articulate customer needs in the customer's business language and business context.
• Being Resilient: Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.
• Manages Ambiguity: Stays focused and calm in uncertain situations; guides others through change.

Job Responsibilities

• Drive Client Growth: Identify and pursue opportunities to expand client relationships by aligning Circana’s data and software solutions with their strategic goals.
• Deliver Insight-Led Solutions: Translate complex data into actionable insights that help clients make informed decisions and achieve measurable outcomes.
• Manage the Sales Cycle: Lead end-to-end sales processes including prospecting, needs assessment, solution development, negotiation, and closing.
• Collaborate Cross-Functionally: Partner with internal teams (e.g., Client Insights, Product, and Analytics) to deliver integrated solutions and ensure client success.
• Maintain Industry Expertise: Stay current on trends in [retail, CPG, or general merchandise] to position Circana as a thought leader and trusted advisor.
• Build Strategic Relationships: Develop and maintain strong relationships with key stakeholders across client organizations, including decision-makers and influencers.
• Utilize Sales Tools and Platforms: Leverage Circana’s proprietary platforms (e.g., Unify+, Liquid Data, Intelligence Suite) to support client engagements and solution delivery.
• Achieve Revenue Targets: Meet or exceed individual and team sales goals through disciplined pipeline management and strategic account planning.
• Champion Client Success: Ensure client satisfaction by proactively addressing challenges, identifying growth opportunities, and delivering consistent value.
• Support Innovation and Feedback: Provide market feedback to internal teams to help refine offerings and contribute to product development.
• Advanced Analytic Skills: Demonstrated ability to conceive, manage, and deliver fact-based analyses, with a focus on consumer solutions, providing clients with clear, actionable insights to inform strategy.

Requirements

• 10 + years of progressive business experience with a strong understanding of manufacturer/retailer issues having worked in one or more of the environments below:
• Retailer (any channel)
• Consumer Packaged Goods
• Brokerage
• Ability to develop and execute client relationship strategies and architect business proposals leveraging a cross functional team of service line experts by integrating CIRCANA's services and solutions and aligning them with retailer-specific business needs
• Demonstrated ability driving C-level engagements across the broad spectrum of CPG core issues (i.e. brand development, category management, marketing, etc.)
• Proven experience maintaining manufacturer's and retailer's perspective in mind at all times; able to think through multiple divergent paths and understand the implications on the client and CIRCANA Group
• A track record of creating and leveraging innovative solutions
• General management and P&L responsibility with a track record of exponential revenue and profit growth through the achievement of short- and long-term objectives
• Proven experience and success driving revenue growth through innovation
• Impactful executive presence
• Ability to translate vision articulated by stakeholders into solutions
• Leadership - able to demonstrate leadership of direct reports or complex project teams
• Business Insights - able to quickly assess complex client issues and identify root causality versus symptoms
• Impact - able to convey technical content and data analytics to all audiences in compelling ways
• Undergraduate degree required; Advanced degree preferred

Circana Behaviors

As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location

This position is located remotely, with travel by client request to Modesto, California

Prospective candidates may be asked to consent to background checks (in accordance with local legislation and our candidate privacy notice). Your current employer will not be contacted without your permission.

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $135,000 – 165,000.

This job is also eligible for bonus pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

You can apply for this role through the Circana careers website or Intranet site for internal candidates. This role is subject to AI-assisted screening. Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description.