Dynatrace Visa Sponsorship USA

Your role at Dynatrace

The Director of Marketing AI Transformation will serve as the AI evangelist and change leader for Marketing, defining and championing a clear vision for how AI transforms marketing enablement, effectiveness and scale. They will foster a strong marketing AI-literate team, enabling adoption and measurable business impact.

The role blends vision, hands-on execution, experimentation, and change leadership—ensuring AI initiatives to move from pilots to scalable impact.

Key Responsibilities

AI Strategy and Leadership:

• Define and communicate a clear, outcome driven vision for how AI enables a modern, high performing Marketing organization.
• Lead the Marketing AI roadmap and investment priorities, including quarterly planning and use case prioritization, working with the Marketing Operations team.
• Identify where AI can most effectively drive efficiency, scale, revenue impact, and competitive advantage.
• Stay current on AI capabilities, tools, and market trends relevant to enterprise marketing, applying them pragmatically.

Adoption, Enablement, and Change Management:

• Build AI literacy and confidence across Marketing through enablement programs, including training, playbooks, onboarding materials, office hours, and internal communities, that keep high value AI use cases visible and actionable.
• Lead by example through hands-on experimentation and applied use of AI in real marketing workflows.
• Partner with Marketing leadership to align AI initiatives to strategic priorities, share impact stories, and address resistance, misconceptions, or misuse of AI tools.

Governance and Cross Functional Collaboration:

• Oversee a Marketing AI Task Force.
• Design and manage a formal intake, evaluation, and prioritization process for AI and AI agent use cases.
• Own the governance framework for AI agents built by Marketing Operations.

Build, Experiment, and Scale:

• Lead go to market experimentation to test new AI driven workflows, use cases, and messaging strategies that accelerate monetization and revenue expansion.
• Align teams to prototype, test, and validate new processes before scaling.
• Operationalize insights from experimentation to inform campaigns, demand generation programs, and product marketing strategy.

Measurement and Continuous Improvement:

• Define and own success metrics for AI in Marketing.
• Drive continuous improvement through testing, feedback loops, and performance analysis.
• Act as a scout for emerging AI trends, whitespace opportunities, and competitive threats.

What will help you succeed

Minimum Requirements

• 8–12+ years of experience in Marketing, Marketing Operations, or Marketing Strategy roles within a B2B or enterprise environment
• 3–5+ years in a leadership or cross-functional influence role driving strategic initiatives

Preferred Requirements

• Demonstrated experience leading change management or transformation programs within Marketing
• Working knowledge of applied AI in marketing contexts (e.g., generative AI, automation, personalization, predictive analytics)
• Experience identifying, prioritizing, and implementing AI or automation use cases in marketing workflows
• Familiarity with common AI-enabled marketing tools and platforms (e.g., CRM, MAPs, analytics tools, content generation tools)

Why you will love being a Dynatracer

• A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
• Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
• A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.
• An environment that fosters innovation, enables creative collaboration, and allows you to grow.
• A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
• A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all.
• A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.

Compensation and Rewards

The targeted base pay range for this role is $166K to $210K. When determining your salary, we consider your skills, experience, education, work location and internal equity.