Content Marketing Specialist Jobs in Indiana
Content Marketing Specialist jobs in Indiana are open across Indianapolis, Bloomington, and Lake County and other Indiana metros, with employers like Genesys, Indiana University, and Lennox hiring at every experience level. Find a role that fits below and apply directly.
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See related jobsINTRODUCTION
Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency, and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
Role Overview:
Shape how customers discover, understand, and engage with Genesys across digital experiences that influence pipeline, adoption, and customer value. This role owns the strategy and execution of high performing content across Genesys.com and key digital channels, driving measurable outcomes in organic visibility, engagement, and conversion. At Genesys, we help organizations deliver empathetic, AI powered customer experiences at global scale, and this role directly contributes to how that story is told and found across modern search and AI driven discovery environments. You will operate at the intersection of SEO, content strategy, UX, and analytics, influencing how content performs across traditional search, AI overviews, and LLM powered journeys. This is an opportunity to drive enterprise impact, partner with cross functional leaders, and expand expertise in next generation search and personalization strategies.
Key Responsibilities:
- Own the end to end content strategy for Genesys.com and digital channels, driving organic growth, engagement, and conversion outcomes
- Develop and optimize high impact content using keyword insights, search intent, and performance data to improve discoverability and business results
- Create compelling web experiences, including landing pages and solution content, that align to user journeys and drive measurable engagement
- Optimize content for AI powered discovery, ensuring structured, authoritative content performs across semantic search, AI overviews, and LLM environments
- Integrate brand and product messaging into digital content that strengthens positioning while supporting SEO and conversion performance
- Partner with UX, CRO, SEO, and analytics teams to design content experiences that balance customer needs with business goals
- Translate complex product narratives into clear, engaging content tailored to target audiences and buying stages
- Drive continuous improvement of content workflows, editorial standards, and governance to scale impact across teams
- Manage content initiatives from intake through delivery, ensuring alignment with campaign priorities and timelines
- Adapt and scale content for global audiences, embedding localization considerations from the start
Required Qualifications:
- 5+ years of experience writing and optimizing content for corporate websites, preferably in B2B technology or SaaS environments
- Deep expertise in SEO copywriting, keyword research, search intent analysis, and on page optimization techniques
- Proven track record of improving organic traffic, search rankings, engagement, and conversion performance through content strategy
- Experience using SEO and analytics tools such as Semrush, Ahrefs, Google Search Console, or similar platforms
- Strong understanding of modern search ecosystems, including AI overviews, semantic search, and LLM driven discovery
- Demonstrated ability to analyze performance metrics and translate insights into actionable content improvements
- Experience collaborating cross functionally with marketing, UX, analytics, and product teams
- Strong project management and communication skills with the ability to manage multiple priorities
Preferred Qualifications:
- Experience creating content strategies that support personalization and lifecycle marketing initiatives
- Familiarity with CRO principles and experimentation frameworks for optimizing content performance
- Background working in global organizations with experience supporting localization strategies
- Strong portfolio showcasing high performing SEO driven web content and digital storytelling
Compensation:
This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.
$81,100.00 - $142,500.00
Benefits:
- Medical, Dental, and Vision Insurance.
- Telehealth coverage
- Flexible work schedules and work from home opportunities
- Development and career growth opportunities
- Open Time Off in addition to 10 paid holidays
- 401(k) matching program
- Adoption Assistance
- Fertility treatments
Click here to view a summary overview of our Benefits.
If a Genesys employee referred you, please use the link they sent you to apply.
About Genesys:
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data, and AI across the enterprise. As a result, organizations can drive customer loyalty, growth, and retention while increasing operational efficiency and teamwork across human and AI workforces.
Reasonable Accommodations:
If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.
You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.
This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response.
Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
LOCATION
- Indianapolis, IN, USA
- Illinois, USA
- Boston, MA, USA
- Michigan, USA
- Wisconsin, USA
TIME TYPE
Full time
POSTED ON
Posted Today
JOB REQUISITION ID
JR111336
INTRODUCTION
Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency, and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
Role Overview:
Shape how customers discover, understand, and engage with Genesys across digital experiences that influence pipeline, adoption, and customer value. This role owns the strategy and execution of high performing content across Genesys.com and key digital channels, driving measurable outcomes in organic visibility, engagement, and conversion. At Genesys, we help organizations deliver empathetic, AI powered customer experiences at global scale, and this role directly contributes to how that story is told and found across modern search and AI driven discovery environments. You will operate at the intersection of SEO, content strategy, UX, and analytics, influencing how content performs across traditional search, AI overviews, and LLM powered journeys. This is an opportunity to drive enterprise impact, partner with cross functional leaders, and expand expertise in next generation search and personalization strategies.
Key Responsibilities:
- Own the end to end content strategy for Genesys.com and digital channels, driving organic growth, engagement, and conversion outcomes
- Develop and optimize high impact content using keyword insights, search intent, and performance data to improve discoverability and business results
- Create compelling web experiences, including landing pages and solution content, that align to user journeys and drive measurable engagement
- Optimize content for AI powered discovery, ensuring structured, authoritative content performs across semantic search, AI overviews, and LLM environments
- Integrate brand and product messaging into digital content that strengthens positioning while supporting SEO and conversion performance
- Partner with UX, CRO, SEO, and analytics teams to design content experiences that balance customer needs with business goals
- Translate complex product narratives into clear, engaging content tailored to target audiences and buying stages
- Drive continuous improvement of content workflows, editorial standards, and governance to scale impact across teams
- Manage content initiatives from intake through delivery, ensuring alignment with campaign priorities and timelines
- Adapt and scale content for global audiences, embedding localization considerations from the start
Required Qualifications:
- 5+ years of experience writing and optimizing content for corporate websites, preferably in B2B technology or SaaS environments
- Deep expertise in SEO copywriting, keyword research, search intent analysis, and on page optimization techniques
- Proven track record of improving organic traffic, search rankings, engagement, and conversion performance through content strategy
- Experience using SEO and analytics tools such as Semrush, Ahrefs, Google Search Console, or similar platforms
- Strong understanding of modern search ecosystems, including AI overviews, semantic search, and LLM driven discovery
- Demonstrated ability to analyze performance metrics and translate insights into actionable content improvements
- Experience collaborating cross functionally with marketing, UX, analytics, and product teams
- Strong project management and communication skills with the ability to manage multiple priorities
Preferred Qualifications:
- Experience creating content strategies that support personalization and lifecycle marketing initiatives
- Familiarity with CRO principles and experimentation frameworks for optimizing content performance
- Background working in global organizations with experience supporting localization strategies
- Strong portfolio showcasing high performing SEO driven web content and digital storytelling
Compensation:
This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.
$81,100.00 - $142,500.00
Benefits:
- Medical, Dental, and Vision Insurance.
- Telehealth coverage
- Flexible work schedules and work from home opportunities
- Development and career growth opportunities
- Open Time Off in addition to 10 paid holidays
- 401(k) matching program
- Adoption Assistance
- Fertility treatments
Click here to view a summary overview of our Benefits.
If a Genesys employee referred you, please use the link they sent you to apply.
About Genesys:
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data, and AI across the enterprise. As a result, organizations can drive customer loyalty, growth, and retention while increasing operational efficiency and teamwork across human and AI workforces.
Reasonable Accommodations:
If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.
You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.
This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response.
Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
LOCATION
- Indianapolis, IN, USA
- Illinois, USA
- Boston, MA, USA
- Michigan, USA
- Wisconsin, USA
TIME TYPE
Full time
POSTED ON
Posted Today
JOB REQUISITION ID
JR111336
See All 5 Content Marketing Specialist Jobs in Indiana
Find roles in Indiana that match your experience and apply in just a few clicks.
Find JobsContent Marketing Specialist Jobs by City in Indiana
Where Indiana roles are concentrated, by current openings.
Content Marketing Specialist Job Market in Indiana
A snapshot from current Indiana openings, updated as new roles post.
Who's Hiring
- Genesys1
- Indiana University1
- Lennox1
- Pulse1
- Winnebago Industries1
Top Industries Hiring
- Technology & Software2
- Automotive1
- Consulting & Professional Services1
- Education1
- Healthcare & Medical Services1
What Indiana Employers Look For
The qualifications that appear most often in content marketing specialist jobs across Indiana.
- Two to four years of experience creating and distributing content across multiple channels
- Proficiency with a major CMS such as WordPress or Contentful and an email marketing platform
- Demonstrated understanding of SEO fundamentals including keyword research and on-page optimization
- Experience using analytics tools such as Google Analytics to measure content performance
- Strong writing and editing skills with a portfolio of published long-form and short-form work
- Familiarity with project management tools and the ability to manage editorial calendars independently
Content Marketing Specialist Jobs in Indiana: Frequently Asked Questions
How many content marketing specialist jobs are there in Indiana?
There are 5+ content marketing specialist openings in Indiana on Migrate Mate as of June 2026, with the most roles in Indianapolis, Bloomington, and Lake County. New positions post regularly as employers across Indiana hire.
How much do content marketing specialists make in Indiana?
Content marketing specialists in Indiana earn a median of about $63,700 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $39,740 for the lowest 10% to over $117,640 for the top 10%. Pay rises with experience, specialty, and employer.
Which Indiana cities have the most content marketing specialist jobs?
Indianapolis, Bloomington, and Lake County have the most content marketing specialist openings in Indiana right now, with additional roles spread across smaller metros statewide.
Which companies hire content marketing specialists in Indiana?
Employers hiring content marketing specialists in Indiana include Genesys, Indiana University, and Lennox, based on current listings on Migrate Mate as of June 2026.
Are there remote content marketing specialist jobs in Indiana?
Yes. About 0% of content marketing specialist openings tied to Indiana are remote or hybrid as of June 2026. The rest are on-site roles based in Indiana metros.
How do I apply for content marketing specialist jobs in Indiana?
You can apply to content marketing specialist jobs in Indiana directly on Migrate Mate. Search the listings above, find roles that match your experience and preferred Indiana location, then apply to each one that fits.
See All 5 Content Marketing Specialist Jobs in Indiana
Find roles in Indiana that match your experience and apply in just a few clicks.
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