Content Marketing Specialist Jobs in Utah

INTRODUCTION

The David Eccles School of Business is seeking a collaborative and creative Social Media Manager to lead the strategy, coordination, content creation, and execution of the school’s social media presence across platforms. Reporting to the Senior Director, Brand Strategy, Marketing, and Communications, this role is responsible for developing and advancing the school’s social media strategy to help elevate the visibility, reputation, and engagement of the Eccles School through compelling storytelling, audience-focused content, and consistent brand and messaging alignment.

Working closely with the Branding, Marketing, and Communications team and partners across the school, this position will help develop and execute integrated social media strategies and identify, capture, create, and promote stories related to student experiences, faculty research, events, programs, and institutional priorities through one of the school’s most visible marketing and communications channels. The role will produce a wide range of social media content, including short-form video, photography, interviews, and event coverage, while helping ensure content is timely, engaging, and aligned with the school’s brand and strategic priorities.

This position will lead social media analytics, performance reporting, content planning, and cross-school coordination to strengthen consistency, quality, and impact across platforms. The role will help evaluate performance trends, identify opportunities for improvement, and inform content and channel strategies through data-driven insights and reporting.

ROLE AND RESPONSIBILITIES

• Develop and lead the Eccles School’s social media strategy across platforms to support the school’s brand, reputation, engagement, and strategic priorities.
• Plan, create, capture, edit, and publish social media content, including short-form video, photography, interviews, event coverage, graphics, and written content tailored to platform audiences and best practices.
• Identify and elevate stories related to students, faculty, alumni, research, events, programs, and institutional initiatives through timely and audience-focused storytelling.
• Manage the day-to-day coordination and execution of the school’s social media channels, including content planning, scheduling, publishing, monitoring, and community engagement.
• Lead social media analytics and performance reporting to evaluate effectiveness, identify opportunities, and inform content and channel strategies.
• Partner with the Branding, Marketing, and Communications team and stakeholders across the school to coordinate content, align messaging, and strengthen consistency across channels.
• Help ensure social media content reflects the Eccles School’s brand, messaging, voice, and visual identity standards.
• Monitor social media trends, platform updates, and audience behaviors to continuously improve content performance and engagement.
• Support live and special-event social media coverage, including occasional evening and weekend responsibilities as needed.

MINIMUM QUALIFICATIONS

EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).

Requires a bachelor’s (or equivalency) + 6 years or a master’s (or equivalency) + 4 years of directly related work experience.

PREFERRED QUALIFICATIONS

• Professional experience leading social media strategy, content creation, and execution across multiple platforms for an organization or brand.
• Experience capturing, filming, editing, and producing social media content, including short-form video, photography, interviews, and event coverage.
• Strong storytelling, writing, editing, and visual communication skills with the ability to adapt content for different audiences and platforms.
• Experience using social media analytics and reporting tools to evaluate performance and inform strategy and content decisions.
• Experience coordinating projects and collaborating with multiple stakeholders in a fast-moving environment.
• Understanding of brand strategy, messaging, and visual identity standards and how they translate across social media platforms.
• Experience in higher education, marketing, communications, media, journalism, or a related field is preferred.

LOCATION

Location: Campus

City: Salt Lake City, UT

COMPENSATION

Pay Rate Range: $60,000 - $75,000

TYPE

Type: Benefited Staff

SPECIAL INSTRUCTIONS SUMMARY

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

The University of Utah values candidates who have experience working in settings with students and possess a strong commitment to improving access to higher education.

Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Title IX (OEO). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at the: University of Utah Non-Discrimination page.

Online reports may be submitted at https://oeo.utah.edu

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As per University of Utah policy 5-108: Transfer of Benefits Eligible Staff Members, a new hire to the University of Utah who is still serving a 12 month probationary period will not be hired into another University of Utah job (a transfer) until the successful completion of the probationary period.