Mid Level CRM Executive Jobs
Mid level crm executive jobs go to professionals ready to own campaigns end to end, mentor junior team members, and shape retention strategy with minimal oversight. Roles are predominantly 21% remote or hybrid across Consulting & Professional Services, Investment & Asset Management, and Accounting & Auditing, with Deloitte, BairesDev, and Abbott hiring at this level now.
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INTRODUCTION
We are partnering with a growing fashion and lifestyle brand seeking a strategic, analytical, and hands-on CRM Manager to lead customer retention and lifecycle marketing across email and SMS. This individual will own the end-to-end customer journey, developing personalized campaigns, automated lifecycle programs, and data-driven retention strategies to increase repeat purchases, customer lifetime value, and brand loyalty. The ideal candidate combines strategic thinking with strong execution and thrives in a fast-paced, growth-oriented environment. This role will collaborate closely with Marketing, Creative, eCommerce, and Merchandising teams to deliver engaging customer experiences that drive measurable business results.
ROLE AND RESPONSIBILITIES
CRM & Lifecycle Strategy:
- Develop and execute a comprehensive CRM and customer retention strategy across email and SMS.
- Build, optimize, and manage automated customer journeys, including welcome, abandoned cart, browse abandonment, post-purchase, cross-sell, win-back, and reactivation flows.
- Identify opportunities to improve repeat purchase rates, customer lifetime value, average order value, and customer engagement.
- Own lifecycle marketing initiatives from strategy and planning through execution and performance analysis.
Email & SMS Marketing:
- Manage the email and SMS marketing calendar, including product launches, promotions, seasonal campaigns, and brand initiatives.
- Lead campaign execution from briefing and segmentation through QA, deployment, and reporting.
- Collaborate with Creative and eCommerce teams to develop compelling, on-brand messaging and customer experiences.
- Ensure campaigns are optimized for engagement, conversion, and revenue performance.
Segmentation, Personalization & Analytics:
- Develop customer segmentation strategies based on purchase behavior, engagement, lifecycle stage, and customer value.
- Leverage eCommerce and CRM platform data to create personalized campaigns and automated customer experiences.
- Build and execute A/B testing strategies to optimize messaging, creative, offers, timing, and customer journeys.
- Monitor key performance metrics, including retention rate, repeat purchase rate, revenue per recipient, conversion, and customer lifetime value.
- Translate performance insights into actionable recommendations and ongoing improvements.
Loyalty & Customer Engagement:
- Support loyalty, rewards, referral, and customer advocacy initiatives.
- Develop strategies to re-engage inactive customers and strengthen relationships with high-value customers.
- Incorporate reviews, user-generated content, and personalized recommendations into lifecycle campaigns.
Campaign Optimization & Cross-Functional Collaboration:
- Maintain email and SMS deliverability, list health, consent management, and compliance best practices.
- Conduct thorough campaign QA to ensure accuracy across segmentation, links, personalization, and mobile experiences.
- Partner with Marketing, Creative, Merchandising, and eCommerce teams to align CRM initiatives with business objectives.
- Present campaign performance, customer insights, and growth opportunities to marketing leadership.
BASIC QUALIFICATIONS
- 5+ years of experience in CRM, lifecycle marketing, retention marketing, or email/SMS marketing, ideally within a DTC or eCommerce brand.
- Proven experience developing and executing customer retention strategies that drive measurable revenue growth.
- Strong hands-on experience with Klaviyo highly preferred, or comparable platforms such as Iterable or Bloomreach.
- Expertise in email and SMS automation, customer segmentation, personalization, and lifecycle journey development.
- Strong understanding of retention metrics, customer lifetime value, repeat purchase behavior, and campaign performance.
- Experience with Shopify or comparable eCommerce platforms and customer data analytics.
- Demonstrated ability to build and optimize automated flows and execute sophisticated A/B testing strategies.
- Experience managing campaign calendars, creative briefs, and cross-functional projects.
- Strong analytical skills with the ability to translate data into actionable business recommendations.
- Exceptional attention to detail, organization, and communication skills.
- Comfortable balancing strategic planning with hands-on campaign execution.
INTRODUCTION
We are partnering with a growing fashion and lifestyle brand seeking a strategic, analytical, and hands-on CRM Manager to lead customer retention and lifecycle marketing across email and SMS. This individual will own the end-to-end customer journey, developing personalized campaigns, automated lifecycle programs, and data-driven retention strategies to increase repeat purchases, customer lifetime value, and brand loyalty. The ideal candidate combines strategic thinking with strong execution and thrives in a fast-paced, growth-oriented environment. This role will collaborate closely with Marketing, Creative, eCommerce, and Merchandising teams to deliver engaging customer experiences that drive measurable business results.
ROLE AND RESPONSIBILITIES
CRM & Lifecycle Strategy:
- Develop and execute a comprehensive CRM and customer retention strategy across email and SMS.
- Build, optimize, and manage automated customer journeys, including welcome, abandoned cart, browse abandonment, post-purchase, cross-sell, win-back, and reactivation flows.
- Identify opportunities to improve repeat purchase rates, customer lifetime value, average order value, and customer engagement.
- Own lifecycle marketing initiatives from strategy and planning through execution and performance analysis.
Email & SMS Marketing:
- Manage the email and SMS marketing calendar, including product launches, promotions, seasonal campaigns, and brand initiatives.
- Lead campaign execution from briefing and segmentation through QA, deployment, and reporting.
- Collaborate with Creative and eCommerce teams to develop compelling, on-brand messaging and customer experiences.
- Ensure campaigns are optimized for engagement, conversion, and revenue performance.
Segmentation, Personalization & Analytics:
- Develop customer segmentation strategies based on purchase behavior, engagement, lifecycle stage, and customer value.
- Leverage eCommerce and CRM platform data to create personalized campaigns and automated customer experiences.
- Build and execute A/B testing strategies to optimize messaging, creative, offers, timing, and customer journeys.
- Monitor key performance metrics, including retention rate, repeat purchase rate, revenue per recipient, conversion, and customer lifetime value.
- Translate performance insights into actionable recommendations and ongoing improvements.
Loyalty & Customer Engagement:
- Support loyalty, rewards, referral, and customer advocacy initiatives.
- Develop strategies to re-engage inactive customers and strengthen relationships with high-value customers.
- Incorporate reviews, user-generated content, and personalized recommendations into lifecycle campaigns.
Campaign Optimization & Cross-Functional Collaboration:
- Maintain email and SMS deliverability, list health, consent management, and compliance best practices.
- Conduct thorough campaign QA to ensure accuracy across segmentation, links, personalization, and mobile experiences.
- Partner with Marketing, Creative, Merchandising, and eCommerce teams to align CRM initiatives with business objectives.
- Present campaign performance, customer insights, and growth opportunities to marketing leadership.
BASIC QUALIFICATIONS
- 5+ years of experience in CRM, lifecycle marketing, retention marketing, or email/SMS marketing, ideally within a DTC or eCommerce brand.
- Proven experience developing and executing customer retention strategies that drive measurable revenue growth.
- Strong hands-on experience with Klaviyo highly preferred, or comparable platforms such as Iterable or Bloomreach.
- Expertise in email and SMS automation, customer segmentation, personalization, and lifecycle journey development.
- Strong understanding of retention metrics, customer lifetime value, repeat purchase behavior, and campaign performance.
- Experience with Shopify or comparable eCommerce platforms and customer data analytics.
- Demonstrated ability to build and optimize automated flows and execute sophisticated A/B testing strategies.
- Experience managing campaign calendars, creative briefs, and cross-functional projects.
- Strong analytical skills with the ability to translate data into actionable business recommendations.
- Exceptional attention to detail, organization, and communication skills.
- Comfortable balancing strategic planning with hands-on campaign execution.
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Find Mid Level CRM Executive JobsMid Level CRM Executive Job Market
Who's Hiring
- Deloitte19
- BairesDev3
- Abbott1
- RenewAire1
- United Way1
Top Industries Hiring
- Consulting & Professional Services22
- Investment & Asset Management21
- Accounting & Auditing19
- Technology & Software7
- Insurance1
Mid Level CRM Executive Jobs: Frequently Asked Questions
How do I get a mid level crm executive job?
Position yourself around ownership, not just execution. Highlight campaigns you led from brief to reporting, segments you built independently, and improvements you drove in open rates, conversions, or retention metrics. Hiring managers at this level want evidence you can run a workstream without daily direction, so lead your resume with outcomes and the decisions you made to reach them.
Which companies hire mid level crm executives?
Companies hiring mid level crm executives right now include Deloitte, BairesDev, and Abbott, based on current listings on Migrate Mate as of November 2026. At this level, hiring comes from a mix of fast-growing consumer brands, subscription businesses, and enterprise organizations that need experienced practitioners to manage existing programs rather than just support them.
Are there remote mid level crm executive jobs?
Yes, remote and hybrid options are common at this level. About 21% of mid level crm executive openings are remote or hybrid as of November 2026, reflecting how broadly the tools and workflows of CRM have adapted to distributed teams. On-site roles do exist, particularly at companies with large retail or in-person customer operations.
How do I move up to a mid level crm executive role?
Moving from entry level into a mid level crm executive role comes down to deepening ownership over time. Start by mastering a core platform, then take on full campaign cycles rather than individual tasks. Demonstrate measurable impact on key metrics, volunteer to lead cross-functional projects, and build familiarity with segmentation, automation logic, and reporting. Consistent, documented results signal you are ready for the next step.
Which industries hire the most mid level crm executives?
Mid Level crm executive roles concentrate in Consulting & Professional Services, Investment & Asset Management, and Accounting & Auditing, based on current listings on Migrate Mate as of November 2026. These sectors rely heavily on lifecycle marketing and customer retention programs that require experienced practitioners who can manage complex audience segments and optimize automated journeys without close supervision.