Customer Marketing Lead Jobs in Georgia

INTRODUCTION

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

Location

This is a hybrid role based in Chicago, Atlanta, Dallas, Houston, New York & San Francisco.

About the job you're considering

An Journey Orchestration Lead designs and implements real-time, personalized customer experiences using Adobe Journey Optimizer (AJO) and the Adobe Experience Platform (AEP).

Your role

• This role will focus on Customer lifecycles, orchestrate multi-channel journeys (email, SMS, push), and use data-driven insights to trigger actions based on behavior.
• Key tasks include technical integration via APIs/SDKs, data modelling, and performance analysis to optimize engagement.
• Enable data-driven decision-making by designing, implementing, and operationalizing insights in Adobe Customer Journey Analytics (CJA) to inform campaign optimization and experience design.

Your skills & experience

• Develop campaign, journey, and variant-level copy aligned to brand, channel, and audience strategy.
• Partner with Journey, Analytics, and Creative teams to refine messaging based on performance data.
• Journey Design & Execution - Create complex, multi-step customer journeys using AJO's visual canvas.
• Real-Time Data Integration - Utilize AEP to ingest real-time data from events, behavioral, and transactional sources.
• Technical Expertise - Integrate AJO with Adobe Campaign, Adobe Target, and third-party systems using APIs and SDKs.
• Strategic Optimization - Define data-driven strategies for segmentation, testing, and journey performance tracking, often including AI/ML services.
• Orchestration Controls - Implement journey arbitration to prioritize messages and manage frequency caps to avoid over-communication.
• Translate stakeholder questions into actionable journey-level insights.
• Partner with MarTech and Data teams to ensure event schemas and data structures support analytics needs.
• Support per-campaign and cross-campaign performance analysis during iteration waves.
• Develop dashboards and insight frameworks that inform content, journey, and media decisions.
• Enable knowledge transfer to internal teams to build analytics self-sufficiency.
• Experience in technical roles related to digital marketing.
• Deep knowledge of Adobe Experience Cloud, particularly AJO and AEP.
• Proficiency in JavaScript, APIs, and data modeling.
• Experience working within enterprise brand and compliance constraints.
• Improves campaign effectiveness while supporting faster launches and easier optimization.
• Ensures creative excellence is preserved within a scaled MarTech operating model.
• Digital analytics or customer journey analytics roles.
• Hands-on expertise with Adobe Customer Journey Analytics; AEP experience strongly preferred.
• Strong understanding of event-based data models and marketing measurement.
• Ability to communicate insights clearly to both technical and non-technical audiences.
• Experience supporting iterative, agile campaign delivery environments.

COMPENSATION

• The base compensation range for this role in the posted location is: $82,082 - $193,440.

Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting. This range may be subject to change as permitted by law.

The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction.

These may include, but are not limited to: Geographic location, Education and qualifications, Certifications and licenses, Relevant experience and skills, Seniority and performance, Market and business consideration, Internal pay equity.

It is not typical for candidates to be hired at or near the top of the posted compensation range.

In addition to base salary, this role may be eligible for additional compensation such as variable incentives, bonuses, or commissions, depending on the position and applicable laws.

BENEFITS

Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include:

• Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility

Important Notice: Compensation (including bonuses, commissions, or other forms of incentive pay) is not considered earned, vested, or payable until it becomes due under the terms of applicable plans or agreements and is subject to Capgemini’s discretion, consistent with applicable laws. The Company reserves the right to amend or withdraw compensation programs at any time, within the limits of applicable legislation.

Disclaimers

Capgemini is an Equal Opportunity Employer encouraging inclusion in the workplace. Capgemini also participates in the Partnership Accreditation in Indigenous Relations (PAIR) program which supports meaningful engagement with Indigenous communities across Canada by promoting fairness, accessibility, inclusion and respect. We value the rich cultural heritage and contributions of Indigenous Peoples and actively work to create a welcoming and respectful environment. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.

This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodation does not pose an undue hardship. Capgemini is committed to providing reasonable accommodation during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.

Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.

Click the following link for more information on your rights as an Applicant in the United States. http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.