Customer Marketing Lead Jobs in Rhode Island
Customer Marketing Lead jobs in Rhode Island concentrate in financial services, healthcare, and professional services, with consistent hiring activity in Providence and surrounding communities like Warwick and Cranston. Established employers such as Amica Mutual, Lifespan, and FM Global maintain customer marketing functions in the state, covering lifecycle programs, retention strategies, and loyalty initiatives. Mid-senior roles that blend CRM expertise with analytics and cross-functional campaign management are among the most in-demand specialties right now. See the openings below and apply to the ones that match your experience.
Find Customer Marketing Lead JobsOverview
Showing 5 of 34+ Customer Marketing Lead jobs
Core Responsibilities:
Marketing Execution:
Execute marketing strategy into campaigns across digital, social, print, and in-store channels for key product initiatives and brand launches
Maintains the master marketing calendar, tracking deadlines, seasonal programs, and campaign milestones
Develop and execute promotional materials, merchandise, giveaways, contests, and consumer engagement programs
Write and edit copy for product descriptions, sales sheets, email campaigns, social posts, and other public-facing materials
Ensure accurate, consistent, and on-brand messaging across all marketing touchpoints
Email Marketing:
Plan and execute email campaigns for product launches, promotions, and communications across B2B and B2C audiences
Maintain and grow email subscriber lists across key audience segments
Track campaign performance and optimize based on results
Social Media & Content:
- Plan, schedule, and execute content across social platforms, including asset development, copywriting, and approvals
- Identify emerging content opportunities, platform trends, and community engagement moments
- Track performance metrics and report on reach, engagement, and growth on a regular cadence
Public Relations:
Manage relationships with press, influencers, bloggers, reviewers, and tastemakers in coordination with the Senior Marketing Manager.
Own sample tracking, review statuses, and outreach follow-up
Coordinate the submission process for press releases and industry award programs
- Serve as an on-camera brand representative across press interviews, social content, and virtual presentations with key stakeholders
Additional Responsibilities:
Support planning and coordination of trade shows, consumer events, retailer activations, and demo programsAssist with the development of in-store merchandising materials, including shelf talkers, POP displays, and signage
Help identify and recruit brand ambassadors and demo volunteers as needed
- Monitor and respond to customer comments, feedback, and questions across online platforms in a timely, brand-consistent manner
Share new releases, press coverage, awards, and marketing updates with internal teams on a regular basis
Key Skills & Qualifications:
3–5 years of experience in consumer product marketing
Strong understanding of the retail landscape, including Amazon, mass market, specialty retail, and e-commerce platforms
Experience with B2B and B2C marketing across digital and traditional channels
Self-starter with demonstrated ability to manage projects from concept to execution independently
Experience running paid ad campaigns across Meta, Google, or similar digital platforms
Strong collaborator across sales, product, and creative teams
Excellent written and verbal communicator; comfortable presenting on camera
Highly organized with strong project management instincts and attention to detail
Creative thinker with a consistent eye for brand voice and visual standards
Curious about marketing trends, tools, and consumer behavior
Proficient in presentation tools like PowerPoint, Canva or similar software
Experience with Klaviyo and Adobe Creative Suite is a plus
Compensation & Benefits:
Full-time position; salary commensurate with experience
Full company-paid medical, dental, and vision insurance
Generous vacation and sick day policy
Health and wellness stipend
401(k) after one year of employment
Plus additional benefits
How to Apply:
- Resume
- Cover letter
- References
About Thames & Kosmos
Core Responsibilities:
Marketing Execution:
Execute marketing strategy into campaigns across digital, social, print, and in-store channels for key product initiatives and brand launches
Maintains the master marketing calendar, tracking deadlines, seasonal programs, and campaign milestones
Develop and execute promotional materials, merchandise, giveaways, contests, and consumer engagement programs
Write and edit copy for product descriptions, sales sheets, email campaigns, social posts, and other public-facing materials
Ensure accurate, consistent, and on-brand messaging across all marketing touchpoints
Email Marketing:
Plan and execute email campaigns for product launches, promotions, and communications across B2B and B2C audiences
Maintain and grow email subscriber lists across key audience segments
Track campaign performance and optimize based on results
Social Media & Content:
- Plan, schedule, and execute content across social platforms, including asset development, copywriting, and approvals
- Identify emerging content opportunities, platform trends, and community engagement moments
- Track performance metrics and report on reach, engagement, and growth on a regular cadence
Public Relations:
Manage relationships with press, influencers, bloggers, reviewers, and tastemakers in coordination with the Senior Marketing Manager.
Own sample tracking, review statuses, and outreach follow-up
Coordinate the submission process for press releases and industry award programs
- Serve as an on-camera brand representative across press interviews, social content, and virtual presentations with key stakeholders
Additional Responsibilities:
Support planning and coordination of trade shows, consumer events, retailer activations, and demo programsAssist with the development of in-store merchandising materials, including shelf talkers, POP displays, and signage
Help identify and recruit brand ambassadors and demo volunteers as needed
- Monitor and respond to customer comments, feedback, and questions across online platforms in a timely, brand-consistent manner
Share new releases, press coverage, awards, and marketing updates with internal teams on a regular basis
Key Skills & Qualifications:
3–5 years of experience in consumer product marketing
Strong understanding of the retail landscape, including Amazon, mass market, specialty retail, and e-commerce platforms
Experience with B2B and B2C marketing across digital and traditional channels
Self-starter with demonstrated ability to manage projects from concept to execution independently
Experience running paid ad campaigns across Meta, Google, or similar digital platforms
Strong collaborator across sales, product, and creative teams
Excellent written and verbal communicator; comfortable presenting on camera
Highly organized with strong project management instincts and attention to detail
Creative thinker with a consistent eye for brand voice and visual standards
Curious about marketing trends, tools, and consumer behavior
Proficient in presentation tools like PowerPoint, Canva or similar software
Experience with Klaviyo and Adobe Creative Suite is a plus
Compensation & Benefits:
Full-time position; salary commensurate with experience
Full company-paid medical, dental, and vision insurance
Generous vacation and sick day policy
Health and wellness stipend
401(k) after one year of employment
Plus additional benefits
How to Apply:
- Resume
- Cover letter
- References
About Thames & Kosmos
See All 34 Customer Marketing Lead Jobs in Rhode Island
Find roles in Rhode Island that match your experience and apply in just a few clicks.
Find Customer Marketing Lead JobsCustomer Marketing Lead Jobs by City in Rhode Island
Where Rhode Island roles are concentrated, by current openings.
Customer Marketing Lead Job Market in Rhode Island
A snapshot from current Rhode Island openings, updated as new roles post.
Who's Hiring
- Gilbane4
- CVS Health4
- Teknor Apex Company2
- BD1
- CBIZ1
Top Industries Hiring
- Construction & Real Estate4
- Healthcare & Medical Services4
- Retail1
- Accounting & Auditing1
- Hospitality & Tourism1
What Rhode Island Employers Look For
The qualifications that appear most often in customer marketing lead jobs across Rhode Island.
- Demonstrated experience managing customer lifecycle programs and retention campaigns end to end
- Proficiency with CRM platforms such as Salesforce or HubSpot and marketing automation tools
- Strong cross-functional collaboration skills with sales, product, and customer success teams
- Ability to analyze customer data and translate insights into actionable marketing strategies
- Bachelor's degree in marketing, communications, or a related business field
- Experience developing and executing loyalty, upsell, or advocacy programs for existing customers
Customer Marketing Lead Jobs in Rhode Island: Frequently Asked Questions
How do you become a customer marketing lead in Rhode Island?
Customer marketing lead roles in Rhode Island require no state-issued license or certification, so the path runs through experience and education. Most Rhode Island employers expect a bachelor's degree in marketing, communications, or business paired with several years in a customer-facing marketing role such as lifecycle manager, CRM specialist, or retention marketer. Candidates who build portfolios demonstrating measurable retention and growth outcomes move into lead roles fastest at the state's financial services and healthcare organizations.
Which companies hire customer marketing leads in Rhode Island?
Rhode Island customer marketing lead roles are posted by Gilbane, CVS Health, and Teknor Apex Company and others right now, based on current listings on Migrate Mate as of July 2026. The state's anchoring financial services firms and large health systems generate the most consistent customer marketing demand outside of Providence's professional services sector.
Which Rhode Island cities have the most customer marketing lead jobs?
Providence, Smithfield, and Pawtucket hold the most customer marketing lead openings in Rhode Island. Providence dominates as the state's primary business center, home to major financial, healthcare, and professional services employers, while Warwick and Cranston attract openings from insurance carriers and regional companies that operate campuses outside the capital but draw from the same Greater Providence labor market.
Are there remote customer marketing lead jobs in Rhode Island?
Yes, and more than most fields, since customer marketing lead work is desk-based and relies on digital tools, CRM platforms, and collaborative software that function equally well remotely. About 29% of customer marketing lead openings tied to Rhode Island are remote or hybrid as of July 2026, reflecting broader marketing industry flexibility. Strategy, campaign management, and analytics responsibilities are most commonly performed remotely, while roles with heavy internal stakeholder alignment sometimes require regular on-site presence.
How can I get hired as a customer marketing lead in Rhode Island with little or no experience?
The most realistic entry path is moving laterally from a customer success, email marketing, or marketing coordinator role into a junior customer marketing position at one of Rhode Island's larger employers. Organizations like Lifespan, Amica Mutual, and Textron occasionally hire associate or coordinator-level marketing staff who grow into lead roles over two to three years. Building a portfolio with measurable outcomes from retention campaigns or CRM projects, even from internships or small-business work, is the credential that opens doors fastest in the state's market.
Where can I find and apply to customer marketing lead jobs in Rhode Island?
You can find and apply to customer marketing lead jobs in Rhode Island on Migrate Mate, which lists current openings across the state. Search the listings, find the roles that fit your background and experience level, and apply directly to the ones that match.
See All 34 Customer Marketing Lead Jobs in Rhode Island
Find roles in Rhode Island that match your experience and apply in just a few clicks.
Find Customer Marketing Lead Jobs