Senior Level Digital Marketing Lead Jobs
Senior level digital marketing lead jobs place experienced professionals in charge of channel strategy, campaign performance, and the cross-functional teams that execute at scale. Openings are concentrated in Technology & Software, Consulting & Professional Services, and Banking & Financial Services, with a mix of on-site, remote, and hybrid settings, and employers like RBUS, NVIDIA, and Stripe hiring at this level now.
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Showing 5 of 6+ Senior Level Digital Marketing Lead jobs
Manager, Digital Performance Marketing
W2 Contract, min of 12 months
ONSITE out of Plano, TX
Target W2 $78-81/hr
Performance Media Strategy & Execution
- Oversee lower-funnel performance marketing initiatives across paid search, Google Shopping (PLA), Performance Max, display, and retargeting.
- Develop and execute data-driven media strategies focused on revenue growth, conversions, customer acquisition, and efficient traffic generation to S.com.
- Manage and optimize performance campaigns across platforms including Google Ads, Microsoft Advertising, and other relevant performance media channels.
- Partner with media agencies to ensure effective campaign execution, budget allocation, optimization, and performance against established KPIs.
- Identify opportunities to improve media efficiency and maximize ROAS through audience targeting, bidding strategies, campaign structure, and channel investment decisions.
Lower-Funnel Optimization & Revenue Growth
- Drive performance strategies focused on conversion, remarketing, product consideration, and purchase intent.
- Optimize campaign performance through audience segmentation, keyword strategy, product feed optimization, and retargeting initiatives.
- Evaluate channel performance to identify opportunities to improve customer acquisition costs, conversion rates, and overall return on media investment.
- Collaborate with e-commerce and digital teams to improve the customer journey and maximize conversion opportunities.
- Support promotional periods, product launches, and seasonal campaigns with performance-focused media strategies.
Cross-Functional Collaboration & Business Alignment
- Partner with Lines of Business, Category Marketing, and Demand Generation teams to align performance media activities with product launches, promotions, and commercial priorities.
- Work closely with Digital Product, E-commerce, Creative Services, and UX teams to improve landing page performance and conversion opportunities.
- Coordinate with HQ and regional marketing teams to ensure alignment on performance marketing best practices and strategic priorities.
- Collaborate with agency partners to translate business objectives into effective media plans and measurable outcomes.
- Support product feed management, audience strategy, and campaign tagging to ensure optimal performance and accurate measurement.
Testing, Innovation & Growth
- Identify and implement opportunities to test new audience strategies, ad formats, bidding approaches, and performance marketing solutions.
- Develop structured testing plans across performance media channels to improve conversion efficiency and campaign effectiveness.
- Explore emerging performance media capabilities, including automation, AI-powered optimization, and platform innovations.
- Continuously assess channel performance and recommend opportunities to improve campaign efficiency, scale, and long-term business growth.
Qualifications
- Top Skills: Performance Media Strategy, Cross-Functional Collaboration
- Bachelors degree in Marketing, Advertising, Business, Communications, or a related field.
- 9+ years of experience in performance marketing and media management, preferably within a large brand, agency, or e-commerce environment.
- Strong experience across lower-funnel performance media, including paid search, Google Shopping, Performance Max, display, and retargeting.
- Demonstrated ability to manage performance-focused media campaigns with revenue, conversion, and ROAS objectives.
- Working knowledge of platforms including Google Ads, Microsoft Advertising, Google Merchant Center, and Google Analytics 4.
- Strong analytical skills with the ability to interpret campaign data, identify trends, and translate insights into actionable optimization strategies.
- Experience managing media agencies, campaign budgets, and cross-functional stakeholder relationships.
- Familiarity with attribution, conversion tracking, product feeds, and e-commerce performance measurement.
- Experience developing campaign reports and communicating performance results to marketing leadership.
- Ability to navigate a complex organization, manage multiple priorities, and collaborate effectively across teams.
- Strong organizational, communication, and problem-solving skills with a proactive, results-oriented mindset.
Preferred Additional Experience
- Experience supporting enterprise-level e-commerce or direct-to-consumer businesses.
- Familiarity with Performance Max, automated bidding, dynamic product advertising, and multi-channel attribution.
- Experience working across multiple product categories and managing integrated performance media campaigns.
- Knowledge of SEO and its relationship to paid search and broader digital acquisition strategies.
Manager, Digital Performance Marketing
W2 Contract, min of 12 months
ONSITE out of Plano, TX
Target W2 $78-81/hr
Performance Media Strategy & Execution
- Oversee lower-funnel performance marketing initiatives across paid search, Google Shopping (PLA), Performance Max, display, and retargeting.
- Develop and execute data-driven media strategies focused on revenue growth, conversions, customer acquisition, and efficient traffic generation to S.com.
- Manage and optimize performance campaigns across platforms including Google Ads, Microsoft Advertising, and other relevant performance media channels.
- Partner with media agencies to ensure effective campaign execution, budget allocation, optimization, and performance against established KPIs.
- Identify opportunities to improve media efficiency and maximize ROAS through audience targeting, bidding strategies, campaign structure, and channel investment decisions.
Lower-Funnel Optimization & Revenue Growth
- Drive performance strategies focused on conversion, remarketing, product consideration, and purchase intent.
- Optimize campaign performance through audience segmentation, keyword strategy, product feed optimization, and retargeting initiatives.
- Evaluate channel performance to identify opportunities to improve customer acquisition costs, conversion rates, and overall return on media investment.
- Collaborate with e-commerce and digital teams to improve the customer journey and maximize conversion opportunities.
- Support promotional periods, product launches, and seasonal campaigns with performance-focused media strategies.
Cross-Functional Collaboration & Business Alignment
- Partner with Lines of Business, Category Marketing, and Demand Generation teams to align performance media activities with product launches, promotions, and commercial priorities.
- Work closely with Digital Product, E-commerce, Creative Services, and UX teams to improve landing page performance and conversion opportunities.
- Coordinate with HQ and regional marketing teams to ensure alignment on performance marketing best practices and strategic priorities.
- Collaborate with agency partners to translate business objectives into effective media plans and measurable outcomes.
- Support product feed management, audience strategy, and campaign tagging to ensure optimal performance and accurate measurement.
Testing, Innovation & Growth
- Identify and implement opportunities to test new audience strategies, ad formats, bidding approaches, and performance marketing solutions.
- Develop structured testing plans across performance media channels to improve conversion efficiency and campaign effectiveness.
- Explore emerging performance media capabilities, including automation, AI-powered optimization, and platform innovations.
- Continuously assess channel performance and recommend opportunities to improve campaign efficiency, scale, and long-term business growth.
Qualifications
- Top Skills: Performance Media Strategy, Cross-Functional Collaboration
- Bachelors degree in Marketing, Advertising, Business, Communications, or a related field.
- 9+ years of experience in performance marketing and media management, preferably within a large brand, agency, or e-commerce environment.
- Strong experience across lower-funnel performance media, including paid search, Google Shopping, Performance Max, display, and retargeting.
- Demonstrated ability to manage performance-focused media campaigns with revenue, conversion, and ROAS objectives.
- Working knowledge of platforms including Google Ads, Microsoft Advertising, Google Merchant Center, and Google Analytics 4.
- Strong analytical skills with the ability to interpret campaign data, identify trends, and translate insights into actionable optimization strategies.
- Experience managing media agencies, campaign budgets, and cross-functional stakeholder relationships.
- Familiarity with attribution, conversion tracking, product feeds, and e-commerce performance measurement.
- Experience developing campaign reports and communicating performance results to marketing leadership.
- Ability to navigate a complex organization, manage multiple priorities, and collaborate effectively across teams.
- Strong organizational, communication, and problem-solving skills with a proactive, results-oriented mindset.
Preferred Additional Experience
- Experience supporting enterprise-level e-commerce or direct-to-consumer businesses.
- Familiarity with Performance Max, automated bidding, dynamic product advertising, and multi-channel attribution.
- Experience working across multiple product categories and managing integrated performance media campaigns.
- Knowledge of SEO and its relationship to paid search and broader digital acquisition strategies.
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Who's Hiring
Top Industries Hiring
- Technology & Software
- Consulting & Professional Services
- Banking & Financial Services
Senior Level Digital Marketing Lead Jobs: Frequently Asked Questions
How do I get a senior level digital marketing lead job?
Employers hiring at the senior level look for candidates who have owned full-funnel performance, led teams or agency relationships, and can point to measurable outcomes across paid, organic, and owned channels. A portfolio of scaled campaigns, demonstrated cross-functional leadership, and fluency in attribution modeling and marketing technology stacks all give candidates a clear edge over generalists at this stage.
Which companies hire senior level digital marketing leads?
Companies hiring senior level digital marketing leads right now include RBUS, NVIDIA, and Stripe, based on current listings on Migrate Mate as of November 2026. Hiring at this level tends to come from growth-stage technology companies, large consumer brands, and professional services firms with dedicated digital acquisition or demand generation functions.
Are there remote senior level digital marketing lead jobs?
Yes, remote and hybrid availability is strong at the senior level. About 50% of senior level digital marketing lead openings are remote or hybrid as of November 2026, reflecting employer confidence that experienced marketing leaders can drive results and manage stakeholders without being on-site full time.
What makes a digital marketing lead role senior level?
Senior level digital marketing lead roles carry ownership over strategy, not just execution. That means setting channel priorities, defining KPIs, managing budgets, and guiding the work of junior marketers or agency partners. The scope extends beyond campaign management to include cross-functional alignment with product, sales, and finance, and a consistent expectation that the person in the role will drive organizational decisions, not just implement them.
Which industries hire the most senior level digital marketing leads?
Senior Level digital marketing lead roles concentrate in Technology & Software, Consulting & Professional Services, and Banking & Financial Services, based on current listings on Migrate Mate as of November 2026. These sectors tend to invest heavily in digital acquisition and retention because customer lifetime value and competitive differentiation are directly tied to channel performance at scale.