Director of Restaurants Jobs
Director of Restaurants jobs are open across full-service dining, hospitality groups, hotel food and beverage, and contract management companies, at every level from multi-unit manager to vice president, with specializations in concept development, P&L ownership, and culinary operations. See the openings below and apply to the ones that match your experience.
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- Work Today, Get Paid today, with Daily Pay!
- Free Telemedicine and Virtual Mental Health care access for All Associates starting day one!
- Multiple Health Insurance and Life Insurance options
- 401k Plan + Company Match
- Paid Time Off
- Holiday Pay
- Pet Insurance
- Employee Assistance Program
- Schulte Savings Marketplace Discounts on event tickets, electronics, gym memberships + more!
Position Summary
We are seeking a strategic, commercially minded and hands-on Area Director of Marketing to lead brand strategy, marketing execution, and business growth for Doc Crow's Louisville, Doc Crow's Indianapolis, and Joella's Hot Chicken. This role serves as the senior marketing leader responsible for building demand, strengthening brand relevance, increasing guest frequency, and driving revenue performance across all locations.
The Area Director owns the complete marketing ecosystem, including brand strategy, content, social media, creative development, paid media, public relations, local marketing, partnerships, guest experience initiatives, and performance measurement. This leader will translate business objectives into integrated campaigns, memorable guest experiences, and measurable commercial results.
Working closely with operations and corporate leadership, the director will develop annual marketing plans, oversee execution across all channels, manage agency and creative partners, guide local activation efforts, and ensure marketing investments generate meaningful traffic, sales, loyalty, and profitability.
Key Responsibilities
Brand Strategy, Positioning & Annual Planning
- Own distinct brand positioning, voice, messaging and visual consistency for Doc Crow's and Joella's across channels, campaigns, menus and restaurant touchpoints.
- Develop and own annual brand marketing plans, quarterly priorities and integrated promotional calendars aligned with revenue goals, guest occasions and seasonal demand.
- Build scalable campaign playbooks, briefs, toolkits and measurement standards while tailoring execution to individual markets and restaurant opportunities.
- Monitor guest insights, competition, menu trends and market performance to identify growth opportunities and sharpen each brand's relevance.
Creative, Content & Social Media Leadership
- Own the content strategy, editorial calendar, and storytelling approach across Doc Crow's and Joella's, ensuring consistency in brand voice while highlighting local relevance and restaurant-level experiences.
- Lead creative development across photography, video, graphic design, menus, digital advertising, websites, email marketing, in-store materials, and promotional campaigns.
- Establish content production standards and oversee the creation of assets that support brand, sales, loyalty, public relations, and recruitment initiatives.
- Direct social media strategy, content planning, community engagement, and channel performance across all locations and platforms.
- Build influencer, creator, and ambassador partnerships that expand awareness, generate authentic engagement, and drive restaurant traffic.
- Identify opportunities to tell compelling stories around food, beverage, bourbon culture, chef expertise, hospitality, community involvement, and guest experiences.
- Ensure all campaigns include an integrated content amplification strategy across owned, earned, and paid media channels.
Traffic, Sales & Local Demand Generation
- Lead strategies to grow restaurant awareness, visits, check average and repeat frequency through a balanced mix of brand, value, promotional and occasion-driven marketing.
- For Joella's, direct the brand calendar, value and traffic strategy, product and limited-time-offer launches, family occasions, local-store marketing and market-specific demand plans.
- For Doc Crow's, strengthen destination dining and local relevance through dining occasions, bourbon and culinary storytelling, neighborhood outreach, game-day/event demand and restaurant-specific marketing.
- Partner with operations and finance to align campaigns with menu economics, capacity, dayparts, sales pacing and profit contribution; adapt plans based on results.
Digital Marketing, CRM, Loyalty & Guest Engagement
- Own the digital acquisition and retention strategy across websites, local search, paid search, paid social, online ordering touchpoints and guest communications.
- Lead CRM, loyalty and lifecycle marketing strategy, including segmentation, acquisition, first-to-second visit conversion, frequency, reactivation and win-back initiatives.
- Direct paid media and agency partners; set objectives, oversee budgets and optimize for qualified demand, attributable sales and return on investment.
- Own the annual media strategy and marketing channel mix across paid search, paid social, streaming audio, display, video, local sponsorships, and emerging marketing platforms.
- Allocate marketing investments across brands, markets, and channels based on performance, growth potential, and return on investment.
- Develop audience strategies that connect media investment to traffic growth, guest acquisition, loyalty participation, and repeat visitation.
- Establish clear KPIs, attribution frameworks, and reporting standards for all paid and owned marketing initiatives.
Local Store Marketing, Partnerships & Communications
- Establish practical local-store marketing frameworks, accountabilities and operating rhythms to help restaurant teams activate one prioritized marketing plan.
- Identify and manage community partnerships, sponsorships, local events, business relationships and promotions with measurable commercial benefit.
- Lead brand PR and communications priorities, including openings, seasonal initiatives, earned media, reputation management and issue response in coordination with leadership.
- Provide operators with clear toolkits, timelines and performance visibility; collaborate across markets without shifting marketing ownership to restaurant teams.
Doc Crow's Private Events & Catering Sales Leadership
- Directly manage and coach the Doc Crow's Private Events & Marketing Ops Manager, establishing private events and catering sales targets, pipeline expectations, conversion goals and performance reviews for both locations.
- Provide strategic oversight of prospecting plans, local account development, event and catering lead generation, repeat business and sales enablement; hold the manager accountable for day-to-day sales execution and follow-through.
- Partner with restaurant leaders on banquet/event packages, menus, collateral, tour experiences, pricing inputs and operational readiness to deliver compelling, profitable offers.
- Ensure the manager coordinates Doc Crow's local social media execution, menu and collateral management, marketing operations and restaurant-level campaign support in alignment with the director's brand plan.
- Lead strategies to drive catering sales for Joella's in partnership with operations team.
Team Leadership, Agency Management & Operating Partnership
- Serve as the primary marketing partner to operations leadership, ensuring alignment between marketing strategy, restaurant execution, guest experience, and commercial performance.
- Manage annual marketing budgets, agency scopes and vendor relationships; prioritize resources across two brands based on business opportunity and impact.
- Balance long-range planning with hands-on execution, working across several restaurant locations and traveling as business needs require.
Guest Experience
- Partner with operations leaders to ensure marketing initiatives are translated into exceptional on-property guest experiences.
- Develop signature brand activations, seasonal events, community partnerships, and experiential marketing programs that strengthen awareness and drive visitation.
- Lead marketing strategy and execution for restaurant events, local promotions, culinary experiences, bourbon-focused programming, community engagements, and strategic partnerships.
- Identify opportunities to create distinctive experiences that differentiate each brand and reinforce their positioning within their respective markets.
- Collaborate with culinary, operations, and restaurant leadership teams to elevate menu launches, limited-time offers, and promotional programs through compelling guest-facing execution.
- Monitor guest feedback, reviews, and customer sentiment trends to identify opportunities to improve both marketing effectiveness and guest experience.
Measurement, Reporting & Optimization
- Build a disciplined reporting cadence connecting campaign activity to traffic, sales, guest frequency, product mix, acquisition cost, CRM engagement and marketing ROI.
- Review results by brand, location, campaign and channel; identify corrective actions, tests and investment shifts with operating partners.
- For Doc Crow's, track private events and catering leads, pipeline value, conversion, booked revenue and repeat account growth with the Sales & Marketing Manager.
- Present concise performance reporting, insights and recommendations to senior marketing and restaurant leadership.
Qualifications & Capabilities
- Bachelor's degree in marketing, Business, Communications, Hospitality or a related field preferred.
- 5-7 years of progressive marketing experience, with demonstrated restaurant or multi-unit food-and-beverage experience strongly preferred.
- Experience leading multi-unit restaurant, hospitality, lifestyle, or consumer-facing brands.
- Demonstrated success developing content strategies, creative campaigns, social media programs, and integrated marketing plans.
- Experience managing social media performance, content production, influencer partnerships, and brand storytelling initiatives.
- Strong understanding of experiential marketing, events, local-store marketing, and community engagement strategies.
- Proven ability to balance strategic leadership with hands-on execution in a fast-paced, multi-location environment.
- Experience directing agency partners, content creators, photographers, videographers, and other creative resources.
- Proven ability to lead distinct brands, develop integrated annual plans and translate strategy into measurable local sales and traffic performance.
- Understanding of restaurant economics, promotional effectiveness, catering/private event demand and guest purchase behavior.
- Excellent communication, creative judgment, project management and analytical skills; proactive, collaborative and comfortable working hands-on.
- Louisville, Kentucky base preferred; ability to travel to restaurant locations and markets as required.
- The hiring process may consist of a phone interview, manager(s) interview, drug screen, background check, reference checks, and potential employment assessment. This job description is only intended to provide a general description of the benefits and compensation applicable to this position. Paid Time Off (PTO) is available for eligible associates in accordance with the Company's Paid Time Off policy. Specific compensation and benefit details will be discussed during the interview process.
- Schulte Hospitality Group is an Equal Opportunity Employer.
Compensation: TBD
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Who's Hiring



What Employers Look For
The qualifications that appear most often in director of restaurants jobs.
- Five or more years of multi-unit or high-volume restaurant management experience
- Demonstrated P&L ownership and budget management across multiple locations
- Active ServSafe Manager certification or equivalent food safety credential
- Experience recruiting, training, and developing general managers and hourly staff
- Proficiency with restaurant point-of-sale and scheduling software platforms
- Bachelor's degree in hospitality management, business administration, or a related field
Tips for Your Director of Restaurants Job Search
Quantify your P&L and coverage scope
Hiring managers for director of restaurants roles want hard numbers: total annual revenue you oversaw, number of locations, and team headcount. Pull those figures from your most recent two positions and put them in your resume summary before anything else.
Tailor your resume to the concept type
A fast-casual group and an upscale hotel food-and-beverage operation read resumes very differently. Mirror the language in each posting, if the employer says 'culinary-driven,' your resume should use that framing, not generic 'operations management' copy.
Apply early to roles that fit
Migrate Mate lists director of restaurants openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Get your ServSafe Manager certification current
Many director of restaurants postings list an active food safety certification as a requirement, not a preference. Renew your ServSafe Manager credential before you start applying so it never becomes the reason a hiring team moves on.
Prepare a turnaround or opening case study
Interviewers for director-level roles frequently ask you to walk through a struggling location you improved or a new unit you opened. Prepare one tight, specific example with before-and-after metrics, guest scores, labor percentages, or revenue lift, and practice telling it in under three minutes.
Negotiate schedule flexibility separately from title
Director of restaurants roles often carry demanding weekend and holiday expectations. Address schedule structure in a second conversation after the offer, once compensation and title are agreed. Raising it too early can signal inflexibility before you've demonstrated your value.
Director of Restaurants Jobs: Frequently Asked Questions
Which companies are hiring the most director of restaurantss?
The most active employers for director of restaurantss right now are Areas, Levy, and Eataly, and the most openings are in Texas, Utah, and Georgia, based on current listings on Migrate Mate as of November 2026. Hospitality groups and hotel brands with multiple food-and-beverage outlets tend to post the most consistently.
How many director of restaurants jobs are remote?
About 0% of director of restaurants openings are fully remote or hybrid as of November 2026, reflecting the hands-on nature of overseeing physical dining operations. The sub-functions most likely to allow remote flexibility are corporate training, menu development consulting, and regional oversight roles where travel substitutes for a fixed office presence.
How do you become a director of restaurants?
Start by progressing from shift supervisor to general manager at a full-service or high-volume concept, gaining direct P&L responsibility along the way. Move into a multi-unit or area manager role to demonstrate you can lead across locations simultaneously. Build a record of measurable outcomes, revenue growth, staff retention, guest satisfaction scores, and pursue a food safety certification if you don't already hold one. From there, target director-level postings at groups whose scale matches what you've managed.
Can I get hired as a director of restaurants with limited experience?
Breaking in without traditional multi-unit experience is possible if you can demonstrate equivalent scope in a different format. Candidates who managed a single very high-volume flagship location, ran food-and-beverage operations for a large venue or stadium, or oversaw restaurant openings as a culinary or operations lead sometimes make the transition successfully. Framing your resume around revenue size, team depth, and decision-making authority matters more than matching a job title exactly.
What does the director of restaurants interview process look like?
Most director of restaurants hiring processes start with a phone screen focused on your operational background and the scale of what you've managed. That is typically followed by one or two rounds with regional leadership or the VP of food and beverage, often including a scenario walk-through or a case study about a struggling location. Final-stage interviews frequently involve a site visit or a panel with HR, finance, and culinary leadership before an offer is extended.
Where can I find and apply to director of restaurants jobs?
You can find and apply to director of restaurants jobs on Migrate Mate, which lists current openings from employers across the United States. Search for roles that match your experience level, concept type, and location preference, then apply directly to each listing that fits.
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