E-3 Visa Digital Marketing Manager Jobs
Digital Marketing Manager roles qualify for E-3 visa sponsorship when the position requires a bachelor's degree in marketing, communications, or a related field. Australian professionals can secure two-year renewable status with no lottery, making this one of the most direct paths to U.S. employment in digital marketing.
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Get Access To All JobsRequisition ID: 71812
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
The team you will be a part of
As a member of the KitchenAid Small Domestic Appliances (SDA) team, you will inspire our consumers to Make More Than Meals™ with a life lived hands-on. KitchenAid operates in a consumer-centric, winning workplace culture, and provides diverse global career opportunities. Our team creates high-performance, highly desired appliances with a maniacal focus on enduring craftsmanship, disruptive technology, and timeless design. Through the combination of our people, our products and our winning spirit, KitchenAid offers exciting career opportunities and a truly rewarding experience.
This role in summary
We are currently seeking qualified candidates for the role of Digital Brand Manager in our US Region, based at our Global Headquarters in Benton Harbor, MI or World of Whirlpool offices in Chicago, IL. Reporting into the US Brand Marketing organization, this role serves as the digital architect for the KitchenAid brand, blending strategic brand storytelling with digital product management to transform KitchenAid.com and our CRM channels into the premier digital expression of our brand. This role will partner closely with both regional and global Direct To Consumer (D2C) Teams, Brand Marketing, Category Management, Merchandising, and our Integrated Agency Teams to drive excellence and execution for all regional product launches, brand campaigns, and digital experience improvements; and will support the development & execution of full-funnel integrated marketing plans to shepherd consumers from consideration to conversion.
Your responsibilities will include
- Act as the primary Brand Steward for the US D2C ecosystem, ensuring that every touchpoint—from high-level brand campaigns to transactional emails—adheres to KitchenAid’s 'Make More Than Meals™' brand platform, brand voice, and brand design standards.
- Develop and execute our owned site experience, inclusive of but not limited to: Regional Brand Campaigns, New Product Launches, Category Landing Pages, Product Detail Pages, Post-Purchase Experience Zones, Guided Commerce Experiences, Homepage Content, and continuous updates/optimizations in accordance with our Integrated Marketing Calendar.
- In partnership with US D2C Team, co-develop and execute our owned Customer Relationship Management (CRM) strategy for email/SMS, inclusive of education, inspiration, consumer onboarding comms, long-term engagement, audience strategy and segmentation planning; aligned to the consumer decision journey for our key product categories and battlegrounds.
- Drive the development and measurement of Digital Brand KPIs – aligned to Regional Brand Health KPIs and Objectives – and track, iterate, and improve Digital Brand’s performance.
- Integrate and collaborate with a variety of cross-functional teams, inclusive of but not limited to: US region’s Direct To Consumer (D2C) Team, Global D2C Team, Global Brand Team (Category Management), Regional Merchandising Team, US Major Domestic Appliances Teams, US & Canadian Brand Marketing teammates on website experience improvements, UX priorities, CRM strategy, audience segmentation, and consumer relationship management strategy in order to drive efficiencies and consistent brand and product communications.
- In partnership with D2C and Global Category Teams, drive Digital Brand’s role in KitchenAid’s AI-Led Content Strategy. Optimize our editorial and website architecture for the future of search, ensuring our 'Pinch of Help' blog and site content are structured to win in Agentic AI and LLM-driven consumer decision journeys.
- Partner with D2C, Global Brand Team, and Digital Brand Analyst for Quality Assurance & Troubleshooting on owned website to correctly launch products/campaigns and ensure consistent/accurate marketing messages and assets are reflected.
- Partner with D2C and Global Digital teams to prioritize the UX roadmap, conducting rigorous QA and troubleshooting to ensure a seamless, premium consumer journey from discovery to checkout. Use A/B testing and learnings to inform CRO recommendations.
- Lead product launch excellence process including master launch calendar and asset guidance on the US region’s needs & delivery working cross-functionally with Regional Merchandising, Global Product & Category Teams, and Regional Sales Teams.
- In partnership with US D2C Team and IAT partners, co-develop, co-own, and regularly update the US Region’s Integrated Marketing Calendar – including key product launches, channel promos, and brand campaigns – maintaining accuracy for dates and details by channel.
- Scope and manage our Digital Brand Agency resources (Site, CRM, SEO/Editorial), including but not limited to: SOW & Scope development (including launches, campaigns, and experience improvements), launch and campaign briefs (Site, CRM, SEO/Editorial Content channel needs, quarterly integrated agency team (IAT) strategy and tactical briefings, driving efficiency and ROI on our agency scopes, and budget management for digital brand obligations within the US Region.
Minimum requirements
- Bachelor’s Degree
- 5+ years of experience in Brand Marketing or Digital Marketing
Preferred skills and experiences
- Bachelor’s Degree or Continuing Education focus on Business or Marketing
- 5+ years of experience managing creative agency resources and SOWs
- Experience/background in website/email marketing for eCommerce brands, premium consumer brands, or lifestyle brands (relevant category experience is a plus – i.e., espresso formats)
- Experience developing full-funnel integrated marketing strategies in partnership with cross-functional teams and agencies.
- Experience developing website strategy and executing consumer-relevant content
- Deep understanding of Agentic AI and its role in the Consumer Decision Journey and as an influence consideration in Content Development.
- Deep understanding of the full-funnel content ecosystem through dominant and ascendent digital platforms (i.e., TikTok, YouTube) and best practices for how they integrate into an eCommerce environment and the Consumer Decision Journey.
- Experience working with eCommerce content platforms, such as Contentful, PIM and JIRA
- Ability to influence, inspire, and lead others – especially those outside of Regional Brand Organization or Marketing functions
- Experience leveraging data to generate marketing strategies and consumer-first solutions (i.e., GA4, Looker Studio, Dashboards)
- Ability to adapt quickly to a rapidly changing environment, overcome challenges, and manage multiple priorities and stakeholders simultaneously
- Ability to manage multiple projects simultaneously with a high degree of independence
- Ability to flex between high-level strategic planning and ground-level tactical execution (not afraid to roll-up your sleeves and do the work)
What we offer
Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
Additional information
Whirlpool's Ways of Working:
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:
- Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
- Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
- Sabbatical - Four weeks paid leave after every five years of service.
Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
Requisition ID: 71812
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
The team you will be a part of
As a member of the KitchenAid Small Domestic Appliances (SDA) team, you will inspire our consumers to Make More Than Meals™ with a life lived hands-on. KitchenAid operates in a consumer-centric, winning workplace culture, and provides diverse global career opportunities. Our team creates high-performance, highly desired appliances with a maniacal focus on enduring craftsmanship, disruptive technology, and timeless design. Through the combination of our people, our products and our winning spirit, KitchenAid offers exciting career opportunities and a truly rewarding experience.
This role in summary
We are currently seeking qualified candidates for the role of Digital Brand Manager in our US Region, based at our Global Headquarters in Benton Harbor, MI or World of Whirlpool offices in Chicago, IL. Reporting into the US Brand Marketing organization, this role serves as the digital architect for the KitchenAid brand, blending strategic brand storytelling with digital product management to transform KitchenAid.com and our CRM channels into the premier digital expression of our brand. This role will partner closely with both regional and global Direct To Consumer (D2C) Teams, Brand Marketing, Category Management, Merchandising, and our Integrated Agency Teams to drive excellence and execution for all regional product launches, brand campaigns, and digital experience improvements; and will support the development & execution of full-funnel integrated marketing plans to shepherd consumers from consideration to conversion.
Your responsibilities will include
- Act as the primary Brand Steward for the US D2C ecosystem, ensuring that every touchpoint—from high-level brand campaigns to transactional emails—adheres to KitchenAid’s 'Make More Than Meals™' brand platform, brand voice, and brand design standards.
- Develop and execute our owned site experience, inclusive of but not limited to: Regional Brand Campaigns, New Product Launches, Category Landing Pages, Product Detail Pages, Post-Purchase Experience Zones, Guided Commerce Experiences, Homepage Content, and continuous updates/optimizations in accordance with our Integrated Marketing Calendar.
- In partnership with US D2C Team, co-develop and execute our owned Customer Relationship Management (CRM) strategy for email/SMS, inclusive of education, inspiration, consumer onboarding comms, long-term engagement, audience strategy and segmentation planning; aligned to the consumer decision journey for our key product categories and battlegrounds.
- Drive the development and measurement of Digital Brand KPIs – aligned to Regional Brand Health KPIs and Objectives – and track, iterate, and improve Digital Brand’s performance.
- Integrate and collaborate with a variety of cross-functional teams, inclusive of but not limited to: US region’s Direct To Consumer (D2C) Team, Global D2C Team, Global Brand Team (Category Management), Regional Merchandising Team, US Major Domestic Appliances Teams, US & Canadian Brand Marketing teammates on website experience improvements, UX priorities, CRM strategy, audience segmentation, and consumer relationship management strategy in order to drive efficiencies and consistent brand and product communications.
- In partnership with D2C and Global Category Teams, drive Digital Brand’s role in KitchenAid’s AI-Led Content Strategy. Optimize our editorial and website architecture for the future of search, ensuring our 'Pinch of Help' blog and site content are structured to win in Agentic AI and LLM-driven consumer decision journeys.
- Partner with D2C, Global Brand Team, and Digital Brand Analyst for Quality Assurance & Troubleshooting on owned website to correctly launch products/campaigns and ensure consistent/accurate marketing messages and assets are reflected.
- Partner with D2C and Global Digital teams to prioritize the UX roadmap, conducting rigorous QA and troubleshooting to ensure a seamless, premium consumer journey from discovery to checkout. Use A/B testing and learnings to inform CRO recommendations.
- Lead product launch excellence process including master launch calendar and asset guidance on the US region’s needs & delivery working cross-functionally with Regional Merchandising, Global Product & Category Teams, and Regional Sales Teams.
- In partnership with US D2C Team and IAT partners, co-develop, co-own, and regularly update the US Region’s Integrated Marketing Calendar – including key product launches, channel promos, and brand campaigns – maintaining accuracy for dates and details by channel.
- Scope and manage our Digital Brand Agency resources (Site, CRM, SEO/Editorial), including but not limited to: SOW & Scope development (including launches, campaigns, and experience improvements), launch and campaign briefs (Site, CRM, SEO/Editorial Content channel needs, quarterly integrated agency team (IAT) strategy and tactical briefings, driving efficiency and ROI on our agency scopes, and budget management for digital brand obligations within the US Region.
Minimum requirements
- Bachelor’s Degree
- 5+ years of experience in Brand Marketing or Digital Marketing
Preferred skills and experiences
- Bachelor’s Degree or Continuing Education focus on Business or Marketing
- 5+ years of experience managing creative agency resources and SOWs
- Experience/background in website/email marketing for eCommerce brands, premium consumer brands, or lifestyle brands (relevant category experience is a plus – i.e., espresso formats)
- Experience developing full-funnel integrated marketing strategies in partnership with cross-functional teams and agencies.
- Experience developing website strategy and executing consumer-relevant content
- Deep understanding of Agentic AI and its role in the Consumer Decision Journey and as an influence consideration in Content Development.
- Deep understanding of the full-funnel content ecosystem through dominant and ascendent digital platforms (i.e., TikTok, YouTube) and best practices for how they integrate into an eCommerce environment and the Consumer Decision Journey.
- Experience working with eCommerce content platforms, such as Contentful, PIM and JIRA
- Ability to influence, inspire, and lead others – especially those outside of Regional Brand Organization or Marketing functions
- Experience leveraging data to generate marketing strategies and consumer-first solutions (i.e., GA4, Looker Studio, Dashboards)
- Ability to adapt quickly to a rapidly changing environment, overcome challenges, and manage multiple priorities and stakeholders simultaneously
- Ability to manage multiple projects simultaneously with a high degree of independence
- Ability to flex between high-level strategic planning and ground-level tactical execution (not afraid to roll-up your sleeves and do the work)
What we offer
Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
Additional information
Whirlpool's Ways of Working:
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:
- Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
- Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
- Sabbatical - Four weeks paid leave after every five years of service.
Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
See all E-3 Visa Digital Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new E-3 Visa Digital Marketing Manager Jobs.
Get Access To All JobsTips for Finding E-3 Visa Sponsorship as a Digital Marketing Manager
Translate your Australian credentials for U.S. employers
A three-year Australian bachelor's degree meets E-3 visa specialty occupation requirements, but U.S. hiring managers often expect four-year degrees. Include a credential evaluation from a NACES-approved service to preempt questions before your sponsorship conversation starts.
Target companies with active LCA filing histories
Search DOL's Labor Condition Application disclosure data to identify employers who have already filed LCAs for marketing roles. These companies understand the process and won't treat your E-3 request as an unfamiliar obstacle during negotiations.
Frame E-3 sponsorship as a low-barrier ask
Unlike H-1B visa, the E-3 has no lottery and no employer quota to worry about. When discussing sponsorship, emphasize that the employer's obligation is filing an LCA with DOL and supporting your consulate application, not navigating a lottery system.
Align your job title to DOL specialty occupation definitions
Your offer letter's job title directly affects LCA approval. Titles like Digital Marketing Manager or Marketing Analytics Manager map cleanly to specialty occupation standards. Vague titles such as Growth Lead or Marketing Generalist can trigger DOL scrutiny.
Negotiate consulate timing into your start date
E-3 visa interviews in Sydney, Melbourne, and Perth can have wait times that vary by season. Build at least four to six weeks of consulate scheduling buffer into your offer negotiation so your start date doesn't depend on the first available appointment.
Use Migrate Mate's E-3 filing service for the full process
Once you have an offer, use Migrate Mate's E-3 filing service to handle your LCA submission, visa application paperwork, and consulate preparation. This removes the administrative burden from your employer and reduces delays between offer and approval.
E-3 Visa Digital Marketing Manager: Frequently Asked Questions
How do I find Digital Marketing Manager jobs with E-3 sponsorship?
Search Migrate Mate to find Digital Marketing Manager roles at U.S. employers with E-3 sponsorship history. Most standard job searches don't filter by visa type, so you end up applying broadly and discovering sponsorship reluctance late in the process. Migrate Mate surfaces roles where employers are already familiar with or open to the E-3 specifically.
How much does it cost to get an E-3 visa?
Migrate Mate's E-3 filing service covers the entire process for $499, including the Labor Condition Application, visa document preparation, and consulate appointment guidance. Traditional immigration lawyers charge $2,000–$5,000+ for the same work. The E-3 has less paperwork than most work visas, so paying thousands for legal help is usually unnecessary.
Does a Digital Marketing Manager role qualify as a specialty occupation for E-3?
Yes, provided the position genuinely requires a bachelor's degree in marketing, communications, digital media, or a related field as a minimum entry requirement. Roles that accept any degree or substitute extensive experience without a degree requirement can fail the specialty occupation standard. Your offer letter and job description need to reflect the degree requirement explicitly to support the LCA filing.
How does the E-3 compare to the H-1B for Digital Marketing Manager positions?
The E-3 is available year-round with no lottery, while H-1B registration is capped at 85,000 per fiscal year and selected by random draw. For Australian nationals, the E-3 is consistently the faster and more reliable path into a U.S. Digital Marketing Manager role. You apply directly at an Australian consulate after receiving an offer, rather than waiting for a lottery outcome.
Can I change employers or get promoted while on an E-3?
Changing employers requires your new company to file a fresh LCA and support a new E-3 application before you start. A promotion within the same company is generally fine if your core role and specialty occupation classification remain the same, but a significant title or responsibilities change may warrant a new LCA filing to keep your status clean.