Go To Market Strategy Jobs

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Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

In accordance with Truist in-office policy, this role will be in office 5 days/week.

Position Summary
The Go-to-Market Process Delivery & Enablement teammate is responsible for optimizing marketing workflow, content operations, governance, and related processes that will support a scalable content delivery across channels. This role supports the ongoing evolution of Adobe Workfront and AEM integrations in the Marketing organization.

Essential Duties & Responsibilities

• Lead day-to-day governance, operational management, and continuous development of Adobe Experience Manager (AEM) Digital Asset Management (DAM) process and Marketing capabilities.
• Establish and maintain enterprise asset management standards, including metadata, taxonomy, asset lifecycle management, retention, and content governance practices.
• Partner with Product, Technology, and Marketing stakeholders to define and prioritize enhancements supporting Content-as-a-Service capabilities.
• Drive optimization of marketing workflows through ensuring efficient intake, activation, build reviews, approvals, and publishing/distribution processes.
• Develop and maintain operational processes, governance models, and performance metrics to improve content reuse, content discoverability, and operational efficiency.
• Identify opportunities to automate manual processes and streamline content production and distribution workflows.
• Serve as a business representative in cross-functional initiatives involving marketing technology platforms, integrations, and content operations.
• Support change management, adoption, training, and documentation for marketing workflow solutions.
• Work with partners to monitor operational performance, identify risks, and recommend solutions to improve scalability, compliance, and user experience.
• Collaborate with marketing delivery, content, product, and technology teams to ensure solutions align with business objectives and enterprise standards and business user needs

QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
2. Seven years of related experience or an equivalent combination of education and experience
3. Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline; sound and comprehensive understanding of business and organizational strategies and processes managing a process
4. Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience
5. Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
6. Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
7. Demonstrated budget management experience
8. Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
9. Sophisticated understanding of clients through interpretation and user research and analytics
10. Strong relationship building skills resulting in the ability to influence others to adopt a new perspective
11. Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
12. Strong presentation skills and communication skills

Preferred Qualifications:

• 7+ years of experience in AEM DAM administration, digital asset management, content governance, or content operations environments.
• Proven experience as a business user and operational lead supporting Adobe Experience Manager (AEM) and Adobe Workfront platforms.
• Strong understanding of enterprise content management needs, metadata strategies, taxonomy development, asset governance, and content lifecycle management.
• Experience partnering with Product, Technology, and cross-functional stakeholders to deliver process and platform enhancements.
• Demonstrated success driving workflow optimization, operational efficiency, and marketing process improvements.
• Knowledge of Content-as-a-Service (CaaS), headless content delivery models, and modern content supply chain concepts preferred.
• Strong analytical, organizational, and problem-solving skills with the ability to manage multiple priorities.
• Excellent communication, stakeholder management, and collaboration skills.
• Experience supporting large-scale marketing operations within a regulated industry.
• Familiarity with Agile delivery methodologies, product operating models, and MarTech ecosystems.
• Experience defining governance frameworks, operating procedures, and adoption strategies for enterprise content platforms.

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Sitting
Constantly (More than 50% of the time)
Standing
Frequently (25% - 50% of the time)
Walking
Frequently (25% - 50% of the time)
Bending
Occasionally (Less than 25% of the time)
Lifting
Up to 25 lbs.
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
Travel
Up to 25%

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.

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