Mid Level Go To Market Strategy Jobs
Mid level go to market strategy jobs belong to professionals ready to own campaigns end to end, coordinate cross-functional stakeholders, and move initiatives forward without constant direction. Openings cover 25% remote or hybrid settings across Energy, Retail, and Insurance, with employers like Optum, Fanatics, and Base Power hiring at this level now.
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Optum Insight is improving the flow of health data and information to create a more connected system. We remove friction and drive alignment between care providers and payers, and ultimately consumers. Our deep expertise in the industry and innovative technology empower us to help organizations reduce costs while improving risk management, quality and revenue growth. Ready to help us deliver results that improve lives? Join us in making healthcare work better for everyone through people-led, responsible AI while Caring. Connecting. Growing together.
The Product Growth organization bridges product, commercial, customer, and ecosystem teams to ensure Optum Insight products and solutions achieve scalable, measurable growth across acquisition, activation, expansion, and retention.
The Director, Product Growth and Go-To-Market - Point of Care will serve as a strategic leader for Optum's Point of Care revenue cycle portfolio, defining how the portfolio is positioned, brought to market, and expanded across the healthcare market. The individual will translate product capabilities, market insights, and customer needs into differentiated positioning, value propositions, target customer strategies, and sales motions that drive pipeline, adoption, retention, and growth. Working cross-functionally, this leader will help strengthen Optum's market position while increasing utilization, expansion, and customer value.
You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities:
- Lead end-to-end go-to-market strategy and execution for Optum's Point of Care Revenue Cycle portfolio, aligning portfolio strategy, market opportunity, product roadmap and commercial priorities
- Develop differentiated market positioning and value propositions across facility and professional coding, CDI, charge capture, audit and compliance, analytics, AI-enabled automation and related revenue-integrity capabilities
- Define target markets, ideal customer profiles, buyer personas, priority use cases and sales motions, translating market and customer insights into actionable growth opportunities
- Develop commercialization and launch strategies for new and evolving capabilities, including clear measures of success, market activation requirements and plans to support adoption and scale
- Identify portfolio expansion, bundling, cross-sell and upsell opportunities that create broader customer value and increase the commercial impact of Optum's Point of Care RCM capabilities
- Partner closely with Product leadership, bringing market, customer, competitive and sales feedback into roadmap discussions while translating product roadmap priorities back into actionable commercial strategies
- Equip Sales and client-facing teams to effectively position the portfolio through clear messaging, value propositions, demonstrations, competitive differentiation, use cases, enablement materials and training
- Partner across Product, Sales, Marketing, Growth, Finance, Pricing, Contracting, Legal, Operations, Implementation and Customer Success to remove barriers to commercialization and accelerate execution
- Drive adoption and expansion across the installed base, using customer feedback, utilization, realized value and market insights to identify opportunities for greater adoption, reference readiness and portfolio expansion
- Monitor market performance and commercial outcomes, establishing measures of success and using pipeline, adoption, customer and market signals to refine GTM priorities and course-correct where needed
- Represent the voice of the market and customer internally, ensuring customer needs, competitive dynamics and emerging market opportunities inform portfolio strategy, positioning and investment decisions
- Support strategic customer and prospect engagements, helping articulate the executive-level Point of Care RCM value story and connecting individual capabilities to a broader integrated solution
- Provide strategic direction to the Point of Care GTM team, establishing priorities, enabling execution, developing talent and creating accountability for outcomes
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
- 3+ years of experience in product strategy, product growth, commercialization, go-to-market strategy or a related commercial leadership role
- 3+ years of people leadership experience with demonstrated ability to lead, develop and empower high-performing teams
- Demonstrated experience developing and executing go-to-market strategies, including identifying market opportunities and translating them into actionable growth strategies
- Demonstrated Point of Care Revenue Cycle expertise, with knowledge of areas such as facility and professional coding, clinical documentation integrity, charge capture, revenue integrity, audit and compliance, analytics and automation. These capabilities are central to the current Point of Care RCM portfolio
- Experience developing market segmentation, ideal customer profiles, buyer personas, value propositions, competitive positioning and commercial strategies
- Experience partnering with Product organizations to translate product capabilities and roadmap priorities into market-facing strategies and commercial execution
- Experience operating within a large, complex, highly matrixed organization and driving outcomes across multiple stakeholder groups
- Demonstrated ability to build effective cross-functional partnerships across Product, Sales, Marketing, Finance, Pricing, Contracting/Legal, Operations, Implementation and Customer Success
- Demonstrated solid executive communication and storytelling skills, with the ability to translate complex product, customer, market and financial information into a clear commercial narrative
- Demonstrated ability to move between strategy and execution, setting direction while driving decisions, removing barriers and maintaining accountability for results
- Ability and willingness to travel periodically to customer and Optum locations, approximately 25-40% depending on portfolio and business needs
Preferred Qualifications:
- 5+ years of experience in product management, product strategy, product growth, commercialization, healthcare technology or a related role
All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $134,600 - $230,800 annually based on full-time employment. We comply with all minimum wage laws as applicable.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and help make the health system work better for everyone. Together, we are shaping the future of healthcare by harnessing technology and innovation to make care simpler to navigate, more affordable and more connected for the people we serve. We are committed to creating an inclusive workplace where everyone feels welcomed, valued, heard and respected, empowering people to bring their authentic selves to work and strengthening our collective impact through diverse talents, backgrounds, experiences and perspectives.
UnitedHealth Group and its affiliated brands are an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group and its affiliated brands are a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
Optum Insight is improving the flow of health data and information to create a more connected system. We remove friction and drive alignment between care providers and payers, and ultimately consumers. Our deep expertise in the industry and innovative technology empower us to help organizations reduce costs while improving risk management, quality and revenue growth. Ready to help us deliver results that improve lives? Join us in making healthcare work better for everyone through people-led, responsible AI while Caring. Connecting. Growing together.
The Product Growth organization bridges product, commercial, customer, and ecosystem teams to ensure Optum Insight products and solutions achieve scalable, measurable growth across acquisition, activation, expansion, and retention.
The Director, Product Growth and Go-To-Market - Point of Care will serve as a strategic leader for Optum's Point of Care revenue cycle portfolio, defining how the portfolio is positioned, brought to market, and expanded across the healthcare market. The individual will translate product capabilities, market insights, and customer needs into differentiated positioning, value propositions, target customer strategies, and sales motions that drive pipeline, adoption, retention, and growth. Working cross-functionally, this leader will help strengthen Optum's market position while increasing utilization, expansion, and customer value.
You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities:
- Lead end-to-end go-to-market strategy and execution for Optum's Point of Care Revenue Cycle portfolio, aligning portfolio strategy, market opportunity, product roadmap and commercial priorities
- Develop differentiated market positioning and value propositions across facility and professional coding, CDI, charge capture, audit and compliance, analytics, AI-enabled automation and related revenue-integrity capabilities
- Define target markets, ideal customer profiles, buyer personas, priority use cases and sales motions, translating market and customer insights into actionable growth opportunities
- Develop commercialization and launch strategies for new and evolving capabilities, including clear measures of success, market activation requirements and plans to support adoption and scale
- Identify portfolio expansion, bundling, cross-sell and upsell opportunities that create broader customer value and increase the commercial impact of Optum's Point of Care RCM capabilities
- Partner closely with Product leadership, bringing market, customer, competitive and sales feedback into roadmap discussions while translating product roadmap priorities back into actionable commercial strategies
- Equip Sales and client-facing teams to effectively position the portfolio through clear messaging, value propositions, demonstrations, competitive differentiation, use cases, enablement materials and training
- Partner across Product, Sales, Marketing, Growth, Finance, Pricing, Contracting, Legal, Operations, Implementation and Customer Success to remove barriers to commercialization and accelerate execution
- Drive adoption and expansion across the installed base, using customer feedback, utilization, realized value and market insights to identify opportunities for greater adoption, reference readiness and portfolio expansion
- Monitor market performance and commercial outcomes, establishing measures of success and using pipeline, adoption, customer and market signals to refine GTM priorities and course-correct where needed
- Represent the voice of the market and customer internally, ensuring customer needs, competitive dynamics and emerging market opportunities inform portfolio strategy, positioning and investment decisions
- Support strategic customer and prospect engagements, helping articulate the executive-level Point of Care RCM value story and connecting individual capabilities to a broader integrated solution
- Provide strategic direction to the Point of Care GTM team, establishing priorities, enabling execution, developing talent and creating accountability for outcomes
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
- 3+ years of experience in product strategy, product growth, commercialization, go-to-market strategy or a related commercial leadership role
- 3+ years of people leadership experience with demonstrated ability to lead, develop and empower high-performing teams
- Demonstrated experience developing and executing go-to-market strategies, including identifying market opportunities and translating them into actionable growth strategies
- Demonstrated Point of Care Revenue Cycle expertise, with knowledge of areas such as facility and professional coding, clinical documentation integrity, charge capture, revenue integrity, audit and compliance, analytics and automation. These capabilities are central to the current Point of Care RCM portfolio
- Experience developing market segmentation, ideal customer profiles, buyer personas, value propositions, competitive positioning and commercial strategies
- Experience partnering with Product organizations to translate product capabilities and roadmap priorities into market-facing strategies and commercial execution
- Experience operating within a large, complex, highly matrixed organization and driving outcomes across multiple stakeholder groups
- Demonstrated ability to build effective cross-functional partnerships across Product, Sales, Marketing, Finance, Pricing, Contracting/Legal, Operations, Implementation and Customer Success
- Demonstrated solid executive communication and storytelling skills, with the ability to translate complex product, customer, market and financial information into a clear commercial narrative
- Demonstrated ability to move between strategy and execution, setting direction while driving decisions, removing barriers and maintaining accountability for results
- Ability and willingness to travel periodically to customer and Optum locations, approximately 25-40% depending on portfolio and business needs
Preferred Qualifications:
- 5+ years of experience in product management, product strategy, product growth, commercialization, healthcare technology or a related role
All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $134,600 - $230,800 annually based on full-time employment. We comply with all minimum wage laws as applicable.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and help make the health system work better for everyone. Together, we are shaping the future of healthcare by harnessing technology and innovation to make care simpler to navigate, more affordable and more connected for the people we serve. We are committed to creating an inclusive workplace where everyone feels welcomed, valued, heard and respected, empowering people to bring their authentic selves to work and strengthening our collective impact through diverse talents, backgrounds, experiences and perspectives.
UnitedHealth Group and its affiliated brands are an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group and its affiliated brands are a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
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Mid Level Go To Market Strategy Jobs: Frequently Asked Questions
How do I get a mid level go to market strategy job?
Position yourself around ownership, not just participation. Highlight campaigns or product launches you drove from planning through execution, quantify the results you delivered, and show you can coordinate across sales, product, and marketing without heavy oversight. Applications that connect your past work to a company's current growth stage tend to stand out at this level.
Which companies hire mid level go to market strategys?
Companies hiring mid level go to market strategys right now include Optum, Fanatics, and Base Power, based on current listings on Migrate Mate as of November 2026. At this level, hiring comes from a mix of growth-stage startups building out their GTM functions and established companies expanding into new segments or channels.
Are there remote mid level go to market strategy jobs?
Yes, remote and hybrid options are common at this level. About 25% of mid level go to market strategy openings are remote or hybrid as of November 2026, reflecting how much of this work happens through digital tools and asynchronous collaboration. On-site roles do exist, particularly at companies that emphasize cross-functional proximity early in a GTM build.
How do I move up to a mid level go to market strategy role?
Growth from entry level to mid level comes from deepening your ownership over time. Start by mastering a specific channel or segment, then seek projects where you drive the full cycle rather than supporting someone else. Demonstrating measurable impact, such as improving conversion rates or shortening sales cycles, and taking initiative on cross-team coordination signals readiness for the mid level step.
Which industries hire the most mid level go to market strategys?
Mid Level go to market strategy roles concentrate in Energy, Retail, and Insurance, based on current listings on Migrate Mate as of November 2026. These sectors tend to drive hiring at this level because they operate in competitive markets where structured GTM execution directly affects revenue growth and customer acquisition speed.