Green Card Advertising Director Jobs
Advertising Director roles qualify for EB-2 or EB-3 green card sponsorship when employers complete PERM labor certification with the Department of Labor. Candidates need an advanced degree or a bachelor's degree with substantial progressive experience in advertising, marketing strategy, or brand management to satisfy USCIS requirements for permanent sponsorship.
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Get Access To All JobsINTRODUCTION
Spotify is shaping the future of advertising by connecting brands with fans through audio, video, and experiences that are part of people's everyday lives. As our advertising business grows, we're focused on bringing innovative products to market, helping advertisers succeed, and turning new ideas into meaningful business growth.
We're looking for a Senior Director, Global Advertising Product Marketing to lead the next chapter of our global Advertising Product Marketing team. Reporting to the Head of Advertising Business Marketing, you'll work closely with Product, Engineering, Sales, Business Development, and Marketing leaders to shape product strategy, strengthen our market position, and help advertisers get more value from Spotify.
This is an opportunity to build and lead a product marketing function with a clear voice in product decisions and a direct impact on business growth. You'll bring customer insights into product development, establish a disciplined approach to go-to-market execution and product adoption, create compelling reasons for advertisers to choose Spotify, and help a global team deliver measurable results.
ROLE AND RESPONSIBILITIES
- Set the vision, strategy, and operating model for global Advertising Product Marketing, connecting advertiser needs, product innovation, competitive insights, and business growth.
- Partner with Product, Engineering, Sales, Business Development, and Marketing leaders to bring customer and market insights into product decisions and turn innovation into solutions advertisers value.
- Lead global go-to-market strategies for Spotify's advertising products, including brand and performance advertising, self-service, programmatic, and emerging solutions. Own product positioning, messaging, packaging, launches, and adoption.
- Build a deeper understanding of advertisers, agencies, buying behaviors, and the competitive landscape. Use these insights to identify opportunities, influence product priorities, and strengthen Spotify's position in the market.
- Drive product adoption and commercial growth by identifying customer needs, addressing barriers to adoption, and partnering with teams to improve product usage, retention, and revenue. Define clear measures of success and use results to guide future decisions.
- Turn complex advertising technology, data, and measurement capabilities into clear, differentiated customer value propositions tied to measurable business outcomes. Partner with Business Marketing to create a consistent story across products and help advertisers understand the impact Spotify can deliver.
- Strengthen how products move from development to market. Establish clear processes, shared accountability, and measures of readiness that help teams make informed decisions about when to launch, scale, improve, or stop initiatives.
- Equip Sales and regional teams with the insights, messaging, and tools they need to bring Spotify's advertising solutions to customers.
- Work with Measurement and Advertising Effectiveness teams to connect product capabilities with credible evidence of advertiser outcomes, and feed that evidence back into product decisions.
- Explore how AI, automation, and emerging advertising technologies can improve our products, customer experiences, and product marketing practices and identify opportunities to rethink how Spotify develops, positions, and scales its advertising solutions.
- Lead and develop a high-performing global Product Marketing organization, attracting outstanding talent, strengthening strategic and commercial capabilities, and creating a culture of creativity, accountability, collaboration, and measurable impact.
BASIC QUALIFICATIONS
Who You Are
- You have 15+ years of experience.
- You have built, scaled or transformed Product Marketing organizations in advertising technology, digital advertising or a related platform business.
- You have led global teams across complex product portfolios, shaped product strategy and delivered business results.
- You understand how advertising businesses grow, including advertiser and agency needs, programmatic buying, self-service platforms, brand and performance advertising, and measurement.
- You have experience shaping product strategy and leading go-to-market initiatives across complex product portfolios, translating customer insights into clear priorities and measurable outcomes.
- You are an influential executive communicator who engages credibly with senior Product, Engineering, and Commercial leaders, as well as externally with clients and partners.
- You combine strategic thinking with strong commercial judgment. You're comfortable using customer research, competitive insights, and performance data to make decisions, identify opportunities, and measure success.
- You can explain complex technology in clear, engaging ways and communicate effectively with senior leaders, advertisers, agencies, and business partners.
- You bring a forward-looking, hands-on view of AI, automation and emerging ad technologies. You don’t wait for change to arrive. You act on it early, spotting where these technologies can reshape our advertising products and inspire new ones, and you use AI to change how Product Marketing gets done.
- You have experience developing leaders and building inclusive, collaborative teams. You create clarity, encourage different perspectives, support growth, and balance long-term strategy with effective execution.
LOCATION
This role is based in New York.
We ask that you come into the office 2–3 times per week.
COMPENSATION
The United States base range for this position is $291,071 - $414,388, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
OUR GLOBAL BENEFITS
- Extensive learning opportunities, through our dedicated team, GreenHouse.
- Flexible share incentives letting you choose how you share in our success.
- Global parental leave, six months off - for all new parents.
- All The Feels, our employee assistance program and self-care hub.
- Flexible public holidays, swap days off according to your values and beliefs.
INTRODUCTION
Spotify is shaping the future of advertising by connecting brands with fans through audio, video, and experiences that are part of people's everyday lives. As our advertising business grows, we're focused on bringing innovative products to market, helping advertisers succeed, and turning new ideas into meaningful business growth.
We're looking for a Senior Director, Global Advertising Product Marketing to lead the next chapter of our global Advertising Product Marketing team. Reporting to the Head of Advertising Business Marketing, you'll work closely with Product, Engineering, Sales, Business Development, and Marketing leaders to shape product strategy, strengthen our market position, and help advertisers get more value from Spotify.
This is an opportunity to build and lead a product marketing function with a clear voice in product decisions and a direct impact on business growth. You'll bring customer insights into product development, establish a disciplined approach to go-to-market execution and product adoption, create compelling reasons for advertisers to choose Spotify, and help a global team deliver measurable results.
ROLE AND RESPONSIBILITIES
- Set the vision, strategy, and operating model for global Advertising Product Marketing, connecting advertiser needs, product innovation, competitive insights, and business growth.
- Partner with Product, Engineering, Sales, Business Development, and Marketing leaders to bring customer and market insights into product decisions and turn innovation into solutions advertisers value.
- Lead global go-to-market strategies for Spotify's advertising products, including brand and performance advertising, self-service, programmatic, and emerging solutions. Own product positioning, messaging, packaging, launches, and adoption.
- Build a deeper understanding of advertisers, agencies, buying behaviors, and the competitive landscape. Use these insights to identify opportunities, influence product priorities, and strengthen Spotify's position in the market.
- Drive product adoption and commercial growth by identifying customer needs, addressing barriers to adoption, and partnering with teams to improve product usage, retention, and revenue. Define clear measures of success and use results to guide future decisions.
- Turn complex advertising technology, data, and measurement capabilities into clear, differentiated customer value propositions tied to measurable business outcomes. Partner with Business Marketing to create a consistent story across products and help advertisers understand the impact Spotify can deliver.
- Strengthen how products move from development to market. Establish clear processes, shared accountability, and measures of readiness that help teams make informed decisions about when to launch, scale, improve, or stop initiatives.
- Equip Sales and regional teams with the insights, messaging, and tools they need to bring Spotify's advertising solutions to customers.
- Work with Measurement and Advertising Effectiveness teams to connect product capabilities with credible evidence of advertiser outcomes, and feed that evidence back into product decisions.
- Explore how AI, automation, and emerging advertising technologies can improve our products, customer experiences, and product marketing practices and identify opportunities to rethink how Spotify develops, positions, and scales its advertising solutions.
- Lead and develop a high-performing global Product Marketing organization, attracting outstanding talent, strengthening strategic and commercial capabilities, and creating a culture of creativity, accountability, collaboration, and measurable impact.
BASIC QUALIFICATIONS
Who You Are
- You have 15+ years of experience.
- You have built, scaled or transformed Product Marketing organizations in advertising technology, digital advertising or a related platform business.
- You have led global teams across complex product portfolios, shaped product strategy and delivered business results.
- You understand how advertising businesses grow, including advertiser and agency needs, programmatic buying, self-service platforms, brand and performance advertising, and measurement.
- You have experience shaping product strategy and leading go-to-market initiatives across complex product portfolios, translating customer insights into clear priorities and measurable outcomes.
- You are an influential executive communicator who engages credibly with senior Product, Engineering, and Commercial leaders, as well as externally with clients and partners.
- You combine strategic thinking with strong commercial judgment. You're comfortable using customer research, competitive insights, and performance data to make decisions, identify opportunities, and measure success.
- You can explain complex technology in clear, engaging ways and communicate effectively with senior leaders, advertisers, agencies, and business partners.
- You bring a forward-looking, hands-on view of AI, automation and emerging ad technologies. You don’t wait for change to arrive. You act on it early, spotting where these technologies can reshape our advertising products and inspire new ones, and you use AI to change how Product Marketing gets done.
- You have experience developing leaders and building inclusive, collaborative teams. You create clarity, encourage different perspectives, support growth, and balance long-term strategy with effective execution.
LOCATION
This role is based in New York.
We ask that you come into the office 2–3 times per week.
COMPENSATION
The United States base range for this position is $291,071 - $414,388, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
OUR GLOBAL BENEFITS
- Extensive learning opportunities, through our dedicated team, GreenHouse.
- Flexible share incentives letting you choose how you share in our success.
- Global parental leave, six months off - for all new parents.
- All The Feels, our employee assistance program and self-care hub.
- Flexible public holidays, swap days off according to your values and beliefs.
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Get Access To All JobsTips for Finding Green Card Sponsorship in Advertising Director
Align your credentials to EB-2 requirements
An MBA or master's in marketing, communications, or a related field positions you squarely for EB-2. If you hold only a bachelor's degree, document five years of progressive Advertising Director-level experience with promotions, expanded budgets, and team leadership to satisfy the advanced-degree equivalent standard.
Search Migrate Mate for verified green card sponsors
Target employers with active EB-2 and EB-3 filing history in advertising and media. Migrate Mate lists U.S. employers with verified green card sponsorship records, searchable by role and location, so you can focus outreach on companies already familiar with the PERM process.
Prioritize large agencies and in-house brand teams
National advertising agencies, major consumer brands, and media holding companies run PERM cycles more routinely than boutique shops. Roles managing multimillion-dollar media budgets or cross-regional campaigns are easier for employers to justify through PERM's business-necessity documentation requirement.
Request a PERM timeline commitment during offer negotiations
Before accepting an offer, confirm the employer will begin PERM labor certification promptly. PERM recruitment, DOL review, and subsequent I-140 adjudication take time, and your priority date only locks in once PERM is filed, so delays directly affect your place in the per-country queue.
Use the OFLC Wage Search to verify your prevailing wage tier
PERM requires your offered salary to meet the DOL-determined prevailing wage for Advertising Director roles in your work location. Run the OFLC Wage Search for SOC code 11-2011 before your offer conversation so you can flag any underpayment risk that could trigger a DOL audit.
Preserve your priority date if you change employers
Once your original employer's I-140 is approved, your priority date can transfer to a new employer's I-140 petition. If your I-485 has been pending 180 days or more, AC21 portability also lets you move to a same or similar occupation without restarting the green card process from scratch.
Green Card Advertising Director: Frequently Asked Questions
Can an Advertising Director role qualify for both EB-2 and EB-3 green card sponsorship?
Yes. EB-2 applies when the position requires an advanced degree or the equivalent in experience, which most senior Advertising Director roles satisfy. EB-3 covers professionals with a bachelor's degree and skilled workers with at least two years of relevant experience. Your employer selects the category based on the job's minimum requirements, not your personal credentials above that floor.
How does green card sponsorship differ from H-1B for an Advertising Director?
H-1B visa is a temporary nonimmigrant status requiring renewal every three years, with no guarantee of permanence. Green card sponsorship through EB-2 or EB-3 leads to lawful permanent residence. The process requires PERM labor certification filed with DOL, a prevailing wage determination, employer-conducted recruitment, and then an I-140 petition with USCIS before you can file for adjustment of status or consular processing. There is no lottery, but per-country backlogs can extend timelines for some nationalities.
How long does the PERM labor certification process take for an Advertising Director role?
PERM involves a prevailing wage determination request, a mandatory recruitment period, and then filing the ETA Form 9089 with DOL. Processing times at DOL fluctuate and are not guaranteed. Nationals from countries with high demand, such as India and China, also face priority-date backlogs in the EB-2 and EB-3 categories after PERM and I-140 are complete, which can add significant additional wait time before filing for adjustment of status.
Where can I find Advertising Director jobs with employers who already sponsor green cards?
Migrate Mate lists U.S. employers with verified employment-based green card sponsorship history, searchable by job title and location. Focusing your search on employers with an established PERM filing record means you're targeting companies that understand the process and have already committed internal resources to sponsoring foreign professionals for permanent residence.
What documentation should I prepare before starting a green card-sponsored job search as an Advertising Director?
Compile transcripts and degree certificates showing your advanced degree or bachelor's degree in advertising, marketing, communications, or a related field. If you're relying on the degree-plus-five-years equivalent for EB-2, gather performance reviews, promotion letters, and examples of budget or team scope growth. Employers use this documentation during PERM's recruitment and business-necessity evaluation, and O*NET can help you map your experience to the standard occupation classification for Advertising Directors.