Green Card Brand Manager Jobs
Brand Manager roles qualify for EB-2 and EB-3 green card sponsorship when the position requires a bachelor's degree in marketing, business, or a related field. Your employer files a PERM labor certification with DOL before petitioning USCIS, placing you on a path to permanent U.S. residency rather than temporary status.
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Get Access To All JobsCREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Opportunity:
The Associate Manager, Brand Strategy & Activation will assist with defining the long-term brand equity, positioning, and cross-category strategy while also driving day-to-day brand activations, in partnership with internal cross-functional teams and external agencies. The Associate Manager will focus on the Hot Wheels adult fan business, developing and executing strategies that define the brand strategy, accelerate brand awareness, drive launches and grow the full franchise business.
What Your Impact Will Be:
Brand Strategy
- Partner with Toy and Franchise Marketing to ensure brand consistency across product, experiences and retail
- Develops Content in partnership with Mattel Studios to ensure brand objectives and alignment
- Serve as the cross-functional integrator between content, product, experiences, retail, and marketing
Brand Activation
- With leadership, plan brand “moments” (anniversaries, entertainment launches, retail programs) that supports all businesses at retail and work with commercial partners to ensure flawless execution
- Translate brand strategy into campaigns, content, and activations
- With leadership, plan integrated marketing plans (digital, retail, social, influencer, events, PR) and work with commercial partners to execute
- Ensure media strategy is executed well across regions, and manage day-to-day creative production
- Ensure creative execution stays consistent with brand positioning (via brand guardrails) and product highlights
- Ensure brand stories are executed well to drive demand generation, brand love, and consumer loyalty
- Manage day-to-day execution of agency scope in partnership with brand creative
- Track & report on campaign performance (awareness, engagement, conversion)
- Track & report on franchise health through consumer engagement, sales performance, and cultural impact.
What We’re Looking For:
- 5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
- Experience managing a portfolio spanning multiple categories (toys, apparel, publishing, etc.).
- Self-starter who is detail oriented, driven, focused, pro-active and collaborative
- Strategic thinking: Ability to define brand vision and multi-year roadmaps.
- Consumer insights & research: Strong understanding of consumer psychology, brand equity drivers, and cultural trends. Ability to synthesize data and pull insights to create recommendations
- Thorough understanding of marketing mix and KPIs
- Portfolio management: Balancing toys and non-toy CP categories under a unified brand.
- Cross-functional leadership: Skilled at influencing Design, Product, Marketing, and Franchise teams without direct authority.
- Financial acumen: Experience with P&L at the brand or category level.
- Communication skills: Excellent at storytelling, presentations, and influencing senior leadership. Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Opportunity:
The Associate Manager, Brand Strategy & Activation will assist with defining the long-term brand equity, positioning, and cross-category strategy while also driving day-to-day brand activations, in partnership with internal cross-functional teams and external agencies. The Associate Manager will focus on the Hot Wheels adult fan business, developing and executing strategies that define the brand strategy, accelerate brand awareness, drive launches and grow the full franchise business.
What Your Impact Will Be:
Brand Strategy
- Partner with Toy and Franchise Marketing to ensure brand consistency across product, experiences and retail
- Develops Content in partnership with Mattel Studios to ensure brand objectives and alignment
- Serve as the cross-functional integrator between content, product, experiences, retail, and marketing
Brand Activation
- With leadership, plan brand “moments” (anniversaries, entertainment launches, retail programs) that supports all businesses at retail and work with commercial partners to ensure flawless execution
- Translate brand strategy into campaigns, content, and activations
- With leadership, plan integrated marketing plans (digital, retail, social, influencer, events, PR) and work with commercial partners to execute
- Ensure media strategy is executed well across regions, and manage day-to-day creative production
- Ensure creative execution stays consistent with brand positioning (via brand guardrails) and product highlights
- Ensure brand stories are executed well to drive demand generation, brand love, and consumer loyalty
- Manage day-to-day execution of agency scope in partnership with brand creative
- Track & report on campaign performance (awareness, engagement, conversion)
- Track & report on franchise health through consumer engagement, sales performance, and cultural impact.
What We’re Looking For:
- 5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
- Experience managing a portfolio spanning multiple categories (toys, apparel, publishing, etc.).
- Self-starter who is detail oriented, driven, focused, pro-active and collaborative
- Strategic thinking: Ability to define brand vision and multi-year roadmaps.
- Consumer insights & research: Strong understanding of consumer psychology, brand equity drivers, and cultural trends. Ability to synthesize data and pull insights to create recommendations
- Thorough understanding of marketing mix and KPIs
- Portfolio management: Balancing toys and non-toy CP categories under a unified brand.
- Cross-functional leadership: Skilled at influencing Design, Product, Marketing, and Franchise teams without direct authority.
- Financial acumen: Experience with P&L at the brand or category level.
- Communication skills: Excellent at storytelling, presentations, and influencing senior leadership. Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
See all 3,913+ Green Card Brand Manager Jobs
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Get Access To All JobsTips for Finding Green Card Sponsorship as a Brand Manager
Align your degree to the PERM job description
PERM requires your foreign degree to match the minimum requirements listed in the certified job order. A marketing or business administration degree maps cleanly to Brand Manager; a general arts degree may need credential evaluation to establish equivalency.
Target employers with active EB-3 filing history
Consumer goods, retail, and media companies sponsor Brand Managers through PERM more often than startups. Search DOL PERM disclosure data by occupation to identify employers who have filed for this specific role in recent years.
Verify the prevailing wage before accepting an offer
Your employer's offered salary must meet the DOL prevailing wage for your specific Brand Manager title and location. Run the OFLC Wage Search before negotiating so you know the floor and can flag any offer that would fail the PERM wage test.
Use Migrate Mate to find green card sponsoring employers
Filtering job boards for green card sponsorship is unreliable. Use Migrate Mate to search Brand Manager roles specifically at employers with verified EB-2 and EB-3 sponsorship history, so you're targeting companies already familiar with the PERM process.
Understand how PERM recruitment affects your timeline
Before filing PERM, your employer must run a federally mandated recruitment campaign and show no qualified U.S. workers applied. That process typically takes three to six months before DOL even receives the application, so factor it into your overall green card timeline.
Confirm your O*NET classification before the I-140 stage
Brand Manager maps to a specific O*NET occupation code that determines whether your role qualifies under EB-2 or EB-3. If your employer's attorney classifies the role incorrectly, USCIS may issue a request for evidence at the I-140 stage.
Green Card Brand Manager: Frequently Asked Questions
Does a Brand Manager role qualify for EB-2 or EB-3 green card sponsorship?
Most Brand Manager positions qualify for EB-3 sponsorship because they require a bachelor's degree in marketing, business, or a related field, which meets the skilled worker and professional category definition. Roles requiring an advanced degree or demonstrating a national interest component may qualify for EB-2. Your employer's job description and the actual duties determine which category applies.
How is PERM green card sponsorship different from H-1B sponsorship for Brand Managers?
H-1B visa is a temporary work visa subject to an annual lottery and a six-year cap. PERM-based green card sponsorship has no lottery, no annual cap at the EB-3 petition level for most countries, and leads directly to permanent residency. The tradeoff is timeline: PERM labor certification and I-140 adjudication typically take 18 to 30 months before adjustment of status can be filed.
What documents should a foreign Brand Manager prepare before starting the sponsorship process?
Gather certified translations of your university transcripts and degree certificates, a credential evaluation from a NACES-approved evaluator if your degree is from outside the U.S., and a detailed employment history showing at least two to three years of progressive brand or marketing experience. Your employer will need these to prepare the PERM audit file and support the I-140 petition.
How can I find Brand Manager jobs that offer green card sponsorship?
Most job postings don't specify whether an employer is willing to sponsor PERM, making manual searching inefficient. Migrate Mate lets you search Brand Manager roles filtered by verified green card sponsorship history, so you can focus your applications on employers who have already navigated the PERM process for this type of role.
Can my employer start PERM sponsorship while I'm working on an H-1B visa?
Yes. PERM sponsorship can begin while you hold H-1B status, and filing early is strategically important because green card priority dates for some countries create multi-year backlogs. If your I-140 is approved and your priority date is current, you can file for adjustment of status without leaving your current employer or interrupting your work authorization.