Customer Marketing Manager Green Card Jobs
Customer Marketing Manager roles qualify for green card sponsorship under EB-2 or EB-3 when the position requires a bachelor's degree or higher in marketing, business, or a related field. Employers initiate PERM labor certification with DOL before filing an I-140 petition, putting you on a path to permanent U.S. residency.
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Sr. Customer Marketing Manager – Metabolism
Why Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About CVRM at Genentech
Cardiovascular, renal, and metabolic (CVRM) diseases, including obesity, MASH and type 2 diabetes, are a major public health emergency, impacting roughly half of the US population, and imposing a tremendous burden on healthcare systems and society. Despite the availability of numerous treatment options, significant gaps remain in addressing the unmet needs of patients, as many therapies have not significantly altered disease trajectories.
Genentech is uniquely positioned to address these challenges with its comprehensive pipeline of investigational medicines aimed at improving outcomes, reducing societal burdens, and transforming care for patients with CVRM diseases throughout their journey. We are highly committed to contributing to areas of highest unmet need and societal burden through transformative science, expanding our footprint in cardiovascular and metabolic diseases.
About this Marketing Position
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners. Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This Sr. Customer Marketer position is integral to successfully delivering the CVRM Marketing Vision in anticipation for upcoming launches, including in metabolic dysfunction-associated steatohepatitis (MASH). This individual will report to the Senior Marketing Director and partner across our Commercial, Medical, Global, and Access & External Affairs teams to advance our strategies and launch planning execution. This position will be primarily focused on HCPs with some patient work.
Key Job Responsibilities
Strategy
- Supports the development and execution of the customer strategy and the end-to-end integrated customer experience
- Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead
Content
- Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
- Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs
- Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments
- Supports field deployment through communication, training and feedback loops
- Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment
- Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
Execution
- Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers)
- Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
- Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking
- Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns
- Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes
- Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution
People
- Works with other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
- Partners with cross-functional stakeholders including global Lifecycle Teams and partnered organizations.
Demonstrates Proficiency within the following Key Competencies
Senior Customer Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)
- Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
- Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
- Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
- Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
- Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
- Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
- Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
- Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
- Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
Minimum Candidate Qualifications & Experience
- Bachelor's degree
- Two years of marketing experience or one year of marketing experience and an MBA
- 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)
Additional Desired Candidate Qualifications & Experience
- MBA or other related graduate level degree preferred
- Marketing experience in relevant industries
- Experience working in an omnichannel (including field) marketing
- Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
- Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
- Experience leading/managing Agency partners including developing agency briefs and creating content derivatives
- Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics.
- NME launch experience
- Experience in CVRM, primary care, and/or highly consumer-driven markets
Location
- This position is based in South San Francisco, CA
- Relocation assistance is not available at this time.
Roche Operating Principles
- Put Patients First: I always act as if patients I know are in the room and do what’s best for them
- Follow the science: I seek answers through experiments, data and debate, and act on facts
- Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
- Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
- Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
- Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
- Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty
- Think long term: I choose actions today that benefit future generations
The expected salary range for this position based on the primary location of South San Francisco, CA is $161,800 - $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. This position is eligible to earn incentive compensation that is calculated and paid in accordance with the applicable Incentive Compensation Plan for the role. This position also qualifies for the benefits detailed at the link provided below.
Benefits
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
JOB FACTS
Job Sub Category Global Product Strategy
Schedule Full time
Job Type Regular
Posted Date Apr 30th 2026
Job ID 202604-110548

Sr. Customer Marketing Manager – Metabolism
Why Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About CVRM at Genentech
Cardiovascular, renal, and metabolic (CVRM) diseases, including obesity, MASH and type 2 diabetes, are a major public health emergency, impacting roughly half of the US population, and imposing a tremendous burden on healthcare systems and society. Despite the availability of numerous treatment options, significant gaps remain in addressing the unmet needs of patients, as many therapies have not significantly altered disease trajectories.
Genentech is uniquely positioned to address these challenges with its comprehensive pipeline of investigational medicines aimed at improving outcomes, reducing societal burdens, and transforming care for patients with CVRM diseases throughout their journey. We are highly committed to contributing to areas of highest unmet need and societal burden through transformative science, expanding our footprint in cardiovascular and metabolic diseases.
About this Marketing Position
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners. Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This Sr. Customer Marketer position is integral to successfully delivering the CVRM Marketing Vision in anticipation for upcoming launches, including in metabolic dysfunction-associated steatohepatitis (MASH). This individual will report to the Senior Marketing Director and partner across our Commercial, Medical, Global, and Access & External Affairs teams to advance our strategies and launch planning execution. This position will be primarily focused on HCPs with some patient work.
Key Job Responsibilities
Strategy
- Supports the development and execution of the customer strategy and the end-to-end integrated customer experience
- Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead
Content
- Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
- Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs
- Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments
- Supports field deployment through communication, training and feedback loops
- Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment
- Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
Execution
- Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers)
- Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
- Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking
- Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns
- Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes
- Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution
People
- Works with other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
- Partners with cross-functional stakeholders including global Lifecycle Teams and partnered organizations.
Demonstrates Proficiency within the following Key Competencies
Senior Customer Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)
- Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
- Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
- Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
- Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
- Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
- Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
- Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
- Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
- Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
Minimum Candidate Qualifications & Experience
- Bachelor's degree
- Two years of marketing experience or one year of marketing experience and an MBA
- 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)
Additional Desired Candidate Qualifications & Experience
- MBA or other related graduate level degree preferred
- Marketing experience in relevant industries
- Experience working in an omnichannel (including field) marketing
- Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
- Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
- Experience leading/managing Agency partners including developing agency briefs and creating content derivatives
- Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics.
- NME launch experience
- Experience in CVRM, primary care, and/or highly consumer-driven markets
Location
- This position is based in South San Francisco, CA
- Relocation assistance is not available at this time.
Roche Operating Principles
- Put Patients First: I always act as if patients I know are in the room and do what’s best for them
- Follow the science: I seek answers through experiments, data and debate, and act on facts
- Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
- Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
- Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
- Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
- Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty
- Think long term: I choose actions today that benefit future generations
The expected salary range for this position based on the primary location of South San Francisco, CA is $161,800 - $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. This position is eligible to earn incentive compensation that is calculated and paid in accordance with the applicable Incentive Compensation Plan for the role. This position also qualifies for the benefits detailed at the link provided below.
Benefits
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
JOB FACTS
Job Sub Category Global Product Strategy
Schedule Full time
Job Type Regular
Posted Date Apr 30th 2026
Job ID 202604-110548
See all 909+ Customer Marketing Manager jobs
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Get Access To All JobsTips for Finding Green Card Sponsorship as a Customer Marketing Manager
Document your degree's specialty occupation alignment
PERM requires your degree field to align directly with the Customer Marketing Manager role. Gather transcripts, course descriptions, and a credential evaluation if your degree is from outside the U.S. to preempt RFE risk during I-140 adjudication.
Target companies with active PERM filing history
Search the OFLC's public disclosure data for employers who have filed PERM applications for marketing management roles. Companies with repeat filings already have internal processes and legal teams set up, which shortens your path from offer to petition.
Verify the employer's prevailing wage tier before negotiating
Use the OFLC Wage Search to look up the prevailing wage for Customer Marketing Manager in your target metro area before salary discussions. Your offered wage must meet or exceed the DOL-certified level, and a lower offer will fail PERM.
Find green-card-sponsoring roles through Migrate Mate
Filter by green card sponsorship and marketing job titles on Migrate Mate to surface employers who have sponsored similar roles before. This removes the guesswork of cold-applying to companies with no EB-2 or EB-3 track record.
Ask about concurrent I-140 and I-485 filing eligibility
Once the employer files your I-140, ask your immigration attorney whether your priority date allows concurrent I-485 filing. For many countries outside India and China, EB-3 dates are current, letting you file for adjustment of status without a multi-year wait.
Request a PERM timeline in writing before accepting an offer
PERM labor certification typically takes six to eighteen months before the I-140 is even filed. Get a written timeline commitment from the employer and confirm they cover PERM and I-140 filing costs, since DOL prohibits passing those fees to the beneficiary.
Customer Marketing Manager jobs are hiring across the US. Find yours.
Find Customer Marketing Manager JobsCustomer Marketing Manager Green Card Sponsorship: Frequently Asked Questions
Does a Customer Marketing Manager role qualify for EB-2 or EB-3 green card sponsorship?
Most Customer Marketing Manager positions qualify under EB-3 as professional roles requiring at least a bachelor's degree in marketing, business, or communications. If the role requires an advanced degree or the candidate holds a master's or higher with specialized credentials, EB-2 may apply. The employer's job description must clearly state the minimum educational requirement to support whichever category is filed.
How does green card sponsorship differ from H-1B sponsorship for this role?
H-1B sponsorship is temporary and subject to an annual lottery, while EB-2 and EB-3 green card sponsorship is permanent and has no lottery. The trade-off is timeline: PERM labor certification adds six to eighteen months before the I-140 petition, and priority date backlogs can extend waits for nationals of high-demand countries. For nationals of most countries outside India and China, EB-3 dates are frequently current, making the total timeline more predictable than repeated H-1B cycles.
What does the PERM process require from a Customer Marketing Manager candidate?
The employer drives PERM, but you need to provide documentation showing you meet the stated job requirements, including transcripts, prior employment verification, and a credential evaluation if your degree is foreign. PERM also requires the employer to conduct a supervised recruitment process proving no qualified U.S. worker was available. You cannot begin PERM until the employer has a confirmed, permanent job offer for you.
How can I find Customer Marketing Manager jobs that include green card sponsorship?
Migrate Mate lets you filter job listings specifically by green card sponsorship history, so you can identify employers who have previously filed PERM applications for marketing management roles. This saves time compared to applying broadly and discovering late in the process that a company has no experience or willingness to sponsor EB-2 or EB-3 petitions.
Can I switch employers after my I-140 is approved but before I have a green card?
Yes, under AC21 portability rules, you can change employers after your I-140 has been approved and your I-485 has been pending for at least 180 days, provided the new role is in the same or similar occupational classification. For Customer Marketing Manager candidates, a move to a comparable marketing management role typically satisfies this requirement, but you should confirm with an immigration attorney before accepting a new offer.
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