Marketing Director Green Card Jobs
Marketing Director roles qualify for EB-2 and EB-3 green card sponsorship through the PERM labor certification process, which requires employers to document that no qualified U.S. workers are available before filing your I-140 petition. Strategic marketing leadership is consistently classified as a specialty occupation, making sponsorship viable across industries.
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Get Access To All JobsJob Summary
As the Marketing Director for Hospital Automation & Connectivity, you will set and drive the strategic vision for Masimo’s interconnected hospital automation and connectivity solutions. You will develop a global marketing plan to drive revenue, define next generation product requirements, execute new product introductions, develop product positioning and strategic messaging and execute launches across acute care, alternate care, and hospital to home segments to accelerate growth.
Duties & Responsibilities
- Lead development and execution of global marketing strategies for hospital automation and connectivity solutions.
- Own product roadmap, defining the requirements for next generation products in the pipeline, developing the business case, marketing plan and lifecycle planning across connectivity platforms.
- Manage the product life cycle to include new product introductions and end of life activities.
- Bridge product vision with commercial outcomes—including brand positioning, value messaging, product launches, and revenue growth.
- Support the commercial teams in growing the hospital automation business with marketing programs to support the global commercial teams.
- Translate technical product functionality into compelling customer-centric value propositions for hospitals, healthcare systems, and alternate care providers.
- Define go-to-market plans: segmentation, targeting, positioning, pricing, campaigns across channels (digital, field, events).
- Analyze market dynamics, competition, and customer insights to inform strategic pivots and investment decisions.
- Collaborate across R&D, Product Management, Engineering, Clinical Affairs, Regulatory, Sales, and Marketing Communications—ensuring unified messaging and seamless product rollouts.
- Oversee all launch phases through pre-market to full market availability, including training, collateral, and field enablement.
- Enable marketing excellence through collaboration with Sales, Clinical, Engineering, Technical Services, and Marketing teams.
- Define key performance indicators to measure campaign effectiveness, market penetration, ROI, and adoption.
- Utilize market intelligence, competitive data, and customer feedback to continuously refine marketing strategy.
- Serve as a strategic voice for the hospital automation business.
- Manage marketing resources and budgets to maximize ROI and operational efficiency.
Minimum Qualifications
- 8+ years of demonstrated success in Marketing/Management/Commercial responsibility in global markets in the medical device industry.
- Deep knowledge of hospital automation and connectivity solutions.
- Strong background in healthcare technology, information technology and networking.
- Very strong business acumen (or commensurate training).
- Strong strategic, analytical, and critical thinking skills.
- Strong writing and speaking skills.
- Excellent teamwork skills.
- Advanced ability with the Microsoft Office, including Microsoft Project and suite of applications.
Preferred Qualifications
- Proven leadership, orientation to customer and team needs, creativity, and a “do whatever it takes attitude”.
Education
- Bachelor’s degree Marketing, Business, Life Sciences, or related field required. MBA/advanced degree is desired.
Compensation
The anticipated salary range for this position is $170,000 - $240,000 plus benefits. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience. This position also qualifies for up to 25% annual bonus based on Company, department, and individual performance.
Physical requirements/Work Environment
This position primarily works in an office environment. It requires frequent sitting, standing and walking. Daily use of a computer and other computing and digital devices is required. May stand for extended periods when facilitating meetings or walking in the facilities. Travel domestically and internationally up to 30% is necessary.
The physical demands of the position described herein are essential functions of the job and employees must be able to successfully perform these tasks for extended periods. Reasonable accommodation may be made for those individuals with real or perceived disabilities to perform the essential functions of the job described.
ABOUT US
For over thirty years, Masimo has been expanding the boundaries of noninvasive monitoring to improve patient outcomes and reduce the cost of care. Today, Masimo delivers a portfolio of hospital-trusted monitoring solutions to help increase patient safety, health, and wellness in the hospital and at home. When you join our team, you’ll be part of a culture that’s driven by passion, challenging the status quo, and making an impact in the lives of others.
Masimo is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state or local law.
NO AGENCIES PLEASE Thank you!
This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: click here.
Job Summary
As the Marketing Director for Hospital Automation & Connectivity, you will set and drive the strategic vision for Masimo’s interconnected hospital automation and connectivity solutions. You will develop a global marketing plan to drive revenue, define next generation product requirements, execute new product introductions, develop product positioning and strategic messaging and execute launches across acute care, alternate care, and hospital to home segments to accelerate growth.
Duties & Responsibilities
- Lead development and execution of global marketing strategies for hospital automation and connectivity solutions.
- Own product roadmap, defining the requirements for next generation products in the pipeline, developing the business case, marketing plan and lifecycle planning across connectivity platforms.
- Manage the product life cycle to include new product introductions and end of life activities.
- Bridge product vision with commercial outcomes—including brand positioning, value messaging, product launches, and revenue growth.
- Support the commercial teams in growing the hospital automation business with marketing programs to support the global commercial teams.
- Translate technical product functionality into compelling customer-centric value propositions for hospitals, healthcare systems, and alternate care providers.
- Define go-to-market plans: segmentation, targeting, positioning, pricing, campaigns across channels (digital, field, events).
- Analyze market dynamics, competition, and customer insights to inform strategic pivots and investment decisions.
- Collaborate across R&D, Product Management, Engineering, Clinical Affairs, Regulatory, Sales, and Marketing Communications—ensuring unified messaging and seamless product rollouts.
- Oversee all launch phases through pre-market to full market availability, including training, collateral, and field enablement.
- Enable marketing excellence through collaboration with Sales, Clinical, Engineering, Technical Services, and Marketing teams.
- Define key performance indicators to measure campaign effectiveness, market penetration, ROI, and adoption.
- Utilize market intelligence, competitive data, and customer feedback to continuously refine marketing strategy.
- Serve as a strategic voice for the hospital automation business.
- Manage marketing resources and budgets to maximize ROI and operational efficiency.
Minimum Qualifications
- 8+ years of demonstrated success in Marketing/Management/Commercial responsibility in global markets in the medical device industry.
- Deep knowledge of hospital automation and connectivity solutions.
- Strong background in healthcare technology, information technology and networking.
- Very strong business acumen (or commensurate training).
- Strong strategic, analytical, and critical thinking skills.
- Strong writing and speaking skills.
- Excellent teamwork skills.
- Advanced ability with the Microsoft Office, including Microsoft Project and suite of applications.
Preferred Qualifications
- Proven leadership, orientation to customer and team needs, creativity, and a “do whatever it takes attitude”.
Education
- Bachelor’s degree Marketing, Business, Life Sciences, or related field required. MBA/advanced degree is desired.
Compensation
The anticipated salary range for this position is $170,000 - $240,000 plus benefits. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience. This position also qualifies for up to 25% annual bonus based on Company, department, and individual performance.
Physical requirements/Work Environment
This position primarily works in an office environment. It requires frequent sitting, standing and walking. Daily use of a computer and other computing and digital devices is required. May stand for extended periods when facilitating meetings or walking in the facilities. Travel domestically and internationally up to 30% is necessary.
The physical demands of the position described herein are essential functions of the job and employees must be able to successfully perform these tasks for extended periods. Reasonable accommodation may be made for those individuals with real or perceived disabilities to perform the essential functions of the job described.
ABOUT US
For over thirty years, Masimo has been expanding the boundaries of noninvasive monitoring to improve patient outcomes and reduce the cost of care. Today, Masimo delivers a portfolio of hospital-trusted monitoring solutions to help increase patient safety, health, and wellness in the hospital and at home. When you join our team, you’ll be part of a culture that’s driven by passion, challenging the status quo, and making an impact in the lives of others.
Masimo is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state or local law.
NO AGENCIES PLEASE Thank you!
This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: click here.
See all 1,250+ Marketing Director jobs
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Get Access To All JobsTips for Finding Green Card Sponsorship in Marketing Director
Document your specialized marketing credentials early
PERM requires proving your qualifications match the job description exactly. Gather transcripts, performance reviews, campaign metrics, and any credentials showing advanced marketing expertise before your employer begins the labor certification filing.
Target employers with active PERM filing histories
Use Migrate Mate to filter Marketing Director roles by employers who have previously sponsored green cards through PERM, so you prioritize companies already familiar with the multi-year sponsorship process and its employer-side costs.
Verify your role's prevailing wage classification upfront
Marketing Director positions can fall under SOC codes for Marketing Managers or Advertising Managers, and the wage level assigned affects both your PERM approval and EB-2 versus EB-3 eligibility. Use the OFLC Wage Search to confirm your employer is targeting the right SOC code.
Negotiate PERM sponsorship terms before signing an offer
Get written confirmation that your employer will cover PERM filing and I-140 petition costs. Some companies have internal timelines for when sponsorship begins, often tied to performance review cycles or a minimum employment period.
Use O*NET to strengthen your specialty occupation case
The O*NET occupation profile for Marketing Directors documents the advanced analytical, strategic, and managerial competencies typically required. Reference these job zone classifications when your employer drafts the PERM job description to avoid a DOL audit.
Understand how EB-2 and EB-3 priority dates affect your timeline
If you're from a backlogged country like India or China, EB-2 and EB-3 priority date queues can differ significantly. USCIS publishes monthly Visa Bulletins, and filing your I-485 depends on whether your category is current at the time of submission.
Marketing Director jobs are hiring across the US. Find yours.
Find Marketing Director JobsMarketing Director Green Card Sponsorship: Frequently Asked Questions
Does a Marketing Director role qualify for EB-2 or EB-3 green card sponsorship?
Marketing Director positions typically qualify for both EB-2 and EB-3 depending on how the role is defined and what credentials you hold. EB-2 applies when the position genuinely requires an advanced degree or you have a bachelor's degree plus at least five years of progressive marketing experience. EB-3 covers roles where a bachelor's degree is the standard minimum requirement, which fits most Marketing Director postings at mid-size and large companies.
How does green card sponsorship through PERM differ from H-1B for Marketing Directors?
PERM-based green card sponsorship leads to permanent residency rather than a temporary status requiring renewal every three years. Unlike the H-1B, there is no lottery at the EB-3 level, and the process is initiated by your employer filing a labor certification with DOL. The tradeoff is timeline: PERM, I-140, and adjustment of status together take two to four years before you receive your green card, compared to H-1B which begins work authorization in months.
How do I find Marketing Director jobs where the employer is willing to sponsor a green card?
Search Migrate Mate to find Marketing Director roles filtered by employers with documented green card sponsorship history. Many employers who have sponsored PERM cases before are significantly more likely to initiate the process for new hires, since they already have immigration counsel and internal procedures in place. Focusing your search this way saves months of negotiating sponsorship with employers who have never done it.
What does the PERM labor certification process actually require from my employer for this role?
Your employer must conduct a supervised recruitment campaign, post the Marketing Director position publicly, and document that no minimally qualified U.S. workers applied. DOL reviews the recruitment results before certifying the application. The job description submitted to DOL must match the actual duties you perform, and the offered wage must meet or exceed the prevailing wage for that SOC code in your geographic area, as determined through the OFLC Wage Search.
Can I change employers while my green card case is pending as a Marketing Director?
You can change employers after your I-140 petition has been approved and your priority date is current, under AC21 portability rules, as long as the new Marketing Director role is in the same or similar occupational classification. USCIS evaluates whether the new position is substantially similar using the SOC code and job duties from your original PERM application. Switching employers before I-140 approval generally restarts the entire PERM process from the beginning.
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