Green Card Customer Marketing Lead Jobs
Customer Marketing Lead roles qualify for EB-2 or EB-3 green card sponsorship when the position requires a specialized degree in marketing, communications, or a related field. Employers initiate the PERM labor certification process with DOL before filing an I-140 petition, putting you on the path to lawful permanent residency rather than a temporary status.
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Why Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
Who We Are
The Lymphoma marketing team maintains US disease area team accountability for Follicular Lymphoma (FL) and Diffuse Large B Cell Lymphoma (DLBCL). The Lymphoma marketing team influences this highly competitive marketplace by establishing and communicating our full product value proposition across the full value chain, from financial decision makers, to payers, to health systems, to prescribers, to patients. This Sr. Customer Marketing Manager reports to the Organized Customer Marketing Team Director and is integral to successfully delivering the Hematology marketing vision and network goals by leading the following access marketing activities:
- Leading the Launch Access Team and the overall Organized Customer marketing strategy for an upcoming launch
- Maintaining and updating existing in-line access marketing strategies and marketing materials for the current portfolio
- Supporting team in experimenting with and executing organized customer digital marketing efforts
- Partnering with our pricing, contracting and distribution team on the development, execution and rollout of contracting strategies
- Acting as organized customer’s EHR marketing lead, including leading Lymphoma’s execution on orderset strategy
Key Job Responsibilities
Strategy
- Supports the development and execution of the customer strategy and the end-to-end integrated customer experience
- Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead
Content
- Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
- Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs
- Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments
- Supports field deployment through communication, training and feedback loops
- Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment
- Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
Execution
- Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. financial decision makers, payers, providers, GPOs, patients)
- Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
- Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking
- Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns
- Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes
- Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution
People
- Works with TA Marketer and other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
Demonstrates Proficiency within the following Key Competencies
Senior Customer Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)
- Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
- Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
- Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
- Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
- Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
- Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
- Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
- Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
- Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
Who You Are
Minimum Candidate Qualifications & Experience
- Bachelor's degree
- Two years of marketing experience or one year of marketing experience and an MBA
- 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights).
Additional Desired Candidate Qualifications & Experience
- MBA or other related graduate level degree preferred
- Marketing experience in relevant industries
- Experience working in an omnichannel (including field) marketing
- Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
- Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
- Experience leading/managing Agency partners including developing agency briefs and creating content derivatives
- Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics
- Relevant access-specific experience
Location
- This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus
- Relocation assistance is not available for this job posting.
The expected salary range for this position based on the primary location of South San Francisco, CA is $161,800 - $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
The Position
Why Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
Who We Are
The Lymphoma marketing team maintains US disease area team accountability for Follicular Lymphoma (FL) and Diffuse Large B Cell Lymphoma (DLBCL). The Lymphoma marketing team influences this highly competitive marketplace by establishing and communicating our full product value proposition across the full value chain, from financial decision makers, to payers, to health systems, to prescribers, to patients. This Sr. Customer Marketing Manager reports to the Organized Customer Marketing Team Director and is integral to successfully delivering the Hematology marketing vision and network goals by leading the following access marketing activities:
- Leading the Launch Access Team and the overall Organized Customer marketing strategy for an upcoming launch
- Maintaining and updating existing in-line access marketing strategies and marketing materials for the current portfolio
- Supporting team in experimenting with and executing organized customer digital marketing efforts
- Partnering with our pricing, contracting and distribution team on the development, execution and rollout of contracting strategies
- Acting as organized customer’s EHR marketing lead, including leading Lymphoma’s execution on orderset strategy
Key Job Responsibilities
Strategy
- Supports the development and execution of the customer strategy and the end-to-end integrated customer experience
- Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead
Content
- Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
- Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs
- Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments
- Supports field deployment through communication, training and feedback loops
- Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment
- Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
Execution
- Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. financial decision makers, payers, providers, GPOs, patients)
- Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
- Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking
- Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns
- Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes
- Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution
People
- Works with TA Marketer and other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
Demonstrates Proficiency within the following Key Competencies
Senior Customer Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)
- Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
- Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
- Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
- Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
- Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
- Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
- Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
- Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
- Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
Who You Are
Minimum Candidate Qualifications & Experience
- Bachelor's degree
- Two years of marketing experience or one year of marketing experience and an MBA
- 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights).
Additional Desired Candidate Qualifications & Experience
- MBA or other related graduate level degree preferred
- Marketing experience in relevant industries
- Experience working in an omnichannel (including field) marketing
- Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
- Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
- Experience leading/managing Agency partners including developing agency briefs and creating content derivatives
- Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics
- Relevant access-specific experience
Location
- This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus
- Relocation assistance is not available for this job posting.
The expected salary range for this position based on the primary location of South San Francisco, CA is $161,800 - $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
See all Green Card Customer Marketing Lead Jobs
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Get Access To All JobsTips for Finding Green Card Sponsorship in Customer Marketing Lead
Align your credentials to PERM job requirements
PERM certification ties your green card to the specific degree and experience the employer lists in the job description. Make sure your marketing degree, customer lifecycle experience, and any CRM certifications match the posted requirements exactly before the employer files.
Target employers with active EB sponsorship history
Search DOL PERM disclosure data to identify companies that have previously sponsored Customer Marketing Lead or senior customer marketing roles. Repeat PERM filers already understand the process, which shortens negotiation time considerably.
Use Migrate Mate to surface sponsoring employers
Migrate Mate filters Customer Marketing Lead openings by green card sponsorship history, so you avoid applying to companies with no EB filing track record. Run searches by metro area to prioritize realistic targets in your preferred market.
Clarify EB-2 versus EB-3 eligibility before accepting an offer
If your role requires an advanced marketing degree or specialized customer strategy expertise, ask the employer whether they intend to file under EB-2. EB-2 priority date movement is often faster for certain nationalities and directly affects how long you wait for a visa number.
Get your priority date protected during employer negotiations
Once an employer agrees to sponsor you, confirm in writing that they will file the PERM application promptly. Delays between your start date and the PERM filing push back your priority date, which controls when you can file for adjustment of status.
Verify prevailing wage compliance using OFLC Wage Search
Your employer must pay the DOL-certified prevailing wage for the Customer Marketing Lead occupation in your work location. Cross-check the offered salary against OFLC Wage Search before the PERM is filed; a wage below the certified level forces the employer to refile.
Green Card Customer Marketing Lead: Frequently Asked Questions
Does a Customer Marketing Lead role qualify for EB-2 or EB-3 sponsorship?
Most Customer Marketing Lead positions qualify under EB-3 as professional roles requiring at least a bachelor's degree in marketing, communications, or business. If the employer requires an advanced degree or the role involves highly specialized customer strategy work, EB-2 may apply. The PERM job description must accurately reflect the actual minimum requirements, and USCIS will evaluate whether those requirements are genuinely necessary for the position.
How does green card sponsorship differ from H-1B for this role?
Green card sponsorship through PERM leads to lawful permanent residency rather than a temporary status with renewal cycles. There is no annual lottery for EB-3, and once your priority date is current, the path forward is predictable. The tradeoff is time: PERM labor certification and I-140 adjudication typically add one to two years before you can file for adjustment of status, whereas H-1B visa status can begin in months.
What documents should I prepare before a sponsoring employer files PERM?
Gather official transcripts confirming your marketing or related degree, a detailed resume listing all positions that match the experience requirements in the PERM job description, and any certifications relevant to customer lifecycle tools or CRM platforms you use in the role. If your degree is from outside the U.S., a foreign credential evaluation from a NACES-member agency is typically required to satisfy DOL requirements.
How do I find Customer Marketing Lead jobs that include green card sponsorship?
Most general job boards do not filter by employment-based green card sponsorship history, which means you spend time applying to employers who have never filed a PERM. Migrate Mate is built specifically for this search, letting you filter Customer Marketing Lead openings by EB sponsorship track record so you focus on companies already familiar with the PERM and I-140 process.
Can I change employers after my PERM is approved but before I have a green card?
Yes, under AC21 portability you can change to a same or similar occupation after your I-140 has been approved and your I-485 adjustment of status has been pending for at least 180 days. Customer marketing roles often satisfy the same-or-similar test when the new position involves comparable strategy, customer lifecycle, or retention responsibilities. Confirm the occupational match with a qualified immigration attorney before making the move.