Customer Marketing Lead Green Card Jobs
Customer Marketing Lead roles qualify for EB-2 or EB-3 green card sponsorship when the position requires a specialized degree in marketing, communications, or a related field. Employers initiate the PERM labor certification process with DOL before filing an I-140 petition, putting you on the path to lawful permanent residency rather than a temporary status.
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Get Access To All JobsCompany Overview
Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.
Job Category
Information Technology
Position Summary
Provides product management and ownership for Bridgestone’s customer marketing platforms, leading their establishment and expansion. These platforms are used for enrichment and activation of B2C and B2B customer data to enable marketing, personalization, and optimization of customer journeys. Supports alignment of customer data capabilities and adoption across business units, borders, and partners as a crucial link and between the West Marketing COE and other functions, particularly IT.
Responsibilities
- Owns the customer data enrichment and activation platform portion of the enterprise Customer 360 initiative and oversees its 11 projects, up to 5 of which may occur concurrently
- Manages customer data enrichment and activation platform contracts, costs, and allocations. Provides business oversight of the same for the IT managed portion.
- Oversees the customer data enrichment and activation platform to ensure value, utility, stability, efficiency, and strategic enterprise benefit
- Supports adoption of customer data enrichment and activation platforms across business units, borders, partners, and functions
- Contributes to customer data enrichment and activation adoption/utilization reporting and forecasting
- Performs L2 triage and support for customer data enrichment and activation platforms
- Develops business cases as required for expansion of customer data enrichment and activation capabilities
- Gathers, shapes, and documents requirements for customer data enrichment and activation platforms
- Provides product evangelization, consulting, standards enforcement, and education associated with customer data enrichment and activation platforms, including, but not limited to the:
+ Customer data warehouse
+ Customer data platform
+ Marketing automation platform
+ Account-based marketing platform
- Establishes and maintains high-trust relationships across stakeholders and partners
- Partners closely with IT enterprise architects, solution architects, agency technical leads, and others to select new technologies and ensure solution designs are aligned with Customer 360 vision and strategy
- Partners closely with West Marketing COE and West Retail Marketing leaders to align strategy and ensure the customer data enrichment and activation platform appropriately enables their programs, including, but not limited to, personalization/email, web, and media.
- Leads various Marketing Performance and Platforms team projects/initiatives as needed
- Supports, and works across, a broad set of enterprise stakeholders including Core Tire, Mobility, Retail, Airide, Credit, LATAM, Golf, EMEA, APAC, Small & Remote Businesses, IT, and others
Minimum Qualifications
- 10 years of diverse, relevant experience in technology, including digital marketing, demand & relationship marketing, and/or traditional IT
- Ability to influence actions and coordinate activity across broad cross-border, cross-business-unit, cross-functional stakeholder groups without direct authority
- Fluency in the languages of technology, sales, and marketing
Preferred
- Bachelor’s degree in Computer Information Systems, Computer Science, Marketing, or a related discipline
- Prior use of Adobe Experience Platform
- MBA
- Automotive, manufacturing industry, and/or retail experience
- Experience leading teams and/or directing agency partners
- PSPO I or PSPO II certification
At Bridgestone, you are Free to Be
We believe people can only provide superior service and quality to others when they bring their whole self to work. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you are made of, because who you are is what we need.
What We Offer
At Bridgestone, what really matters is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”, for that, we offer you more than just a competitive compensation; we will provide you:
- A supportive and engaging onboarding experience to ensure a smooth transition into our team.
- The opportunity to develop and grow, through training and regular mentorship.
- Corporate Social Responsibility activities.
- A truly global, dynamic and challenging work environment.
- Agility and work/life effectiveness and your long-term well-being.
- A diverse and inclusive team.
Bridgestone is proud to be an Equal Employment Opportunity employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.
Employment Eligibility
If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.
Company Overview
Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.
Job Category
Information Technology
Position Summary
Provides product management and ownership for Bridgestone’s customer marketing platforms, leading their establishment and expansion. These platforms are used for enrichment and activation of B2C and B2B customer data to enable marketing, personalization, and optimization of customer journeys. Supports alignment of customer data capabilities and adoption across business units, borders, and partners as a crucial link and between the West Marketing COE and other functions, particularly IT.
Responsibilities
- Owns the customer data enrichment and activation platform portion of the enterprise Customer 360 initiative and oversees its 11 projects, up to 5 of which may occur concurrently
- Manages customer data enrichment and activation platform contracts, costs, and allocations. Provides business oversight of the same for the IT managed portion.
- Oversees the customer data enrichment and activation platform to ensure value, utility, stability, efficiency, and strategic enterprise benefit
- Supports adoption of customer data enrichment and activation platforms across business units, borders, partners, and functions
- Contributes to customer data enrichment and activation adoption/utilization reporting and forecasting
- Performs L2 triage and support for customer data enrichment and activation platforms
- Develops business cases as required for expansion of customer data enrichment and activation capabilities
- Gathers, shapes, and documents requirements for customer data enrichment and activation platforms
- Provides product evangelization, consulting, standards enforcement, and education associated with customer data enrichment and activation platforms, including, but not limited to the:
+ Customer data warehouse
+ Customer data platform
+ Marketing automation platform
+ Account-based marketing platform
- Establishes and maintains high-trust relationships across stakeholders and partners
- Partners closely with IT enterprise architects, solution architects, agency technical leads, and others to select new technologies and ensure solution designs are aligned with Customer 360 vision and strategy
- Partners closely with West Marketing COE and West Retail Marketing leaders to align strategy and ensure the customer data enrichment and activation platform appropriately enables their programs, including, but not limited to, personalization/email, web, and media.
- Leads various Marketing Performance and Platforms team projects/initiatives as needed
- Supports, and works across, a broad set of enterprise stakeholders including Core Tire, Mobility, Retail, Airide, Credit, LATAM, Golf, EMEA, APAC, Small & Remote Businesses, IT, and others
Minimum Qualifications
- 10 years of diverse, relevant experience in technology, including digital marketing, demand & relationship marketing, and/or traditional IT
- Ability to influence actions and coordinate activity across broad cross-border, cross-business-unit, cross-functional stakeholder groups without direct authority
- Fluency in the languages of technology, sales, and marketing
Preferred
- Bachelor’s degree in Computer Information Systems, Computer Science, Marketing, or a related discipline
- Prior use of Adobe Experience Platform
- MBA
- Automotive, manufacturing industry, and/or retail experience
- Experience leading teams and/or directing agency partners
- PSPO I or PSPO II certification
At Bridgestone, you are Free to Be
We believe people can only provide superior service and quality to others when they bring their whole self to work. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you are made of, because who you are is what we need.
What We Offer
At Bridgestone, what really matters is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”, for that, we offer you more than just a competitive compensation; we will provide you:
- A supportive and engaging onboarding experience to ensure a smooth transition into our team.
- The opportunity to develop and grow, through training and regular mentorship.
- Corporate Social Responsibility activities.
- A truly global, dynamic and challenging work environment.
- Agility and work/life effectiveness and your long-term well-being.
- A diverse and inclusive team.
Bridgestone is proud to be an Equal Employment Opportunity employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.
Employment Eligibility
If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.
See all 94+ Customer Marketing Lead jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Customer Marketing Lead roles.
Get Access To All JobsTips for Finding Green Card Sponsorship in Customer Marketing Lead
Align your credentials to PERM job requirements
PERM certification ties your green card to the specific degree and experience the employer lists in the job description. Make sure your marketing degree, customer lifecycle experience, and any CRM certifications match the posted requirements exactly before the employer files.
Target employers with active EB sponsorship history
Search DOL PERM disclosure data to identify companies that have previously sponsored Customer Marketing Lead or senior customer marketing roles. Repeat PERM filers already understand the process, which shortens negotiation time considerably.
Use Migrate Mate to surface sponsoring employers
Migrate Mate filters Customer Marketing Lead openings by green card sponsorship history, so you avoid applying to companies with no EB filing track record. Run searches by metro area to prioritize realistic targets in your preferred market.
Clarify EB-2 versus EB-3 eligibility before accepting an offer
If your role requires an advanced marketing degree or specialized customer strategy expertise, ask the employer whether they intend to file under EB-2. EB-2 priority date movement is often faster for certain nationalities and directly affects how long you wait for a visa number.
Get your priority date protected during employer negotiations
Once an employer agrees to sponsor you, confirm in writing that they will file the PERM application promptly. Delays between your start date and the PERM filing push back your priority date, which controls when you can file for adjustment of status.
Verify prevailing wage compliance using OFLC Wage Search
Your employer must pay the DOL-certified prevailing wage for the Customer Marketing Lead occupation in your work location. Cross-check the offered salary against OFLC Wage Search before the PERM is filed; a wage below the certified level forces the employer to refile.
Customer Marketing Lead jobs are hiring across the US. Find yours.
Find Customer Marketing Lead JobsCustomer Marketing Lead Green Card Sponsorship: Frequently Asked Questions
Does a Customer Marketing Lead role qualify for EB-2 or EB-3 sponsorship?
Most Customer Marketing Lead positions qualify under EB-3 as professional roles requiring at least a bachelor's degree in marketing, communications, or business. If the employer requires an advanced degree or the role involves highly specialized customer strategy work, EB-2 may apply. The PERM job description must accurately reflect the actual minimum requirements, and USCIS will evaluate whether those requirements are genuinely necessary for the position.
How does green card sponsorship differ from H-1B for this role?
Green card sponsorship through PERM leads to lawful permanent residency rather than a temporary status with renewal cycles. There is no annual lottery for EB-3, and once your priority date is current, the path forward is predictable. The tradeoff is time: PERM labor certification and I-140 adjudication typically add one to two years before you can file for adjustment of status, whereas H-1B status can begin in months.
What documents should I prepare before a sponsoring employer files PERM?
Gather official transcripts confirming your marketing or related degree, a detailed resume listing all positions that match the experience requirements in the PERM job description, and any certifications relevant to customer lifecycle tools or CRM platforms you use in the role. If your degree is from outside the U.S., a foreign credential evaluation from a NACES-member agency is typically required to satisfy DOL requirements.
How do I find Customer Marketing Lead jobs that include green card sponsorship?
Most general job boards do not filter by employment-based green card sponsorship history, which means you spend time applying to employers who have never filed a PERM. Migrate Mate is built specifically for this search, letting you filter Customer Marketing Lead openings by EB sponsorship track record so you focus on companies already familiar with the PERM and I-140 process.
Can I change employers after my PERM is approved but before I have a green card?
Yes, under AC21 portability you can change to a same or similar occupation after your I-140 has been approved and your I-485 adjustment of status has been pending for at least 180 days. Customer marketing roles often satisfy the same-or-similar test when the new position involves comparable strategy, customer lifecycle, or retention responsibilities. Confirm the occupational match with a qualified immigration attorney before making the move.
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