Green Card Marketing Automation Specialist Jobs
Marketing Automation Specialist roles qualify for EB-2 or EB-3 green card sponsorship through PERM labor certification, which requires your employer to document that no qualified U.S. worker is available for the position. Employers in marketing technology, SaaS, and demand generation regularly file PERM-based petitions for this role, making direct employer outreach a practical path to permanent residency sponsorship.
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Get Access To All JobsINTRODUCTION
Simpson Strong-Tie is a leader in engineered structural connectors, software, and solutions for the building industry. We maintain a reputation as a trusted manufacturer, partner, and corporate citizen committed to our customers and employees.
Our founder, Barc Simpson established 9 Principles of Business we live out as company values and have made Simpson Strong-Tie an inspiring place to work since 1956. Our team of talented people are dedicated to our shared mission: to provide solutions that help people design and build safer, stronger structures.
Learn about our company culture directly from our team.
ROLE AND RESPONSIBILITIES
As the SEO & Marketing Automation Manager, you are a senior individual contributor responsible for driving marketing automation, lifecycle marketing, SEO, and Generative Engine Optimization (GEO) initiatives that accelerate customer engagement, digital performance, and business growth.
This role is first and foremost a marketing automation leader. You will own the execution and optimization of email marketing, nurture programs, customer journeys, personalization strategies, and automated marketing workflows while also serving as the organization's subject matter expert for SEO and GEO best practices.
You will partner closely with the Senior Growth & Lifecycle Marketing Manager, Content, Product Marketing, Campaign Strategy, Digital Operations, Analytics, UX, Development, and the Vietnam Marketing Automation Team to create seamless customer experiences that connect content, automation, and search visibility across the customer journey.
This position supports a global B2B manufacturing environment with complex product catalogs, distributor-supported sales channels, technical product information, and multi-market customer journeys.
WHAT YOU’LL BE DOING
Marketing Automation, Lifecycle Programs & Personalization (45%)
- Partner with the Growth & Lifecycle Manager to execute and optimize lifecycle marketing programs across acquisition, onboarding, engagement, retention, and re-engagement journeys.
- Collaborate on audience segmentation strategies using behavioral, demographic, firmographic, and engagement data to improve targeting and personalization.
- Develop, maintain, and optimize automated nurture programs, triggered campaigns, lead engagement workflows, and customer journey experiences.
- Create, edit, and manage email content, campaign assets, dynamic content blocks, personalization tokens, and messaging variations aligned to customer needs and campaign objectives with support from the Campaign Strategy and Marketing Communications Manager.
- Work closely with the Vietnam Marketing Automation Team to provide requirements, documentation, journey logic, content assets, QA support, and deployment guidance.
- Assist in campaign setup, audience selection, workflow configuration, testing, and launch activities within marketing automation platforms.
- Support lead lifecycle management, contact governance, list hygiene, suppression strategies, and consent management best practices.
- Monitor automation performance and identify opportunities to improve engagement, conversion rates, lead progression, and customer experience.
- Partner with Sales Operations, CRM stakeholders, and Digital teams to support alignment between marketing automation systems and customer data sources.
- Document workflows, segmentation methodologies, automation standards, and operational best practices to promote consistency and scalability.
- Identify opportunities to automate manual processes and improve marketing efficiency through technology and workflow enhancements.
SEO & GEO Strategy and Optimization (25%)
- Develop and execute SEO and GEO (Generative Engine Optimization) strategies that improve organic visibility, content discoverability, and AI-driven search outcomes.
- Conduct keyword research, content audits, competitive analysis, and optimization initiatives to improve website performance.
- Audit existing content and identify opportunities to improve findability, user experience, engagement, and search relevance.
- Partner with Content, Product Marketing, and Campaign teams to develop search-informed content recommendations and optimization strategies.
- Optimize metadata, internal linking, page structures, content organization, and customer-facing digital experiences.
- Develop proactive SEO and GEO recommendations, roadmaps, and prioritization plans that align with business goals.
- Ensure content is structured to perform effectively across both traditional search engines and emerging AI-powered discovery platforms.
- Monitor SEO and GEO performance trends and identify opportunities for continuous improvement.
Content Optimization & Digital Governance (10%)
- Maintain content quality standards across websites, landing pages, digital assets, and marketing communications.
- Ensure metadata, alt text, taxonomy, tagging, and content governance standards are consistently applied across digital properties.
- Optimize content structure and information architecture to improve customer experience and search performance.
- Partner with content owners to update, consolidate, or retire outdated content and strengthen overall content hygiene.
- Establish best practices for content organization, accessibility, metadata management, and digital publishing standards.
Technical SEO & Website Optimization (5%)
- Partner with Digital Operations, UX, and Development teams to identify and prioritize technical SEO opportunities.
- Coordinate and track remediation of technical SEO issues, including crawlability, indexing, page performance, redirects, structured data, and Core Web Vitals.
- Monitor website health and collaborate on initiatives that improve site discoverability and user experience.
Performance Reporting & Business Insights (10%)
- Develop and maintain dashboards and reporting that measure marketing automation, email marketing, SEO, GEO, and content performance.
- Analyze campaign, website, search, and engagement metrics to identify trends and optimization opportunities.
- Translate data into actionable recommendations that improve customer engagement, conversion rates, and digital performance.
- Present findings, insights, and recommendations to marketing stakeholders and leadership teams.
Testing & Optimization (5%)
- Design and execute A/B testing initiatives across email campaigns, workflows, landing pages, content experiences, subject lines, metadata, and website experiences.
- Apply testing insights to improve customer engagement, campaign performance, conversion rates, and search visibility.
- Document learnings and establish repeatable optimization best practices.
BASIC QUALIFICATIONS
Required Experience
- Bachelor's degree in Marketing, Business, Communications, Information Systems, Digital Marketing, or a related field, or equivalent practical experience.
- Minimum of four years of progressive experience in marketing automation, lifecycle marketing, digital marketing, SEO, or related disciplines.
- Demonstrated success managing marketing automation programs, email marketing campaigns, nurture streams, and customer journey workflows.
- Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Eloqua, Salesforce Marketing Cloud, Pardot, or similar technologies. HubSpot experience is strongly preferred.
- Experience building audience segmentation strategies, personalized customer journeys, automated workflows, and lifecycle marketing programs.
- Proven experience developing and executing SEO strategies that improve organic search performance and content discoverability.
- Strong understanding of keyword research, content optimization, internal linking, metadata management, and content governance best practices.
- Experience using analytics and performance reporting tools to drive optimization decisions.
- Ability to develop recommendations, establish priorities, and independently manage multiple workstreams in a fast-paced environment.
- Strong communication and collaboration skills with the ability to influence stakeholders across Content, Product Marketing, Digital, Campaign Strategy, and Analytics teams.
- Experience working effectively with distributed or offshore teams through clear documentation, planning, and quality assurance processes.
Preferred Experience
- Experience supporting GEO (Generative Engine Optimization) initiatives and optimizing content for AI-powered search and discovery experiences.
- Experience working with SEO platforms such as BrightEdge, SEMrush, Ahrefs, Moz, or similar solutions. BrightEdge experience is a plus.
- Experience using Google Analytics 4, Google Search Console, Looker Studio, or similar reporting platforms.
- Familiarity with technical SEO principles, including structured data, schema markup, crawlability, indexing, redirects, and Core Web Vitals.
- Experience supporting global or multi-region digital marketing initiatives.
- Experience within B2B manufacturing, construction, industrial products, distribution channels, or e-commerce environments.
- Familiarity with CRM integrations, lead management processes, and marketing operations best practices.
PHYSICAL REQUIREMENTS AND WORK ENVIRONMENT
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to sit, talk, and hear, and sometimes walk and stand. While performing the duties of this job, the employee may occasionally push or lift up to 25 lbs.
This job operates in a professional office environment where standard office equipment such as computers, phones, printers/scanners, etc. are frequently used.
TRAVEL
This position requires domestic travel up to 10% of the time.
WORK STATUS & LOCATION
This full-time, exempt position is based in Plano, TX and is eligible for remote work. Employees who live within commuting distance of the Plano office may be expected to work onsite Tuesday through Thursday.
RELOCATION
Relocation is not available for this position.
PAY
$72,400–$100,000 / year
Please note this pay range reflects total compensation.
REWARDS AT SIMPSON STRONG-TIE
We recognize and reward employees with a carefully designed and comprehensive rewards package, including competitive compensation, quarterly bonuses or commission and first-rate benefits. May exclude some positions, such as seasonal jobs.
- Quarterly Bonuses/Commission: You will be eligible for either a bonus or commission, paid on a quarterly basis. We believe all employees affect customers, sales and revenue — directly or indirectly – and should be rewarded by sharing the company profits.
- Benefits: We provide a wide range of benefits for eligible full-time employees including: medical, dental, vision, retirement contributions, employee stock purchase and bonus plans, pay for holidays, vacation, sick days, funerals and jury duty, years of service awards, employee discounts, employee referral bonuses, charitable contribution matching, education reimbursement and more. View benefit plan details here: https://benefits.strongtie.com/.
In keeping with our values and commitment to diversity, equity, and inclusion in our communities, we are an equal opportunity employer. This means that our employment decisions are based on your qualifications and merit, and our business needs.
Please note all job offers are contingent upon a successful drug screen and criminal background check, in accordance with applicable local, state, and federal laws.
NowHiring #GetHired #Hiring #HiringNow
INTRODUCTION
Simpson Strong-Tie is a leader in engineered structural connectors, software, and solutions for the building industry. We maintain a reputation as a trusted manufacturer, partner, and corporate citizen committed to our customers and employees.
Our founder, Barc Simpson established 9 Principles of Business we live out as company values and have made Simpson Strong-Tie an inspiring place to work since 1956. Our team of talented people are dedicated to our shared mission: to provide solutions that help people design and build safer, stronger structures.
Learn about our company culture directly from our team.
ROLE AND RESPONSIBILITIES
As the SEO & Marketing Automation Manager, you are a senior individual contributor responsible for driving marketing automation, lifecycle marketing, SEO, and Generative Engine Optimization (GEO) initiatives that accelerate customer engagement, digital performance, and business growth.
This role is first and foremost a marketing automation leader. You will own the execution and optimization of email marketing, nurture programs, customer journeys, personalization strategies, and automated marketing workflows while also serving as the organization's subject matter expert for SEO and GEO best practices.
You will partner closely with the Senior Growth & Lifecycle Marketing Manager, Content, Product Marketing, Campaign Strategy, Digital Operations, Analytics, UX, Development, and the Vietnam Marketing Automation Team to create seamless customer experiences that connect content, automation, and search visibility across the customer journey.
This position supports a global B2B manufacturing environment with complex product catalogs, distributor-supported sales channels, technical product information, and multi-market customer journeys.
WHAT YOU’LL BE DOING
Marketing Automation, Lifecycle Programs & Personalization (45%)
- Partner with the Growth & Lifecycle Manager to execute and optimize lifecycle marketing programs across acquisition, onboarding, engagement, retention, and re-engagement journeys.
- Collaborate on audience segmentation strategies using behavioral, demographic, firmographic, and engagement data to improve targeting and personalization.
- Develop, maintain, and optimize automated nurture programs, triggered campaigns, lead engagement workflows, and customer journey experiences.
- Create, edit, and manage email content, campaign assets, dynamic content blocks, personalization tokens, and messaging variations aligned to customer needs and campaign objectives with support from the Campaign Strategy and Marketing Communications Manager.
- Work closely with the Vietnam Marketing Automation Team to provide requirements, documentation, journey logic, content assets, QA support, and deployment guidance.
- Assist in campaign setup, audience selection, workflow configuration, testing, and launch activities within marketing automation platforms.
- Support lead lifecycle management, contact governance, list hygiene, suppression strategies, and consent management best practices.
- Monitor automation performance and identify opportunities to improve engagement, conversion rates, lead progression, and customer experience.
- Partner with Sales Operations, CRM stakeholders, and Digital teams to support alignment between marketing automation systems and customer data sources.
- Document workflows, segmentation methodologies, automation standards, and operational best practices to promote consistency and scalability.
- Identify opportunities to automate manual processes and improve marketing efficiency through technology and workflow enhancements.
SEO & GEO Strategy and Optimization (25%)
- Develop and execute SEO and GEO (Generative Engine Optimization) strategies that improve organic visibility, content discoverability, and AI-driven search outcomes.
- Conduct keyword research, content audits, competitive analysis, and optimization initiatives to improve website performance.
- Audit existing content and identify opportunities to improve findability, user experience, engagement, and search relevance.
- Partner with Content, Product Marketing, and Campaign teams to develop search-informed content recommendations and optimization strategies.
- Optimize metadata, internal linking, page structures, content organization, and customer-facing digital experiences.
- Develop proactive SEO and GEO recommendations, roadmaps, and prioritization plans that align with business goals.
- Ensure content is structured to perform effectively across both traditional search engines and emerging AI-powered discovery platforms.
- Monitor SEO and GEO performance trends and identify opportunities for continuous improvement.
Content Optimization & Digital Governance (10%)
- Maintain content quality standards across websites, landing pages, digital assets, and marketing communications.
- Ensure metadata, alt text, taxonomy, tagging, and content governance standards are consistently applied across digital properties.
- Optimize content structure and information architecture to improve customer experience and search performance.
- Partner with content owners to update, consolidate, or retire outdated content and strengthen overall content hygiene.
- Establish best practices for content organization, accessibility, metadata management, and digital publishing standards.
Technical SEO & Website Optimization (5%)
- Partner with Digital Operations, UX, and Development teams to identify and prioritize technical SEO opportunities.
- Coordinate and track remediation of technical SEO issues, including crawlability, indexing, page performance, redirects, structured data, and Core Web Vitals.
- Monitor website health and collaborate on initiatives that improve site discoverability and user experience.
Performance Reporting & Business Insights (10%)
- Develop and maintain dashboards and reporting that measure marketing automation, email marketing, SEO, GEO, and content performance.
- Analyze campaign, website, search, and engagement metrics to identify trends and optimization opportunities.
- Translate data into actionable recommendations that improve customer engagement, conversion rates, and digital performance.
- Present findings, insights, and recommendations to marketing stakeholders and leadership teams.
Testing & Optimization (5%)
- Design and execute A/B testing initiatives across email campaigns, workflows, landing pages, content experiences, subject lines, metadata, and website experiences.
- Apply testing insights to improve customer engagement, campaign performance, conversion rates, and search visibility.
- Document learnings and establish repeatable optimization best practices.
BASIC QUALIFICATIONS
Required Experience
- Bachelor's degree in Marketing, Business, Communications, Information Systems, Digital Marketing, or a related field, or equivalent practical experience.
- Minimum of four years of progressive experience in marketing automation, lifecycle marketing, digital marketing, SEO, or related disciplines.
- Demonstrated success managing marketing automation programs, email marketing campaigns, nurture streams, and customer journey workflows.
- Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Eloqua, Salesforce Marketing Cloud, Pardot, or similar technologies. HubSpot experience is strongly preferred.
- Experience building audience segmentation strategies, personalized customer journeys, automated workflows, and lifecycle marketing programs.
- Proven experience developing and executing SEO strategies that improve organic search performance and content discoverability.
- Strong understanding of keyword research, content optimization, internal linking, metadata management, and content governance best practices.
- Experience using analytics and performance reporting tools to drive optimization decisions.
- Ability to develop recommendations, establish priorities, and independently manage multiple workstreams in a fast-paced environment.
- Strong communication and collaboration skills with the ability to influence stakeholders across Content, Product Marketing, Digital, Campaign Strategy, and Analytics teams.
- Experience working effectively with distributed or offshore teams through clear documentation, planning, and quality assurance processes.
Preferred Experience
- Experience supporting GEO (Generative Engine Optimization) initiatives and optimizing content for AI-powered search and discovery experiences.
- Experience working with SEO platforms such as BrightEdge, SEMrush, Ahrefs, Moz, or similar solutions. BrightEdge experience is a plus.
- Experience using Google Analytics 4, Google Search Console, Looker Studio, or similar reporting platforms.
- Familiarity with technical SEO principles, including structured data, schema markup, crawlability, indexing, redirects, and Core Web Vitals.
- Experience supporting global or multi-region digital marketing initiatives.
- Experience within B2B manufacturing, construction, industrial products, distribution channels, or e-commerce environments.
- Familiarity with CRM integrations, lead management processes, and marketing operations best practices.
PHYSICAL REQUIREMENTS AND WORK ENVIRONMENT
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to sit, talk, and hear, and sometimes walk and stand. While performing the duties of this job, the employee may occasionally push or lift up to 25 lbs.
This job operates in a professional office environment where standard office equipment such as computers, phones, printers/scanners, etc. are frequently used.
TRAVEL
This position requires domestic travel up to 10% of the time.
WORK STATUS & LOCATION
This full-time, exempt position is based in Plano, TX and is eligible for remote work. Employees who live within commuting distance of the Plano office may be expected to work onsite Tuesday through Thursday.
RELOCATION
Relocation is not available for this position.
PAY
$72,400–$100,000 / year
Please note this pay range reflects total compensation.
REWARDS AT SIMPSON STRONG-TIE
We recognize and reward employees with a carefully designed and comprehensive rewards package, including competitive compensation, quarterly bonuses or commission and first-rate benefits. May exclude some positions, such as seasonal jobs.
- Quarterly Bonuses/Commission: You will be eligible for either a bonus or commission, paid on a quarterly basis. We believe all employees affect customers, sales and revenue — directly or indirectly – and should be rewarded by sharing the company profits.
- Benefits: We provide a wide range of benefits for eligible full-time employees including: medical, dental, vision, retirement contributions, employee stock purchase and bonus plans, pay for holidays, vacation, sick days, funerals and jury duty, years of service awards, employee discounts, employee referral bonuses, charitable contribution matching, education reimbursement and more. View benefit plan details here: https://benefits.strongtie.com/.
In keeping with our values and commitment to diversity, equity, and inclusion in our communities, we are an equal opportunity employer. This means that our employment decisions are based on your qualifications and merit, and our business needs.
Please note all job offers are contingent upon a successful drug screen and criminal background check, in accordance with applicable local, state, and federal laws.
NowHiring #GetHired #Hiring #HiringNow
See all Green Card Marketing Automation Specialist Jobs
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Get Access To All JobsTips for Finding Green Card Sponsorship as a Marketing Automation Specialist
Frame your credentials for PERM documentation
PERM requires your employer to define minimum job requirements before advertising. Make sure your degree transcripts and certifications in platforms like Marketo or HubSpot are translated and evaluated ahead of any offer, so the employer's job description can accurately reflect your qualifications.
Target employers with established PERM filing history
Marketing automation roles at SaaS companies, B2B tech firms, and enterprise software vendors generate consistent PERM filings. Prioritize employers whose HR teams already have immigration counsel on retainer, since they can execute the multi-step DOL and USCIS process without delays caused by unfamiliarity.
Search sponsoring employers using Migrate Mate
Use Migrate Mate to filter for Marketing Automation Specialist roles at companies with active green card sponsorship history. Targeting employers who have already navigated PERM filings for similar roles cuts your research time and increases the chance your offer letter can include a sponsorship commitment.
Negotiate sponsorship terms before signing an offer
Ask during the offer stage whether the employer will cover PERM recruitment costs and I-140 filing fees. Clarify whether sponsorship begins immediately or after a probationary period, since PERM advertising timelines under DOL rules typically add several months before USCIS can adjudicate the I-140.
Understand EB-2 versus EB-3 classification for your profile
If you hold a master's degree in marketing, information systems, or a related field, your employer may be able to file under EB-2, which typically has shorter priority date backlogs for many nationalities than EB-3. Ask your employer's immigration attorney to evaluate both categories before the I-140 is filed.
Verify your job duties align with O*NET occupation codes
PERM petitions are tied to specific O*NET occupation codes that DOL uses to set prevailing wage requirements. Confirm your actual day-to-day responsibilities, including marketing automation platform management, campaign deployment, and data integration, map cleanly to the filed job description to avoid RFEs during adjudication.
Green Card Marketing Automation Specialist: Frequently Asked Questions
Do Marketing Automation Specialist roles commonly qualify for EB-2 or EB-3 green card sponsorship?
Both categories can apply depending on your education and the employer's job requirements. EB-3 covers the role when a bachelor's degree is the stated minimum. EB-2 applies if the position genuinely requires an advanced degree or the employer can justify it. DOL and USCIS evaluate the bona fide minimum requirements documented during PERM, not the candidate's highest credential alone.
How does PERM green card sponsorship differ from H-1B sponsorship for this role?
H-1B visa is a temporary nonimmigrant status with a three-year initial period and annual lottery exposure. PERM-based green card sponsorship is a permanent immigration pathway with no cap at the EB-3 level for many nationalities, no lottery, and no annual renewal requirement once the I-485 is approved. The tradeoff is timeline: PERM and I-140 together typically take twelve to twenty-four months before adjustment of status can be filed, longer than an H-1B approval.
What does the PERM labor certification process look like for a Marketing Automation Specialist?
Your employer files an Application for Permanent Employment Certification with DOL, documenting that they conducted a good-faith recruitment effort and found no minimally qualified U.S. workers. They then submit the I-140 immigrant petition to USCIS. Once approved and a visa number is available based on your priority date, you file I-485 to adjust status to lawful permanent resident. The full sequence typically spans one to three years depending on your country of birth and current USCIS processing times.
How can I find Marketing Automation Specialist jobs where the employer already sponsors green cards?
Migrate Mate lets you search specifically for employers with documented green card sponsorship history for this role, filtering out postings where sponsorship is uncertain or unavailable. Focusing your search on companies that have already filed PERM petitions for similar positions significantly reduces the time you spend vetting employers who are unlikely to commit to the full PERM-to-I-485 process.
Can my employer start the PERM process while I am on an H-1B or OPT?
Yes. PERM labor certification can be filed concurrently with valid nonimmigrant status. Many Marketing Automation Specialists begin the green card process while on H-1B or OPT, since the PERM stage does not affect your current work authorization. If your H-1B is approved and your I-140 is later approved with a priority date more than 365 days old, AC21 portability protections may let you change employers without restarting the process.