Green Card Account Based Marketing Jobs
Account Based Marketing roles qualify for EB-2 and EB-3 green card sponsorship through the PERM labor certification process, which requires employers to document recruitment efforts before filing an I-140 immigrant petition. Strategic and senior ABM positions frequently meet EB-2 advanced-degree requirements, while coordinator and specialist roles typically fit the EB-3 skilled-worker category.
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About the Team
The Scaled Growth Agency Marketing team within Global Business Marketing (GBM) partners closely with the Indie Agency Sales to drive growth and retention across our managed agency portfolio. This role focuses on agency expansion, helping existing agencies deepen their investment in TikTok and unlock new revenue opportunities through scalable marketing programs.
About the Role
The successful candidate will develop and execute marketing strategies that accelerate agency growth on TikTok, from driving advertiser penetration within agency portfolios to enabling agencies to acquire new clients through TikTok-first programs. This includes building scalable engagement programs, delivering persona-based education, positioning TikTok as a creative-led performance engine, and supporting executive-level thought leadership initiatives. This is a highly cross-functional individual contributor role requiring close collaboration with Sales, Marketing Solutions, PMM, Product, and regional teams to influence agency stakeholders from media buyers to managing directors and CEOs.
- Drive Book of Business (BoB) penetration programs that help managed agencies activate more advertisers on TikTok.
- Plan and deliver TikTok-owned agency events (e.g. Agency Day, Top Table, Showtime) for product deep-dives, case studies, and APM engagement.
- Scale matchmaking and co-growth programs (building on APAC models) to facilitate agency-advertiser introductions.
- Drive executive-level engagement (MDs, Heads of Media) and support Executive Councils for Tier 1 Agencies, including early access to product roadmaps and beta opportunities.
- Collaborate with regional teams, Marketing Solutions, and Agency Sales to adapt strategies, deliver educational assets, and build targeted engagement lists across global markets.
- Define success metrics and measure marketing impact against expansion and revenue goals.
Qualifications
Minimum Qualifications
- Minimum 5+ years of experience in B2B marketing, integrated marketing, growth marketing, or agency marketing, preferably in digital media, advertising, technology, or platform businesses.
- Proven experience developing and executing marketing programs that drive growth, retention, and revenue expansion in partnership with sales organizations.
- Track record of managing cross-functional programs across Sales, Product Marketing, Enablement, and regional teams in a fast-paced global environment.
- Strong project management, stakeholder communication, and execution skills.
- Experience using data and business metrics to guide decision-making and evaluate marketing impact on activation and revenue outcomes.
Preferred Qualifications
- Experience working with or marketing to advertising agencies, media agencies, channel partners, or SMB segments.
- Deep understanding of agency business models, media planning dynamics, and the needs of stakeholders ranging from practitioners to leaders.
- Familiarity with industry bodies, trade associations, and key marketing events across major global regions.
- Experience designing educational programs, upskilling initiatives, and event strategies that drive commercial outcomes.
- Strong understanding of digital advertising platforms, performance marketing, measurement, and attribution trends.
- Experience operating in global or multi-regional roles with the ability to localize strategy by market maturity and sales motion.
- Comfortable working in ambiguous, evolving environments and building programs from strategy through execution.
- Familiarity with AI applications in advertising and marketing technology ecosystems.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $92,340 - $209,380 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
About the Team
The Scaled Growth Agency Marketing team within Global Business Marketing (GBM) partners closely with the Indie Agency Sales to drive growth and retention across our managed agency portfolio. This role focuses on agency expansion, helping existing agencies deepen their investment in TikTok and unlock new revenue opportunities through scalable marketing programs.
About the Role
The successful candidate will develop and execute marketing strategies that accelerate agency growth on TikTok, from driving advertiser penetration within agency portfolios to enabling agencies to acquire new clients through TikTok-first programs. This includes building scalable engagement programs, delivering persona-based education, positioning TikTok as a creative-led performance engine, and supporting executive-level thought leadership initiatives. This is a highly cross-functional individual contributor role requiring close collaboration with Sales, Marketing Solutions, PMM, Product, and regional teams to influence agency stakeholders from media buyers to managing directors and CEOs.
- Drive Book of Business (BoB) penetration programs that help managed agencies activate more advertisers on TikTok.
- Plan and deliver TikTok-owned agency events (e.g. Agency Day, Top Table, Showtime) for product deep-dives, case studies, and APM engagement.
- Scale matchmaking and co-growth programs (building on APAC models) to facilitate agency-advertiser introductions.
- Drive executive-level engagement (MDs, Heads of Media) and support Executive Councils for Tier 1 Agencies, including early access to product roadmaps and beta opportunities.
- Collaborate with regional teams, Marketing Solutions, and Agency Sales to adapt strategies, deliver educational assets, and build targeted engagement lists across global markets.
- Define success metrics and measure marketing impact against expansion and revenue goals.
Qualifications
Minimum Qualifications
- Minimum 5+ years of experience in B2B marketing, integrated marketing, growth marketing, or agency marketing, preferably in digital media, advertising, technology, or platform businesses.
- Proven experience developing and executing marketing programs that drive growth, retention, and revenue expansion in partnership with sales organizations.
- Track record of managing cross-functional programs across Sales, Product Marketing, Enablement, and regional teams in a fast-paced global environment.
- Strong project management, stakeholder communication, and execution skills.
- Experience using data and business metrics to guide decision-making and evaluate marketing impact on activation and revenue outcomes.
Preferred Qualifications
- Experience working with or marketing to advertising agencies, media agencies, channel partners, or SMB segments.
- Deep understanding of agency business models, media planning dynamics, and the needs of stakeholders ranging from practitioners to leaders.
- Familiarity with industry bodies, trade associations, and key marketing events across major global regions.
- Experience designing educational programs, upskilling initiatives, and event strategies that drive commercial outcomes.
- Strong understanding of digital advertising platforms, performance marketing, measurement, and attribution trends.
- Experience operating in global or multi-regional roles with the ability to localize strategy by market maturity and sales motion.
- Comfortable working in ambiguous, evolving environments and building programs from strategy through execution.
- Familiarity with AI applications in advertising and marketing technology ecosystems.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $92,340 - $209,380 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
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Get Access To All JobsTips for Finding Green Card Sponsorship in Account Based Marketing
Document your ABM credentials before applying
Gather degree transcripts, campaign performance records, and evidence of specialized ABM platform expertise before targeting employers. PERM requires your qualifications to match the job requirements exactly, so gaps between your credentials and the posted role create certification risk.
Target employers with established PERM filing history
Search for companies that have previously sponsored ABM or demand-generation roles through PERM. Employers unfamiliar with the labor certification process often abandon sponsorship mid-hire, so prior filing history signals they understand the timeline and cost commitment.
Use Migrate Mate to filter sponsoring employers
Search Account Based Marketing roles on Migrate Mate to surface employers with active green card sponsorship history. Filtering by EB-2 or EB-3 history helps you skip companies that theoretically sponsor but rarely follow through for marketing roles.
Clarify the EB-2 versus EB-3 path with your employer
ABM director and strategy roles often qualify under EB-2 if a master's degree or equivalent is required. Ask the hiring team during offer negotiations which category they intend to file under, since EB-2 typically moves faster for most countries of birth.
Understand PERM wage requirements before negotiating salary
DOL requires PERM-sponsored roles to meet the prevailing wage for your job zone and location. Use the OFLC Wage Search to look up the prevailing wage for ABM titles in your target city before finalizing your offer, so your compensation qualifies from day one.
Address the PERM job description specificity problem early
PERM job descriptions must reflect the actual minimum requirements for the role. If your employer writes requirements too narrowly around your specific background, DOL may flag it as tailored. Work with the immigration attorney to draft requirements that are defensible and genuinely reflect the position.
Green Card Account Based Marketing: Frequently Asked Questions
Do Account Based Marketing roles qualify for EB-2 or EB-3 green card sponsorship?
Both categories apply depending on the seniority and requirements of the role. ABM director and senior strategist positions typically qualify under EB-2 when the employer requires a master's degree or equivalent. Coordinator, specialist, and analyst-level ABM roles generally fit EB-3 as skilled worker positions. The employer's minimum education requirement in the PERM job description determines which category is used.
How does PERM green card sponsorship differ from H-1B sponsorship for ABM professionals?
The PERM process leads to permanent residency rather than a temporary work authorization, and EB-3 has no annual cap lottery at the petition level. H-1B visa requires winning a lottery selection before any petition is filed. Green card sponsorship takes longer overall, often two to four years from PERM filing to approval depending on your country of birth, but the outcome is a permanent immigration benefit rather than a three-year renewable status.
Which employers actually sponsor green cards for Account Based Marketing roles?
Technology companies, enterprise SaaS firms, and B2B marketing agencies are the most active PERM sponsors for ABM titles, since these organizations run structured ABM programs that require specialized skills DOL recognizes as meeting the labor market test. Use Migrate Mate to search for companies with documented EB-2 and EB-3 filing history specifically in marketing and ABM job categories, rather than relying on employer career pages that rarely disclose sponsorship intent.
Can my employer start the PERM process while I am on H-1B status?
Yes, and starting PERM while on H-1B is strategically important. If your I-140 is approved and your priority date becomes current before your H-1B six-year limit, you may be eligible for an H-1B extension beyond six years under AC21 portability rules. ABM professionals on H-1B should ask employers to begin PERM filing as early as possible, ideally in year two or three of the initial H-1B period.
What happens to my green card sponsorship if I change ABM roles or employers?
If you change employers before your I-485 adjustment of status application has been pending for 180 days, the sponsorship typically cannot transfer and your employer must restart the PERM process. After 180 days, AC21 portability allows you to move to a similar ABM role with a new employer without restarting. Confirm with an immigration attorney that the new role is in the same or a substantially similar occupational classification before making the move.