Green Card Digital Marketing Analyst Jobs
Digital Marketing Analyst roles qualify for EB-2 and EB-3 green card sponsorship when employers file PERM labor certification with DOL, documenting that no qualified U.S. worker was available. Roles tied to analytics platforms, SEO strategy, or paid media management typically satisfy specialty occupation requirements. Sponsorship timelines vary by country of birth and employer size.
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Get Access To All JobsJOB SUMMARY
The Senior Marketing Analytics Analyst plays a critical role in transforming customer, digital, and campaign data into insights that improve acquisition, retention, member experience, and marketing effectiveness. This role works across Marketing, Digital, Sales, and Enterprise Analytics to translate business questions into analytical approaches, build performance dashboards, evaluate campaign ROI, and uncover opportunities to improve engagement across the member and patient lifecycle.
This individual must bring strong statistical rigor, advanced marketing analytics skills, and deep understanding of healthcare customer journeys—including Medicare, Medicaid, Commercial, and provider engagement pathways. Experience with enterprise data platforms such as Salesforce Data Cloud, Adobe AEP/CJA, and Tableau is preferred.
ESSENTIAL RESPONSIBILITIES
- Develops, evolves, and then communicates various digital strategy, including but not limited to web, social, and/or mobile strategy. Defines engaging, retail-oriented solutions, best practices, and opportunities to meet business objectives and the broader customer experience.
- Works closely with customers, stakeholders, and technology partners to understand business goals, multi-channel marketing strategies, brand strategies, content strategies, product strategies, and technology solutions in order to create best-fit digital marketing programs and solutions, serving as a trusted advisor to internal customers.
- Keeps management informed of project activity, interdependencies, challenges and opportunities and educates stakeholders by socializing new, interdependent, or evolving digital capabilities and opportunities.
- Manages and distills research, analytics, competitive activities, and emerging trends to support digital strategy. Makes tactical decisions, and socializes opportunities with stakeholders. Monitors competitive landscape as well as other related verticals such as retail or financial, creating insights for future development; sets, meets, and re-evaluates key performance indicators for all projects and BAU digital capabilities.
- Ensures consistent messaging within digital channel by working with content providers, content strategists, and cross-channel marketing and business partners to ensure consistency throughout customer experience.
- Other duties as assigned or requested.
QUALIFICATIONS
Required
- High School Diploma or GED
- 5-10 years of relevant, progressive experience in the area of specialization
Preferred
- 5–10 years in marketing analytics, digital analytics, or customer analytics.
- Experience in healthcare, payer/provider environment, or other regulated industries (preferred).
- Proven track record analyzing complex customer and campaign datasets from CRM, CDP, web/app analytics, and marketing automation platforms.
- Experience with Adobe Web SDK or Tealium/Freshpaint event instrumentation.
- Background in behavioral science, marketing science, or healthcare consumer experience.
- Exposure to machine learning operations (MLOps) or automated model scoring.
- Familiarity with call center analytics, provider engagement data, or member experience metrics (CAHPS, HEDIS, STARS).
Technical Skills
- Advanced SQL (window functions, CTEs, analytical modeling).
- Tableau / Tableau Next (LOD expressions, parameters, data modeling, AI-driven insights).
- Experience with at least one major CDP/marketing cloud:
- Salesforce: MCI (Datorama), MCE (Engagement), Data Cloud
- Adobe: AEP (RTCDP), CJA
- Strong data wrangling skills (Dataiku, Python or R preferred).
Analytical Skills
- Strong foundation in statistics: regression, hypothesis testing, forecasting, experimental design.
- Hands-on experience with multichannel attribution and media performance evaluation.
- Ability to build and interpret predictive models and customer segmentation.
Domain Expertise
- Understanding of healthcare marketing (enrollment flows, provider networks, Medicare AEP/OEP).
- Familiarity with HIPAA, PHI, consent management, and data governance best practices.
SKILLS
- Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms.
- Exceptional communication and insight storytelling ability.
- Strong stakeholder engagement skills—comfortable presenting to marketing, product, and executive leadership.
- Highly organized and comfortable operating in a fast-paced, matrixed environment.
Language (Other than English):
None
Travel Requirement:
0% - 25%
PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS
Position Type
- Office-based
- Teaches / trains others regularly: Occasionally
- Travel regularly from the office to various work sites or from site-to-site: Rarely
- Works primarily out-of-the office selling products/services (sales employees): Never
- Physical work site required: Yes
- Lifting: up to 10 pounds: Constantly
- Lifting: 10 to 25 pounds: Occasionally
- Lifting: 25 to 50 pounds: Rarely
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.
Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Pay Range Minimum:
$72,700.00
Pay Range Maximum:
$116,600.00
Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below.
For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.org
California Consumer Privacy Act Employees, Contractors, and Applicants Notice
JOB SUMMARY
The Senior Marketing Analytics Analyst plays a critical role in transforming customer, digital, and campaign data into insights that improve acquisition, retention, member experience, and marketing effectiveness. This role works across Marketing, Digital, Sales, and Enterprise Analytics to translate business questions into analytical approaches, build performance dashboards, evaluate campaign ROI, and uncover opportunities to improve engagement across the member and patient lifecycle.
This individual must bring strong statistical rigor, advanced marketing analytics skills, and deep understanding of healthcare customer journeys—including Medicare, Medicaid, Commercial, and provider engagement pathways. Experience with enterprise data platforms such as Salesforce Data Cloud, Adobe AEP/CJA, and Tableau is preferred.
ESSENTIAL RESPONSIBILITIES
- Develops, evolves, and then communicates various digital strategy, including but not limited to web, social, and/or mobile strategy. Defines engaging, retail-oriented solutions, best practices, and opportunities to meet business objectives and the broader customer experience.
- Works closely with customers, stakeholders, and technology partners to understand business goals, multi-channel marketing strategies, brand strategies, content strategies, product strategies, and technology solutions in order to create best-fit digital marketing programs and solutions, serving as a trusted advisor to internal customers.
- Keeps management informed of project activity, interdependencies, challenges and opportunities and educates stakeholders by socializing new, interdependent, or evolving digital capabilities and opportunities.
- Manages and distills research, analytics, competitive activities, and emerging trends to support digital strategy. Makes tactical decisions, and socializes opportunities with stakeholders. Monitors competitive landscape as well as other related verticals such as retail or financial, creating insights for future development; sets, meets, and re-evaluates key performance indicators for all projects and BAU digital capabilities.
- Ensures consistent messaging within digital channel by working with content providers, content strategists, and cross-channel marketing and business partners to ensure consistency throughout customer experience.
- Other duties as assigned or requested.
QUALIFICATIONS
Required
- High School Diploma or GED
- 5-10 years of relevant, progressive experience in the area of specialization
Preferred
- 5–10 years in marketing analytics, digital analytics, or customer analytics.
- Experience in healthcare, payer/provider environment, or other regulated industries (preferred).
- Proven track record analyzing complex customer and campaign datasets from CRM, CDP, web/app analytics, and marketing automation platforms.
- Experience with Adobe Web SDK or Tealium/Freshpaint event instrumentation.
- Background in behavioral science, marketing science, or healthcare consumer experience.
- Exposure to machine learning operations (MLOps) or automated model scoring.
- Familiarity with call center analytics, provider engagement data, or member experience metrics (CAHPS, HEDIS, STARS).
Technical Skills
- Advanced SQL (window functions, CTEs, analytical modeling).
- Tableau / Tableau Next (LOD expressions, parameters, data modeling, AI-driven insights).
- Experience with at least one major CDP/marketing cloud:
- Salesforce: MCI (Datorama), MCE (Engagement), Data Cloud
- Adobe: AEP (RTCDP), CJA
- Strong data wrangling skills (Dataiku, Python or R preferred).
Analytical Skills
- Strong foundation in statistics: regression, hypothesis testing, forecasting, experimental design.
- Hands-on experience with multichannel attribution and media performance evaluation.
- Ability to build and interpret predictive models and customer segmentation.
Domain Expertise
- Understanding of healthcare marketing (enrollment flows, provider networks, Medicare AEP/OEP).
- Familiarity with HIPAA, PHI, consent management, and data governance best practices.
SKILLS
- Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms.
- Exceptional communication and insight storytelling ability.
- Strong stakeholder engagement skills—comfortable presenting to marketing, product, and executive leadership.
- Highly organized and comfortable operating in a fast-paced, matrixed environment.
Language (Other than English):
None
Travel Requirement:
0% - 25%
PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS
Position Type
- Office-based
- Teaches / trains others regularly: Occasionally
- Travel regularly from the office to various work sites or from site-to-site: Rarely
- Works primarily out-of-the office selling products/services (sales employees): Never
- Physical work site required: Yes
- Lifting: up to 10 pounds: Constantly
- Lifting: 10 to 25 pounds: Occasionally
- Lifting: 25 to 50 pounds: Rarely
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.
Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Pay Range Minimum:
$72,700.00
Pay Range Maximum:
$116,600.00
Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below.
For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.org
California Consumer Privacy Act Employees, Contractors, and Applicants Notice
See all 46+ Green Card Digital Marketing Analyst Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Green Card Digital Marketing Analyst Jobs.
Get Access To All JobsTips for Finding Green Card Sponsorship as a Digital Marketing Analyst
Frame your analytics credentials for PERM
PERM requires your employer to document a specific degree requirement for the role. Build a credentials file showing your marketing analytics coursework, platform certifications, and degree field so your employer can define the job accurately from the start.
Target employers with active PERM filing history
Use OFLC's public disclosure data to find companies that have filed PERM applications for marketing or analytics roles before. Prior filings signal that HR and legal teams already understand the process, which shortens your timeline significantly.
Use Migrate Mate to filter green card sponsoring roles
Search Migrate Mate to find Digital Marketing Analyst openings at employers with documented EB-2 and EB-3 sponsorship history, so you're applying where PERM infrastructure already exists rather than negotiating it from scratch.
Clarify your EB-2 versus EB-3 eligibility before accepting an offer
If your role requires a master's degree or specialized quantitative skills, your employer may file under EB-2 rather than EB-3. Confirm which category applies before signing, since EB-2 and EB-3 have different priority date backlogs for your country of birth.
Prepare for DOL's prevailing wage requirement early
Before PERM can be filed, your employer submits a prevailing wage request to DOL. Cross-check your offered salary against the OFLC Wage Search and the O*NET occupation profile for Digital Marketing Analysts so no surprises delay the application.
Negotiate green card sponsorship terms during the offer stage
Ask explicitly whether the employer will cover PERM recruitment advertising costs and I-140 filing fees. USCIS prohibits passing certain immigration costs to the employee, but legal fee arrangements vary, so get the commitment documented before you accept.
Green Card Digital Marketing Analyst: Frequently Asked Questions
Does a Digital Marketing Analyst role qualify for EB-2 or EB-3 green card sponsorship?
Both categories can apply depending on how the employer defines the position. EB-3 covers roles requiring a bachelor's degree in a specific field, which most Digital Marketing Analyst jobs satisfy. EB-2 applies when the role requires an advanced degree or the candidate holds specialized credentials in areas like marketing science, data analytics, or econometrics. Your employer's job description language determines which category USCIS accepts.
How does green card sponsorship differ from H-1B sponsorship for this role?
H-1B visa sponsorship is temporary, subject to an annual lottery, and must be renewed every three years. PERM-based green card sponsorship has no lottery, no annual renewal, and leads to permanent residency. The tradeoff is timeline: PERM requires DOL labor market testing before filing, adding several months. Applicants from India or China face priority date backlogs at the EB-3 level that can extend the overall wait significantly.
What documentation should I prepare to support a PERM filing for a marketing analytics role?
Your employer will need to justify the specific degree requirement for the role. Gather your degree transcripts, any platform certifications in tools like Google Analytics or paid search, and documentation of specialized skills such as statistical modeling or attribution analysis. USCIS scrutinizes marketing roles carefully, so the tighter the match between your credentials and the job description, the smoother the labor certification process.
How do I find Digital Marketing Analyst jobs where the employer already sponsors green cards?
Use Migrate Mate to search for Digital Marketing Analyst roles filtered by employers with EB-2 and EB-3 sponsorship history. This saves you from applying to companies that have never navigated PERM and may not have the legal infrastructure to sponsor. Focusing your search on employers with a documented track record reduces both negotiation time and the risk of a sponsorship commitment falling through.
Can my employer start the green card process while I'm on an H-1B or OPT?
Yes. Employers can file PERM and an I-140 petition while you're working on H-1B status, and many do this deliberately to lock in an early priority date. On OPT, timing is tighter since your work authorization has a fixed end date, but there is no rule preventing a PERM filing. Once the I-140 is approved, you can request H-1B extensions beyond the standard six-year cap under AC21 portability provisions.