Green Card Media Director Jobs
Media Director roles qualify for EB-2 and EB-3 green card sponsorship through the PERM labor certification process, which requires employers to document recruitment efforts before filing an I-140 immigrant petition. Broadcast, advertising, and digital media firms regularly sponsor foreign professionals in this role, making employer selection a critical part of your sponsorship strategy.
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Get Access To All JobsAbout Sony Music Entertainment
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.
Based in our Los Angeles office and as part of the central media team within the Commercial Music Group, and reporting to the SVP of Media, lead paid advertising strategy, planning, optimization, and performance analysis for specific labels and projects across social, digital, out-of-home, and other traditional channels.
- Execution and campaign setup across social, CTV, programmatic, and other ad platforms
- Negotiate, plan, and implement traditional media programs through strategic collaborations with traditional channel partners (out-of-home, print, trade, radio, TV)
- Collaborate with both the central media team and other departments (e.g., marketing, content, audience development, and analytics) to create cohesive strategies guided by key business outcomes
- Utilize various internal and external tools to develop data-informed insights that provide the framework and approach for media strategies
- Help create focused, creative, and breakthrough media plans that provide immediate impact as well as key learnings for the future
- Develop and conduct key ad operation tasks engineered for media and business goal performance
- Focus on optimizations during campaign flights to consistently improve performance and generate key learnings
- Deliver performance results, as well as key creative and media insights, during and upon completion of campaigns
- Provide a regular cadence of performance insights (by artist, genre, and playlist group), budget recaps, and analyses
- Help evaluate creative and provide suggestions and recommendations on assets to set campaigns up for success and test new approaches
- Aid in the financial reconciliation process (PO requests, PO creation, invoice approvals/distribution, troubleshooting)
- Develop media strategies around music award nominations and voting windows, such as the Grammys, CMAs, and ACMs
- Test new ad products and provide insight on efficacy for business use cases
- Provide input on ad processes, tools, and structures to create the most efficient, automated, and effective ways of working
- Keep all project trackers, request forms, plans, and reports up to date and accurate
Who You Are
- 6–8 years of advertising and/or marketing experience with an agency or brand (music industry experience is a plus)
- Self-starter with a strong tolerance for high-volume, quick-turnaround work
- Working knowledge of key ad platforms such as Meta, TikTok, Snap, Google Ads, Amazon, demand-side platforms (DSPs), and others
- Traditional media planning and strong negotiation skills across channels
- Familiarity and applied knowledge of tracking, measurement, and tagging technologies and methodologies (e.g., pixels, events, integrations, and GTM)
- Use of reporting, dashboard, and analytics tools (e.g., Adverity, Supermetrics, Looker Studio, and similar tools)
- Proficiency with MS Office, Canva, Google tools, and other spreadsheet and presentation tools
- Strong oral and written communication skills
- Love and passion for music
- Curious and forward-thinking about the state and future of media and its integration with music
What We Give You
- An inclusive, collaborative, and global community where you have the opportunity to fuel the creative journey
- Training on internal and proprietary marketing and data tools
- Opportunity for growth, development, and mentorship
- Ability to work in a modern office designed to foster productivity, creativity, and teamwork
- An excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks
- The platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity, and inclusion initiatives
Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
California Pay Range
$115,000—$135,000 USD
About Sony Music Entertainment
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.
Based in our Los Angeles office and as part of the central media team within the Commercial Music Group, and reporting to the SVP of Media, lead paid advertising strategy, planning, optimization, and performance analysis for specific labels and projects across social, digital, out-of-home, and other traditional channels.
- Execution and campaign setup across social, CTV, programmatic, and other ad platforms
- Negotiate, plan, and implement traditional media programs through strategic collaborations with traditional channel partners (out-of-home, print, trade, radio, TV)
- Collaborate with both the central media team and other departments (e.g., marketing, content, audience development, and analytics) to create cohesive strategies guided by key business outcomes
- Utilize various internal and external tools to develop data-informed insights that provide the framework and approach for media strategies
- Help create focused, creative, and breakthrough media plans that provide immediate impact as well as key learnings for the future
- Develop and conduct key ad operation tasks engineered for media and business goal performance
- Focus on optimizations during campaign flights to consistently improve performance and generate key learnings
- Deliver performance results, as well as key creative and media insights, during and upon completion of campaigns
- Provide a regular cadence of performance insights (by artist, genre, and playlist group), budget recaps, and analyses
- Help evaluate creative and provide suggestions and recommendations on assets to set campaigns up for success and test new approaches
- Aid in the financial reconciliation process (PO requests, PO creation, invoice approvals/distribution, troubleshooting)
- Develop media strategies around music award nominations and voting windows, such as the Grammys, CMAs, and ACMs
- Test new ad products and provide insight on efficacy for business use cases
- Provide input on ad processes, tools, and structures to create the most efficient, automated, and effective ways of working
- Keep all project trackers, request forms, plans, and reports up to date and accurate
Who You Are
- 6–8 years of advertising and/or marketing experience with an agency or brand (music industry experience is a plus)
- Self-starter with a strong tolerance for high-volume, quick-turnaround work
- Working knowledge of key ad platforms such as Meta, TikTok, Snap, Google Ads, Amazon, demand-side platforms (DSPs), and others
- Traditional media planning and strong negotiation skills across channels
- Familiarity and applied knowledge of tracking, measurement, and tagging technologies and methodologies (e.g., pixels, events, integrations, and GTM)
- Use of reporting, dashboard, and analytics tools (e.g., Adverity, Supermetrics, Looker Studio, and similar tools)
- Proficiency with MS Office, Canva, Google tools, and other spreadsheet and presentation tools
- Strong oral and written communication skills
- Love and passion for music
- Curious and forward-thinking about the state and future of media and its integration with music
What We Give You
- An inclusive, collaborative, and global community where you have the opportunity to fuel the creative journey
- Training on internal and proprietary marketing and data tools
- Opportunity for growth, development, and mentorship
- Ability to work in a modern office designed to foster productivity, creativity, and teamwork
- An excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks
- The platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity, and inclusion initiatives
Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
California Pay Range
$115,000—$135,000 USD
See all 3,696+ Green Card Media Director Jobs
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Get Access To All JobsTips for Finding Green Card Sponsorship in Media Director
Match your credentials to EB-2 requirements
Media Directors with a master's degree in communications, journalism, or a related field are well-positioned for EB-2 classification. If your degree is foreign, get a credential evaluation completed before approaching employers, since PERM petitions require documented education equivalency.
Target employers with PERM filing history
Broadcast networks, advertising holding companies, and large digital publishers file PERM applications regularly for senior creative roles. Searching DOL disclosure data lets you identify which organizations have sponsored Media Director or similar senior media positions in recent years.
Search green card sponsoring roles on Migrate Mate
Use Migrate Mate to filter Media Director openings by employers with active green card sponsorship history. This saves you from applying to roles where sponsorship is unlikely and focuses your search on companies already familiar with the PERM process.
Understand how PERM affects your job offer timing
PERM labor certification can take 12 to 18 months before an I-140 is even filed. Negotiate your employment start date and initial visa status carefully, since you'll likely begin on an H-1B visa or O-1 visa while the green card process runs concurrently.
Verify the offered wage meets DOL prevailing standards
Before accepting an offer, check the OFLC Wage Search to confirm your offered salary meets the prevailing wage for Media Director in your work location. A wage below the DOL threshold will cause PERM denial regardless of your qualifications or employer intent.
Document your editorial and leadership portfolio thoroughly
USCIS adjudicators evaluate whether a Media Director role genuinely requires an advanced degree. Compile evidence of your strategic responsibilities, team oversight, and campaign or content outcomes so your employer can accurately describe the specialty occupation in the PERM application.
Green Card Media Director: Frequently Asked Questions
Does a Media Director role qualify as a specialty occupation for green card purposes?
Yes. Media Director positions typically require at minimum a bachelor's degree in communications, journalism, marketing, or a related field, and many employers require advanced degrees. USCIS evaluates whether the role meets specialty occupation standards during I-140 adjudication. Roles with demonstrated creative leadership, budget authority, and strategic responsibilities generally satisfy this requirement under EB-2 or EB-3 classifications.
How does the green card process for Media Directors differ from H-1B sponsorship?
H-1B sponsorship is temporary and subject to the annual lottery cap, while employment-based green card sponsorship through PERM leads to permanent residency with no cap at the EB-3 level for most countries. The tradeoff is time: PERM labor certification, I-140 filing, and adjustment of status typically add two to four years beyond your initial work authorization, but the outcome is a permanent status rather than a renewable temporary visa.
Which types of employers sponsor green cards for Media Directors?
Broadcast television and radio groups, advertising agency holding companies, streaming platforms, publishing houses, and large in-house marketing departments at Fortune 500 companies are the most consistent sponsors. Mid-size digital media and production companies do sponsor but less frequently, often because PERM requires significant internal HR and legal resources to execute correctly.
How can I find Media Director jobs that include green card sponsorship?
Migrate Mate is built specifically for this search. You can filter by employers with documented green card sponsorship history, narrowing your applications to organizations that have already navigated PERM for similar roles. This matters because many job postings say sponsorship is possible without the employer having any track record of actually completing the process for senior media positions.
Can I change employers after my PERM is filed but before I receive my green card?
You can port to a new employer once your I-140 has been approved and your I-485 adjustment of status application has been pending for at least 180 days, provided the new role is in the same or a similar occupational classification. For Media Directors, a move to a comparable senior media leadership role at another employer generally satisfies the portability requirement under AC21.