Growth Marketing Lead Jobs in Wisconsin

INTRODUCTION

Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education.

For more than 140 years, Johnson Controls has delivered performance where it really matters. Backed by advanced technology, lifecycle services and an industry-leading field organization, we elevate customer performance, turn goals into real-world results and help move society forward.

Build your best future with the Johnson Controls team

Join a winning team that enables you to build your best future! Our teams are uniquely positioned to support a multitude of industries across the globe. You will have the opportunity to develop yourself through meaningful work projects and learning opportunities. We strive to provide our employees with an experience, focused on supporting their physical, financial, and emotional wellbeing. Become a member of the Johnson Controls family and thrive in an empowering company culture where your voice and ideas will be heard – your next great opportunity is just a few clicks away!

What we offer:

• Competitive salary bonus plan
• Paid vacation/holidays/sick time
• Comprehensive benefits package including 401K, medical, dental, and vision care
• On the job/cross training opportunities
• Encouraging and collaborative team environment
• Dedication to safety through our Zero Harm policy

ROLE OVERVIEW

As Product Marketing Manager for the Metasys portfolio, you will lead strategic, global marketing initiatives for our flagship Building Automation System (BAS). You will define and execute outcome-driven marketing strategies that strengthen market leadership, accelerate growth, and expand customer and channel engagement.

This role combines strategic thinking with execution excellence leading the annual software global release, driving integrated campaigns, and delivering measurable business impact. You will own performance-led marketing programs, using data, benchmarks, and KPIs to maximize return on investment and influence revenue growth.

You will report to the Global Marketing Director, BAS & Controls & HVACR.

KEY RESPONSIBILITIES

• Strategic Growth
• Develop and lead the annual product marketing plan to deliver targeted growth, including a minimum contribution of 2% incremental revenue in FY27

• Identify market opportunities, customer needs, and competitive gaps to shape portfolio strategy

• Go-to-Market & Launch Excellence

• Define and execute global go-to-market strategies for new and existing BAS offerings
• Lead end-to-end product launches, including campaign planning, messaging, content development, and performance tracking

• Align launch execution across regions, channels, and customer segments

• Campaigns & Demand Generation

• Design and deliver integrated, multi-channel marketing campaigns to drive pipeline growth and customer engagement

• Partner with regional marketing and sales teams to optimize audience targeting, channel mix, and campaign performance

• Customer & Market Insights for Thought Leadership

• Apply market research, analytics, and industry insights to inform strategy and messaging
• Maintain a strong understanding of competitive positioning and BAS landscape, understanding market size, potential, trends, etc.

• Champion the voice of the customer across product, marketing, and commercial teams

• Messaging & Enablement

• Develop differentiated value propositions, positioning, and messaging that clearly articulate business outcomes (efficiency, resilience, cybersecurity, sustainability)

• Create high-impact sales enablement tools to support global sales and channel teams

• Cross-Functional Leadership

• Collaborate across product management, engineering, L&D, business development, and legal teams to deliver cohesive, high-quality marketing programs

• Manage external agencies and partners to execute campaigns effectively

• Performance & Optimization

• Define success metrics and track KPIs to continuously optimize marketing effectiveness and ROI
• Use data-driven insights to refine strategies and improve campaign performance

REQUIRED QUALIFICATIONS

• Bachelor’s degree or equivalent experience in marketing, business, or a related field
• 10+ years of experience in product marketing, with a strong track record in strategic marketing leadership
• Proven ability to translate complex technical offerings into compelling, customer-focused value propositions
• Strong analytical mindset with experience driving measurable business outcomes through KPI-led marketing
• Excellent communication, storytelling, and stakeholder management skills
• Demonstrated ability to influence and collaborate effectively in a global, matrixed organization
• Willingness to travel domestically and internationally (approximately 10%)

PREFERRED QUALIFICATIONS

• MBA or advanced degree in Marketing, Business, or a related discipline
• Experience in building automation, HVAC, or industrial technology markets
• Global or international marketing experience

WHY THIS ROLE

This role is critical to accelerating growth of the Metasys platform, positioning Johnson Controls at the forefront of smart, secure, and sustainable buildings. You will directly influence how we bring innovation to market and how customers realize value from next-generation building automation.

HIRING SALARY RANGE: $112,000-$145,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) This position includes a competitive benefits package. The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. For details, please visit the About Us tab on the Johnson Controls Careers site.