Marketing Director Jobs in Wisconsin
Marketing Director jobs in Wisconsin are consistently active, with strong demand concentrated in consumer packaged goods, healthcare, financial services, and manufacturing, sectors that anchor the state's economy and require senior marketing leadership at both regional and enterprise levels. Milwaukee, Madison, and Green Bay account for the largest share of openings, and well-established employers such as Kohl's, American Family Insurance, and Advocate Aurora Health regularly seek marketing directors to lead campaigns, oversee brand strategy, and drive growth. The most in-demand specialties are digital and performance marketing, B2B demand generation, and integrated brand management. Find a role that fits below and apply directly.
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Job Description Summary
The Senior Director, Marketing Technologies and GEHC.com Technical Product Manager leads the global technology strategy, product roadmaps, delivery, and operations for GE HealthCare’s marketing technology ecosystem and GEHC.com. These capabilities enable marketing teams to plan and deliver content and campaigns, measure performance, and create consistent, engaging digital experiences for customers around the world.This leader brings together technical product management, architecture, engineering, quality, and operations across the full product lifecycle. The role partners closely with Marketing and senior business leaders to turn strategic priorities and customer needs into secure, scalable products and measurable outcomes. It also helps shape AI-enabled marketing capabilities that improve productivity, speed to market, customer engagement, and data-driven decisions.
Job Description
Roles and Responsibilities
- Own the end-to-end technology strategy, vision, and multiyear roadmaps for MarTech and GEHC.com, aligning investment and delivery priorities with global Marketing, commercial, and customer experience objectives.
- Lead technical product managers, architects, developers, testers, and operations partners across GE HealthCare employees and contractors; set clear outcomes, accountabilities, delivery standards, and talent priorities.
- Oversee the full product lifecycle, from discovery and business case through architecture, build, testing, launch, operations, measurement, and continuous improvement.
- Partner with Marketing leaders central marketing and business teams to understand strategies, customer and marketer pain points, and business priorities; influence roadmaps and investment choices through clear recommendations.
- Advance the marketing technology ecosystem, including capabilities for content management and lifecycle, campaign and journey orchestration, customer data, analytics, workflow, personalization, and responsible generative AI.
- Improve content and campaign processes so teams can create, approve, publish, measure, and retire content more efficiently and consistently across channels and regions.
- Ensure platforms and products meet enterprise expectations for architecture, cybersecurity, privacy, data and content governance, accessibility, quality, reliability, and responsible AI.
- Use customer and marketer feedback, product analytics, delivery and operational measures, financial analysis, and industry developments to guide prioritization and evaluate results.
- Coordinate across Enterprise Architecture, Cybersecurity, Data & Analytics, IT Operations, Finance, Procurement, Legal/Compliance, regional teams, and strategic vendors to resolve dependencies and deliver integrated outcomes.
- Communicate product strategies, investment decisions, business cases, risks, and results to senior stakeholders; influence across organizational boundaries and negotiate tradeoffs among competing priorities.
Required Qualifications
- 10+ years leading technology product management and digital platform delivery in a complex, global organization.
- Demonstrated leadership across multidisciplinary teams spanning product management, architecture, software engineering, quality, and operations.
- Strong knowledge of enterprise marketing technology, digital experience, web platforms, and the content and campaign lifecycle.
- Experience setting product strategy and roadmaps, prioritizing a portfolio, and connecting business outcomes to technology investments.
- Experience managing budgets, operating costs, vendors, delivery risks, and technology lifecycle decisions.
- Ability to communicate complex business and technical topics clearly and influence senior leaders, peers, and external partners.
- Working knowledge of cybersecurity, privacy, data governance, architecture standards, quality, and responsible AI considerations for customer-facing digital products.
Preferred Qualifications
- Experience with enterprise content management, marketing automation or journey orchestration, customer data platforms, digital analytics, personalization, and generative AI for marketing.
- Experience improving global web experiences and digital content operations at scale.
- Experience leading transformation across a portfolio of integrated platforms and working with strategic technology providers.
Additional Information
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No
Job Description Summary
The Senior Director, Marketing Technologies and GEHC.com Technical Product Manager leads the global technology strategy, product roadmaps, delivery, and operations for GE HealthCare’s marketing technology ecosystem and GEHC.com. These capabilities enable marketing teams to plan and deliver content and campaigns, measure performance, and create consistent, engaging digital experiences for customers around the world.This leader brings together technical product management, architecture, engineering, quality, and operations across the full product lifecycle. The role partners closely with Marketing and senior business leaders to turn strategic priorities and customer needs into secure, scalable products and measurable outcomes. It also helps shape AI-enabled marketing capabilities that improve productivity, speed to market, customer engagement, and data-driven decisions.
Job Description
Roles and Responsibilities
- Own the end-to-end technology strategy, vision, and multiyear roadmaps for MarTech and GEHC.com, aligning investment and delivery priorities with global Marketing, commercial, and customer experience objectives.
- Lead technical product managers, architects, developers, testers, and operations partners across GE HealthCare employees and contractors; set clear outcomes, accountabilities, delivery standards, and talent priorities.
- Oversee the full product lifecycle, from discovery and business case through architecture, build, testing, launch, operations, measurement, and continuous improvement.
- Partner with Marketing leaders central marketing and business teams to understand strategies, customer and marketer pain points, and business priorities; influence roadmaps and investment choices through clear recommendations.
- Advance the marketing technology ecosystem, including capabilities for content management and lifecycle, campaign and journey orchestration, customer data, analytics, workflow, personalization, and responsible generative AI.
- Improve content and campaign processes so teams can create, approve, publish, measure, and retire content more efficiently and consistently across channels and regions.
- Ensure platforms and products meet enterprise expectations for architecture, cybersecurity, privacy, data and content governance, accessibility, quality, reliability, and responsible AI.
- Use customer and marketer feedback, product analytics, delivery and operational measures, financial analysis, and industry developments to guide prioritization and evaluate results.
- Coordinate across Enterprise Architecture, Cybersecurity, Data & Analytics, IT Operations, Finance, Procurement, Legal/Compliance, regional teams, and strategic vendors to resolve dependencies and deliver integrated outcomes.
- Communicate product strategies, investment decisions, business cases, risks, and results to senior stakeholders; influence across organizational boundaries and negotiate tradeoffs among competing priorities.
Required Qualifications
- 10+ years leading technology product management and digital platform delivery in a complex, global organization.
- Demonstrated leadership across multidisciplinary teams spanning product management, architecture, software engineering, quality, and operations.
- Strong knowledge of enterprise marketing technology, digital experience, web platforms, and the content and campaign lifecycle.
- Experience setting product strategy and roadmaps, prioritizing a portfolio, and connecting business outcomes to technology investments.
- Experience managing budgets, operating costs, vendors, delivery risks, and technology lifecycle decisions.
- Ability to communicate complex business and technical topics clearly and influence senior leaders, peers, and external partners.
- Working knowledge of cybersecurity, privacy, data governance, architecture standards, quality, and responsible AI considerations for customer-facing digital products.
Preferred Qualifications
- Experience with enterprise content management, marketing automation or journey orchestration, customer data platforms, digital analytics, personalization, and generative AI for marketing.
- Experience improving global web experiences and digital content operations at scale.
- Experience leading transformation across a portfolio of integrated platforms and working with strategic technology providers.
Additional Information
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No
See All 23 Marketing Director Jobs in Wisconsin
Find roles in Wisconsin that match your experience and apply in just a few clicks.
Find Marketing Director JobsMarketing Director Jobs by City in Wisconsin
Where Wisconsin roles are concentrated, by current openings.
Marketing Director Job Market in Wisconsin
A snapshot from current Wisconsin openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Manufacturing
- Healthcare & Medical Services
What Wisconsin Employers Look For
The qualifications that appear most often in marketing director jobs across Wisconsin.
- Bachelor's degree in marketing, business, or a related field required
- Seven or more years of progressive marketing experience with demonstrated leadership
- Proven ability to develop and execute integrated marketing strategies across channels
- Experience managing marketing budgets, agency relationships, and cross-functional teams
- Proficiency in marketing automation platforms, CRM systems, and analytics tools
- Strong communication skills and ability to present strategy to executive stakeholders
Marketing Director Jobs in Wisconsin: Frequently Asked Questions
How do you become a marketing director in Wisconsin?
Marketing director roles in Wisconsin do not require a state-issued license or certification, so the path runs through education and experience. Most employers expect a bachelor's degree in marketing, business, communications, or a closely related field, and many prefer an MBA for senior roles. From there, candidates typically advance through marketing coordinator, manager, and senior manager positions within Wisconsin's dominant sectors: retail, healthcare, financial services, and manufacturing. Building a portfolio that demonstrates campaign results and team leadership is the clearest differentiator for Wisconsin hiring managers.
How much do marketing directors make in Wisconsin?
Marketing directors in Wisconsin earn a median of about $133,600 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $83,990 for the lowest 10% to over $211,990 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing directors in Wisconsin?
Companies currently hiring marketing directors in Wisconsin include First Hospitality, University of Wisconsin–Madison, and Arkema, per current listings on Migrate Mate as of November 2026. Wisconsin's concentration of Fortune 500 and large regional employers in retail, insurance, and healthcare creates steady demand for senior marketing leadership across the state.
Which Wisconsin cities have the most marketing director jobs?
Madison, Milwaukee, and Green Bay have the most marketing director openings in Wisconsin. Milwaukee leads because it is home to major corporate headquarters in retail, financial services, and healthcare, while Madison's large university presence and growing tech and government sectors drive steady demand, and Green Bay's concentration of regional manufacturers and consumer brands generates consistent openings for senior marketing talent.
Are there remote marketing director jobs in Wisconsin?
Yes, and more than most fields. Marketing director work is largely desk-based and strategic, making it well suited to remote and hybrid arrangements. About 71% of marketing director openings tied to Wisconsin are remote or hybrid as of November 2026, reflecting how broadly companies in the state have adopted flexible work for senior marketing roles. Digital strategy, content leadership, and demand generation positions tend to be the most remote-friendly, while roles tied to in-person retail or events typically require regular on-site presence.
How can I get hired as a marketing director in Wisconsin with little or no experience?
The most realistic entry path is building marketing management experience through associate or coordinator roles at large Wisconsin employers before stepping into a director title. Companies like Kohl's, Northwestern Mutual, and Advocate Aurora Health run structured marketing development programs and frequently promote from within their coordinator and specialist ranks. Moving laterally from adjacent roles such as brand manager, digital marketing manager, or communications manager is common. Earning a Google Analytics certification, HubSpot credentials, or completing an MBA at a University of Wisconsin campus strengthens candidacy significantly for director-level consideration in Wisconsin's competitive market.
Where can I find and apply to marketing director jobs in Wisconsin?
You can find and apply to marketing director jobs in Wisconsin on Migrate Mate, which lists current Wisconsin openings. Find roles that fit your experience and apply directly to the ones that match.
See All 23 Marketing Director Jobs in Wisconsin
Find roles in Wisconsin that match your experience and apply in just a few clicks.
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