H-1B Visa Advertising Specialist Jobs
H-1B visa jobs for Advertising Specialists are available at agencies, in-house marketing teams, and media companies that file Labor Condition Applications for degree-level roles. Employers sponsor candidates with backgrounds in marketing, communications, or advertising who can demonstrate the specialty occupation requirement through their credentials and job duties.
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Get Access To All JobsINTRODUCTION
Motus Nova is an innovative healthcare technology company dedicated to transforming neurological rehabilitation through advanced robotic therapy solutions. Our mission is to make high-quality rehabilitation more accessible to individuals recovering from strokes, brain injuries, and other neurological conditions. Through our innovative Motus Hand and Motus Foot devices, we empower patients to take an active role in their recovery from the comfort of their own homes. As we continue to grow, we are seeking a creative, analytical, and results-driven Digital Marketing & Paid Advertising Specialist to join our team and help expand our reach nationwide.
POSITION OVERVIEW
We are looking for an experienced Digital Marketing & Paid Advertising Specialist to develop, manage, and optimize our digital advertising campaigns across multiple platforms. The ideal candidate will have hands-on experience with Google Ads, Facebook/Instagram Ads, paid search, lead generation, and performance marketing. This role will focus on increasing brand awareness, generating qualified patient leads, improving advertising performance, and maximizing return on marketing investment. You will play a key role in developing digital marketing strategies that connect patients, caregivers, and healthcare professionals with Motus Nova's rehabilitation technology.
KEY RESPONSIBILITIES
Digital Advertising & Campaign Management:
- Develop, launch, manage, and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, YouTube, and other digital platforms.
- Manage daily advertising operations, including campaign budgets, targeting, bidding strategies, and performance optimization.
- Conduct keyword research, competitor analysis, and audience targeting to improve campaign effectiveness.
- Develop and implement strategies to increase qualified leads while reducing cost per acquisition.
- Monitor advertising performance and make data-driven adjustments to maximize results.
- Conduct A/B testing on advertisements, landing pages, headlines, and creative assets.
- Identify new advertising opportunities and digital channels to expand customer acquisition.
Marketing Strategy & Lead Generation:
- Develop and execute digital marketing strategies aligned with company growth objectives.
- Create targeted marketing campaigns designed to reach stroke survivors, individuals with neurological conditions, caregivers, and healthcare professionals.
- Collaborate with internal teams to improve lead quality and conversion rates.
- Optimize marketing funnels, landing pages, and lead-generation processes.
- Assist with email marketing campaigns, retargeting strategies, and customer engagement initiatives.
- Research market trends and competitor advertising strategies to identify opportunities for growth.
Analytics & Performance Reporting:
- Track and analyze key performance indicators, including cost per lead (CPL), cost per acquisition (CPA), click-through rate (CTR), conversion rates, and return on ad spend (ROAS).
- Utilize Google Analytics 4, Google Tag Manager, Meta Ads Manager, and other analytical tools to monitor campaign performance.
- Prepare weekly and monthly performance reports highlighting campaign results, insights, and recommendations.
- Monitor advertising expenditures and ensure efficient allocation of marketing budgets.
- Identify areas for improvement and implement strategies to increase marketing efficiency.
Creative Development & Collaboration:
- Work with internal teams to develop compelling advertising copy, graphics, videos, and promotional materials.
- Ensure advertising content aligns with Motus Nova's branding, messaging, and business objectives.
- Help develop engaging marketing campaigns that effectively communicate the benefits of our rehabilitation technology.
- Ensure marketing campaigns comply with applicable healthcare advertising policies, privacy requirements, and platform guidelines.
REQUIRED QUALIFICATIONS
- 2–4+ years of experience in digital marketing, paid advertising, or performance marketing.
- Demonstrated experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of PPC advertising, lead generation, conversion tracking, and campaign optimization.
- Experience managing advertising budgets and improving campaign performance.
- Proficiency with Google Analytics, Google Ads Manager, and Meta Business Suite.
- Strong analytical skills and the ability to interpret marketing performance data.
- Excellent communication, organizational, and problem-solving skills.
- Ability to work independently, manage multiple campaigns, and meet deadlines.
PREFERRED QUALIFICATIONS
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Experience in healthcare, medical devices, rehabilitation technology, or health-tech marketing.
- Google Ads certification or Meta Blueprint certification.
- Experience with SEO, email marketing, and marketing automation platforms.
- Familiarity with CRM systems and lead-tracking software.
- Experience with landing-page optimization and conversion rate optimization (CRO).
- Knowledge of healthcare advertising regulations and patient privacy considerations.
WHAT WE OFFER
- Competitive annual salary of $65,000–$85,000, based on qualifications and experience.
- Opportunities for professional development and career advancement.
- Flexible work arrangements.
- Collaborative, innovative, and mission-driven work environment.
- Opportunity to take ownership of digital advertising strategies and make a measurable impact on company growth.
- The chance to contribute to technology that helps improve the lives of individuals recovering from neurological injuries.
WHY JOIN MOTUS NOVA?
At Motus Nova, your work will go beyond traditional marketing. You will help connect individuals and families with innovative rehabilitation technology that can make a meaningful difference in their recovery journey. We are looking for someone who is passionate about digital marketing, enjoys solving challenges through data and creativity, and wants to make a direct impact in a growing healthcare technology company. If you are a results-oriented digital marketer with experience managing paid advertising campaigns and driving measurable growth, we encourage you to apply!
LOCATION
Location: Atlanta, GA (In-Person)
PAY
Pay: $65,000–$85,000 per year
SCHEDULE
Schedule: Monday–Friday
Motus Nova is an Equal Opportunity Employer. We value diversity and are committed to providing equal employment opportunities to all qualified applicants.
INTRODUCTION
Motus Nova is an innovative healthcare technology company dedicated to transforming neurological rehabilitation through advanced robotic therapy solutions. Our mission is to make high-quality rehabilitation more accessible to individuals recovering from strokes, brain injuries, and other neurological conditions. Through our innovative Motus Hand and Motus Foot devices, we empower patients to take an active role in their recovery from the comfort of their own homes. As we continue to grow, we are seeking a creative, analytical, and results-driven Digital Marketing & Paid Advertising Specialist to join our team and help expand our reach nationwide.
POSITION OVERVIEW
We are looking for an experienced Digital Marketing & Paid Advertising Specialist to develop, manage, and optimize our digital advertising campaigns across multiple platforms. The ideal candidate will have hands-on experience with Google Ads, Facebook/Instagram Ads, paid search, lead generation, and performance marketing. This role will focus on increasing brand awareness, generating qualified patient leads, improving advertising performance, and maximizing return on marketing investment. You will play a key role in developing digital marketing strategies that connect patients, caregivers, and healthcare professionals with Motus Nova's rehabilitation technology.
KEY RESPONSIBILITIES
Digital Advertising & Campaign Management:
- Develop, launch, manage, and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, YouTube, and other digital platforms.
- Manage daily advertising operations, including campaign budgets, targeting, bidding strategies, and performance optimization.
- Conduct keyword research, competitor analysis, and audience targeting to improve campaign effectiveness.
- Develop and implement strategies to increase qualified leads while reducing cost per acquisition.
- Monitor advertising performance and make data-driven adjustments to maximize results.
- Conduct A/B testing on advertisements, landing pages, headlines, and creative assets.
- Identify new advertising opportunities and digital channels to expand customer acquisition.
Marketing Strategy & Lead Generation:
- Develop and execute digital marketing strategies aligned with company growth objectives.
- Create targeted marketing campaigns designed to reach stroke survivors, individuals with neurological conditions, caregivers, and healthcare professionals.
- Collaborate with internal teams to improve lead quality and conversion rates.
- Optimize marketing funnels, landing pages, and lead-generation processes.
- Assist with email marketing campaigns, retargeting strategies, and customer engagement initiatives.
- Research market trends and competitor advertising strategies to identify opportunities for growth.
Analytics & Performance Reporting:
- Track and analyze key performance indicators, including cost per lead (CPL), cost per acquisition (CPA), click-through rate (CTR), conversion rates, and return on ad spend (ROAS).
- Utilize Google Analytics 4, Google Tag Manager, Meta Ads Manager, and other analytical tools to monitor campaign performance.
- Prepare weekly and monthly performance reports highlighting campaign results, insights, and recommendations.
- Monitor advertising expenditures and ensure efficient allocation of marketing budgets.
- Identify areas for improvement and implement strategies to increase marketing efficiency.
Creative Development & Collaboration:
- Work with internal teams to develop compelling advertising copy, graphics, videos, and promotional materials.
- Ensure advertising content aligns with Motus Nova's branding, messaging, and business objectives.
- Help develop engaging marketing campaigns that effectively communicate the benefits of our rehabilitation technology.
- Ensure marketing campaigns comply with applicable healthcare advertising policies, privacy requirements, and platform guidelines.
REQUIRED QUALIFICATIONS
- 2–4+ years of experience in digital marketing, paid advertising, or performance marketing.
- Demonstrated experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of PPC advertising, lead generation, conversion tracking, and campaign optimization.
- Experience managing advertising budgets and improving campaign performance.
- Proficiency with Google Analytics, Google Ads Manager, and Meta Business Suite.
- Strong analytical skills and the ability to interpret marketing performance data.
- Excellent communication, organizational, and problem-solving skills.
- Ability to work independently, manage multiple campaigns, and meet deadlines.
PREFERRED QUALIFICATIONS
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Experience in healthcare, medical devices, rehabilitation technology, or health-tech marketing.
- Google Ads certification or Meta Blueprint certification.
- Experience with SEO, email marketing, and marketing automation platforms.
- Familiarity with CRM systems and lead-tracking software.
- Experience with landing-page optimization and conversion rate optimization (CRO).
- Knowledge of healthcare advertising regulations and patient privacy considerations.
WHAT WE OFFER
- Competitive annual salary of $65,000–$85,000, based on qualifications and experience.
- Opportunities for professional development and career advancement.
- Flexible work arrangements.
- Collaborative, innovative, and mission-driven work environment.
- Opportunity to take ownership of digital advertising strategies and make a measurable impact on company growth.
- The chance to contribute to technology that helps improve the lives of individuals recovering from neurological injuries.
WHY JOIN MOTUS NOVA?
At Motus Nova, your work will go beyond traditional marketing. You will help connect individuals and families with innovative rehabilitation technology that can make a meaningful difference in their recovery journey. We are looking for someone who is passionate about digital marketing, enjoys solving challenges through data and creativity, and wants to make a direct impact in a growing healthcare technology company. If you are a results-oriented digital marketer with experience managing paid advertising campaigns and driving measurable growth, we encourage you to apply!
LOCATION
Location: Atlanta, GA (In-Person)
PAY
Pay: $65,000–$85,000 per year
SCHEDULE
Schedule: Monday–Friday
Motus Nova is an Equal Opportunity Employer. We value diversity and are committed to providing equal employment opportunities to all qualified applicants.
See all H-1B Visa Advertising Specialist Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as an Advertising Specialist
Document your degree's direct connection
Your H-1B visa petition lives or dies on the specialty occupation argument. Pull your transcripts and map specific coursework, consumer behavior, media strategy, brand management, to the duties in your job description before your employer files the I-129.
Verify prevailing wage before accepting an offer
Run your job title, SOC code, and worksite ZIP code through the OFLC Wage Search before negotiating. Your employer's LCA must certify a wage at or above the prevailing level, so knowing the threshold protects you from an underpaid offer that creates compliance problems later.
Target employers with LCA filing history
Search Migrate Mate to find companies that have already certified LCAs for Advertising Specialist or related marketing roles. Employers with that history understand the filing process, reducing delays and the risk they'll back out when they see the paperwork.
Get a separate LCA for each worksite location
If your role involves client sites, agency offices in multiple cities, or hybrid arrangements across state lines, your employer needs a certified LCA for each worksite ZIP code. Confirm this with HR before you start, since USCIS can deny or revoke status when the petition and work location don't match.
Use O*NET to anchor your specialty occupation case
The O*NET occupation profile for Advertising and Promotions Managers lists degree requirements and specialized knowledge areas. Your employer's attorney can cite this to establish that the role typically requires a specific bachelor's degree, strengthening the specialty occupation argument in your I-129.
File early to protect your 60-day grace period
If you're transitioning from OPT or another status, your employer should file the I-129 well before your current authorization expires. USCIS gives H-1B holders a 60-day grace period after employment ends, but that clock starts immediately, you don't get to pause it while a new petition is in process.
H-1B Visa Advertising Specialist: Frequently Asked Questions
Does an Advertising Specialist role qualify as a specialty occupation for H-1B purposes?
It can qualify, but it isn't automatic. USCIS requires the position to normally demand a bachelor's degree or higher in a specific related field, not just any degree. Advertising Specialist roles that center on campaign strategy, media analytics, or brand marketing and explicitly require a degree in advertising, marketing, or communications have a solid foundation. Roles framed around general coordination or client services without a clear degree requirement face more scrutiny.
Which employers are most likely to sponsor H-1B visas for Advertising Specialists?
Large integrated agencies, in-house marketing departments at technology and consumer goods companies, and media conglomerates are the most consistent H-1B sponsors for this role. These employers have established immigration infrastructure and regularly file LCAs for marketing and advertising positions. Browse Migrate Mate to identify companies with verified LCA filing history specifically for advertising and marketing roles, so you're targeting employers who have already navigated this process.
What SOC code applies to Advertising Specialist jobs on the LCA?
Most Advertising Specialist positions are filed under SOC 11-2011 (Advertising and Promotions Managers) or 13-1161 (Market Research Analysts and Marketing Specialists), depending on how the employer structures the role. The SOC code selection matters because it determines the prevailing wage tier your employer must certify on the LCA. Confirm the SOC code with your employer's attorney before filing, since the wrong code can trigger a wage underpayment issue or a Request for Evidence from USCIS.
Can my employer sponsor me for H-1B if I'll work on multiple client accounts or at different locations?
Yes, but each physical worksite requires its own certified LCA from DOL before work begins at that location. If your role involves client offices, production facilities, or agency branches in different cities, your employer must file separate LCAs covering each worksite. Failing to do this is one of the most common H-1B compliance violations in agency environments, and USCIS can revoke status if the petition worksite doesn't match where you're actually working.
How long does H-1B status last for an Advertising Specialist, and can it be renewed?
H-1B status is initially approved for up to three years and can be extended to a maximum of six years. Beyond six years, extensions require an approved I-140 immigrant petition or a pending green card application that has been in process for more than a year. Advertising Specialists whose employers are willing to sponsor permanent residence through PERM labor certification can use that pathway to extend H-1B status beyond the standard six-year cap.