H-1B Visa CRM Administrator Jobs
CRM Administrator roles qualify as H-1B visa specialty occupations when the position requires a bachelor's degree in computer science, information systems, or a related field. Employers in technology, healthcare, financial services, and retail regularly file LCAs for this title. The annual H-1B cap applies, so timing your job search around the April lottery window matters.
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Get Access To All JobsINTRODUCTION
The Senior CRM Analyst, Promotional Strategy and Performance, drives the planning, performance analysis, and continuous improvement of recurring promotional CRM communications across Hertz, Dollar, and Thrifty. The role manages the promotional CRM calendar, turns commercial priorities into clear campaign requirements, and uses customer and campaign insights to improve engagement, conversion, and incremental revenue across email, SMS, push, and in-app channels.
This is a strategic individual-contributor role. It does not own platform builds, deployment, or technical QA; those responsibilities sit with CRM Operations.
This position starts at $85,000 commensurate of experience.
ROLE AND RESPONSIBILITIES:
- Own the promotional CRM calendar and contact plan, ensuring campaigns align to business priorities, customer needs, seasonality, and channel capacity
- Develop campaign briefs that define the objective, audience, offer, key message, content requirements, channel plan, timing, and success measures
- Partner with Revenue Management, Loyalty, Merchandising, Creative, Brand, and CRM Operations to translate approved priorities into executable campaigns
- Recommend audience, offer, content, cadence, and channel strategies using campaign performance, customer behavior, and market insights
- Review performance of promotional email, SMS, push, and in-app campaigns; identify trends, opportunities, and actions to improve future sends
- Build and maintain a promotional test-and-learn plan covering subject lines, offers, creative, targeting, timing, personalization, and channel mix
- Work with the CRM Optimization Analyst and broader Analytics team to define test measurement and communicate results, learnings, and recommendations
- Support segmentation and personalization initiatives, including reusable content modules and dynamic experiences
- Maintain clear documentation of campaign requirements, decisions, learnings, and calendar changes
- Raise risks related to contact pressure, offer conflicts, timing, audience eligibility, or delivery dependencies through the CRM governance process
- Promotional calendar delivered on time and aligned to approved business priorities
- Promotional Email’s engagement and revenue results
- Improvement in conversion, revenue, engagement, and incremental performance
- Strong test velocity and documented, actionable learnings
- Clear campaign requirements that reduce rework and late changes
- Effective management of contact cadence and customer experience
- Emails sent on time and QA’d
BASIC QUALIFICATIONS:
- Bachelor’s degree in marketing, business, or related field required
- Minimum of 4 years of experience in CRM, lifecycle marketing, email marketing, digital marketing, or campaign strategy required
- Experience planning and evaluating multi-channel campaigns across email, SMS, push, or in-app messaging
- Strong analytical skills with the ability to turn performance data into clear recommendations
- Experience with segmentation, audience strategy, A/B testing, personalization, and campaign measurement
- Strong project-management and communication skills, including the ability to manage multiple campaigns and cross-functional partners
PREFERRED QUALIFICATIONS:
- Experience with marketing automation platforms such as Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud, Braze, Knack or similar platforms is preferred
WHAT YOU’LL GET:
- Up to 40% off the base rate of any standard Hertz Rental
- Paid Time Off
- Medical, Dental & Vision plan options
- Retirement programs, including 401(k) employer matching
- Paid Parental Leave & Adoption Assistance
- Employee Assistance Program for employees & family
- Educational Reimbursement & Discounts
- Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
- Perks & Discounts – Theme Park Tickets, Gym Discounts & more
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
US EEO STATEMENT
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company. Individuals are encouraged to apply for positions because of the characteristics that make them unique. EOE, including disability/veteran
INTRODUCTION
The Senior CRM Analyst, Promotional Strategy and Performance, drives the planning, performance analysis, and continuous improvement of recurring promotional CRM communications across Hertz, Dollar, and Thrifty. The role manages the promotional CRM calendar, turns commercial priorities into clear campaign requirements, and uses customer and campaign insights to improve engagement, conversion, and incremental revenue across email, SMS, push, and in-app channels.
This is a strategic individual-contributor role. It does not own platform builds, deployment, or technical QA; those responsibilities sit with CRM Operations.
This position starts at $85,000 commensurate of experience.
ROLE AND RESPONSIBILITIES:
- Own the promotional CRM calendar and contact plan, ensuring campaigns align to business priorities, customer needs, seasonality, and channel capacity
- Develop campaign briefs that define the objective, audience, offer, key message, content requirements, channel plan, timing, and success measures
- Partner with Revenue Management, Loyalty, Merchandising, Creative, Brand, and CRM Operations to translate approved priorities into executable campaigns
- Recommend audience, offer, content, cadence, and channel strategies using campaign performance, customer behavior, and market insights
- Review performance of promotional email, SMS, push, and in-app campaigns; identify trends, opportunities, and actions to improve future sends
- Build and maintain a promotional test-and-learn plan covering subject lines, offers, creative, targeting, timing, personalization, and channel mix
- Work with the CRM Optimization Analyst and broader Analytics team to define test measurement and communicate results, learnings, and recommendations
- Support segmentation and personalization initiatives, including reusable content modules and dynamic experiences
- Maintain clear documentation of campaign requirements, decisions, learnings, and calendar changes
- Raise risks related to contact pressure, offer conflicts, timing, audience eligibility, or delivery dependencies through the CRM governance process
- Promotional calendar delivered on time and aligned to approved business priorities
- Promotional Email’s engagement and revenue results
- Improvement in conversion, revenue, engagement, and incremental performance
- Strong test velocity and documented, actionable learnings
- Clear campaign requirements that reduce rework and late changes
- Effective management of contact cadence and customer experience
- Emails sent on time and QA’d
BASIC QUALIFICATIONS:
- Bachelor’s degree in marketing, business, or related field required
- Minimum of 4 years of experience in CRM, lifecycle marketing, email marketing, digital marketing, or campaign strategy required
- Experience planning and evaluating multi-channel campaigns across email, SMS, push, or in-app messaging
- Strong analytical skills with the ability to turn performance data into clear recommendations
- Experience with segmentation, audience strategy, A/B testing, personalization, and campaign measurement
- Strong project-management and communication skills, including the ability to manage multiple campaigns and cross-functional partners
PREFERRED QUALIFICATIONS:
- Experience with marketing automation platforms such as Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud, Braze, Knack or similar platforms is preferred
WHAT YOU’LL GET:
- Up to 40% off the base rate of any standard Hertz Rental
- Paid Time Off
- Medical, Dental & Vision plan options
- Retirement programs, including 401(k) employer matching
- Paid Parental Leave & Adoption Assistance
- Employee Assistance Program for employees & family
- Educational Reimbursement & Discounts
- Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
- Perks & Discounts – Theme Park Tickets, Gym Discounts & more
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
US EEO STATEMENT
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company. Individuals are encouraged to apply for positions because of the characteristics that make them unique. EOE, including disability/veteran
See all 119+ H-1B Visa CRM Administrator Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a CRM Administrator
Match your degree to CRM job requirements
H-1B approval depends on your degree field directly matching the role. A CRM Administrator position titled broadly can get an RFE if your degree is in an unrelated field. Make sure job postings specify a technical degree requirement before applying.
Search LCA filings for CRM employers
Use the OFLC Wage Search to look up Labor Condition Applications filed under SOC code 15-1244 or similar database administrator titles. Employers with recent LCA filings for CRM roles have an active sponsorship infrastructure already in place.
Target mid-market companies using Salesforce or HubSpot
Use Migrate Mate to filter for employers who have sponsored H-1B visas for CRM or database administration roles. Mid-size companies running Salesforce or HubSpot implementations often need dedicated administrators and are more likely to sponsor than large enterprises with in-house teams.
Verify the employer's E-Verify enrollment before negotiating
H-1B employers must be enrolled in E-Verify. Confirm enrollment before you enter offer negotiations, not after. Asking early also signals you understand the compliance requirements, which reassures HR teams unfamiliar with sponsorship.
Document platform certifications before the I-129 is filed
Salesforce Administrator, HubSpot, or Microsoft Dynamics certifications strengthen the specialty occupation argument in your H-1B petition. Gather certificates, transcripts, and a detailed job duties letter from your employer before the I-129 filing to reduce RFE risk.
H-1B Visa CRM Administrator: Frequently Asked Questions
Does a CRM Administrator role qualify as an H-1B specialty occupation?
Yes, if the position requires at least a bachelor's degree in a directly related field such as computer science, information systems, or business information technology. The employer must document that the role routinely requires this level of education. Titles like 'CRM Analyst' or 'CRM Systems Administrator' filed under database or software administration SOC codes have been approved by USCIS, but vaguely written job descriptions that accept any degree increase the risk of a Request for Evidence.
How do I find employers who sponsor H-1B visas for CRM Administrator positions?
Migrate Mate shows verified H-1B sponsorship history by employer and role, so you can see which companies have filed Labor Condition Applications for CRM or database administration titles. You can also cross-reference by industry: technology, healthcare systems, and financial services firms tend to have the most active CRM sponsorship pipelines. Prioritize employers who have filed LCAs within the past two years, as that signals an active sponsorship process.
What documents does my employer need to file the H-1B petition for a CRM role?
Your employer needs a certified LCA from the DOL, a detailed offer letter specifying the CRM job duties and degree requirements, your academic transcripts and any relevant platform certifications such as Salesforce Administrator or Microsoft Dynamics, and your current visa status documentation. If your degree is from outside the U.S., a credential evaluation from a NACES-approved evaluator is also required. The more precisely the job duties description mirrors a specialty occupation, the lower the RFE risk.
Can I switch employers mid-year if my H-1B is already approved for a CRM Administrator role?
Yes. H-1B portability under AC21 lets you change employers once your petition has been pending for 180 days or more, as long as the new role is in the same or a similar occupational classification. A new employer must file an H-1B transfer petition before your current status expires. CRM Administrator roles generally port cleanly to similar database administration or systems analyst positions, but the new employer's job description should reflect comparable duties.
Does platform specialization, such as Salesforce or HubSpot, affect my H-1B petition outcome?
It can strengthen it. USCIS evaluates whether the position requires a specific body of highly specialized knowledge. An employer who can show that the CRM role demands Salesforce architecture expertise or HubSpot integration skills tied to a specific degree field builds a cleaner specialty occupation argument. Certifications alone don't substitute for a degree, but they support the employer's attestation that the role requires specialized knowledge beyond general IT work.