H-1B Visa CRM Administrator Jobs
CRM Administrator roles qualify as H-1B visa specialty occupations when the position requires a bachelor's degree in computer science, information systems, or a related field. Employers in technology, healthcare, financial services, and retail regularly file LCAs for this title. The annual H-1B cap applies, so timing your job search around the April lottery window matters.
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Be Part of an Amazing Story
Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.
Job Overview
The CRM Targeting Production Assistant supports the Retention Marketing Team in driving growth and optimizing customer lifetime value through owned media. The team oversees the customer contact strategy, lifecycle, and end-to-end campaign execution across retention channels including Email, Mobile, Site Targeted Content, Direct Mail, and POS. Specifically, the Assistant executes targeting for Mobile and POS Channels, handling promotional, editorial, loyalty, and credit-related messaging. This role plays a crucial part during busy Holiday periods, requiring adaptability and resourcefulness for efficient teamwork.
What You Will Do
- Configure segments and filters for all retention marketing campaigns in the CRM tool (SAS), covering email, mobile messaging, site personalization, direct mail, and targeted offers.
- Conduct quality assurance checks on mobile campaigns and business rules with team members to ensure accuracy.
- Collaborate with other CRM team members to optimize targeting and execution approaches for campaigns.
- Support in providing campaign response metrics and post-performance insights to marketing strategy partners.
- Coordinate with third-party vendors to manage daily campaign operations status.
- Assist in troubleshooting and communicating CRM tool issues with CRM and Marketing Systems teams.
- Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
- Perform additional responsibilities and participate in creative and technical projects as assigned.
Skills You Will Need
Marketing Campaign Management: Experience in configuring segments and filters for retention marketing campaigns across email, mobile messaging, site personalization, direct mail, and targeted offers using CRM tools like SAS.
Collaboration and Optimization: Strong teamwork skills to collaborate with CRM team members in optimizing targeting strategies and execution approaches for campaigns.
Analytical and Reporting Skills: Proficiency in providing campaign response metrics and post-performance insights to inform marketing strategy decisions.
Technical Proficiency: Demonstrated computer skills with proficiency in Microsoft Office software (Word, Excel, PowerPoint) and database applications. Ability to leverage technology for campaign execution and analysis.
Communication and Organization: Strong communication, organizational, and prioritization skills to effectively manage tasks and meet deadlines in a cross-functional, team-based environment.
Problem-Solving and Initiative: Proven ability to identify, resolve, and escalate issues as needed, with a proactive approach to challenging the status quo when appropriate.
Strategic Thinking: Ability to apply strategic thinking, analytical reasoning, data interpretation, and financial acumen to campaign planning and optimization.
Attention to Detail: Heavy focus on quality assurance with meticulous attention to detail to ensure campaign accuracy and effectiveness.
Who You Are
Candidates with a Bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 1-2 years of experience in digital marketing or project management. This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities. Able to work a flexible schedule based on department and company needs.
What We Can Offer You
Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
Some additional benefits we offer include:
- Merchandise discounts
- Performance-based incentives
- Annual merit review
- Employee Assistance Program with mental health counseling and legal/financial advice
- Tuition reimbursement
Access the full menu of benefits offerings here.
About us
This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.
Join us and help write the next chapter in our story - apply today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
DIGITAL00
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a CRM Administrator
Match your degree to CRM job requirements
H-1B approval depends on your degree field directly matching the role. A CRM Administrator position titled broadly can get an RFE if your degree is in an unrelated field. Make sure job postings specify a technical degree requirement before applying.
Search LCA filings for CRM employers
Use the OFLC Wage Search to look up Labor Condition Applications filed under SOC code 15-1244 or similar database administrator titles. Employers with recent LCA filings for CRM roles have an active sponsorship infrastructure already in place.
Target mid-market companies using Salesforce or HubSpot
Use Migrate Mate to filter for employers who have sponsored H-1B visas for CRM or database administration roles. Mid-size companies running Salesforce or HubSpot implementations often need dedicated administrators and are more likely to sponsor than large enterprises with in-house teams.
Verify the employer's E-Verify enrollment before negotiating
H-1B employers must be enrolled in E-Verify. Confirm enrollment before you enter offer negotiations, not after. Asking early also signals you understand the compliance requirements, which reassures HR teams unfamiliar with sponsorship.
Document platform certifications before the I-129 is filed
Salesforce Administrator, HubSpot, or Microsoft Dynamics certifications strengthen the specialty occupation argument in your H-1B petition. Gather certificates, transcripts, and a detailed job duties letter from your employer before the I-129 filing to reduce RFE risk.
H-1B Visa CRM Administrator: Frequently Asked Questions
Does a CRM Administrator role qualify as an H-1B specialty occupation?
Yes, if the position requires at least a bachelor's degree in a directly related field such as computer science, information systems, or business information technology. The employer must document that the role routinely requires this level of education. Titles like 'CRM Analyst' or 'CRM Systems Administrator' filed under database or software administration SOC codes have been approved by USCIS, but vaguely written job descriptions that accept any degree increase the risk of a Request for Evidence.
How do I find employers who sponsor H-1B visas for CRM Administrator positions?
Migrate Mate shows verified H-1B sponsorship history by employer and role, so you can see which companies have filed Labor Condition Applications for CRM or database administration titles. You can also cross-reference by industry: technology, healthcare systems, and financial services firms tend to have the most active CRM sponsorship pipelines. Prioritize employers who have filed LCAs within the past two years, as that signals an active sponsorship process.
What documents does my employer need to file the H-1B petition for a CRM role?
Your employer needs a certified LCA from the DOL, a detailed offer letter specifying the CRM job duties and degree requirements, your academic transcripts and any relevant platform certifications such as Salesforce Administrator or Microsoft Dynamics, and your current visa status documentation. If your degree is from outside the U.S., a credential evaluation from a NACES-approved evaluator is also required. The more precisely the job duties description mirrors a specialty occupation, the lower the RFE risk.
Can I switch employers mid-year if my H-1B is already approved for a CRM Administrator role?
Yes. H-1B portability under AC21 lets you change employers once your petition has been pending for 180 days or more, as long as the new role is in the same or a similar occupational classification. A new employer must file an H-1B transfer petition before your current status expires. CRM Administrator roles generally port cleanly to similar database administration or systems analyst positions, but the new employer's job description should reflect comparable duties.
Does platform specialization, such as Salesforce or HubSpot, affect my H-1B petition outcome?
It can strengthen it. USCIS evaluates whether the position requires a specific body of highly specialized knowledge. An employer who can show that the CRM role demands Salesforce architecture expertise or HubSpot integration skills tied to a specific degree field builds a cleaner specialty occupation argument. Certifications alone don't substitute for a degree, but they support the employer's attestation that the role requires specialized knowledge beyond general IT work.