H-1B Visa Growth Marketing Lead Jobs
Growth Marketing Lead roles qualify for H-1B visa sponsorship under the specialty occupation standard, which requires a bachelor's degree or higher in marketing, business, or a related field. Employers file the Labor Condition Application with DOL before petitioning USCIS, and the annual cap means timing your job search around the April lottery window matters.
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Vice President, Demand & Growth Marketing
Are you energized by the challenge of unifying enterprise B2B demand generation and direct-to-user B2C growth into one integrated strategy that drives measurable impact?
Do you want the opportunity to build and scale a global demand and growth organization, shaping the team, systems, and strategy that connect healthcare professionals, students, institutions, and health systems worldwide?
About our Team:
Elsevier Health applies innovation, facilitates insights, and helps drive more informed decision-making for our customers across global health. We support health providers by providing accessible, trusted evidence-based information; prepare more medical and nursing students with effective tools and resources; provide insights that help clinicians improve patient outcomes; and support a more personalized and localized healthcare experience. All for the benefit of every patient.
About the role:
Elsevier Health operates at the intersection of two distinct growth motions: enterprise B2B — selling into health systems, universities, and institutions — and B2C direct, reaching individual clinicians, nurses, and students.
This VP will build and lead the single integrated demand and growth function that owns both — the B2B pipeline and the B2C direct funnel — with one shared media team, one channel strategy, and one accountability structure.
This is a T-shaped operator: someone with genuine depth in either B2B or B2C, and the ability to lead both. You will set the demand generation strategy, alongside the direct to end user strategy, and build the team and systems that deliver it at scale.
Responsibilities:
- Partner closely with Product Marketing VPs to develop cohesive strategy for B2B and B2C in line with annual commercial goals.
- Own the integrated demand generation strategy across B2B enterprise pipeline and B2C direct acquisition — setting targets, channel mix, and budget allocation.
- Lead a team responsible for B2B marketing program and B2C including product websites. Evolve approach to ensure clear B2B2C hand offs and measurement approach.
- Lead the paid media team, leveraging a shared channel infrastructure, and creating new measurement and optimization approach.
- Build and own the cross-motion attribution model in partnership with Marketing Intelligence & Strategy, Customer Experience & Events, and Finance.
- Drive performance marketing at scale: paid search, paid social, programmatic, affiliate, and lifecycle across both motions.
- Set the acquisition strategy for B2C — understanding the distinct funnels for Osmosis, ClinicalKey AI, and Complete Anatomy direct purchasers.
- Partner with VP, Marketing Intelligence & Strategy on audience intelligence, segmentation, and investment optimization.
- Present performance & optimization approach to senior leadership on a regular cadence.
Requirements
- 12+ years of growth or demand generation experience; 4+ years in a senior leadership role owning pipeline or revenue targets.
- Track record of building and scaling demand generation in a complex, multi-motion environment (B2B and B2C, or enterprise and consumer).
- Deep fluency in performance marketing channels — paid search, paid social, programmatic, lifecycle/CRM — with the ability to build strategy and challenge the team on execution.
- Strong analytical instincts: you are comfortable owning a number, diagnosing pipeline problems, and adjusting levers quickly.
- Direct experience with AI-powered marketing tools, personalization platforms, and the emerging landscape of autonomous content operations.
- People leadership experience: you have built and led high-performing analytical and strategic marketing teams. Ability to attract, develop, and retain exceptional marketing talent.
- Experience buying media in-house coupled with experience outsourcing media buying to a partner.
- Experience with CRM (Salesforce), Marketing Automation (Braze, Marketo or HubSpot), and attribution or BI platforms.
- Experience in health tech, edtech, or professional information markets — particularly where enterprise and direct revenue coexist.
- Familiarity with HCP or clinical professional marketing and the compliance considerations involved.
- Track record of building & scaling new marketing programs and approaches – this is a role that will require innovative thinking and creativity to shape the next chapter of Health marketing.
Work in a way that works for you
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.
About the business:
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. What you do every day will help advance science and healthcare to advance human progress.
U.S. National Base Pay Range: $156,700 - $290,900. Geographic differentials may apply in some locations to better reflect local market rates. Base Pay Range for CO is $156,700 - $290,900. Base Pay Range for IL is $164,500 - $305,500. Base Pay Range for Chicago, IL is $172,400 - $320,000. Base Pay Range for MD is $164,500 - $305,500. Base Pay Range for NY is $172,400 - $320,000. Base Pay Range for New York City is $188,000 - $349,000. Base Pay Range for Rochester, NY is $156,700 - $290,900. Base Pay Range for OH is $148,800 - $276,300. Base Pay Range for NJ is $198,044 - $316,356. This job is eligible for an annual incentive bonus. Application deadline is 10/23/2026.
We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.
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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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See all 2,840+ H-1B Visa Growth Marketing Lead Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Growth Marketing Lead
Document your degree's direct relevance
USCIS scrutinizes whether your degree field directly relates to growth marketing. A degree in marketing, business analytics, or communications strengthens your case. If your degree is in an adjacent field, gather transcripts and a credential evaluation that draws the connection explicitly.
Target employers with LCA filing history
Use Migrate Mate to filter Growth Marketing Lead roles by employers who have filed Labor Condition Applications for marketing positions before. Repeat filers understand the process and are less likely to withdraw an offer when sponsorship complexity surfaces late in negotiations.
Verify your role's prevailing wage tier early
Growth marketing salaries vary widely by seniority. Look up the SOC code 11-2021 (Marketing Managers) in the OFLC Wage Search before negotiating your offer. Your offered salary must meet the Level II or Level III prevailing wage for your work location or USCIS can reject the LCA certification.
Clarify whether the role is cap-exempt
Universities, nonprofit research institutions, and government research organizations are cap-exempt and can file H-1B petitions year-round. If you're targeting a growth marketing role at an edtech nonprofit or a university's commercial arm, confirm cap-exempt status with the recruiter before counting on a specific start date.
Negotiate your start date around premium processing
Standard H-1B adjudication can run several months after the October 1 start date. If you need to start sooner, confirm whether your employer will pay for premium processing, which USCIS offers for expedited review. Build this into your offer conversation before signing, not after the petition is filed.
Use O*NET to frame your specialty occupation argument
Growth marketing roles sometimes draw RFEs questioning whether the position truly requires a specialized degree. Pull the O*NET profile for Marketing Managers to show the knowledge domains and typical education requirements. Your employer's attorney can cite this in the I-129 to preempt USCIS scrutiny.
H-1B Visa Growth Marketing Lead: Frequently Asked Questions
Does a Growth Marketing Lead role qualify as a specialty occupation for H-1B purposes?
Yes, if the position requires a bachelor's degree or higher in a specific field such as marketing, business analytics, or a directly related discipline. USCIS looks at whether the job duties are complex enough to require that specialized knowledge. Roles with vague requirements like 'any bachelor's degree' can draw a Request for Evidence, so the job description should specify the required field clearly.
How do I find Growth Marketing Lead jobs where the employer is genuinely open to H-1B sponsorship?
Browse Growth Marketing Lead listings on Migrate Mate, which filters for employers with verified H-1B filing history. This removes roles where sponsorship is theoretically possible but the employer has never navigated the process. Companies that have filed Labor Condition Applications for marketing roles before are far more likely to follow through without surprises during the offer stage.
What happens to my H-1B status if my Growth Marketing Lead role changes scope after I'm hired?
Material changes to your job duties, title, or work location can trigger an amended H-1B petition requirement. If your responsibilities shift significantly, say from performance marketing to a general management scope, your employer may need to file an amended I-129 with USCIS. Working outside your approved position without an amendment puts your status at risk, so flag any structural role changes to your employer's immigration counsel early.
Can I switch from OPT to H-1B in a Growth Marketing Lead role without losing work authorization?
If your employer files your H-1B petition before your OPT expires and you're selected in the lottery, the cap-gap rule extends your OPT and employment authorization through September 30 of the fiscal year. You can continue working as a Growth Marketing Lead during cap-gap as long as the petition was timely filed and your I-20 reflects the extension from your DSO.
What SOC code and prevailing wage level applies to a Growth Marketing Lead role?
Most Growth Marketing Lead positions are classified under SOC code 11-2021, Marketing Managers. The prevailing wage level depends on your specific duties and seniority: Level II applies to experienced roles with standard supervision, while Level III or IV applies to positions with significant independent judgment or supervisory responsibility. Use the OFLC Wage Search to look up the wage floor for your work location before evaluating any offer.