H-1B Visa Influencer Marketing Manager Jobs
H-1B visa jobs for Influencer Marketing Managers are available at agencies, brands, and tech platforms that treat the role as a specialty occupation requiring a bachelor's degree in marketing, communications, or a related field. Employers file an LCA and I-129 petition on your behalf, and H-1B status is granted for up to three years with extensions available.
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Get Access To All JobsINTRODUCTION
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Job Title: Associate Manager, Paid Influencer Marketing
Primary Purpose:
The Associate Manager of Paid Influencer Marketing will serve as a key cross-functional partner across the North America Influencer, Global Influencer, and Media teams, helping scale creator content across channels and maximize the impact of influencer investments. This role is responsible for identifying high-performing organic creator content, coordinating paid amplification opportunities, and ensuring influencer content is optimized to support full-funnel marketing objectives.
This individual will play a critical role in bridging influencer strategy and media execution, partnering closely with internal teams and agency partners to transform creator storytelling into measurable business results. The ideal candidate combines a strong understanding of the creator ecosystem with a data-driven mindset and passion for social-first marketing.
The successful individual will leverage their proficiency in Paid Influencer Marketing to:
Creator Content Amplification & Paid Media Integration
- Partner closely with North America Influencer, Global Influencer, and Media teams to identify creator content with strong potential for paid amplification.
- Lead the workflow for recommendation of boosting, whitelisting, and scaling creator assets across paid social channels.
- Collaborate with media partners to ensure influencer content is incorporated into media plans, audience strategies, testing frameworks, and optimization efforts.
- Maintain best practices for paid creator content, including platform specifications, rights management, usage terms, and performance measurement.
- Monitor campaign performance and provide recommendations for content optimization and future investment decisions.
Cross-Functional Program Management
- Serve as the day-to-day liaison between influencer and media teams, ensuring seamless alignment from campaign planning through execution.
- Coordinate asset delivery, creator approvals, contracting requirements, content rights, and timelines to support media launch schedules.
- Partner with Global Influencer teams to identify scalable content opportunities that can be adapted and leveraged within the North America market.
- Partner with Affiliate Media team on strategy for online shopping platforms such as LTK and ShopMy.
- Partner with Paid Social team to identify top performing organic content for paid boosting.
- Support integrated campaign planning sessions to ensure creator content aligns with broader media, brand, and business objectives.
Influencer & Creator Strategy Support
- Identify creators and content trends that resonate with key audiences and support brand growth objectives.
- Assist in the development of influencer briefs that are optimized for both organic engagement and paid media performance.
- Track creator performance and maintain reporting dashboards that inform future creator selection and investment strategies.
- Support influencer partnerships, talent relations, gifting initiatives, and campaign execution as needed.
Measurement & Insights
- Analyze paid and organic creator content performance across reach, engagement, video completion rates, traffic, and conversion metrics.
- Develop post-campaign recaps highlighting content learnings, creative best practices, and recommendations for future scaling opportunities.
- Leverage audience and performance insights to inform creator strategy and content development.
The accomplished individual will possess:
- Social media experience, with strong knowledge of platform best practices and content trends.
- Demonstrated program management experience, including budget tracking, reporting, and process development.
- Passion for building innovative storytelling with influencers and authentic brand communities.
- Strong initiative and a hands-on, "get it done" mentality, with the ability to work with urgency in a fast-paced environment.
- Comfort with ambiguity and the ability to shift priorities while managing multiple projects and deadlines.
- Highly collaborative, with proven success working cross-functionally and across levels.
- Exceptional written and verbal communication, presentation, and interpersonal skills.
- Excellent organizational skills and attention to detail, especially with financial and reporting accuracy.
- Creative and innovative thinker with a strong desire to learn and grow.
- High proficiency in PowerPoint, Excel, Word, and Microsoft Office.
An outstanding professional will have:
- 2+ years of experience in influencer marketing, social media, paid social, media planning.
- Understanding of creator whitelisting, boosted content, paid social advertising, and influencer content licensing.
- Experience working across influencer, social, and media teams in a highly collaborative environment.
- Familiarity with Meta, TikTok, YouTube, Creator IQ, and emerging creator platforms.
- Strong analytical skills with an ability to connect content performance to business outcomes.
- Exceptional project management and stakeholder management capabilities.
Our Competencies for All Employees
Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264.
Base Pay Range
$75,000.00-$85,000.00
Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.
INTRODUCTION
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Job Title: Associate Manager, Paid Influencer Marketing
Primary Purpose:
The Associate Manager of Paid Influencer Marketing will serve as a key cross-functional partner across the North America Influencer, Global Influencer, and Media teams, helping scale creator content across channels and maximize the impact of influencer investments. This role is responsible for identifying high-performing organic creator content, coordinating paid amplification opportunities, and ensuring influencer content is optimized to support full-funnel marketing objectives.
This individual will play a critical role in bridging influencer strategy and media execution, partnering closely with internal teams and agency partners to transform creator storytelling into measurable business results. The ideal candidate combines a strong understanding of the creator ecosystem with a data-driven mindset and passion for social-first marketing.
The successful individual will leverage their proficiency in Paid Influencer Marketing to:
Creator Content Amplification & Paid Media Integration
- Partner closely with North America Influencer, Global Influencer, and Media teams to identify creator content with strong potential for paid amplification.
- Lead the workflow for recommendation of boosting, whitelisting, and scaling creator assets across paid social channels.
- Collaborate with media partners to ensure influencer content is incorporated into media plans, audience strategies, testing frameworks, and optimization efforts.
- Maintain best practices for paid creator content, including platform specifications, rights management, usage terms, and performance measurement.
- Monitor campaign performance and provide recommendations for content optimization and future investment decisions.
Cross-Functional Program Management
- Serve as the day-to-day liaison between influencer and media teams, ensuring seamless alignment from campaign planning through execution.
- Coordinate asset delivery, creator approvals, contracting requirements, content rights, and timelines to support media launch schedules.
- Partner with Global Influencer teams to identify scalable content opportunities that can be adapted and leveraged within the North America market.
- Partner with Affiliate Media team on strategy for online shopping platforms such as LTK and ShopMy.
- Partner with Paid Social team to identify top performing organic content for paid boosting.
- Support integrated campaign planning sessions to ensure creator content aligns with broader media, brand, and business objectives.
Influencer & Creator Strategy Support
- Identify creators and content trends that resonate with key audiences and support brand growth objectives.
- Assist in the development of influencer briefs that are optimized for both organic engagement and paid media performance.
- Track creator performance and maintain reporting dashboards that inform future creator selection and investment strategies.
- Support influencer partnerships, talent relations, gifting initiatives, and campaign execution as needed.
Measurement & Insights
- Analyze paid and organic creator content performance across reach, engagement, video completion rates, traffic, and conversion metrics.
- Develop post-campaign recaps highlighting content learnings, creative best practices, and recommendations for future scaling opportunities.
- Leverage audience and performance insights to inform creator strategy and content development.
The accomplished individual will possess:
- Social media experience, with strong knowledge of platform best practices and content trends.
- Demonstrated program management experience, including budget tracking, reporting, and process development.
- Passion for building innovative storytelling with influencers and authentic brand communities.
- Strong initiative and a hands-on, "get it done" mentality, with the ability to work with urgency in a fast-paced environment.
- Comfort with ambiguity and the ability to shift priorities while managing multiple projects and deadlines.
- Highly collaborative, with proven success working cross-functionally and across levels.
- Exceptional written and verbal communication, presentation, and interpersonal skills.
- Excellent organizational skills and attention to detail, especially with financial and reporting accuracy.
- Creative and innovative thinker with a strong desire to learn and grow.
- High proficiency in PowerPoint, Excel, Word, and Microsoft Office.
An outstanding professional will have:
- 2+ years of experience in influencer marketing, social media, paid social, media planning.
- Understanding of creator whitelisting, boosted content, paid social advertising, and influencer content licensing.
- Experience working across influencer, social, and media teams in a highly collaborative environment.
- Familiarity with Meta, TikTok, YouTube, Creator IQ, and emerging creator platforms.
- Strong analytical skills with an ability to connect content performance to business outcomes.
- Exceptional project management and stakeholder management capabilities.
Our Competencies for All Employees
Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264.
Base Pay Range
$75,000.00-$85,000.00
Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.
See all H-1B Visa Influencer Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Influencer Marketing Manager Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as an Influencer Marketing Manager
Frame your degree for specialty occupation
Your bachelor's degree in marketing, communications, or digital media directly supports the specialty occupation argument. Document how your coursework covers audience analysis, campaign strategy, and media buying, not just general business, before your employer files with USCIS.
Look up prevailing wages before negotiating
Use the OFLC Wage Search to check the certified wage level for your SOC code and worksite city. Your employer's LCA must meet or exceed that wage, so knowing Level I through Level IV ranges gives you a grounded baseline going into salary discussions.
Target brands with in-house creator programs
Agencies that run influencer programs for CPG, beauty, or tech clients file H-1B visa petitions more routinely than small creator shops. Search Migrate Mate to find employers with verified H-1B visa LCA filing history specifically for marketing roles in your target city.
Confirm each worksite appears on the LCA
If your role involves on-site shoots or embedded brand partnerships at client locations, each distinct worksite needs its own certified LCA. Flag any multi-location arrangements with your employer's immigration counsel before USCIS receives the I-129 petition.
Verify O*NET alignment in your offer letter
The O*NET profile for your role shapes how USCIS evaluates the specialty occupation claim. Ask your employer to reference the specific O*NET duties that require degree-level knowledge when drafting the support letter attached to the I-129 filing.
Build a portfolio that demonstrates analytical depth
USCIS scrutinizes whether influencer marketing roles require theoretical knowledge beyond general business skills. Compile campaign briefs, audience segmentation reports, and ROI analyses that show your work demands formal training, not just social media fluency or content creation instinct.
H-1B Visa Influencer Marketing Manager: Frequently Asked Questions
Does an Influencer Marketing Manager role qualify as an H-1B specialty occupation?
Yes, when the position requires a bachelor's degree in marketing, communications, digital media, or a closely related field as a minimum entry requirement. Employers strengthen the specialty occupation case by structuring job duties around audience data analysis, campaign attribution modeling, and strategic brand partnerships rather than general content posting or account management tasks.
Which types of employers sponsor H-1B visas for Influencer Marketing Managers?
Established brands with dedicated creator economy teams, full-service digital agencies, and technology platforms that operate influencer marketplace products are the most consistent H-1B sponsors for this role. You can browse employers with verified H-1B LCA filing history for marketing positions on Migrate Mate, filtered by city and role type.
How does the LCA process work for a remote or hybrid Influencer Marketing Manager role?
Your employer must file a certified LCA listing every location where you'll regularly perform work. For hybrid roles, that typically means your home office county and any recurring office worksite. If client shoots or brand activations happen at a separate location for more than a short duration, DOL may require an additional LCA certification for that worksite before work begins there.
Can I switch to a different employer while on H-1B status as an Influencer Marketing Manager?
Yes. Under H-1B portability rules, you can start work with a new employer once they file an I-129 petition on your behalf, as long as your current H-1B status is valid and you've been in lawful H-1B status for at least 180 days. The new employer must file their own LCA and I-129 petition before your start date with them.
What happens to my H-1B status if my employer ends the influencer program I was hired to run?
If your position is eliminated or materially changed, your authorized period of stay is tied to that specific employer petition. You have a 60-day grace period to find a new H-1B sponsor, change to another valid status, or depart the country. Acting quickly is essential because the 60-day window runs from the date your employment ends, not from when you receive formal notice.