H-1B Visa Marketing Administrator Jobs
Marketing Administrator jobs with H-1B visa sponsorship sit at the intersection of business operations and marketing strategy, requiring employers to demonstrate degree-level duties to satisfy USCIS specialty occupation standards. Sponsoring employers file a Labor Condition Application with DOL and an I-129 petition before your start date, with status granted for up to three years.
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Get Access To All JobsWhy Work at BYU
At Brigham Young University (BYU), your work is an opportunity to contribute to a distinctive educational mission rooted in the gospel of Jesus Christ and to make a meaningful difference in the lives of students.
As the flagship university of The Church of Jesus Christ of Latter-day Saints, BYU strives to be among the exceptional universities in the world. We are devoted to our faith, our students, and the University's Mission: "To assist individuals in their quest for perfection and eternal life."
We seek staff members who enthusiastically embrace and advance this unique mission. Across the university, staff bring their expertise and talents to work that helps students learn, grow, and thrive. A culture of covenant belonging, weekly devotionals, meaningful opportunities for learning and growth, and a beautiful and historic campus make BYU a distinctive and inspiring place to build a career.
Belonging Statement
United by our common primary identity as children of God, BYU values and embraces the variety of individual characteristics, life experiences and circumstances, perspectives, talents, and gifts across the BYU community. This richness strengthens our shared efforts to create and support an environment of covenant belonging centered in Jesus Christ.
Employment Requirements
Members of The Church of Jesus Christ of Latter-day Saints are required to hold and be worthy to hold a current temple recommend to be hired and to remain in any position at BYU.
In hiring decisions, Brigham Young University lawfully gives strong preference to qualified, faithful members of The Church of Jesus Christ of Latter-day Saints. All employees are required to abide by the university's Honor Code and Dress & Grooming Standards. Successful candidates are expected to support and contribute to the academic and religious missions of the university, which are aligned with the principles and doctrine of The Church of Jesus Christ of Latter-day Saints.
Equal Opportunity
Brigham Young University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or protected veteran status.
The last day to submit an application for this position is November 15, 2026, by 11: 59pm MST.
Marketing CRM Administrator
The Marketing CRM Administrator supports the Director of Marketing & Communications by managing and optimizing CRM and marketing automation tools for the Enrollment Services Division, ensuring all communications align with BYU Brand Guidelines, office style standards, and Division marketing architecture. This role owns system administration, reporting, compliance, and user support to enable effective, data-informed marketing and communication efforts.
What you’ll do in this position:
CRM Administration
- Work with Business Analysts and OIT to maintain accurate, well-segmented audience lists and audit CRM data for accuracy and integrity.
- Build, test, refine, and execute automated journeys and campaigns; monitor performance metrics and recommend optimizations.
- Monitor system performance, alerts, and errors; troubleshoot issues and manage CRM communication tools and integrations with OIT and vendors.
- Serve as the subject-matter expert on CRM tools and email and text communication compliance (e.g., CAN-SPAM, A2P), advising on deliverability, performance, spam prevention, training, and effective adoption.
- Create and analyze CRM and campaign reports, sharing insights to support optimization and decision-making.
- Perform other duties as assigned by the Director of Marketing & Communications.
Strategy, Collaboration, and Insights
- Partner with team members and campus offices to plan and execute integrated marketing and communication strategies.
- Apply performance insights and stakeholder feedback to support strategic planning and continuous improvement.
- Share project updates, learnings, and recommendations with stakeholders, and complete requests and projects in a timely, professional, and collaborative manner.
Brand Identity
- Maintain a unified voice and visual identity across communication platforms in alignment with university branding guidelines.
- Ensure brand consistency and adherence to university policies, including copyright, FERPA, and NIL, across assigned materials.
Training and Professional Development
- Stay current on higher education issues affecting admissions and post-admissions marketing and communications.
- Participate in professional development and maintain an up-to-date understanding of communication programs, design tools, data systems, and emerging technologies, including Marketing Cloud, Data Cloud, Adobe Creative Suite, social media platforms, and CRM tools.
Citizenship
- Contribute to the University’s Mission, Vision, and Values; promote a positive image of Enrollment Services and the University; and adhere to University standards and policies.
- Support the Executive Director of Enrollment Services and other University departments, relate well with University employees, and maintain good public relations by promptly handling service needs.
- Represent Enrollment Services on University committees as assigned.
What qualifies you for this role:
Required
- A firm commitment to the mission of BYU.
- Bachelor's degree in marketing or communications and 2 plus years of experience in CRM management in higher education marketing and outreach; or equivalent combination of experience and education.
- Demonstrated proficiency in CRM administration, preferably Salesforce, including data segmentation, automation, and reporting.
- Experience with Marketing Cloud tools (Email Studio, Journey Builder, Automation Studio).
- Strong understanding of email marketing best practices, including deliverability, sender reputation, list hygiene, testing, and compliance with applicable regulations (e.g., CAN-SPAM and A2P messaging).
- Ability to maintain and audit large datasets, protect confidential information, and analyze CRM performance data.
- Strong troubleshooting, communication, training, and user-support skills.
- Ability to manage multiple projects, meet deadlines, and adapt to changing priorities.
- Commitment to professional development and staying current with CRM and marketing automation trends.
- Working knowledge of AMPscript and Salesforce Marketing Cloud Email Specialist Certification, or ability to obtain both within six months of hire.
- Salesforce Marketing Cloud Administrator Certification (required or obtainable within 12 months of hire).
Preferred
- Bachelor’s degree in marketing or communications and 2+ years of CRM management experience in higher education marketing and outreach, or an equivalent combination of education and experience.
- Demonstrated proficiency in CRM administration, preferably Salesforce, including data segmentation, automation, reporting, and Marketing Cloud tools such as Email Studio, Journey Builder, and Automation Studio.
- Strong knowledge of email marketing best practices, including deliverability, sender reputation, list hygiene, testing, and compliance with regulations such as CAN-SPAM and A2P messaging; ability to maintain accurate, secure, and confidential data.
- Strong analytical, troubleshooting, communication, and training skills, with the ability to interpret CRM performance data, resolve system and process issues, and support non-technical users.
- Ability to manage multiple projects, meet deadlines, adapt to changing priorities, and stay current with CRM trends. Working knowledge of AMPscript and Salesforce Marketing Cloud Email Specialist certification required or obtainable within 6 months; Administrator certification required or obtainable within 12 months.
- Experience writing and modifying SQL queries for segmentation and data management.
- Experience in higher education CRM environments.
What we offer in return:
In addition to our competitive pay structure, this position comes with fantastic benefits, including:
- 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans).
- Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually.
- Employee assistance program, available to the employee and all members of their household.
- Tuition benefits for employees and eligible family members.
- Access to athletic facilities.
- Excellent medical/dental benefits.
- Short/long-term disability benefits.
- Paid parental and maternity leave.
- Wellness Program.
- Free on-campus parking.
- Free UTA passes for employees, spouses, and qualified dependents.
- Discounts at the BYU Store and for many events at BYU.
Pay Grade: 53
Typical Starting Pay: $75,000 - $97,000
The actual compensation offered will take into consideration internal equity and may vary based on the candidate’s job-related experience, knowledge, skills, and other relevant factors. Candidates with very significant work-related experience may receive an offer higher than the posted typical range.
Why Work at BYU
At Brigham Young University (BYU), your work is an opportunity to contribute to a distinctive educational mission rooted in the gospel of Jesus Christ and to make a meaningful difference in the lives of students.
As the flagship university of The Church of Jesus Christ of Latter-day Saints, BYU strives to be among the exceptional universities in the world. We are devoted to our faith, our students, and the University's Mission: "To assist individuals in their quest for perfection and eternal life."
We seek staff members who enthusiastically embrace and advance this unique mission. Across the university, staff bring their expertise and talents to work that helps students learn, grow, and thrive. A culture of covenant belonging, weekly devotionals, meaningful opportunities for learning and growth, and a beautiful and historic campus make BYU a distinctive and inspiring place to build a career.
Belonging Statement
United by our common primary identity as children of God, BYU values and embraces the variety of individual characteristics, life experiences and circumstances, perspectives, talents, and gifts across the BYU community. This richness strengthens our shared efforts to create and support an environment of covenant belonging centered in Jesus Christ.
Employment Requirements
Members of The Church of Jesus Christ of Latter-day Saints are required to hold and be worthy to hold a current temple recommend to be hired and to remain in any position at BYU.
In hiring decisions, Brigham Young University lawfully gives strong preference to qualified, faithful members of The Church of Jesus Christ of Latter-day Saints. All employees are required to abide by the university's Honor Code and Dress & Grooming Standards. Successful candidates are expected to support and contribute to the academic and religious missions of the university, which are aligned with the principles and doctrine of The Church of Jesus Christ of Latter-day Saints.
Equal Opportunity
Brigham Young University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or protected veteran status.
The last day to submit an application for this position is November 15, 2026, by 11: 59pm MST.
Marketing CRM Administrator
The Marketing CRM Administrator supports the Director of Marketing & Communications by managing and optimizing CRM and marketing automation tools for the Enrollment Services Division, ensuring all communications align with BYU Brand Guidelines, office style standards, and Division marketing architecture. This role owns system administration, reporting, compliance, and user support to enable effective, data-informed marketing and communication efforts.
What you’ll do in this position:
CRM Administration
- Work with Business Analysts and OIT to maintain accurate, well-segmented audience lists and audit CRM data for accuracy and integrity.
- Build, test, refine, and execute automated journeys and campaigns; monitor performance metrics and recommend optimizations.
- Monitor system performance, alerts, and errors; troubleshoot issues and manage CRM communication tools and integrations with OIT and vendors.
- Serve as the subject-matter expert on CRM tools and email and text communication compliance (e.g., CAN-SPAM, A2P), advising on deliverability, performance, spam prevention, training, and effective adoption.
- Create and analyze CRM and campaign reports, sharing insights to support optimization and decision-making.
- Perform other duties as assigned by the Director of Marketing & Communications.
Strategy, Collaboration, and Insights
- Partner with team members and campus offices to plan and execute integrated marketing and communication strategies.
- Apply performance insights and stakeholder feedback to support strategic planning and continuous improvement.
- Share project updates, learnings, and recommendations with stakeholders, and complete requests and projects in a timely, professional, and collaborative manner.
Brand Identity
- Maintain a unified voice and visual identity across communication platforms in alignment with university branding guidelines.
- Ensure brand consistency and adherence to university policies, including copyright, FERPA, and NIL, across assigned materials.
Training and Professional Development
- Stay current on higher education issues affecting admissions and post-admissions marketing and communications.
- Participate in professional development and maintain an up-to-date understanding of communication programs, design tools, data systems, and emerging technologies, including Marketing Cloud, Data Cloud, Adobe Creative Suite, social media platforms, and CRM tools.
Citizenship
- Contribute to the University’s Mission, Vision, and Values; promote a positive image of Enrollment Services and the University; and adhere to University standards and policies.
- Support the Executive Director of Enrollment Services and other University departments, relate well with University employees, and maintain good public relations by promptly handling service needs.
- Represent Enrollment Services on University committees as assigned.
What qualifies you for this role:
Required
- A firm commitment to the mission of BYU.
- Bachelor's degree in marketing or communications and 2 plus years of experience in CRM management in higher education marketing and outreach; or equivalent combination of experience and education.
- Demonstrated proficiency in CRM administration, preferably Salesforce, including data segmentation, automation, and reporting.
- Experience with Marketing Cloud tools (Email Studio, Journey Builder, Automation Studio).
- Strong understanding of email marketing best practices, including deliverability, sender reputation, list hygiene, testing, and compliance with applicable regulations (e.g., CAN-SPAM and A2P messaging).
- Ability to maintain and audit large datasets, protect confidential information, and analyze CRM performance data.
- Strong troubleshooting, communication, training, and user-support skills.
- Ability to manage multiple projects, meet deadlines, and adapt to changing priorities.
- Commitment to professional development and staying current with CRM and marketing automation trends.
- Working knowledge of AMPscript and Salesforce Marketing Cloud Email Specialist Certification, or ability to obtain both within six months of hire.
- Salesforce Marketing Cloud Administrator Certification (required or obtainable within 12 months of hire).
Preferred
- Bachelor’s degree in marketing or communications and 2+ years of CRM management experience in higher education marketing and outreach, or an equivalent combination of education and experience.
- Demonstrated proficiency in CRM administration, preferably Salesforce, including data segmentation, automation, reporting, and Marketing Cloud tools such as Email Studio, Journey Builder, and Automation Studio.
- Strong knowledge of email marketing best practices, including deliverability, sender reputation, list hygiene, testing, and compliance with regulations such as CAN-SPAM and A2P messaging; ability to maintain accurate, secure, and confidential data.
- Strong analytical, troubleshooting, communication, and training skills, with the ability to interpret CRM performance data, resolve system and process issues, and support non-technical users.
- Ability to manage multiple projects, meet deadlines, adapt to changing priorities, and stay current with CRM trends. Working knowledge of AMPscript and Salesforce Marketing Cloud Email Specialist certification required or obtainable within 6 months; Administrator certification required or obtainable within 12 months.
- Experience writing and modifying SQL queries for segmentation and data management.
- Experience in higher education CRM environments.
What we offer in return:
In addition to our competitive pay structure, this position comes with fantastic benefits, including:
- 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans).
- Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually.
- Employee assistance program, available to the employee and all members of their household.
- Tuition benefits for employees and eligible family members.
- Access to athletic facilities.
- Excellent medical/dental benefits.
- Short/long-term disability benefits.
- Paid parental and maternity leave.
- Wellness Program.
- Free on-campus parking.
- Free UTA passes for employees, spouses, and qualified dependents.
- Discounts at the BYU Store and for many events at BYU.
Pay Grade: 53
Typical Starting Pay: $75,000 - $97,000
The actual compensation offered will take into consideration internal equity and may vary based on the candidate’s job-related experience, knowledge, skills, and other relevant factors. Candidates with very significant work-related experience may receive an offer higher than the posted typical range.
See all H-1B Visa Marketing Administrator Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Marketing Administrator Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Marketing Administrator
Frame your degree for specialty occupation
Your H-1B petition must show the Marketing Administrator role requires at least a bachelor's degree in marketing, communications, or a directly related field. Pull your official transcripts and prepare a credential evaluation if your degree is from outside the U.S., since USCIS scrutinizes field-of-study alignment closely.
Use O*NET to match your job duties
Review the O*NET profile for Marketing Administrators before your employer drafts the LCA job description. Duties that map to degree-level analytical or strategy work strengthen the specialty occupation argument. Vague descriptions like 'coordinate campaigns' won't hold up under a Request for Evidence.
Target employers with active LCA filing history
Find Marketing Administrator roles at employers who have already certified LCAs for similar titles through Migrate Mate, which surfaces verified H-1B sponsorship history by role. Employers with prior filings in marketing or communications functions already understand the specialty occupation documentation burden.
Verify prevailing wage tier before accepting an offer
Run your offered title and worksite zip code through the OFLC Wage Search before signing anything. Marketing Administrator wages are categorized at Level I through Level IV, and your offered salary must meet or exceed the certified wage tier. A mismatch forces a costly LCA amendment before USCIS will approve the petition.
Confirm each worksite gets its own LCA
If your Marketing Administrator role involves working at client sites or multiple office locations, each physical worksite address requires its own certified LCA from DOL. Remote work arrangements also carry specific posting requirements. Clarify the worksite structure with HR before the petition is filed, not after.
Negotiate petition filing before the cap deadline
H-1B cap selection rules have changed recently, so get your employer to initiate the I-129 preparation well ahead of the registration window. For Marketing Administrator roles, employers sometimes delay because the specialty occupation argument takes longer to build than for engineering or IT positions.
H-1B Visa Marketing Administrator: Frequently Asked Questions
Does a Marketing Administrator role qualify as an H-1B specialty occupation?
Not automatically. USCIS requires the position to normally demand at least a bachelor's degree in a specific related field, such as marketing, business administration, or communications. Employers who sponsor Marketing Administrators under H-1B structure the role around degree-level duties like market analysis, campaign strategy, or brand management rather than general coordination or clerical tasks. The strength of the job description and the employer's internal job requirements determine whether USCIS accepts the specialty occupation argument.
How do I find Marketing Administrator jobs where employers are genuinely open to H-1B sponsorship?
Search on Migrate Mate, which lists employers with verified H-1B LCA filing history for marketing and administrative roles. Many employers post Marketing Administrator jobs without specifying sponsorship availability, but DOL disclosure data shows which companies have actually certified LCAs for comparable titles. Targeting employers with that track record avoids wasted applications with companies that don't have the infrastructure or willingness to sponsor.
What documents should I prepare before approaching an employer about H-1B sponsorship?
Compile your official degree transcripts, a credential evaluation if your degree is from outside the U.S., and a summary of your job duties that maps to degree-level marketing work. USCIS will want evidence that your academic background directly relates to the Marketing Administrator role. Having these ready lets your employer's immigration counsel build the specialty occupation case without delays that push you past filing deadlines.
What happens to my H-1B status if I move to a new worksite or my employer restructures the role?
A new worksite location requires a new certified LCA from DOL before you begin working there. If your employer restructures the Marketing Administrator role in a way that changes your job duties, wage level, or location, an amended I-129 petition may also be required. Working without an updated LCA or amended petition is a compliance violation, so your employer's HR or immigration team should initiate the amendment process before any change takes effect.
Can I extend my H-1B beyond six years as a Marketing Administrator?
H-1B status is initially granted for up to three years and can be extended to a six-year maximum under standard rules. Extensions beyond six years require an approved I-140 immigrant petition or a pending PERM labor certification that has been on file for at least 365 days. For Marketing Administrator roles, that pathway depends on whether your employer is also sponsoring you for permanent residence, which is a separate process from the H-1B itself.