H-1B Visa Lifecycle Marketing Manager Jobs
Lifecycle Marketing Manager roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, business, or a related field. Employers in SaaS, e-commerce, and fintech file LCAs with the DOL before sponsoring, making filing history a reliable signal of genuine sponsorship intent.
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Get Access To All JobsABOUT THE ROLE
We're hiring a Lifecycle Marketing Manager for an exciting opportunity on our Growth Lifecycle Marketing team. This is a high-impact, high-visibility role sitting at the center of one of Chime's most important functions — where lifecycle marketing isn't a support act, it's core to how we grow.
You will play a critical role in the planning, development, execution and measurement of growth marketing initiatives focused on the member lifecycle experience. This role owns key lifecycle journeys from creative brief to measuring business performance to drive company metrics. Sound experimentation, a keen eye for detail, and a customer-centric approach must be core to the initiatives you’ll drive. If you’re scrappy, creative, dedicated, and love working in a fast-paced environment alongside passionate colleagues, we want to meet you.
This role requires a high degree of collaboration across Product, Engineering, Analytics, Design, and CRM to plan and complete shared goals, delivering seamless experiences across the app, website, and all lifecycle channels.
The base salary offered for this role and level of experience will begin at $150,000.00 and up to $208,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.
IN THIS ROLE, YOU CAN EXPECT TO
- Own, optimize, and expand lifecycle journeys across Growth's highest-priority programs — using data, experimentation, and AI to design smarter member experiences from enrollment through long-term engagement.
- Own and drive business metrics, with a focus on increasing lifecycle's measurable contribution to member growth, retention, and revenue.
- Identify, test, and scale new channels — including SMS, RCS, and emerging in-app surfaces — to deepen member engagement and expand lifecycle's reach.
- Leverage new personalization capabilities in Braze or through third-party solutions (AI experience preferred) with large upside potential for marketing.
- Generate data-driven hypotheses that inform strategies to continuously optimize evergreen lifecycle campaigns for performance and impact.
- Work with analytics to measure and socialize findings and develop next steps toward bigger wins.
- Partner with team members to develop and deliver on shared strategies for large cross-functional initiatives.
TO THRIVE IN THIS ROLE, YOU HAVE
- 8+ years of lifecycle marketing experience, with a demonstrated track record of owning strategy — not just execution — across multi-channel programs (email, push, SMS, in-app).
- Strong self-starter with ability to set goals, handle rapidly shifting priorities and timelines, and think critically to develop creative solutions with limited resources.
- Experience driving large impact through scaled/automated personalization capabilities.
- Comfort operating in complex XFN environments — you've worked shoulder-to-shoulder with Product and Engineering and know how to drive alignment without formal authority.
- The ability to digest large data sets, ask the right questions, analyzing campaign results and finding opportunities to improve and optimize the performance going forward, communicating those insights and plans to partners.
- Experience with marketing platforms (Braze, Looker, AI tools a plus), pushing the boundaries of what those systems can do.
A LITTLE ABOUT US
At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we’re proud to have helped millions unlock their financial potential.
We’re a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.
We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.
We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.
Because if we don't—who will?
*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.
WHAT WE OFFER FOR OUR FULL-TIME, REGULAR EMPLOYEES
- 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
- 💻 In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute.
- 💰 Competitive salary based on experience.
- ✨ 401k match plus great medical, dental, vision, life, and disability benefits.
- 🏝 Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off.
- 🫂 1% of your time off to support local community organizations of your choice.
- 👟 Annual wellness stipend to use towards eligible wellness related expenses.
- 👶 Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents.
- 👪 Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
- 🎉 In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
- 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress.
We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.
Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: benefits@chime.com.
To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.
ABOUT THE ROLE
We're hiring a Lifecycle Marketing Manager for an exciting opportunity on our Growth Lifecycle Marketing team. This is a high-impact, high-visibility role sitting at the center of one of Chime's most important functions — where lifecycle marketing isn't a support act, it's core to how we grow.
You will play a critical role in the planning, development, execution and measurement of growth marketing initiatives focused on the member lifecycle experience. This role owns key lifecycle journeys from creative brief to measuring business performance to drive company metrics. Sound experimentation, a keen eye for detail, and a customer-centric approach must be core to the initiatives you’ll drive. If you’re scrappy, creative, dedicated, and love working in a fast-paced environment alongside passionate colleagues, we want to meet you.
This role requires a high degree of collaboration across Product, Engineering, Analytics, Design, and CRM to plan and complete shared goals, delivering seamless experiences across the app, website, and all lifecycle channels.
The base salary offered for this role and level of experience will begin at $150,000.00 and up to $208,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.
IN THIS ROLE, YOU CAN EXPECT TO
- Own, optimize, and expand lifecycle journeys across Growth's highest-priority programs — using data, experimentation, and AI to design smarter member experiences from enrollment through long-term engagement.
- Own and drive business metrics, with a focus on increasing lifecycle's measurable contribution to member growth, retention, and revenue.
- Identify, test, and scale new channels — including SMS, RCS, and emerging in-app surfaces — to deepen member engagement and expand lifecycle's reach.
- Leverage new personalization capabilities in Braze or through third-party solutions (AI experience preferred) with large upside potential for marketing.
- Generate data-driven hypotheses that inform strategies to continuously optimize evergreen lifecycle campaigns for performance and impact.
- Work with analytics to measure and socialize findings and develop next steps toward bigger wins.
- Partner with team members to develop and deliver on shared strategies for large cross-functional initiatives.
TO THRIVE IN THIS ROLE, YOU HAVE
- 8+ years of lifecycle marketing experience, with a demonstrated track record of owning strategy — not just execution — across multi-channel programs (email, push, SMS, in-app).
- Strong self-starter with ability to set goals, handle rapidly shifting priorities and timelines, and think critically to develop creative solutions with limited resources.
- Experience driving large impact through scaled/automated personalization capabilities.
- Comfort operating in complex XFN environments — you've worked shoulder-to-shoulder with Product and Engineering and know how to drive alignment without formal authority.
- The ability to digest large data sets, ask the right questions, analyzing campaign results and finding opportunities to improve and optimize the performance going forward, communicating those insights and plans to partners.
- Experience with marketing platforms (Braze, Looker, AI tools a plus), pushing the boundaries of what those systems can do.
A LITTLE ABOUT US
At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we’re proud to have helped millions unlock their financial potential.
We’re a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.
We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.
We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.
Because if we don't—who will?
*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.
WHAT WE OFFER FOR OUR FULL-TIME, REGULAR EMPLOYEES
- 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
- 💻 In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute.
- 💰 Competitive salary based on experience.
- ✨ 401k match plus great medical, dental, vision, life, and disability benefits.
- 🏝 Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off.
- 🫂 1% of your time off to support local community organizations of your choice.
- 👟 Annual wellness stipend to use towards eligible wellness related expenses.
- 👶 Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents.
- 👪 Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
- 🎉 In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
- 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress.
We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.
Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: benefits@chime.com.
To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.
See all 40+ H-1B Visa Lifecycle Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Lifecycle Marketing Manager Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Lifecycle Marketing Manager
Align your degree to the role
USCIS requires your degree field to directly relate to lifecycle marketing. A business or marketing degree is straightforward, but a psychology or data science degree can qualify if your coursework covers consumer behavior or segmentation strategy.
Search LCA filings by occupation code
Lifecycle marketing roles typically file under SOC code 11-2021 or 13-1161. Use the OFLC Wage Search to find employers who've filed LCAs under those codes, then target your applications to companies with recent, active filings.
Filter for employers with H-1B filing history
Use Migrate Mate to surface employers with verified H-1B LCA filing history for marketing roles, so you're applying to companies that have already built a sponsorship process rather than ones encountering it for the first time.
Negotiate your offer before the LCA is filed
Once your employer submits the LCA, the offered wage is locked in for the DOL certification period. Settle your compensation, title, and work location before filing starts, since changes after LCA submission can require refiling.
Confirm your role meets specialty occupation criteria
Lifecycle marketing sits in a gray zone if the job description emphasizes execution over strategy. Ask your employer to document that the role requires specialized degree-level knowledge, not just campaign operations, to reduce your RFE exposure at USCIS.
Time your application around the April cap season
H-1B cap-subject petitions must be filed in April for an October 1 start. If you're still on OPT, check your EAD expiration against the cap-gap rule, which automatically extends your work authorization through September 30 if your petition is timely filed.
H-1B Visa Lifecycle Marketing Manager: Frequently Asked Questions
Does a Lifecycle Marketing Manager role qualify as an H-1B specialty occupation?
Yes, provided the position requires at least a bachelor's degree in a directly related field such as marketing, business, or communications. Roles focused on CRM strategy, customer segmentation, and retention analytics generally meet the specialty occupation standard. Roles where the employer accepts any degree field or treats the position as general marketing operations face higher scrutiny from USCIS.
How do I find employers who actively sponsor H-1B visas for lifecycle marketing roles?
Search Migrate Mate to browse Lifecycle Marketing Manager roles filtered by employers with H-1B LCA filing history. Verified filing history tells you the employer has already completed at least one DOL certification for a comparable role, which means the sponsorship process is familiar to their HR or legal team rather than something they're figuring out for the first time.
What happens to my H-1B status if I move from one lifecycle marketing role to a different one?
Changing employers requires your new employer to file an H-1B transfer petition before you start. You can begin working for the new employer as soon as USCIS receives the petition, under H-1B portability rules, without waiting for approval. If your new role has a materially different job description or SOC code, USCIS reviews the amended petition as a new specialty occupation determination.
Can a lifecycle marketing role at a startup sponsor an H-1B?
Yes, company size doesn't determine H-1B eligibility, but startups face extra scrutiny. USCIS may issue an RFE if the employer lacks an established payroll history or if the organizational structure doesn't clearly support a specialized marketing function. Having documented evidence of revenue, a clear reporting structure, and a role description that specifies degree-level requirements strengthens the petition.
How does the DOL prevailing wage requirement apply to lifecycle marketing positions?
Your employer must pay at least the DOL prevailing wage for your specific occupation and work location before filing the LCA. Lifecycle marketing roles typically fall under marketing manager or market research analyst wage levels depending on the job duties. You can look up the applicable prevailing wage for your location and job title using the OFLC Wage Search to confirm your offer is compliant before the LCA is submitted.