H-1B Visa Marketing Operations Specialist Jobs
Marketing Operations Specialist roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, business, or a related field. Employers file the LCA with DOL before petitioning USCIS, and the 85,000-slot annual cap means timing your job search around the April lottery registration window matters.
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Get Access To All JobsINTRODUCTION
LSI SOLUTIONS® founded in 1986, located in beautiful Victor, New York, is a dynamic and growing medical device company with over 500 employees dedicated to advancing minimally invasive surgical instruments through research, development, manufacturing, and marketing. We have doubled in size in just the last 4 years! The LSI Campus includes 10 buildings (170,000+ sq ft) on 95 meticulously cared for acres.
We are searching for passionate people looking to make a difference in the medical device industry. By joining LSI SOLUTIONS® an ISO 13485 certified company, you will become part of an energetic team working together to relentlessly pursue better patient outcomes with state-of-the-art devices. After all, our customer is ultimately the patient.
POSITION TITLE: Marketing Operations Specialist
SHIFT HOURS: 8:00am to 5:00pm (days)
LOCATION: Onsite at LSI Solutions in Victor, NY
ANNUAL SALARY: $66,500 minimum; $91,500 maximum, based on experience.
JOB SUMMARY:
The Marketing Operations Specialist plays a key role in supporting LSI Solutions' growing marketing organization by building, managing, and optimizing the systems that drive marketing performance. This position serves as the primary owner of HubSpot, leading platform administration, process optimization, and data management to support effective, data-driven marketing initiatives.
A central focus of the role is developing and maintaining a dedicated cardiac surgeon database that enables targeted, compliant engagement for LSI's innovative technologies, including RAM, Mi-CHORD, and COR-KNOT. As LSI continues to expand its marketing capabilities, the Marketing Operations Specialist will have the opportunity to influence campaign strategy, recommend email marketing approaches, develop targeted communications, and analyze performance data to help drive awareness, engagement, and adoption.
This is a highly visible, cross-functional role that partners closely with Sales, Training, Clinical, Regulatory, and Art teams, making a direct impact on LSI's commercial growth and market presence. Ideal candidates are analytical, organized, technology-savvy, and excited to contribute to a fast-paced, collaborative environment.
REPORTS TO: Director of Marketing
SUPERVISES: N/A
ESSENTIAL FUNCTIONS:
- Alongside the Director of Marketing, support HubSpot onboarding and implementation with LSI's implementation partner, including system configuration, user setup, integrations, data migration, and training for Marketing and Sales users.
- Build, own, and maintain LSI's cardiac surgeon database by sourcing, cleansing, de-duplicating, and enriching contacts (cardiac surgeons, cardiac programs, and hospital stakeholders) from trade show leads, training and summit attendees, Sales input, and approved third-party sources.
- Design data standards and segmentation (e.g., specialty, procedure focus, product experience, account, territory, engagement stage) to enable precise targeting for RAM, Mi-CHORD, and COR-KNOT campaigns.
- Serve as HubSpot system administrator: manage workflows, lists, forms, landing pages, user permissions, and data governance; ensure data integrity and consent/opt-out management in line with CAN-SPAM and applicable privacy requirements.
- Build, test, and deploy email campaigns and automated nurture journeys to cardiac surgeons and other healthcare professional (HCP) audiences; manage the send calendar and deliverability.
- Develop email copy and content recommendations for cardiac surgeon communications, grounded in performance data, patient-first outcomes messaging, and approved product claims; as applicable route content through LSI's regulatory and promotional review process.
- Track and report campaign KPIs (deliverability, open, click, conversion, and Sales follow-up); deliver dashboards and concise, actionable recommendations to the Director of Marketing and Sales leadership.
- Ensure closed-loop alignment with Sales so every engaged surgeon is routed to the right rep with clear definitions, and timely follow-up.
- Document repeatable, scalable marketing processes (campaign intake, approval, launch, and reporting); identify inefficiencies and recommend system and process improvements.
ADDITIONAL RESPONSIBILITIES:
- Support lead capture, list imports, and post-event follow-up campaigns for trade shows and surgeon user summits.
- Evaluate and recommend complementary marketing technology and integrations (e.g., social, website analytics) as the function matures.
- All other duties as assigned.
EDUCATION & EXPERIENCE:
- A minimum of a HS Diploma or GED is required.
- 3+ years of experience in marketing operations, marketing automation, or CRM management, including hands-on administration of a marketing automation platform is required (HubSpot strongly preferred).
- Demonstrated experience building and maintaining a B2B contact database and running email campaigns end to end is required.
- Bachelor’s degree in marketing, Business, Information Systems, or a related field is preferred.
- Experience marketing to physicians or HCPs in medical device, pharmaceutical, or healthcare; HubSpot certifications; experience implementing a marketing platform from the ground up is preferred.
KNOWLEDGE, SKILLS & ABILITIES:
- Advanced marketing automation skills: workflows, segmentation, lead scoring, reporting, and integrations (HubSpot preferred).
- Strong data management skills, including data hygiene, de-duplication, imports, and field architecture; advanced Excel.
- Analytical mindset with the ability to turn campaign data into clear, concise recommendations for leadership.
- Strong copywriting and editing skills; able to write credible, concise copy for a highly educated physician audience.
- Working knowledge of email compliance (CAN-SPAM), data privacy, and promotional review in a regulated industry (preferred).
- Builder mindset: comfortable creating processes from scratch in a growing function; highly organized, self-directed, and detail oriented.
- Excellent communication and collaboration skills across Sales, Training, Clinical, Regulatory, and Art.
- Proficiency in Microsoft Office; familiarity with Salesforce or other CRMs and website analytics tools (e.g., Google Analytics) preferred.
PHYSICAL DEMANDS AND WORK ENVIRONMENT:
Work is performed primarily in an office environment, with occasional travel to US and Global trade shows, surgeon user summits, and training events.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- Prolonged periods of sitting and working at a computer.
- Occasional overnight and weekend travel (approximately 10%).
- Occasional lifting of up to 25 lbs (e.g., event materials).
- Typical office noise levels in a climate-controlled environment.
LSI SOLUTIONS® BENEFITS INCLUDE:
- Bonus Plan, 401(k) plan with company match, Tuition Assistance, Employee Assistance Program (EAP) and Product Discounts
- 15 Paid Holidays, PTO, Sick Time
- Medical, Dental, Vision effective first day of employment
LSI SOLUTIONS® is an equal opportunity employer and does not discriminate based on any legally protected status or characteristic.
Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran.
INTRODUCTION
LSI SOLUTIONS® founded in 1986, located in beautiful Victor, New York, is a dynamic and growing medical device company with over 500 employees dedicated to advancing minimally invasive surgical instruments through research, development, manufacturing, and marketing. We have doubled in size in just the last 4 years! The LSI Campus includes 10 buildings (170,000+ sq ft) on 95 meticulously cared for acres.
We are searching for passionate people looking to make a difference in the medical device industry. By joining LSI SOLUTIONS® an ISO 13485 certified company, you will become part of an energetic team working together to relentlessly pursue better patient outcomes with state-of-the-art devices. After all, our customer is ultimately the patient.
POSITION TITLE: Marketing Operations Specialist
SHIFT HOURS: 8:00am to 5:00pm (days)
LOCATION: Onsite at LSI Solutions in Victor, NY
ANNUAL SALARY: $66,500 minimum; $91,500 maximum, based on experience.
JOB SUMMARY:
The Marketing Operations Specialist plays a key role in supporting LSI Solutions' growing marketing organization by building, managing, and optimizing the systems that drive marketing performance. This position serves as the primary owner of HubSpot, leading platform administration, process optimization, and data management to support effective, data-driven marketing initiatives.
A central focus of the role is developing and maintaining a dedicated cardiac surgeon database that enables targeted, compliant engagement for LSI's innovative technologies, including RAM, Mi-CHORD, and COR-KNOT. As LSI continues to expand its marketing capabilities, the Marketing Operations Specialist will have the opportunity to influence campaign strategy, recommend email marketing approaches, develop targeted communications, and analyze performance data to help drive awareness, engagement, and adoption.
This is a highly visible, cross-functional role that partners closely with Sales, Training, Clinical, Regulatory, and Art teams, making a direct impact on LSI's commercial growth and market presence. Ideal candidates are analytical, organized, technology-savvy, and excited to contribute to a fast-paced, collaborative environment.
REPORTS TO: Director of Marketing
SUPERVISES: N/A
ESSENTIAL FUNCTIONS:
- Alongside the Director of Marketing, support HubSpot onboarding and implementation with LSI's implementation partner, including system configuration, user setup, integrations, data migration, and training for Marketing and Sales users.
- Build, own, and maintain LSI's cardiac surgeon database by sourcing, cleansing, de-duplicating, and enriching contacts (cardiac surgeons, cardiac programs, and hospital stakeholders) from trade show leads, training and summit attendees, Sales input, and approved third-party sources.
- Design data standards and segmentation (e.g., specialty, procedure focus, product experience, account, territory, engagement stage) to enable precise targeting for RAM, Mi-CHORD, and COR-KNOT campaigns.
- Serve as HubSpot system administrator: manage workflows, lists, forms, landing pages, user permissions, and data governance; ensure data integrity and consent/opt-out management in line with CAN-SPAM and applicable privacy requirements.
- Build, test, and deploy email campaigns and automated nurture journeys to cardiac surgeons and other healthcare professional (HCP) audiences; manage the send calendar and deliverability.
- Develop email copy and content recommendations for cardiac surgeon communications, grounded in performance data, patient-first outcomes messaging, and approved product claims; as applicable route content through LSI's regulatory and promotional review process.
- Track and report campaign KPIs (deliverability, open, click, conversion, and Sales follow-up); deliver dashboards and concise, actionable recommendations to the Director of Marketing and Sales leadership.
- Ensure closed-loop alignment with Sales so every engaged surgeon is routed to the right rep with clear definitions, and timely follow-up.
- Document repeatable, scalable marketing processes (campaign intake, approval, launch, and reporting); identify inefficiencies and recommend system and process improvements.
ADDITIONAL RESPONSIBILITIES:
- Support lead capture, list imports, and post-event follow-up campaigns for trade shows and surgeon user summits.
- Evaluate and recommend complementary marketing technology and integrations (e.g., social, website analytics) as the function matures.
- All other duties as assigned.
EDUCATION & EXPERIENCE:
- A minimum of a HS Diploma or GED is required.
- 3+ years of experience in marketing operations, marketing automation, or CRM management, including hands-on administration of a marketing automation platform is required (HubSpot strongly preferred).
- Demonstrated experience building and maintaining a B2B contact database and running email campaigns end to end is required.
- Bachelor’s degree in marketing, Business, Information Systems, or a related field is preferred.
- Experience marketing to physicians or HCPs in medical device, pharmaceutical, or healthcare; HubSpot certifications; experience implementing a marketing platform from the ground up is preferred.
KNOWLEDGE, SKILLS & ABILITIES:
- Advanced marketing automation skills: workflows, segmentation, lead scoring, reporting, and integrations (HubSpot preferred).
- Strong data management skills, including data hygiene, de-duplication, imports, and field architecture; advanced Excel.
- Analytical mindset with the ability to turn campaign data into clear, concise recommendations for leadership.
- Strong copywriting and editing skills; able to write credible, concise copy for a highly educated physician audience.
- Working knowledge of email compliance (CAN-SPAM), data privacy, and promotional review in a regulated industry (preferred).
- Builder mindset: comfortable creating processes from scratch in a growing function; highly organized, self-directed, and detail oriented.
- Excellent communication and collaboration skills across Sales, Training, Clinical, Regulatory, and Art.
- Proficiency in Microsoft Office; familiarity with Salesforce or other CRMs and website analytics tools (e.g., Google Analytics) preferred.
PHYSICAL DEMANDS AND WORK ENVIRONMENT:
Work is performed primarily in an office environment, with occasional travel to US and Global trade shows, surgeon user summits, and training events.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- Prolonged periods of sitting and working at a computer.
- Occasional overnight and weekend travel (approximately 10%).
- Occasional lifting of up to 25 lbs (e.g., event materials).
- Typical office noise levels in a climate-controlled environment.
LSI SOLUTIONS® BENEFITS INCLUDE:
- Bonus Plan, 401(k) plan with company match, Tuition Assistance, Employee Assistance Program (EAP) and Product Discounts
- 15 Paid Holidays, PTO, Sick Time
- Medical, Dental, Vision effective first day of employment
LSI SOLUTIONS® is an equal opportunity employer and does not discriminate based on any legally protected status or characteristic.
Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran.
See all 110+ H-1B Visa Marketing Operations Specialist Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Marketing Operations Specialist
Frame your degree against the role
USCIS requires your degree field to align directly with marketing operations duties. A general business degree may trigger an RFE if your transcript lacks coursework in marketing analytics, CRM systems, or campaign management. Pull your official transcripts before applying.
Check employer LCA history before applying
Use Migrate Mate to filter Marketing Operations Specialist roles by employers with active LCA filing history. This surfaces companies already familiar with the H-1B process, cutting the risk of an employer who agrees to sponsor but stalls at the filing stage.
Verify the SOC code on your LCA
Employers filing your LCA typically use SOC 11-2021 (Marketing Managers) or 13-1161 (Market Research Analysts). The code determines your prevailing wage tier. Cross-check your job duties against the O*NET profile for each code before your employer submits to DOL.
Negotiate the filing fee split early
USCIS prohibits you from paying the I-129 base filing fee, but premium processing is negotiable. Raise it during the offer stage, not after signing. Employers in marketing often default to standard processing without considering that a six-month wait affects your start date.
Confirm prevailing wage before your offer letter
Run your offered salary through the OFLC Wage Search using the correct SOC code and employer location before accepting. Marketing operations roles in high-cost metros like San Francisco or New York carry Level II or Level III wage floors that some smaller employers underestimate.
Flag cap-exempt employers during your search
Universities, nonprofit research organizations, and certain government-affiliated entities are exempt from the 85,000-slot H-1B cap. Marketing operations roles exist at these institutions in communications and enrollment teams, and cap-exempt petitions can be filed year-round without lottery exposure.
H-1B Visa Marketing Operations Specialist: Frequently Asked Questions
Does a Marketing Operations Specialist role qualify as an H-1B specialty occupation?
Yes, provided the position requires at least a bachelor's degree in a directly related field such as marketing, business analytics, or communications. USCIS scrutinizes marketing roles more than technical ones, so your employer's job description should tie specific duties, such as attribution modeling or marketing automation platform management, to that degree requirement explicitly.
Which employers sponsor H-1B visas for Marketing Operations Specialist roles?
Technology companies, SaaS businesses, and enterprise software firms are the most consistent H-1B sponsors for marketing operations roles because they have dedicated immigration counsel and established filing workflows. You can search for Marketing Operations Specialist positions filtered by H-1B sponsorship history on Migrate Mate, which surfaces employers based on DOL Labor Condition Application data.
What happens to my H-1B if I move from a generalist marketing role into a more specialized marketing operations function?
A material change in duties requires your employer to file an amended H-1B petition with USCIS before the change takes effect. If your title stays the same but your responsibilities shift substantially toward systems administration or revenue operations, the SOC code may also change, which affects your prevailing wage and LCA. Confirm the amendment requirement with your employer's immigration counsel before the role change is formalized.
How does marketing operations experience affect my H-1B petition compared to a more technical role?
USCIS issues RFEs on marketing-adjacent roles at a higher rate than engineering or software roles because the agency applies tighter scrutiny to whether the position truly requires a specific bachelor's degree. Your employer's support letter should document that the role requires specialized knowledge of marketing technology stacks, data pipelines, or attribution systems, not just general business judgment, to reduce RFE risk.
Can I work for a marketing agency on an H-1B as a Marketing Operations Specialist?
Yes, but agency placements introduce a third-party worksite issue. If you're placed at a client site, USCIS may require additional evidence that the agency controls your day-to-day work and that a valid employer-employee relationship exists. Your LCA must also cover each client location where you work. Agencies with established H-1B programs and multiple existing LCA filings handle this more reliably than those sponsoring their first petition.