H-1B Visa Senior Customer Marketing Manager Jobs
Senior Customer Marketing Manager roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, business, or a related field. Employers file a Labor Condition Application with DOL before petitioning USCIS, and the annual cap means timing your job search around the April lottery window matters.
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Why Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About this Marketing Position
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g., Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This Sr. Customer Marketing Manager, Organized Customer (OC) position is integral to successfully delivering the NeuroImmunology Marketing Vision during an intensely competitive period in the Multiple Sclerosis space. This individual will report to the OC Customer Marketing Lead and partner across our Commercial, Medical, and Access & External Affairs teams to advance our OC strategies and execution during a critical time in our products’ lifecycles. In addition to working closely with the NI Marketing and Partner teams, this individual will have the opportunity to exchange best practices and learnings across the Genentech marketing organization to advance our progress on portfolio priorities.
Key Job Responsibilities
Strategy
- Supports the development and execution of the customer strategy and the end-to-end integrated customer experience
- Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead
Content
- Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
- Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs
- Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments
- Supports field deployment through communication, training and feedback loops
- Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment
- Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
Execution
- Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers)
- Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
- Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking
- Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns
- Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes
- Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution
People
- Works with other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
- Helps mentor and coach Associate Customer Marketers and Customer Marketers working in our OC marketing pod
Demonstrates Proficiency within the following Key Competencies
Senior Customer Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)
- Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
- Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
- Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
- Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
- Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
- Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
- Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
- Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
- Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
Minimum Candidate Qualifications & Experience
- Bachelor's degree
- Two years of marketing experience or one year of marketing experience and an MBA
- 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)
Additional Desired Candidate Qualifications & Experience
- MBA or other related graduate level degree preferred
- Marketing experience in relevant industries
- Experience working in an omnichannel (including field) marketing
- Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
- Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
- Experience leading/managing Agency partners including developing agency briefs and creating content derivatives
- Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics.
Location
- This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus. Relocation assistance is not available for this posting.
Roche Operating Principles
- Put Patients First: I always act as if patients I know are in the room and do what’s best for them
- Follow the science: I seek answers through experiments, data and debate, and act on facts
- Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
- Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
- Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
- Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
- Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty
- Think long term: I choose actions today that benefit future generations
The expected salary range for this position based on the primary location of South San Francisco, CA is $161,800 - $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
The Position
Why Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About this Marketing Position
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g., Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This Sr. Customer Marketing Manager, Organized Customer (OC) position is integral to successfully delivering the NeuroImmunology Marketing Vision during an intensely competitive period in the Multiple Sclerosis space. This individual will report to the OC Customer Marketing Lead and partner across our Commercial, Medical, and Access & External Affairs teams to advance our OC strategies and execution during a critical time in our products’ lifecycles. In addition to working closely with the NI Marketing and Partner teams, this individual will have the opportunity to exchange best practices and learnings across the Genentech marketing organization to advance our progress on portfolio priorities.
Key Job Responsibilities
Strategy
- Supports the development and execution of the customer strategy and the end-to-end integrated customer experience
- Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead
Content
- Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
- Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs
- Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments
- Supports field deployment through communication, training and feedback loops
- Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment
- Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
Execution
- Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers)
- Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
- Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking
- Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns
- Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes
- Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution
People
- Works with other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
- Helps mentor and coach Associate Customer Marketers and Customer Marketers working in our OC marketing pod
Demonstrates Proficiency within the following Key Competencies
Senior Customer Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)
- Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
- Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
- Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
- Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
- Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
- Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
- Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
- Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
- Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
Minimum Candidate Qualifications & Experience
- Bachelor's degree
- Two years of marketing experience or one year of marketing experience and an MBA
- 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)
Additional Desired Candidate Qualifications & Experience
- MBA or other related graduate level degree preferred
- Marketing experience in relevant industries
- Experience working in an omnichannel (including field) marketing
- Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
- Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
- Experience leading/managing Agency partners including developing agency briefs and creating content derivatives
- Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics.
Location
- This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus. Relocation assistance is not available for this posting.
Roche Operating Principles
- Put Patients First: I always act as if patients I know are in the room and do what’s best for them
- Follow the science: I seek answers through experiments, data and debate, and act on facts
- Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
- Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
- Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
- Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
- Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty
- Think long term: I choose actions today that benefit future generations
The expected salary range for this position based on the primary location of South San Francisco, CA is $161,800 - $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
See all H-1B Visa Senior Customer Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Senior Customer Marketing Manager Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Senior Customer Marketing Manager
Align your degree to the role
Customer marketing sits at the intersection of CRM, lifecycle strategy, and retention analytics. Document how your degree field maps directly to these functions, USCIS scrutinizes specialty occupation claims when the degree-to-role connection isn't explicit in your offer letter.
Research LCA filings before applying
Use the OFLC Wage Search to verify that a prospective employer has filed Labor Condition Applications for marketing manager roles. Employers with no LCA history in this occupation category often lack internal H-1B infrastructure, which slows or stalls sponsorship.
Target employers enrolled in E-Verify
E-Verify enrollment signals that an employer has an established immigration compliance process. For customer marketing roles, SaaS companies and enterprise tech firms with dedicated HR operations are more likely to have sponsored this job classification before.
Use Migrate Mate to filter sponsors
Search Migrate Mate to surface Senior Customer Marketing Manager roles at companies with verified H-1B filing history. Filtering by employers who have sponsored this occupation code saves you from pitching sponsorship to companies with no precedent for it.
Negotiate a pre-lottery offer timeline
H-1B cap-subject petitions must be filed by April 1 for an October 1 start. Secure your offer letter by February so your employer has time to complete the LCA certification with DOL and file your I-129 petition before the registration window closes.
Prepare a role-specific support letter
Ask your employer to draft a support letter that ties the Senior Customer Marketing Manager duties to your specific degree field using O*NET occupation codes. Vague job descriptions are a leading cause of RFEs for marketing roles under H-1B specialty occupation review.
H-1B Visa Senior Customer Marketing Manager: Frequently Asked Questions
Does a Senior Customer Marketing Manager role qualify as an H-1B specialty occupation?
Yes, provided the position requires a bachelor's degree or higher in a directly related field such as marketing, business administration, or communications. USCIS evaluates the job duties against the degree requirement, so your offer letter must specify that the role theoretically and practically requires that specialized degree, not just any bachelor's degree.
Which employers are most likely to sponsor H-1B visas for this role?
SaaS companies, enterprise technology firms, and large consumer brands with dedicated customer success or lifecycle marketing functions have the most consistent H-1B filing history for marketing manager roles. You can browse verified sponsors on Migrate Mate, which surfaces employers who have filed Labor Condition Applications for this occupation category.
How does the H-1B lottery affect my job search as a customer marketing professional?
Cap-subject H-1B petitions are selected in a randomized lottery each April for an October 1 start date. You'll need a signed offer letter in place before your employer can register you. If you're on OPT or have cap-exempt status through a previous employer, you may have more flexibility on start dates and timing.
Can my employer list performance marketing or CRM tools as evidence for specialty occupation?
Yes, and it strengthens the petition. Employers who document that the Senior Customer Marketing Manager role requires proficiency in specific analytics platforms, marketing automation systems, or attribution methodologies demonstrate why a generalist or non-degreed candidate couldn't perform the role, which supports USCIS's specialty occupation threshold.
What happens to my H-1B status if I'm promoted or change teams within the same company?
A significant change in job duties, title, or work location typically requires an amended H-1B petition filed with USCIS before the change takes effect. Moving from a customer marketing role into a broader growth or demand generation function may constitute a material change that triggers an amendment, so confirm with your employer's immigration counsel before accepting an internal transfer.