H-1B Visa Performance Marketer Jobs
Performance Marketer jobs at H-1B visa-sponsoring employers sit squarely in the specialty occupation category when the role requires a bachelor's degree in marketing, analytics, or a directly related field. Sponsoring employers file an LCA with DOL and an I-129 petition with USCIS, covering up to three years of status with extensions available.
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Lab Alley is looking for a high-energy, data-obsessed Performance Marketer to accelerate our growth and optimize our digital customer acquisition channels for our "Essential Chemicals" portfolio. In this role, you will design, execute, and scale high-impact paid marketing campaigns—spanning search, shopping, social, and display—to drive high-intent B2B and e-commerce traffic with max ROI. If you thrive in a fast-paced environment where creative messaging meets rigorous analytical testing, we want you on our team.
Responsibilities: What You'll Do
- Paid Acquisition Leadership: Manage end-to-end performance marketing strategy and campaign execution across channels such as Google Ads (Search, Shopping, Performance Max), Bing Ads, Paid Social (LinkedIn, Meta), and industry networks.
- Data-Driven Optimization: Continually test and refine ad copy, bidding strategies, audiences, landing pages, and creative assets to lower CAC (Customer Acquisition Cost) and improve ROAS (Return on Ad Spend).
- Campaign Analytics Reporting: Track key performance indicators (e.g., CPA, CVR, CTR, LTV) and deliver clear, actionable reports and insights to key stakeholders.
- Landing Page Conversion Optimization: Partner with web and design teams to build and test high-converting landing pages tailored to targeted search intent and specific chemical categories.
- Budget Management: Oversee and allocate substantial advertising budgets across channels, forecasting spend and driving consistent, scalable growth aligned with company revenue goals.
- Audience Technical Targeting: Utilize customer segmentation, custom audiences, retargeting tactics, and conversion tracking protocols (Google Tag Manager, pixels, GA4) to ensure precise audience reach.
- Policy Compliance Account Health: Proactively monitor and resolve Google Ads and Google Merchant Center policy violations, product issue diagnostics, feed optimization, and item disapprovals (e.g., restricted substances, pricing discrepancies) to avoid account suspensions and ensure continuous campaign performance.
Qualifications Expertise: What You'll Bring
- Experience: 3+ years of hands-on experience in performance marketing, paid search, or growth marketing, preferably in B2B e-commerce, chemical, manufacturing, or technical product industries.
- Platform Mastery: Deep operational knowledge of Google Ads, Microsoft Advertising, LinkedIn Campaign Manager, and Meta Ads Manager, along with advanced analytics platforms (GA4, Looker Studio).
- Technical Savvy: Hands-on experience with web analytics, tag management (GTM), conversion rate optimization (CRO) tools, and integrating tracking with ERPs or CRM platforms (e.g., NetSuite, HubSpot).
- Analytical Mindset: Expert-level quantitative and analytical skills with a proven ability to derive insights from complex datasets and translate them into actionable growth campaigns.
- Creative Technical Balance: Strong writing ability for ad copy paired with a solid grasp of technical marketing setups (feed management, conversion APIs, schema).
- Policy E-commerce Familiarity: Strong understanding of Google Shopping policies, product feed requirements, and campaign compliance within regulated or technical product categories.
- Collaboration Drive: Self-motivated mindset with excellent project management skills and the ability to collaborate effectively across creative, sales, and technical teams.
About Lab Alley
Lab Alley is on a mission to make buying essential, natural, and high-purity chemicals effortless. Often called the "Amazon for Chemicals," our digital-first platform lets you order online in minutes with transparent pricing, real-time inventory, and instant compliance access—all backed by 99.5% on-time delivery and 98.9% inventory accuracy. Free from quote delays, salespeople, or fulfillment guesswork, our platform is built around how you want to work—so you can stop chasing suppliers and focus on running your business.
Lab Alley is a founder-led essential chemical e-commerce company based in Austin, Texas.
Our workplace culture:
Our core values are an integral part of our success defining who we are.
We bring our core values to life in everything we do at Lab Alley. Therefore, every hire is aligned with our core values:
CARE: We care about people and take pride in our work.
COMMITMENT: We believe success is characterized by our commitment to continuous improvement.
GENUINE: We believe in being real, authentic, and direct with those around us.
GROWTH: Lab Alley encourages continual learning and leads with curiosity.
INITIATIVE: To be successful, we always strive to make things happen!
INNOVATION: Lab Alley is driven by a relentless pursuit of innovation, constantly seeking new ideas, technologies, and approaches to enhance the experiences of our customers.
WORK ETHIC: We believe a strong work ethic is about being fully engaged, resilient, and focused on tasks to ensure each project receives attention and consideration.
Beyond our work, we believe in giving back. With every purchase made through our e-commerce website, we partner with Ecodrive to plant a tree, contributing to a healthier planet and improved socio-economic conditions.
Benefits Logistics
We invest in our team's well-being and growth:
- Comprehensive Benefits: Medical, Dental, Vision, Short Term Disability, Life Accidental Death Dismemberment, Supplemental Health Insurance, Wellness Program, Employee Discount Program.
- Financial Time Off: 401k, Paid Time Off.
- Growth Opportunities: Organized team events, professional development, and clear career growth paths.
This is a full-time onsite position (40 hours per week, occasional overtime) with a typical schedule of Monday-Friday, 8 AM - 5 PM. This role reports to Marketing Lead.
Note: Lab Alley uses E-Verify for all positions and conducts background checks.
Don't meet every single requirement? Studies have shown that members from some under-represented groups are less likely to apply for jobs if they don't meet every single qualification. At Lab Alley, we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles, and we are excited about hearing from you. Lab Alley is an equal opportunity employer and considers all applicants for all positions without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
Please note: Lab Alley is not accepting unsolicited resumes or candidate submissions from staffing agencies for this position. In the absence of a signed agreement with Lab Alley's People Operations leader, no fee will be paid for any candidates submitted by agencies. All unsolicited resumes will be considered the property of Lab Alley. Agencies should not reach out to our team members. To see if we are establishing new relationships with agencies you may send your information to people@laballey.com.
The Opportunity
Lab Alley is looking for a high-energy, data-obsessed Performance Marketer to accelerate our growth and optimize our digital customer acquisition channels for our "Essential Chemicals" portfolio. In this role, you will design, execute, and scale high-impact paid marketing campaigns—spanning search, shopping, social, and display—to drive high-intent B2B and e-commerce traffic with max ROI. If you thrive in a fast-paced environment where creative messaging meets rigorous analytical testing, we want you on our team.
Responsibilities: What You'll Do
- Paid Acquisition Leadership: Manage end-to-end performance marketing strategy and campaign execution across channels such as Google Ads (Search, Shopping, Performance Max), Bing Ads, Paid Social (LinkedIn, Meta), and industry networks.
- Data-Driven Optimization: Continually test and refine ad copy, bidding strategies, audiences, landing pages, and creative assets to lower CAC (Customer Acquisition Cost) and improve ROAS (Return on Ad Spend).
- Campaign Analytics Reporting: Track key performance indicators (e.g., CPA, CVR, CTR, LTV) and deliver clear, actionable reports and insights to key stakeholders.
- Landing Page Conversion Optimization: Partner with web and design teams to build and test high-converting landing pages tailored to targeted search intent and specific chemical categories.
- Budget Management: Oversee and allocate substantial advertising budgets across channels, forecasting spend and driving consistent, scalable growth aligned with company revenue goals.
- Audience Technical Targeting: Utilize customer segmentation, custom audiences, retargeting tactics, and conversion tracking protocols (Google Tag Manager, pixels, GA4) to ensure precise audience reach.
- Policy Compliance Account Health: Proactively monitor and resolve Google Ads and Google Merchant Center policy violations, product issue diagnostics, feed optimization, and item disapprovals (e.g., restricted substances, pricing discrepancies) to avoid account suspensions and ensure continuous campaign performance.
Qualifications Expertise: What You'll Bring
- Experience: 3+ years of hands-on experience in performance marketing, paid search, or growth marketing, preferably in B2B e-commerce, chemical, manufacturing, or technical product industries.
- Platform Mastery: Deep operational knowledge of Google Ads, Microsoft Advertising, LinkedIn Campaign Manager, and Meta Ads Manager, along with advanced analytics platforms (GA4, Looker Studio).
- Technical Savvy: Hands-on experience with web analytics, tag management (GTM), conversion rate optimization (CRO) tools, and integrating tracking with ERPs or CRM platforms (e.g., NetSuite, HubSpot).
- Analytical Mindset: Expert-level quantitative and analytical skills with a proven ability to derive insights from complex datasets and translate them into actionable growth campaigns.
- Creative Technical Balance: Strong writing ability for ad copy paired with a solid grasp of technical marketing setups (feed management, conversion APIs, schema).
- Policy E-commerce Familiarity: Strong understanding of Google Shopping policies, product feed requirements, and campaign compliance within regulated or technical product categories.
- Collaboration Drive: Self-motivated mindset with excellent project management skills and the ability to collaborate effectively across creative, sales, and technical teams.
About Lab Alley
Lab Alley is on a mission to make buying essential, natural, and high-purity chemicals effortless. Often called the "Amazon for Chemicals," our digital-first platform lets you order online in minutes with transparent pricing, real-time inventory, and instant compliance access—all backed by 99.5% on-time delivery and 98.9% inventory accuracy. Free from quote delays, salespeople, or fulfillment guesswork, our platform is built around how you want to work—so you can stop chasing suppliers and focus on running your business.
Lab Alley is a founder-led essential chemical e-commerce company based in Austin, Texas.
Our workplace culture:
Our core values are an integral part of our success defining who we are.
We bring our core values to life in everything we do at Lab Alley. Therefore, every hire is aligned with our core values:
CARE: We care about people and take pride in our work.
COMMITMENT: We believe success is characterized by our commitment to continuous improvement.
GENUINE: We believe in being real, authentic, and direct with those around us.
GROWTH: Lab Alley encourages continual learning and leads with curiosity.
INITIATIVE: To be successful, we always strive to make things happen!
INNOVATION: Lab Alley is driven by a relentless pursuit of innovation, constantly seeking new ideas, technologies, and approaches to enhance the experiences of our customers.
WORK ETHIC: We believe a strong work ethic is about being fully engaged, resilient, and focused on tasks to ensure each project receives attention and consideration.
Beyond our work, we believe in giving back. With every purchase made through our e-commerce website, we partner with Ecodrive to plant a tree, contributing to a healthier planet and improved socio-economic conditions.
Benefits Logistics
We invest in our team's well-being and growth:
- Comprehensive Benefits: Medical, Dental, Vision, Short Term Disability, Life Accidental Death Dismemberment, Supplemental Health Insurance, Wellness Program, Employee Discount Program.
- Financial Time Off: 401k, Paid Time Off.
- Growth Opportunities: Organized team events, professional development, and clear career growth paths.
This is a full-time onsite position (40 hours per week, occasional overtime) with a typical schedule of Monday-Friday, 8 AM - 5 PM. This role reports to Marketing Lead.
Note: Lab Alley uses E-Verify for all positions and conducts background checks.
Don't meet every single requirement? Studies have shown that members from some under-represented groups are less likely to apply for jobs if they don't meet every single qualification. At Lab Alley, we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles, and we are excited about hearing from you. Lab Alley is an equal opportunity employer and considers all applicants for all positions without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
Please note: Lab Alley is not accepting unsolicited resumes or candidate submissions from staffing agencies for this position. In the absence of a signed agreement with Lab Alley's People Operations leader, no fee will be paid for any candidates submitted by agencies. All unsolicited resumes will be considered the property of Lab Alley. Agencies should not reach out to our team members. To see if we are establishing new relationships with agencies you may send your information to people@laballey.com.
See all 1,083+ H-1B Visa Performance Marketer Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Performance Marketer
Frame your degree for specialty occupation
Your H-1B petition succeeds when your degree field directly maps to performance marketing duties. A degree in marketing, statistics, or data analytics aligns cleanly. A general business degree requires your employer to show the role demands that specific theoretical background, so document every analytical and technical duty upfront.
Look up prevailing wages before negotiating
Your employer must certify your offered wage meets DOL prevailing wage levels for your exact role and worksite location. Run the OFLC Wage Search using the correct SOC code for performance marketers before your offer conversation, so you negotiate from an informed baseline and avoid LCA complications later.
Find sponsors through Migrate Mate's verified employer database
Target employers with confirmed H-1B LCA filing history in marketing and advertising roles. Migrate Mate shows verified sponsorship data by role and location, so you're applying to companies already familiar with the H-1B process rather than trying to persuade an employer who has never sponsored before.
Confirm each worksite gets its own LCA
If you work from a client site, a co-working space, or any location not listed on your original LCA, your employer must file a separate certified LCA for that worksite before you start there. Performance marketing roles involving on-site client work frequently trigger this requirement, so flag any location changes early.
Use O*NET to anchor your specialty occupation argument
O*NET lists the core tasks and required knowledge domains for marketing analyst and advertising roles. Pull the relevant occupation profile and cross-reference your actual job duties before your employer drafts the I-129 support letter. Gaps between your offer letter and O*NET's degree requirements invite Requests for Evidence.
Align your cap-subject timing with the selection calendar
H-1B cap selection rules have changed recently, so verify current registration windows directly with USCIS well before your OPT or other status expires. Cap-subject approvals take effect October 1, meaning a gap of several months between selection and your start date is normal and must be planned around.
H-1B Visa Performance Marketer: Frequently Asked Questions
Does a Performance Marketer role qualify as an H-1B specialty occupation?
Yes, when the position requires at least a bachelor's degree in marketing, analytics, digital advertising, or a directly related field. Employers must demonstrate the role normally demands that specific educational background, not just any degree. Roles centered on paid media strategy, attribution modeling, or conversion rate optimization typically satisfy this standard because they require theoretical knowledge taught at the degree level.
How do I find employers who actively sponsor H-1B visas for performance marketing roles?
Search Migrate Mate's job board, which surfaces employers with verified H-1B LCA filing history in marketing and analytics occupations. This matters because an employer's willingness to sponsor often comes down to prior experience with the process. Targeting companies that have already filed LCAs for similar roles dramatically increases your chances of a smooth sponsorship conversation.
What happens to my H-1B status if I move to a new employer mid-visa period?
You can transfer your H-1B to a new employer through a process called H-1B portability, which lets you start the new role once the new I-129 petition is filed, without waiting for approval. The new employer must file their own LCA and I-129. Your original approval period does not transfer wholesale, the new petition establishes its own authorized period up to the six-year maximum.
What documentation should I prepare before an employer starts my H-1B petition?
Gather your academic transcripts and degree certificates, since USCIS will evaluate whether your field of study supports a specialty occupation finding. If your degree is from outside the U.S., a credential evaluation from an NACES-member organization is typically required. Also prepare a detailed job description that maps your daily duties to your degree's theoretical foundation, as this directly supports the employer's support letter.
Can I work remotely from a different state on my H-1B as a performance marketer?
Only if your employer files a certified LCA for each worksite state before you begin working there. Performance marketing roles that are fully remote create a compliance obligation every time your primary work location changes, because the LCA must reflect the actual prevailing wage for that specific geographic area. Working from an unlisted location before the LCA is certified is a violation, so coordinate with your employer's HR or immigration team before any relocation.