H-1B Visa Product Marketing Director Jobs
Product Marketing Director roles qualify for H-1B sponsorship as specialty occupations requiring a bachelor's degree or higher in marketing, business, or a related field. Employers file the Labor Condition Application before your petition, certifying the role meets prevailing wage requirements for your work location.
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Get Access To All JobsINTRODUCTION
When you’re the best, we’re the best. We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents while living and working as their authentic selves. We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance through an inclusive environment both now and in the future.
SUMMARY
In this role, you will lead the development and execution of go-to-market (GTM) strategies for a portfolio of data and analytics SaaS solutions within the healthcare industry. You will translate complex product capabilities into compelling, client-centric messaging that drives awareness, adoption, and revenue growth. You will collaborate cross-functionally with sales, product management, customer success, and marketing to deliver impactful enablement programs and content, while leveraging market insights and performance data to refine strategy and accelerate business outcomes.
Responsibilities
- Lead the development and execution of GTM strategies across product lines.
- Define clear, differentiated messaging and positioning aligned to client segments and buyer personas.
- Develop sales enablement tools including pitch decks, battle cards, and ROI frameworks.
- Deliver training and support to sales teams to improve deal execution and velocity.
- Conduct market, client, and competitive research to inform strategy and product direction.
- Create high-quality marketing and sales content to support the buyer journey.
- Partner with marketing teams to align campaigns with product messaging and priorities.
- Measure performance of product marketing initiatives and optimize based on insights.
- Collaborate with product management to align features with market demand and support launches.
- Represent product marketing in cross-functional initiatives and strategic planning efforts.
QUALIFICATIONS
- Relevant Degree in Marketing, Business, Healthcare Administration, or a related field preferred; MBA or other advanced degree preferred.
- 7 or more years of relevant experience required.
- Experience in product marketing within enterprise SaaS environments, including data, analytics platforms, AI-driven solutions, and/or healthcare industry required.
- Strong understanding of enterprise sales cycles and complex buying processes.
- Strong analytical skills with the ability to use data to drive decision-making.
- Exceptional written and verbal communication skills with the ability to influence senior stakeholders.
- Ability to collaborate effectively across cross-functional teams and influence without authority.
- Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
- Ability to think strategically and creatively to meet rigorous deadlines in a fast-paced, collaborative environment.
- Willingness to travel.
ESTIMATED HIRING RANGE
At Vizient, we consider skills, experience, and organizational needs in our compensation approach. Geographic factors may adjust the range estimate and hires typically fall below the top range. Compensation decisions are tailored to individual circumstances. The current salary range for this role is $117,600.00 to $206,000.00. This position is also incentive eligible.
Vizient has a comprehensive benefits plan! Please view our benefits here:
http://www.vizientinc.com/about-us/careers
Equal Opportunity Employer: Females/Minorities/Veterans/Individuals with Disabilities
The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.
INTRODUCTION
When you’re the best, we’re the best. We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents while living and working as their authentic selves. We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance through an inclusive environment both now and in the future.
SUMMARY
In this role, you will lead the development and execution of go-to-market (GTM) strategies for a portfolio of data and analytics SaaS solutions within the healthcare industry. You will translate complex product capabilities into compelling, client-centric messaging that drives awareness, adoption, and revenue growth. You will collaborate cross-functionally with sales, product management, customer success, and marketing to deliver impactful enablement programs and content, while leveraging market insights and performance data to refine strategy and accelerate business outcomes.
Responsibilities
- Lead the development and execution of GTM strategies across product lines.
- Define clear, differentiated messaging and positioning aligned to client segments and buyer personas.
- Develop sales enablement tools including pitch decks, battle cards, and ROI frameworks.
- Deliver training and support to sales teams to improve deal execution and velocity.
- Conduct market, client, and competitive research to inform strategy and product direction.
- Create high-quality marketing and sales content to support the buyer journey.
- Partner with marketing teams to align campaigns with product messaging and priorities.
- Measure performance of product marketing initiatives and optimize based on insights.
- Collaborate with product management to align features with market demand and support launches.
- Represent product marketing in cross-functional initiatives and strategic planning efforts.
QUALIFICATIONS
- Relevant Degree in Marketing, Business, Healthcare Administration, or a related field preferred; MBA or other advanced degree preferred.
- 7 or more years of relevant experience required.
- Experience in product marketing within enterprise SaaS environments, including data, analytics platforms, AI-driven solutions, and/or healthcare industry required.
- Strong understanding of enterprise sales cycles and complex buying processes.
- Strong analytical skills with the ability to use data to drive decision-making.
- Exceptional written and verbal communication skills with the ability to influence senior stakeholders.
- Ability to collaborate effectively across cross-functional teams and influence without authority.
- Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
- Ability to think strategically and creatively to meet rigorous deadlines in a fast-paced, collaborative environment.
- Willingness to travel.
ESTIMATED HIRING RANGE
At Vizient, we consider skills, experience, and organizational needs in our compensation approach. Geographic factors may adjust the range estimate and hires typically fall below the top range. Compensation decisions are tailored to individual circumstances. The current salary range for this role is $117,600.00 to $206,000.00. This position is also incentive eligible.
Vizient has a comprehensive benefits plan! Please view our benefits here:
http://www.vizientinc.com/about-us/careers
Equal Opportunity Employer: Females/Minorities/Veterans/Individuals with Disabilities
The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.
See all 438+ Product Marketing Director jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Product Marketing Director
Map your degree to specialty occupation requirements
USCIS evaluates whether your degree directly relates to product marketing. A business or marketing degree maps cleanly, but an unrelated field requires a credentials evaluation showing coursework equivalent to a U.S. marketing degree before your employer files.
Check employer LCA history before applying
Use Migrate Mate to filter Product Marketing Director roles by verified LCA filing history, so you're targeting companies that have already certified prevailing wages for this title rather than ones new to H-1B sponsorship.
Target companies with dedicated immigration counsel
Large tech and SaaS companies typically have in-house or retained immigration attorneys who run H-1B filings routinely. At smaller firms, ask during the offer stage whether they have a preferred immigration law firm before accepting.
Time your job search around the April lottery window
H-1B cap registration opens in March for an April 1 start date. Secure your offer and complete employer paperwork by early February so your employer can register you in the lottery without rushing the LCA certification at DOL.
Confirm your role's SOC code in the LCA
Product Marketing Director positions are typically filed under a marketing managers SOC code. Review the O*NET profile for that code to confirm your actual duties align, since a mismatch between the LCA job duties and your real work can trigger an RFE.
Product Marketing Director jobs are hiring across the US. Find yours.
Find Product Marketing Director JobsProduct Marketing Director H-1B Visa: Frequently Asked Questions
Does a Product Marketing Director role qualify as a specialty occupation for H-1B purposes?
Yes. USCIS treats Product Marketing Director as a specialty occupation because the role normally requires at least a bachelor's degree in marketing, business, communications, or a closely related field. If your employer's job description lists a degree as preferred rather than required, ask them to revise the posting before filing to avoid an RFE on specialty occupation grounds.
How do I find employers who actively sponsor H-1B visas for product marketing roles?
Migrate Mate surfaces Product Marketing Director jobs filtered by verified H-1B LCA filing history, so you can see which employers have certified prevailing wages for this title at specific work locations. This is more reliable than guessing from company size or industry, since sponsorship willingness varies even within the same sector.
Can my employer file an H-1B for a fully remote Product Marketing Director position?
Yes, but the LCA must list every location where you'll work more than occasionally. If you work from home in a different metro area than your employer's headquarters, the LCA must include your home address location and certify the prevailing wage for that area, which may differ from the corporate office rate.
What happens to my H-1B if I get promoted from Senior Manager to Product Marketing Director?
A promotion that changes your SOC code, job duties, or work location requires an amended H-1B petition before you assume the new role. Your employer must file a new LCA reflecting the Director title and prevailing wage for that level. You can start working in the new role once the amended petition is filed, not after approval.
Is a Product Marketing Director role eligible for cap-exempt H-1B filing?
Only if your employer qualifies as cap-exempt, meaning it's a nonprofit research organization, institution of higher education, or affiliated nonprofit entity. Most companies hiring for this title are cap-subject, so your petition must go through the annual lottery. If you're already on a valid H-1B, transfers to a new cap-subject employer don't require re-entering the lottery.
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