H-1B Visa Social Media Marketing Manager Jobs
H-1B visa jobs for Social Media Marketing Managers are available at employers who structure the role around degree-level duties in marketing, communications, or a directly related field. Sponsoring employers file a Labor Condition Application with DOL and an I-129 petition with USCIS, covering your status for up to three years with extensions to six.
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Get Access To All JobsINTRODUCTION
Northstar Restaurant Group + Brassica is seeking a hands-on Senior Social Media & Digital Marketing Manager to lead day-to-day execution and growth of our social media channels and online presence. We're looking for a creative, strategic marketer who understands how to build brand awareness, reach new audiences, and translate marketing efforts into measurable business results. The ideal candidate combines strong creative instincts with analytical thinking, takes initiative, and can independently develop and execute social and digital advertising campaigns from concept through completion.
This role is for someone who enjoys both developing strategy and doing the work - creating compelling social content, concepting and managing digital advertising campaigns, evaluating performance, and continuously identifying opportunities to grow our brands.
ROLE AND RESPONSIBILITIES
- Develop and execute integrated social media and digital marketing campaigns that strengthen brand awareness, deepen guest engagement, and drive restaurant traffic.
- Lead digital marketing efforts supporting new restaurant openings and market expansion, developing geographically targeted campaigns that introduce Brassica to new communities and attract first-time guests.
- Independently plan, shoot, edit, write, and publish high-quality photography, short-form video, and written content that reflects our brands and resonates with our audiences.
- Own and grow our digital presence across Instagram, TikTok, Facebook, Google, Yelp, and emerging platforms, ensuring consistent brand identity and meaningful engagement.
- Develop, launch, manage, and optimize paid advertising campaigns across Meta, Google, and other relevant platforms, including budget management, audience targeting, creative testing, and performance analysis.
- Strengthen local search visibility through SEO, AI search optimization, Google Business Profile management, and other digital discovery channels.
- Develop and execute targeted campaigns supporting restaurant promotions, new menu introductions, catering, recruiting, and other business priorities.
- Monitor campaign performance and relevant business metrics, translating data into actionable insights and recommendations.
- Identify emerging trends, competitive opportunities, and new approaches to reaching guests, proactively recommending and implementing improvements.
- Collaborate with restaurant operations, culinary, and leadership teams to align marketing initiatives with business objectives and maintain a consistent brand experience.
BASIC QUALIFICATIONS
- 3+ years of hands-on experience in social media and digital marketing, for consumer-facing brands.
- Demonstrated success developing and executing marketing strategies that deliver measurable results beyond follower growth and engagement.
- Experience supporting a growing consumer brand through new-market expansion, new location openings, or customer acquisition initiatives.
- Strong portfolio demonstrating excellent photography, video production, editing, copywriting, and creative storytelling skills.
- Proven experience independently managing paid advertising campaigns, particularly across Meta and Google Ads.
- Strong understanding of social media platforms, digital marketing analytics, audience targeting, and campaign optimization.
- Experience with local SEO, Google Business Profiles, and digital discovery strategies preferred.
- Excellent organizational skills and the ability to independently manage multiple projects, deadlines, and priorities.
- Strong analytical and problem-solving skills, with the ability to connect marketing activities to broader business objectives.
- Exceptional initiative, sound judgment, and a demonstrated ability to identify opportunities and turn ideas into action.
ABOUT YOU
You're equally comfortable developing a marketing strategy and picking up a camera to create content. You understand that successful marketing isn't just about producing great creative - it's about reaching the right audience, inspiring action, and delivering results.
You're curious, resourceful, and proactive. You ask thoughtful questions, challenge assumptions, and bring ideas to the table. You can work independently, manage competing priorities, and move confidently between big-picture planning and detailed execution.
Most importantly, you take ownership of your work and are energized by the opportunity to help grow a distinctive restaurant brand.
ABOUT BRASSICA + NORTHSTAR RESTAURANT GROUP
Northstar Restaurant Group + Brassica is a family-owned restaurant company founded 22 years ago in Columbus, Ohio. Our restaurants are built around thoughtfully sourced ingredients, food prepared from scratch, genuine hospitality, and a commitment to creating loved experiences for our guests.
As Brassica expands into new markets, we're looking for a talented marketer who can help introduce our food and hospitality to new communities while strengthening the relationships we've built with our existing guests.
INTRODUCTION
Northstar Restaurant Group + Brassica is seeking a hands-on Senior Social Media & Digital Marketing Manager to lead day-to-day execution and growth of our social media channels and online presence. We're looking for a creative, strategic marketer who understands how to build brand awareness, reach new audiences, and translate marketing efforts into measurable business results. The ideal candidate combines strong creative instincts with analytical thinking, takes initiative, and can independently develop and execute social and digital advertising campaigns from concept through completion.
This role is for someone who enjoys both developing strategy and doing the work - creating compelling social content, concepting and managing digital advertising campaigns, evaluating performance, and continuously identifying opportunities to grow our brands.
ROLE AND RESPONSIBILITIES
- Develop and execute integrated social media and digital marketing campaigns that strengthen brand awareness, deepen guest engagement, and drive restaurant traffic.
- Lead digital marketing efforts supporting new restaurant openings and market expansion, developing geographically targeted campaigns that introduce Brassica to new communities and attract first-time guests.
- Independently plan, shoot, edit, write, and publish high-quality photography, short-form video, and written content that reflects our brands and resonates with our audiences.
- Own and grow our digital presence across Instagram, TikTok, Facebook, Google, Yelp, and emerging platforms, ensuring consistent brand identity and meaningful engagement.
- Develop, launch, manage, and optimize paid advertising campaigns across Meta, Google, and other relevant platforms, including budget management, audience targeting, creative testing, and performance analysis.
- Strengthen local search visibility through SEO, AI search optimization, Google Business Profile management, and other digital discovery channels.
- Develop and execute targeted campaigns supporting restaurant promotions, new menu introductions, catering, recruiting, and other business priorities.
- Monitor campaign performance and relevant business metrics, translating data into actionable insights and recommendations.
- Identify emerging trends, competitive opportunities, and new approaches to reaching guests, proactively recommending and implementing improvements.
- Collaborate with restaurant operations, culinary, and leadership teams to align marketing initiatives with business objectives and maintain a consistent brand experience.
BASIC QUALIFICATIONS
- 3+ years of hands-on experience in social media and digital marketing, for consumer-facing brands.
- Demonstrated success developing and executing marketing strategies that deliver measurable results beyond follower growth and engagement.
- Experience supporting a growing consumer brand through new-market expansion, new location openings, or customer acquisition initiatives.
- Strong portfolio demonstrating excellent photography, video production, editing, copywriting, and creative storytelling skills.
- Proven experience independently managing paid advertising campaigns, particularly across Meta and Google Ads.
- Strong understanding of social media platforms, digital marketing analytics, audience targeting, and campaign optimization.
- Experience with local SEO, Google Business Profiles, and digital discovery strategies preferred.
- Excellent organizational skills and the ability to independently manage multiple projects, deadlines, and priorities.
- Strong analytical and problem-solving skills, with the ability to connect marketing activities to broader business objectives.
- Exceptional initiative, sound judgment, and a demonstrated ability to identify opportunities and turn ideas into action.
ABOUT YOU
You're equally comfortable developing a marketing strategy and picking up a camera to create content. You understand that successful marketing isn't just about producing great creative - it's about reaching the right audience, inspiring action, and delivering results.
You're curious, resourceful, and proactive. You ask thoughtful questions, challenge assumptions, and bring ideas to the table. You can work independently, manage competing priorities, and move confidently between big-picture planning and detailed execution.
Most importantly, you take ownership of your work and are energized by the opportunity to help grow a distinctive restaurant brand.
ABOUT BRASSICA + NORTHSTAR RESTAURANT GROUP
Northstar Restaurant Group + Brassica is a family-owned restaurant company founded 22 years ago in Columbus, Ohio. Our restaurants are built around thoughtfully sourced ingredients, food prepared from scratch, genuine hospitality, and a commitment to creating loved experiences for our guests.
As Brassica expands into new markets, we're looking for a talented marketer who can help introduce our food and hospitality to new communities while strengthening the relationships we've built with our existing guests.
See all 1,300+ H-1B Visa Social Media Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Social Media Marketing Manager Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Social Media Marketing Manager
Frame your degree for specialty occupation
Your H-1B visa petition succeeds when your employer can show the role requires at least a bachelor's degree in marketing, communications, or a closely related field. Pull your O*NET occupation profile to confirm the degree requirement language before your employer drafts the job description.
Verify LCA wage levels before accepting
Your employer must certify your offered wage meets or exceeds the prevailing wage for your worksite location. Run the OFLC Wage Search using SOC code 11-2021 and your city to confirm the wage tier before you sign an offer letter.
Target employers with active LCA filing history
Use Migrate Mate to search Social Media Marketing Manager roles at employers who have already certified LCAs for this occupation. Prior filing history signals the employer knows the H-1B process and has HR infrastructure to support it.
Clarify remote and multi-site work arrangements early
If your role involves working from client offices or multiple locations, each worksite needs its own certified LCA. Raise this with your employer before the I-129 is filed so DOL posting requirements are met at every location from day one.
Account for cap timing in your job search
H-1B cap selection rules have changed recently, so confirm the current registration window directly with USCIS before targeting roles that require cap-subject status. Build your job search timeline around USCIS's published registration period to avoid gaps in authorization.
Document campaign metrics to support your petition
USCIS may issue a Request for Evidence questioning whether your duties require a specialized degree. Collect measurable outputs from past roles, such as audience growth reports and paid campaign analytics, that demonstrate professional-level analytical and strategic work beyond content creation.
H-1B Visa Social Media Marketing Manager: Frequently Asked Questions
Does a Social Media Marketing Manager role qualify as an H-1B specialty occupation?
It depends on how the employer defines and structures the position. When the role centers on strategic planning, audience analytics, paid media management, and cross-channel campaign architecture, employers can credibly argue it requires at least a bachelor's degree in marketing, communications, or a related field. Roles reduced to content scheduling or community moderation are harder to defend under USCIS's specialty occupation standard.
Which employers are most likely to sponsor H-1B visas for this role?
Technology companies, digital agencies, and enterprise brands with dedicated marketing departments are the most consistent H-1B sponsors for Social Media Marketing Managers. Employers that have already filed Labor Condition Applications for marketing occupations are your strongest targets. Migrate Mate lists employers with verified LCA filing history for this role, searchable by city and industry.
What is a Labor Condition Application and why does it matter for my job offer?
A Labor Condition Application is a certification your employer files with DOL before submitting your H-1B petition to USCIS. It attests that your offered wage meets the prevailing wage for your worksite location and that hiring you won't adversely affect similarly employed U.S. workers. No certified LCA means no H-1B petition, so the offer isn't actionable until DOL approves it.
Can I switch employers while on H-1B status as a Social Media Marketing Manager?
Yes. Under H-1B portability rules, you can start working for a new employer as soon as they file a new I-129 petition on your behalf, provided your previous H-1B was approved and you haven't had a gap in authorized status. The new employer must file a fresh LCA at the prevailing wage for your new worksite before submitting the petition to USCIS.
How long does H-1B status last for this type of role?
H-1B status is initially granted for up to three years and can be extended to a six-year maximum. Beyond six years, continued H-1B extensions are possible only if you have an approved immigrant visa petition or a pending adjustment of status application that meets specific age and filing requirements under federal law.