H-1B Visa Social Media Strategy Jobs
Social media strategy roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, communications, or a related field. Employers file the Labor Condition Application with DOL before petitioning USCIS. Cap-subject petitions enter the annual lottery, with 65,000 regular-cap slots available each fiscal year.
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Get Access To All JobsLocation: San Antonio, TX
Regular/Temporary: Regular
Job ID: 16658
Full/Part Time: Full Time
Salary Range: Commensurate with education, experience, and qualifications.
Job Type: Full Time
Posting Close Date: Applications will be accepted through 11:59 PM CDT on 11/08/2026. At the discretion of the hiring department, this posting may close once a sufficient number of qualified applications have been received.
Required Application Materials:
- Resume is required.
- Cover letter is preferred.
- Contact information for three professional contacts.
Job Summary
The Director of Social Media Strategy and Engagement is a strategic, senior leadership position for the recently merged UT San Antonio. The team member in this newly created position will set the comprehensive vision for social media brand promotion, audience engagement and reputation management through curation of the flagship (official) @UTSA channels.
A successful candidate proactively understands and applies social media trends while forecasting new channels and engagement strategies to expand the flagship presence and deliver business outcomes. Additionally, the candidate understands how to ethically apply AI models for social listening strategies, multimedia content and/or an effective workflow.
The position serves as a cross-functional, strategic advisor to senior executives and demonstrates exceptional judgment, discretion and the ability to operate effectively in a fast-paced, dynamic environment.
This leader is responsible for guiding and developing a high-performing team and contributes to designing and implementing strategies to bolster and/or protect the institution's reputation through social presence, creative storytelling, executive visibility and digital platform management.
Reporting to the Senior Executive Director of University Strategic Communications, the individual will be responsible for building internal and external relationships to include cross-divisional teams, peers, direct reports and student-workers.
Core Responsibilities
- Leads the university's flagship institutional social media strategy and engagement efforts while serving as a central strategic advisor to colleagues across the university on digital engagement, reputation management and emerging social media trends.
- Establishes systems, processes and standards informed by competitive data and insights, including AI, that ensures the flagship social presence is managed with the highest level of care.
- Evaluates emerging platforms, technologies and digital engagement strategies to support storytelling, innovation, audience growth and generative engine optimization. Recommends new approaches to enhance visibility, engagement and brand affinity across digital channels.
- Oversees the design, development, publication and distribution of multimedia content for the flagship social media channels to ensure consistency, quality, accessibility and alignment with institutional voice.
- Develops strategies to advance executive visibility and institutional thought leadership across digital channels.
- Monitors and analyzes social media conversations, emerging issues, news cycles and public discourse that may impact the university's reputation or operations. Synthesizes these discussions and competitive trends into real-time, actionable insights to support issues management, crisis communications and executive decision-making.
- Leads flagship social media communications during emergencies, operational disruptions and other reputational matters.
- Oversees social media analytics, measurement and reporting efforts to evaluate channel performance, audience engagement and institutional impact. Develops executive-level reports and presentations that communicate outcomes, trends, reputational insights and strategic recommendations.
- Empowers a multi-person social media team, including full-time staff members and student workers by delivering coaching and feedback, clarity and opportunities for professional development.
- Develops and oversees enterprise social media standards, governance and best practices. Leads the university's Social Media Collective.
- Performs other duties as assigned.
Required Qualifications
- Bachelor's Degree in a related field.
- Seven (7) years of related work experience, including at least five (5) years of full-time experience in social media strategy and engagement.
- A minimum of three (3) years of experience in supervising a full-time social media or digital media team.
- This position requires the ability to maintain the security and integrity of UT San Antonio and its infrastructure per Texas EO-GA-48.
Knowledge, Skills, and Abilities
- Mastery of social media trends and audience behavior.
- Strategic leadership in social media, with the ability to translate insights into action.
- Demonstrated success in strategic communications and reputation management using social media.
- Strong people leadership skills, including team management and mentoring.
- Robust analytics, decision-making, forecasting and strategic thinking skills.
- Excellent verbal and written communications with executives.
- Broad understanding of how AI impacts social media.
- Proficiency in Microsoft Office Suite and Adobe Creative Suite.
- Ability to support crisis communications and issues management.
Working Conditions
Office environment. Ability to travel to and from meetings, training sessions, or other business-related events. Workdays, areas, and work hours may vary depending on the department's needs.
Physical Demands
Jobs are sedentary; if walking and standing are required, only occasionally. Ability to exert up to 10 pounds of force to lift, carry, push, pull, or otherwise move objects.
This position will work both on campus and remotely in Texas. Travel and parking expenses are the employee's responsibility.
This position is contingent upon a successful background check. Verification of a valid driver's license and Motor Vehicle Record (MVR) may be completed as applicable. Applicants selected must be able to show proof of eligibility to work in the United States by time of hire.
Equal Employment Opportunity
As an equal employment opportunity and affirmative action employer, it is the policy of The University of Texas at San Antonio to promote and ensure equal employment opportunity for all individuals regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability or genetic information, and veteran status. The University is committed to the Affirmative Action Program in compliance with all government requirements to ensure nondiscrimination.
Location: San Antonio, TX
Regular/Temporary: Regular
Job ID: 16658
Full/Part Time: Full Time
Salary Range: Commensurate with education, experience, and qualifications.
Job Type: Full Time
Posting Close Date: Applications will be accepted through 11:59 PM CDT on 11/08/2026. At the discretion of the hiring department, this posting may close once a sufficient number of qualified applications have been received.
Required Application Materials:
- Resume is required.
- Cover letter is preferred.
- Contact information for three professional contacts.
Job Summary
The Director of Social Media Strategy and Engagement is a strategic, senior leadership position for the recently merged UT San Antonio. The team member in this newly created position will set the comprehensive vision for social media brand promotion, audience engagement and reputation management through curation of the flagship (official) @UTSA channels.
A successful candidate proactively understands and applies social media trends while forecasting new channels and engagement strategies to expand the flagship presence and deliver business outcomes. Additionally, the candidate understands how to ethically apply AI models for social listening strategies, multimedia content and/or an effective workflow.
The position serves as a cross-functional, strategic advisor to senior executives and demonstrates exceptional judgment, discretion and the ability to operate effectively in a fast-paced, dynamic environment.
This leader is responsible for guiding and developing a high-performing team and contributes to designing and implementing strategies to bolster and/or protect the institution's reputation through social presence, creative storytelling, executive visibility and digital platform management.
Reporting to the Senior Executive Director of University Strategic Communications, the individual will be responsible for building internal and external relationships to include cross-divisional teams, peers, direct reports and student-workers.
Core Responsibilities
- Leads the university's flagship institutional social media strategy and engagement efforts while serving as a central strategic advisor to colleagues across the university on digital engagement, reputation management and emerging social media trends.
- Establishes systems, processes and standards informed by competitive data and insights, including AI, that ensures the flagship social presence is managed with the highest level of care.
- Evaluates emerging platforms, technologies and digital engagement strategies to support storytelling, innovation, audience growth and generative engine optimization. Recommends new approaches to enhance visibility, engagement and brand affinity across digital channels.
- Oversees the design, development, publication and distribution of multimedia content for the flagship social media channels to ensure consistency, quality, accessibility and alignment with institutional voice.
- Develops strategies to advance executive visibility and institutional thought leadership across digital channels.
- Monitors and analyzes social media conversations, emerging issues, news cycles and public discourse that may impact the university's reputation or operations. Synthesizes these discussions and competitive trends into real-time, actionable insights to support issues management, crisis communications and executive decision-making.
- Leads flagship social media communications during emergencies, operational disruptions and other reputational matters.
- Oversees social media analytics, measurement and reporting efforts to evaluate channel performance, audience engagement and institutional impact. Develops executive-level reports and presentations that communicate outcomes, trends, reputational insights and strategic recommendations.
- Empowers a multi-person social media team, including full-time staff members and student workers by delivering coaching and feedback, clarity and opportunities for professional development.
- Develops and oversees enterprise social media standards, governance and best practices. Leads the university's Social Media Collective.
- Performs other duties as assigned.
Required Qualifications
- Bachelor's Degree in a related field.
- Seven (7) years of related work experience, including at least five (5) years of full-time experience in social media strategy and engagement.
- A minimum of three (3) years of experience in supervising a full-time social media or digital media team.
- This position requires the ability to maintain the security and integrity of UT San Antonio and its infrastructure per Texas EO-GA-48.
Knowledge, Skills, and Abilities
- Mastery of social media trends and audience behavior.
- Strategic leadership in social media, with the ability to translate insights into action.
- Demonstrated success in strategic communications and reputation management using social media.
- Strong people leadership skills, including team management and mentoring.
- Robust analytics, decision-making, forecasting and strategic thinking skills.
- Excellent verbal and written communications with executives.
- Broad understanding of how AI impacts social media.
- Proficiency in Microsoft Office Suite and Adobe Creative Suite.
- Ability to support crisis communications and issues management.
Working Conditions
Office environment. Ability to travel to and from meetings, training sessions, or other business-related events. Workdays, areas, and work hours may vary depending on the department's needs.
Physical Demands
Jobs are sedentary; if walking and standing are required, only occasionally. Ability to exert up to 10 pounds of force to lift, carry, push, pull, or otherwise move objects.
This position will work both on campus and remotely in Texas. Travel and parking expenses are the employee's responsibility.
This position is contingent upon a successful background check. Verification of a valid driver's license and Motor Vehicle Record (MVR) may be completed as applicable. Applicants selected must be able to show proof of eligibility to work in the United States by time of hire.
Equal Employment Opportunity
As an equal employment opportunity and affirmative action employer, it is the policy of The University of Texas at San Antonio to promote and ensure equal employment opportunity for all individuals regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability or genetic information, and veteran status. The University is committed to the Affirmative Action Program in compliance with all government requirements to ensure nondiscrimination.
See all 149+ H-1B Visa Social Media Strategy Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Social Media Strategy Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Social Media Strategy
Map your degree to the role
USCIS scrutinizes specialty occupation claims for social media roles. Document how your marketing, communications, or digital media degree directly applies to your specific job duties, not just the broad field. Gaps between your major and the role title invite Requests for Evidence.
Pull prevailing wage data early
Before negotiating an offer, look up your job's wage level using the OFLC Wage Search. Social media strategy roles often land at Level II or III depending on seniority. Your offered salary must meet the DOL prevailing wage or your LCA will be rejected.
Target employers with LCA filing history
Use Migrate Mate to filter social media and marketing roles by employers who have filed H-1B Labor Condition Applications. This confirms the employer has sponsored similar roles before, cutting the time you spend vetting companies that decline mid-process.
Verify the employer's E-Verify enrollment
H-1B employers must be enrolled in E-Verify before USCIS will approve your petition. Ask your recruiter directly or check the employer's status through E-Verify. Some smaller agencies and startups hiring for social roles skip this step, which blocks your entire petition.
Check the O*NET classification for your title
The O*NET profile for your occupation determines how USCIS evaluates the specialty occupation requirement. Social media strategy roles with vague titles like 'digital coordinator' can fail if the O*NET entry doesn't list a bachelor's degree as standard. Confirm your job duties align with a qualifying O*NET code before accepting an offer.
File during the cap window with premium processing
H-1B cap petitions for social media roles can only be filed between April 1 and September 30 for the following fiscal year. Opting into USCIS premium processing gets you a decision within 15 business days, which matters when your OPT expiration is approaching and your employer needs certainty.
H-1B Visa Social Media Strategy: Frequently Asked Questions
Does a social media strategy job qualify as an H-1B specialty occupation?
Yes, if the role requires a bachelor's degree or higher in a specific field like marketing, communications, or digital media as a minimum entry requirement. USCIS denies petitions when the job posting accepts any unrelated degree. Your employer's offer letter and job description must clearly state the degree requirement as non-negotiable for the position.
How do I find employers who actively sponsor H-1B visas for social media roles?
Search for social media strategy positions on Migrate Mate, which filters employers by H-1B Labor Condition Application filing history. This shows you which companies have sponsored similar marketing and communications roles before, so you're not discovering their sponsorship policy for the first time during a job offer negotiation.
Can a marketing agency sponsor my H-1B for a social media strategy role?
Agencies can sponsor H-1B petitions, but USCIS applies stricter scrutiny to third-party placement arrangements. Your employer of record must direct and control your day-to-day work. If the agency places you at a client site, USCIS may issue a Request for Evidence questioning the employer-employee relationship, which can delay or derail approval.
What happens to my H-1B status if my employer's social media team is restructured or eliminated?
Your H-1B status is tied to that specific employer and role. If your position is eliminated, you have a 60-day grace period to find a new sponsoring employer, transfer your H-1B, or depart the U.S. A new employer must file an H-1B transfer petition before or during that window for your status to remain continuous.
Does a freelance or contract social media role qualify for H-1B sponsorship?
No. H-1B sponsorship requires a traditional employer-employee relationship where the sponsoring company controls your work, sets your schedule, and pays your wages directly. Independent contractor and freelance arrangements don't meet USCIS's employer-employee standard. You'd need a full-time or permanent part-time role with a single employer who files on your behalf.