H-1B Visa Social Media Strategy Jobs
Social media strategy roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, communications, or a related field. Employers file the Labor Condition Application with DOL before petitioning USCIS. Cap-subject petitions enter the annual lottery, with 65,000 regular-cap slots available each fiscal year.
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JOB TITLE: Social Media Strategy Manager
Position Summary:
This is not just a posting role. This person is the strategist, the creator, the publisher, the analyst, and the channel expert. You'll set the calendar, make the graphics, write the copy, read the data, and adjust on the fly. You'll know the difference between what lands on LinkedIn and what belongs on Instagram. You'll be comfortable in a regulated industry, fluent in governance and compliance, and relentless about engagement.
You'll sit inside a high-performance content marketing team and own social as a function — supporting campaigns, always-on publishing, event activations, employee advocacy, and the brand's real-time presence across every major platform. You'll operate with meaningful autonomy and move fast, working within a strategic framework set by marketing leadership and in close coordination with campaign and content teams.
About the Team:
athenahealth's Content Marketing team drives awareness, trust, and consideration for one of healthcare's most important technology platforms — and we're looking for a social media strategist who owns the function end to end.
Essential Job Responsibilities:
- Own and maintain a rolling editorial calendar across LinkedIn, Instagram, Facebook, X, and YouTube — with platform-specific content strategies for each
- Develop and execute social media strategies for campaigns, product launches, events, and conferences — from annual tentpoles like HIMSS to quarterly GTM moments — working within strategic direction set by marketing leadership
- Coordinate campaign planning and cross-functional workstreams in Monday.com, keeping social deliverables visible and on track across the content engine
- Build and enforce social media policies and governance frameworks in partnership with Legal, Compliance, and Communications
- Lead social listening and competitive monitoring — translating signals into strategic adjustments and content opportunities
- Drive employee advocacy programs, helping internal stakeholders amplify content and build personal brand presence on LinkedIn
- Support athenahealth's executive thought leadership presence on social platforms
- Create platform-native content independently — copy, static graphics, short-form video, carousels, and stories — without requiring design support for every post
- Produce and edit short-form video content using tools such as CapCut, Adobe Premiere, or equivalent — including conference coverage, product moments, and campaign creative
- Use AI tools to accelerate ideation, drafting, and repurposing — while maintaining a sharp editorial eye and ensuring every post sounds distinctly athenahealth, not generically machine-written
- Manage agile, real-time posting for breaking news, event coverage, and engagement moments — boots on the ground at key conferences when needed
- Operate Sprout Social end to end: scheduling, publishing, bot configuration for messaging workflows, escalation routing, and inbox management
- Manage digital asset storage and retrieval using Bynder DAM — tagging, organizing, and surfacing assets for the broader team
- Maintain brand voice, visual identity, and tone consistency across all channels at all times
Additional Job Responsibilities:
- Define, track, and report on KPIs across engagement, reach, follower growth, and lead generation — connecting social performance to pipeline and business outcomes
- Run A/B tests on content formats, posting times, copy, and creative to continuously optimize performance
- Build and own monthly and quarterly social performance reports for marketing leadership
- Use data to make the case for budget, channel investment, and strategic pivots
- Collaborate closely with content, brand, product marketing, and communications teams to align social with the broader content engine
- Partner with Marketing Operations on UTM tracking, campaign tagging, and attribution
- Coordinate with PR and Government Affairs on sensitive topics, regulatory moments, and crisis communications protocols
- Support the broader content marketing team on campaign launches, event coverage, and always-on publication cadence
Expected Education & Experience:
- 5–7 years of hands-on social media management experience, including at least 2 years in a B2B, healthcare, health tech, or regulated industry environment
- A resume with metrics — follower growth percentages, engagement rate improvements, lead volume driven, pipeline influenced, open/CTR lifts. If you can't quantify what you've built, this role isn't the right fit
- Proven track record of growing engagement and connecting social activity to lead generation or pipeline outcomes — not just impressions and likes
- Experience owning social media strategy as a primary driver of brand presence and audience growth, not as a support function
- Demonstrated ability to work within compliance, legal review, and governance frameworks without sacrificing content quality or speed
- Deep, native knowledge of LinkedIn, Instagram, Facebook, X, and YouTube — including algorithm behavior, content formats, best posting practices, and audience expectations on each
- Expert-level proficiency in Sprout Social, including publishing workflows, smart inbox management, bot/automation setup, escalation configuration, and analytics
- Hands-on experience with a DAM platform — Bynder strongly preferred
- Proficient in graphic design tools — Canva at minimum; Adobe Creative Suite (Photoshop, Illustrator, Premiere) a strong plus
- Comfortable with video creation and editing tools for short-form social content — CapCut, Adobe Premiere, or equivalent
- Familiarity with AI-assisted content tools (ChatGPT, Claude, Jasper, or similar) — used to accelerate, not replace, sharp editorial judgment
- Comfortable with Google Analytics, UTM parameters, and connecting social data to broader marketing attribution
- Experience working in a project management platform such as Monday.com, Asana, or equivalent to coordinate cross-functional campaign work
- A builder's mindset — you set up systems, enforce standards, and make things work
- Exceptional editorial judgment — you know what's on brand, what will land, and what won't before it goes out
- Fast and nimble — you can turn around real-time content at a conference, respond to a breaking policy moment, or pivot a calendar when a campaign changes
- Data fluency — you're comfortable in dashboards, skeptical of vanity metrics, and always connecting performance back to business goals
- Strong written communication — you write platform-native copy that earns attention without sounding like a press release or a chatbot output
- High accountability — you own the function, the calendar, the content, the metrics, and the governance
- Comfortable navigating complexity — healthcare is a regulated, high-stakes, high-sensitivity environment and you treat it that way
Expected Compensation
$84,000 - $142,000
The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package — depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.
About athenahealth
Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Our company culture: Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.
Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.
What we can do for you:
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
Learn more about our culture and benefits here: athenahealth.com/careers
https://www.athenahealth.com/careers/equal-opportunity
Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
JOB TITLE: Social Media Strategy Manager
Position Summary:
This is not just a posting role. This person is the strategist, the creator, the publisher, the analyst, and the channel expert. You'll set the calendar, make the graphics, write the copy, read the data, and adjust on the fly. You'll know the difference between what lands on LinkedIn and what belongs on Instagram. You'll be comfortable in a regulated industry, fluent in governance and compliance, and relentless about engagement.
You'll sit inside a high-performance content marketing team and own social as a function — supporting campaigns, always-on publishing, event activations, employee advocacy, and the brand's real-time presence across every major platform. You'll operate with meaningful autonomy and move fast, working within a strategic framework set by marketing leadership and in close coordination with campaign and content teams.
About the Team:
athenahealth's Content Marketing team drives awareness, trust, and consideration for one of healthcare's most important technology platforms — and we're looking for a social media strategist who owns the function end to end.
Essential Job Responsibilities:
- Own and maintain a rolling editorial calendar across LinkedIn, Instagram, Facebook, X, and YouTube — with platform-specific content strategies for each
- Develop and execute social media strategies for campaigns, product launches, events, and conferences — from annual tentpoles like HIMSS to quarterly GTM moments — working within strategic direction set by marketing leadership
- Coordinate campaign planning and cross-functional workstreams in Monday.com, keeping social deliverables visible and on track across the content engine
- Build and enforce social media policies and governance frameworks in partnership with Legal, Compliance, and Communications
- Lead social listening and competitive monitoring — translating signals into strategic adjustments and content opportunities
- Drive employee advocacy programs, helping internal stakeholders amplify content and build personal brand presence on LinkedIn
- Support athenahealth's executive thought leadership presence on social platforms
- Create platform-native content independently — copy, static graphics, short-form video, carousels, and stories — without requiring design support for every post
- Produce and edit short-form video content using tools such as CapCut, Adobe Premiere, or equivalent — including conference coverage, product moments, and campaign creative
- Use AI tools to accelerate ideation, drafting, and repurposing — while maintaining a sharp editorial eye and ensuring every post sounds distinctly athenahealth, not generically machine-written
- Manage agile, real-time posting for breaking news, event coverage, and engagement moments — boots on the ground at key conferences when needed
- Operate Sprout Social end to end: scheduling, publishing, bot configuration for messaging workflows, escalation routing, and inbox management
- Manage digital asset storage and retrieval using Bynder DAM — tagging, organizing, and surfacing assets for the broader team
- Maintain brand voice, visual identity, and tone consistency across all channels at all times
Additional Job Responsibilities:
- Define, track, and report on KPIs across engagement, reach, follower growth, and lead generation — connecting social performance to pipeline and business outcomes
- Run A/B tests on content formats, posting times, copy, and creative to continuously optimize performance
- Build and own monthly and quarterly social performance reports for marketing leadership
- Use data to make the case for budget, channel investment, and strategic pivots
- Collaborate closely with content, brand, product marketing, and communications teams to align social with the broader content engine
- Partner with Marketing Operations on UTM tracking, campaign tagging, and attribution
- Coordinate with PR and Government Affairs on sensitive topics, regulatory moments, and crisis communications protocols
- Support the broader content marketing team on campaign launches, event coverage, and always-on publication cadence
Expected Education & Experience:
- 5–7 years of hands-on social media management experience, including at least 2 years in a B2B, healthcare, health tech, or regulated industry environment
- A resume with metrics — follower growth percentages, engagement rate improvements, lead volume driven, pipeline influenced, open/CTR lifts. If you can't quantify what you've built, this role isn't the right fit
- Proven track record of growing engagement and connecting social activity to lead generation or pipeline outcomes — not just impressions and likes
- Experience owning social media strategy as a primary driver of brand presence and audience growth, not as a support function
- Demonstrated ability to work within compliance, legal review, and governance frameworks without sacrificing content quality or speed
- Deep, native knowledge of LinkedIn, Instagram, Facebook, X, and YouTube — including algorithm behavior, content formats, best posting practices, and audience expectations on each
- Expert-level proficiency in Sprout Social, including publishing workflows, smart inbox management, bot/automation setup, escalation configuration, and analytics
- Hands-on experience with a DAM platform — Bynder strongly preferred
- Proficient in graphic design tools — Canva at minimum; Adobe Creative Suite (Photoshop, Illustrator, Premiere) a strong plus
- Comfortable with video creation and editing tools for short-form social content — CapCut, Adobe Premiere, or equivalent
- Familiarity with AI-assisted content tools (ChatGPT, Claude, Jasper, or similar) — used to accelerate, not replace, sharp editorial judgment
- Comfortable with Google Analytics, UTM parameters, and connecting social data to broader marketing attribution
- Experience working in a project management platform such as Monday.com, Asana, or equivalent to coordinate cross-functional campaign work
- A builder's mindset — you set up systems, enforce standards, and make things work
- Exceptional editorial judgment — you know what's on brand, what will land, and what won't before it goes out
- Fast and nimble — you can turn around real-time content at a conference, respond to a breaking policy moment, or pivot a calendar when a campaign changes
- Data fluency — you're comfortable in dashboards, skeptical of vanity metrics, and always connecting performance back to business goals
- Strong written communication — you write platform-native copy that earns attention without sounding like a press release or a chatbot output
- High accountability — you own the function, the calendar, the content, the metrics, and the governance
- Comfortable navigating complexity — healthcare is a regulated, high-stakes, high-sensitivity environment and you treat it that way
Expected Compensation
$84,000 - $142,000
The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package — depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.
About athenahealth
Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Our company culture: Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.
Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.
What we can do for you:
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
Learn more about our culture and benefits here: athenahealth.com/careers
https://www.athenahealth.com/careers/equal-opportunity
See all 184+ H-1B Visa Social Media Strategy Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Social Media Strategy Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Social Media Strategy
Map your degree to the role
USCIS scrutinizes specialty occupation claims for social media roles. Document how your marketing, communications, or digital media degree directly applies to your specific job duties, not just the broad field. Gaps between your major and the role title invite Requests for Evidence.
Pull prevailing wage data early
Before negotiating an offer, look up your job's wage level using the OFLC Wage Search. Social media strategy roles often land at Level II or III depending on seniority. Your offered salary must meet the DOL prevailing wage or your LCA will be rejected.
Target employers with LCA filing history
Use Migrate Mate to filter social media and marketing roles by employers who have filed H-1B Labor Condition Applications. This confirms the employer has sponsored similar roles before, cutting the time you spend vetting companies that decline mid-process.
Verify the employer's E-Verify enrollment
H-1B employers must be enrolled in E-Verify before USCIS will approve your petition. Ask your recruiter directly or check the employer's status through E-Verify. Some smaller agencies and startups hiring for social roles skip this step, which blocks your entire petition.
Check the O*NET classification for your title
The O*NET profile for your occupation determines how USCIS evaluates the specialty occupation requirement. Social media strategy roles with vague titles like 'digital coordinator' can fail if the O*NET entry doesn't list a bachelor's degree as standard. Confirm your job duties align with a qualifying O*NET code before accepting an offer.
File during the cap window with premium processing
H-1B cap petitions for social media roles can only be filed between April 1 and September 30 for the following fiscal year. Opting into USCIS premium processing gets you a decision within 15 business days, which matters when your OPT expiration is approaching and your employer needs certainty.
H-1B Visa Social Media Strategy: Frequently Asked Questions
Does a social media strategy job qualify as an H-1B specialty occupation?
Yes, if the role requires a bachelor's degree or higher in a specific field like marketing, communications, or digital media as a minimum entry requirement. USCIS denies petitions when the job posting accepts any unrelated degree. Your employer's offer letter and job description must clearly state the degree requirement as non-negotiable for the position.
How do I find employers who actively sponsor H-1B visas for social media roles?
Search for social media strategy positions on Migrate Mate, which filters employers by H-1B Labor Condition Application filing history. This shows you which companies have sponsored similar marketing and communications roles before, so you're not discovering their sponsorship policy for the first time during a job offer negotiation.
Can a marketing agency sponsor my H-1B for a social media strategy role?
Agencies can sponsor H-1B petitions, but USCIS applies stricter scrutiny to third-party placement arrangements. Your employer of record must direct and control your day-to-day work. If the agency places you at a client site, USCIS may issue a Request for Evidence questioning the employer-employee relationship, which can delay or derail approval.
What happens to my H-1B status if my employer's social media team is restructured or eliminated?
Your H-1B status is tied to that specific employer and role. If your position is eliminated, you have a 60-day grace period to find a new sponsoring employer, transfer your H-1B, or depart the U.S. A new employer must file an H-1B transfer petition before or during that window for your status to remain continuous.
Does a freelance or contract social media role qualify for H-1B sponsorship?
No. H-1B sponsorship requires a traditional employer-employee relationship where the sponsoring company controls your work, sets your schedule, and pays your wages directly. Independent contractor and freelance arrangements don't meet USCIS's employer-employee standard. You'd need a full-time or permanent part-time role with a single employer who files on your behalf.