H-1B Visa Social Media Specialist Jobs
Social Media Specialist roles qualify for H-1B visa sponsorship when the position requires a bachelor's degree in marketing, communications, or a related field. Employers in tech, media, and e-commerce regularly file LCAs for this occupation. Roles tied to paid media strategy, analytics, or platform management tend to meet the specialty occupation threshold most cleanly.
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Get Access To All JobsINTRODUCTION
The David Eccles School of Business is seeking a collaborative and creative Social Media Manager to lead the strategy, coordination, content creation, and execution of the school’s social media presence across platforms. Reporting to the Senior Director, Brand Strategy, Marketing, and Communications, this role is responsible for developing and advancing the school’s social media strategy to help elevate the visibility, reputation, and engagement of the Eccles School through compelling storytelling, audience-focused content, and consistent brand and messaging alignment.
Working closely with the Branding, Marketing, and Communications team and partners across the school, this position will help develop and execute integrated social media strategies and identify, capture, create, and promote stories related to student experiences, faculty research, events, programs, and institutional priorities through one of the school’s most visible marketing and communications channels. The role will produce a wide range of social media content, including short-form video, photography, interviews, and event coverage, while helping ensure content is timely, engaging, and aligned with the school’s brand and strategic priorities.
This position will lead social media analytics, performance reporting, content planning, and cross-school coordination to strengthen consistency, quality, and impact across platforms. The role will help evaluate performance trends, identify opportunities for improvement, and inform content and channel strategies through data-driven insights and reporting.
ROLE AND RESPONSIBILITIES
- Develop and lead the Eccles School’s social media strategy across platforms to support the school’s brand, reputation, engagement, and strategic priorities.
- Plan, create, capture, edit, and publish social media content, including short-form video, photography, interviews, event coverage, graphics, and written content tailored to platform audiences and best practices.
- Identify and elevate stories related to students, faculty, alumni, research, events, programs, and institutional initiatives through timely and audience-focused storytelling.
- Manage the day-to-day coordination and execution of the school’s social media channels, including content planning, scheduling, publishing, monitoring, and community engagement.
- Lead social media analytics and performance reporting to evaluate effectiveness, identify opportunities, and inform content and channel strategies.
- Partner with the Branding, Marketing, and Communications team and stakeholders across the school to coordinate content, align messaging, and strengthen consistency across channels.
- Help ensure social media content reflects the Eccles School’s brand, messaging, voice, and visual identity standards.
- Monitor social media trends, platform updates, and audience behaviors to continuously improve content performance and engagement.
- Support live and special-event social media coverage, including occasional evening and weekend responsibilities as needed.
MINIMUM QUALIFICATIONS
EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).
Requires a bachelor’s (or equivalency) + 6 years or a master’s (or equivalency) + 4 years of directly related work experience.
PREFERRED QUALIFICATIONS
- Professional experience leading social media strategy, content creation, and execution across multiple platforms for an organization or brand.
- Experience capturing, filming, editing, and producing social media content, including short-form video, photography, interviews, and event coverage.
- Strong storytelling, writing, editing, and visual communication skills with the ability to adapt content for different audiences and platforms.
- Experience using social media analytics and reporting tools to evaluate performance and inform strategy and content decisions.
- Experience coordinating projects and collaborating with multiple stakeholders in a fast-moving environment.
- Understanding of brand strategy, messaging, and visual identity standards and how they translate across social media platforms.
- Experience in higher education, marketing, communications, media, journalism, or a related field is preferred.
LOCATION
Location: Campus
City: Salt Lake City, UT
COMPENSATION
Pay Rate Range: $60,000 - $75,000
TYPE
Type: Benefited Staff
SPECIAL INSTRUCTIONS SUMMARY
The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
The University of Utah values candidates who have experience working in settings with students and possess a strong commitment to improving access to higher education.
Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Title IX (OEO). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at the: University of Utah Non-Discrimination page.
Online reports may be submitted at https://oeo.utah.edu
This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.
As per University of Utah policy 5-108: Transfer of Benefits Eligible Staff Members, a new hire to the University of Utah who is still serving a 12 month probationary period will not be hired into another University of Utah job (a transfer) until the successful completion of the probationary period.
INTRODUCTION
The David Eccles School of Business is seeking a collaborative and creative Social Media Manager to lead the strategy, coordination, content creation, and execution of the school’s social media presence across platforms. Reporting to the Senior Director, Brand Strategy, Marketing, and Communications, this role is responsible for developing and advancing the school’s social media strategy to help elevate the visibility, reputation, and engagement of the Eccles School through compelling storytelling, audience-focused content, and consistent brand and messaging alignment.
Working closely with the Branding, Marketing, and Communications team and partners across the school, this position will help develop and execute integrated social media strategies and identify, capture, create, and promote stories related to student experiences, faculty research, events, programs, and institutional priorities through one of the school’s most visible marketing and communications channels. The role will produce a wide range of social media content, including short-form video, photography, interviews, and event coverage, while helping ensure content is timely, engaging, and aligned with the school’s brand and strategic priorities.
This position will lead social media analytics, performance reporting, content planning, and cross-school coordination to strengthen consistency, quality, and impact across platforms. The role will help evaluate performance trends, identify opportunities for improvement, and inform content and channel strategies through data-driven insights and reporting.
ROLE AND RESPONSIBILITIES
- Develop and lead the Eccles School’s social media strategy across platforms to support the school’s brand, reputation, engagement, and strategic priorities.
- Plan, create, capture, edit, and publish social media content, including short-form video, photography, interviews, event coverage, graphics, and written content tailored to platform audiences and best practices.
- Identify and elevate stories related to students, faculty, alumni, research, events, programs, and institutional initiatives through timely and audience-focused storytelling.
- Manage the day-to-day coordination and execution of the school’s social media channels, including content planning, scheduling, publishing, monitoring, and community engagement.
- Lead social media analytics and performance reporting to evaluate effectiveness, identify opportunities, and inform content and channel strategies.
- Partner with the Branding, Marketing, and Communications team and stakeholders across the school to coordinate content, align messaging, and strengthen consistency across channels.
- Help ensure social media content reflects the Eccles School’s brand, messaging, voice, and visual identity standards.
- Monitor social media trends, platform updates, and audience behaviors to continuously improve content performance and engagement.
- Support live and special-event social media coverage, including occasional evening and weekend responsibilities as needed.
MINIMUM QUALIFICATIONS
EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).
Requires a bachelor’s (or equivalency) + 6 years or a master’s (or equivalency) + 4 years of directly related work experience.
PREFERRED QUALIFICATIONS
- Professional experience leading social media strategy, content creation, and execution across multiple platforms for an organization or brand.
- Experience capturing, filming, editing, and producing social media content, including short-form video, photography, interviews, and event coverage.
- Strong storytelling, writing, editing, and visual communication skills with the ability to adapt content for different audiences and platforms.
- Experience using social media analytics and reporting tools to evaluate performance and inform strategy and content decisions.
- Experience coordinating projects and collaborating with multiple stakeholders in a fast-moving environment.
- Understanding of brand strategy, messaging, and visual identity standards and how they translate across social media platforms.
- Experience in higher education, marketing, communications, media, journalism, or a related field is preferred.
LOCATION
Location: Campus
City: Salt Lake City, UT
COMPENSATION
Pay Rate Range: $60,000 - $75,000
TYPE
Type: Benefited Staff
SPECIAL INSTRUCTIONS SUMMARY
The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
The University of Utah values candidates who have experience working in settings with students and possess a strong commitment to improving access to higher education.
Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Title IX (OEO). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at the: University of Utah Non-Discrimination page.
Online reports may be submitted at https://oeo.utah.edu
This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.
As per University of Utah policy 5-108: Transfer of Benefits Eligible Staff Members, a new hire to the University of Utah who is still serving a 12 month probationary period will not be hired into another University of Utah job (a transfer) until the successful completion of the probationary period.
See all 202+ H-1B Visa Social Media Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Social Media Specialist Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Social Media Specialist
Verify your role meets specialty occupation
Pull the O*NET profile for Social Media Specialists and confirm your job duties align with tasks requiring a specific bachelor's degree. Roles blended with general marketing coordinator work can trigger USCIS scrutiny over specialty occupation status.
Target employers with active LCA filings
Search the OFLC Wage Search to find companies that have certified LCAs for Social Media Specialist or similar marketing titles. Employers with recent filings have already cleared DOL prevailing-wage review and understand the sponsorship workflow.
Use Migrate Mate to filter sponsoring employers
Search Social Media Specialist roles on Migrate Mate to see which employers have verified H-1B filing history for this occupation. That cuts the time you spend applying to companies that won't sponsor.
Confirm the wage level before accepting an offer
Run your job title and work location through OFLC Wage Search before finalizing any offer. Your employer must pay at least the DOL prevailing wage for the role; a below-range offer signals either a misclassified title or a filing that USCIS may challenge.
Negotiate the H-1B filing timeline into your start date
Cap-subject H-1B petitions can only start on October 1. If you're not cap-exempt, build at least six months between your offer acceptance and your intended start date to cover lottery registration in March and premium processing if needed.
Document the degree-to-role connection explicitly
Ask your employer to spell out in the offer letter and I-129 support letter exactly why a bachelor's degree in communications, marketing, or a related field is a minimum requirement for the specific duties you'll perform. Vague job descriptions are the most common reason Social Media Specialist petitions receive RFEs.
H-1B Visa Social Media Specialist: Frequently Asked Questions
Does a Social Media Specialist role qualify as a specialty occupation for H-1B purposes?
It depends on how the role is scoped. USCIS evaluates whether the position normally requires at least a bachelor's degree in a directly related field. A Social Media Specialist focused on paid media strategy, analytics platforms, or content architecture is more defensible than a generalist role where any degree is acceptable. The offer letter and support documentation need to make that degree requirement explicit.
Which employers typically sponsor H-1B visas for Social Media Specialists?
Tech companies, digital agencies, media platforms, and large e-commerce brands sponsor most H-1B filings for this occupation. You can verify which employers have active LCA certifications for similar titles through the OFLC Wage Search. Migrate Mate also surfaces employers with confirmed H-1B filing history for Social Media and marketing roles, so you can focus your applications on companies that have already sponsored.
Can my employer file the H-1B petition while I'm on OPT?
Yes. If you're on OPT and your employer wants to keep you past your OPT expiration, they register you in the H-1B lottery in March and file the full petition after selection. If your OPT expires before October 1, the cap-gap rule extends your work authorization automatically while USCIS adjudicates the petition, as long as your employer filed on time.
What wage level should a Social Media Specialist H-1B petition target?
Most Social Media Specialist petitions file at DOL wage Level I or Level II depending on experience and job complexity. You can look up the current prevailing wage for your specific job title and work location using OFLC Wage Search. Filing below the correct wage level is a common RFE trigger, so confirm the wage before your employer certifies the LCA.
What happens to my H-1B status if I switch to a different social media role at a new employer?
Your new employer must file an H-1B transfer petition before your last day with the current employer. Under portability rules, you can start working for the new employer once they file the transfer, without waiting for USCIS approval, as long as the petition is non-frivolous and you've been in valid H-1B status. The new role must also qualify as a specialty occupation independently.