H-1B1 Singapore Visa Head Of Product Jobs
Head of Product roles in the U.S. require a specialty occupation degree, which Singaporean professionals typically satisfy with a bachelor's in computer science, business, or engineering. The H-1B1 Singapore visa offers direct consulate-based sponsorship with no lottery, a 5,400-annual cap that routinely goes unfilled, and two-year renewable status.
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Kindle E-readers, Fire tablets, and Echo devices are among the bestselling products in the history of Amazon, with a rich legacy of driving customer-focused innovation. Amazon Kids+ is a leading subscription service for children ages 3-12 and their caregivers, available across these devices. Our growth requires leaders who operate both strategically and tactically, think big to drive new opportunities, dive deep in data to uncover customer insights, break down and solve complex problems, and drive operational excellence.
The Amazon Kids+ team is seeking a customer-obsessed Product Marketing and Go-to-Market leader to drive awareness, adoption, and retention of the Kids+ subscription service while collaborating on market strategy across the Amazon Kids device portfolio. This highly cross-functional role requires a proven leader experienced in developing marketing and sales motions for subscription services and scaling them across diverse customer segments, channels, and device platforms.
The ideal candidate will bring deep understanding of subscription business models, digital content marketing, product launch cycles, channel partner ecosystems, and customer lifecycle marketing. They will be responsible for building and executing comprehensive go-to-market strategies for the Kids+ subscription—including content releases and first-party feature launches—while collaborating closely with device marketing leaders, product, engineering, sales, and business development teams to ensure alignment, consistency, and excellence in execution. This is a hands-on role where you will drive marketing strategy across multiple product lines and be at the center of activity, leading multiple teams through your actions and direction.
Key job responsibilities
GTM Strategy & Subscription Growth:
- Define and drive the end-to-end multi-year GTM strategy for Kids+ subscription acquisition, retention, and engagement across all devices and geographies
- Build and maintain detailed GTM playbooks aligned with product roadmaps, customer lifecycle stages, and business objectives
- Drive positioning, messaging, and customer segmentation strategy for the Kids+ subscription and Amazon Kids device portfolio
- Own growth metrics including subscription starts, retention rates, and customer lifetime value, using data-driven insights to optimize marketing investments
Cross-Device Portfolio Marketing:
- Lead integrated marketing strategy across the Amazon Kids device portfolio (Fire Tablets, Echo, Kindle) to drive purchase intent and subscription attachment
- Collaborate with device product marketing teams to align Kids+ value proposition with device positioning and launch plans
- Develop and execute campaigns that showcase the magical cross-device experience of Kids+ content and features
- Lead marketing strategy for Amazon Kids TV (across Fire TV and Prime Video) to drive subscription attachment
About the team
The Amazon Kids+ team builds innovative products and services for children ages 3-12 and their caregivers. We're passionate about creating magical experiences that delight kids and give parents peace of mind. The Amazon Kids team has won prestigious awards including the KAPi award for best hardware and service, and continues to push boundaries in creating revolutionary experiences for parents and kids.
Our team operates across multiple device platforms and geographies, partnering closely with engineering, product, content, and marketing teams to deliver a world-class subscription service. We value customer obsession, data-driven decision making, innovation, and operational excellence. It's still Day 1 for Kids+, and we're looking for leaders who can help us reach more families and build the future of kids' digital experiences.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience with customer segmentation, profiling, and targeting
- Experience delivering technology products or services in a high growth environment
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
LOCATION
USA, WA, Seattle
COMPENSATION
- Salary Range: $142,800.00 - $193,200.00 USD annually
DESCRIPTION
Kindle E-readers, Fire tablets, and Echo devices are among the bestselling products in the history of Amazon, with a rich legacy of driving customer-focused innovation. Amazon Kids+ is a leading subscription service for children ages 3-12 and their caregivers, available across these devices. Our growth requires leaders who operate both strategically and tactically, think big to drive new opportunities, dive deep in data to uncover customer insights, break down and solve complex problems, and drive operational excellence.
The Amazon Kids+ team is seeking a customer-obsessed Product Marketing and Go-to-Market leader to drive awareness, adoption, and retention of the Kids+ subscription service while collaborating on market strategy across the Amazon Kids device portfolio. This highly cross-functional role requires a proven leader experienced in developing marketing and sales motions for subscription services and scaling them across diverse customer segments, channels, and device platforms.
The ideal candidate will bring deep understanding of subscription business models, digital content marketing, product launch cycles, channel partner ecosystems, and customer lifecycle marketing. They will be responsible for building and executing comprehensive go-to-market strategies for the Kids+ subscription—including content releases and first-party feature launches—while collaborating closely with device marketing leaders, product, engineering, sales, and business development teams to ensure alignment, consistency, and excellence in execution. This is a hands-on role where you will drive marketing strategy across multiple product lines and be at the center of activity, leading multiple teams through your actions and direction.
Key job responsibilities
GTM Strategy & Subscription Growth:
- Define and drive the end-to-end multi-year GTM strategy for Kids+ subscription acquisition, retention, and engagement across all devices and geographies
- Build and maintain detailed GTM playbooks aligned with product roadmaps, customer lifecycle stages, and business objectives
- Drive positioning, messaging, and customer segmentation strategy for the Kids+ subscription and Amazon Kids device portfolio
- Own growth metrics including subscription starts, retention rates, and customer lifetime value, using data-driven insights to optimize marketing investments
Cross-Device Portfolio Marketing:
- Lead integrated marketing strategy across the Amazon Kids device portfolio (Fire Tablets, Echo, Kindle) to drive purchase intent and subscription attachment
- Collaborate with device product marketing teams to align Kids+ value proposition with device positioning and launch plans
- Develop and execute campaigns that showcase the magical cross-device experience of Kids+ content and features
- Lead marketing strategy for Amazon Kids TV (across Fire TV and Prime Video) to drive subscription attachment
About the team
The Amazon Kids+ team builds innovative products and services for children ages 3-12 and their caregivers. We're passionate about creating magical experiences that delight kids and give parents peace of mind. The Amazon Kids team has won prestigious awards including the KAPi award for best hardware and service, and continues to push boundaries in creating revolutionary experiences for parents and kids.
Our team operates across multiple device platforms and geographies, partnering closely with engineering, product, content, and marketing teams to deliver a world-class subscription service. We value customer obsession, data-driven decision making, innovation, and operational excellence. It's still Day 1 for Kids+, and we're looking for leaders who can help us reach more families and build the future of kids' digital experiences.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience with customer segmentation, profiling, and targeting
- Experience delivering technology products or services in a high growth environment
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
LOCATION
USA, WA, Seattle
COMPENSATION
- Salary Range: $142,800.00 - $193,200.00 USD annually
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Get Access To All JobsTips for Finding Head Of Product Jobs
Frame your degree field precisely
H-1B1 visa requires a degree directly related to the role. A general business degree alone may not satisfy specialty occupation for Head of Product. Pair it with relevant graduate credentials or documentation showing product management coursework aligned to the job duties.
Target companies with active LCA history
Search OFLC Wage Search for employers who have previously filed Labor Condition Applications for product management roles. Companies with recent LCA activity for similar titles are already familiar with H-1B1 Singapore filing mechanics and less likely to withdraw an offer mid-process.
Use Migrate Mate to filter verified sponsors
Search Migrate Mate to identify employers with documented H-1B1 Singapore sponsorship history for product roles. Targeting verified sponsors directly saves weeks of outreach to companies that haven't navigated the visa category before.
Verify your O*NET classification before applying
Head of Product maps to specific O*NET occupation codes that determine prevailing wage levels and specialty occupation standing. Confirm the correct code before negotiations start so your offered title and duties align with what the employer files in the LCA.
Negotiate timing around LCA certification windows
The DOL typically certifies LCAs within seven business days. Factor this into your offer timeline so the employer files the LCA before your start date is set. Starting work without a certified LCA puts both you and the employer out of compliance.
Prepare your consulate packet before the offer closes
Unlike H-1B visa, your H-1B1 Singapore application goes directly to the U.S. consulate in Singapore, not USCIS. Have your DS-160, certified LCA, job offer letter, and academic credentials organized in advance so you can schedule your visa interview immediately after the offer is signed.
Frequently Asked Questions
Does a Head of Product role qualify as a specialty occupation for H-1B1 Singapore?
Yes, provided the role requires a bachelor's degree or higher in a directly related field such as computer science, engineering, or business administration. The employer must document this requirement in the Labor Condition Application. Roles where any degree is accepted regardless of field are harder to qualify, so your job description should specify the degree field explicitly.
How does the H-1B1 Singapore visa compare to H-1B for Head of Product jobs?
H-1B1 Singapore skips the lottery entirely, uses a 5,400-annual cap that has never been exhausted, and is processed at the U.S. consulate in Singapore rather than through USCIS. H-1B goes through USCIS and carries a lottery that rejected most applicants in recent fiscal years. For Singaporean nationals in product leadership roles, H-1B1 is a faster, more predictable path.
How do I find employers who will sponsor Head of Product roles on H-1B1 Singapore?
Migrate Mate filters job listings by verified sponsorship history, so you can identify companies that have previously filed Labor Condition Applications for product management roles under H-1B1 Singapore. This is more reliable than cold outreach to companies with no prior exposure to the visa category, where offers frequently stall during the LCA phase.
Can I switch employers while on H-1B1 Singapore status?
Yes, but unlike H-1B portability under AC21, H-1B1 Singapore does not carry automatic portability. Your new employer must file a fresh LCA and you must obtain a new H-1B1 visa at the consulate before starting with them. Plan for at least a few weeks of gap between roles to complete the consulate appointment and allow your new status to activate.
What happens if my Head of Product role evolves significantly after I receive H-1B1 sponsorship?
A material change in job duties, title, or work location may require your employer to file an amended LCA with DOL. If the new duties no longer meet the specialty occupation standard, your status could be at risk. Keep your HR and legal contacts informed when your scope changes substantially, particularly if you move from an individual contributor product role into executive general management.
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