Head of Influencer Marketing Jobs
Head of Influencer Marketing jobs are open across consumer brands, agencies, tech, media, and retail, from senior manager to VP level, with specializations in creator strategy, affiliate partnerships, and performance-driven campaigns. Find a role that fits below and apply directly.
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This role sits at the intersection of brand building and performance. You will lead mass marketing for XB LATAM (starting in Colombia, with Peru, Argentina, and Chile to follow) and other strategic destinations, and drive social and influencer programs across every funnel stage. You will manage a multi-million dollar annual budget that is growing quickly, and oversee agency partnerships throughout the region.
Role Context & Opportunity
Cross-Border Exports and Amazon Bazaar are among the fastest-growing opportunities in Amazon's International Shopping portfolio. This is a high-ownership, high-visibility role that will shape how customers across LATAM discover and engage with Amazon.
You will build a scalable mass, social, and influencer marketing engine, launching full-funnel programs in new destinations while protecting efficiency and brand consistency across a multi-country agency ecosystem. You will partner with Data, Science, and Research teams to build measurement models tailored to XB customers, so every dollar can be tied to the business results it drives. Professional experience in the LATAM region is a strong plus.
Key job responsibilities
1. Mass Marketing
- Serve as the XB marketing lead for Colombia mass marketing, working in close partnership with XCM (Cross-Channel Marketing) to plan and execute brand and demand-building campaigns.
- Localize central XCM creative concepts and HVE assets (e.g., Prime Day, Prime Big Deal Days) for the Colombian market, partnering with Global Studios on fast, on-brand creative adaptation.
- Own the Colombia mass-marketing media plan across TV, OLV, digital, and other channels, directing media planning and buying partners (e.g., OMG / Omnicom Colombia) to deliver reach and efficiency targets.
- Lead integrated HVE campaign planning and in-market execution, aligning mass marketing with O&O, Fuse, and Prime Video motions.
2. Social Media & Influencer Marketing — All XB LATAM Destinations (full funnel)
Lead social media and influencer marketing across all XB LATAM destinations, owning strategy and execution across the full funnel:
- Upper funnel (awareness): Drive brand awareness and reach through social-first brand campaigns and mega/macro-influencer partnerships; build culturally relevant content that establishes Amazon in each destination.
- Mid funnel (consideration): Grow consideration and engagement via always-on social content, mid-tier creators, and category/HVE storytelling that moves customers toward intent.
- Lower funnel (conversion): When channel is ready, own performance-oriented influencer and affiliate (Associate) programs, driving sign-ups, installs, and orders; manage conversion-focused creator partnerships and promotional mechanics.
- Define the regional social & influencer strategy, channel mix, and content calendar; set destination-level playbooks that scale from Colombia to new LATAM markets.
- Manage always-on influencer investment (e.g., CO & PE) alongside HVE bursts, selecting the right mix of mega-, macro-, mid-, and micro-influencers per objective.
3. Budget Ownership
- Own and steward a multi-million dollar annual marketing budget across mass, social, and influencer workstreams in LATAM.
- Allocate investment across funnel stages, destinations, and HVEs to maximize efficiency (e.g., cost per acquisition, OPS lift, share of site), and reallocate dynamically based on performance.
- Partner with Finance and BI on budget planning (OP1/OP2), monthly tracking, and ROI reporting.
4. Agency Partnership Management — LATAM
- Own agency relationships across LATAM — media (e.g., OMG / Omnicom), influencer (e.g., Tatam), creative, and social partners — setting scopes, SLAs, and performance expectations.
- Lead agency briefing, selection, contracting support, and quarterly business reviews; hold partners accountable to deliverables, timelines, and efficiency.
- Standardize ways of working and reporting across country agencies to ensure quality and consistency as the footprint expands.
5. Measurement, Reporting & Stakeholder Management
- Define KPIs and measurement frameworks for mass, social, and influencer; partner with BI to instrument reporting and attribute impact across the funnel.
- Deliver weekly/monthly performance readouts and HVE retrospectives with clear insights and recommendations.
- Represent XB LATAM marketing in cross-functional forums, aligning with XCM, Prime, PV, category, and country teams.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
- Bachelor's degree
- Speak, write, and read fluently in Spanish
PREFERRED QUALIFICATIONS
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 125,400.00 - 169,600.00 USD annually
DESCRIPTION
This role sits at the intersection of brand building and performance. You will lead mass marketing for XB LATAM (starting in Colombia, with Peru, Argentina, and Chile to follow) and other strategic destinations, and drive social and influencer programs across every funnel stage. You will manage a multi-million dollar annual budget that is growing quickly, and oversee agency partnerships throughout the region.
Role Context & Opportunity
Cross-Border Exports and Amazon Bazaar are among the fastest-growing opportunities in Amazon's International Shopping portfolio. This is a high-ownership, high-visibility role that will shape how customers across LATAM discover and engage with Amazon.
You will build a scalable mass, social, and influencer marketing engine, launching full-funnel programs in new destinations while protecting efficiency and brand consistency across a multi-country agency ecosystem. You will partner with Data, Science, and Research teams to build measurement models tailored to XB customers, so every dollar can be tied to the business results it drives. Professional experience in the LATAM region is a strong plus.
Key job responsibilities
1. Mass Marketing
- Serve as the XB marketing lead for Colombia mass marketing, working in close partnership with XCM (Cross-Channel Marketing) to plan and execute brand and demand-building campaigns.
- Localize central XCM creative concepts and HVE assets (e.g., Prime Day, Prime Big Deal Days) for the Colombian market, partnering with Global Studios on fast, on-brand creative adaptation.
- Own the Colombia mass-marketing media plan across TV, OLV, digital, and other channels, directing media planning and buying partners (e.g., OMG / Omnicom Colombia) to deliver reach and efficiency targets.
- Lead integrated HVE campaign planning and in-market execution, aligning mass marketing with O&O, Fuse, and Prime Video motions.
2. Social Media & Influencer Marketing — All XB LATAM Destinations (full funnel)
Lead social media and influencer marketing across all XB LATAM destinations, owning strategy and execution across the full funnel:
- Upper funnel (awareness): Drive brand awareness and reach through social-first brand campaigns and mega/macro-influencer partnerships; build culturally relevant content that establishes Amazon in each destination.
- Mid funnel (consideration): Grow consideration and engagement via always-on social content, mid-tier creators, and category/HVE storytelling that moves customers toward intent.
- Lower funnel (conversion): When channel is ready, own performance-oriented influencer and affiliate (Associate) programs, driving sign-ups, installs, and orders; manage conversion-focused creator partnerships and promotional mechanics.
- Define the regional social & influencer strategy, channel mix, and content calendar; set destination-level playbooks that scale from Colombia to new LATAM markets.
- Manage always-on influencer investment (e.g., CO & PE) alongside HVE bursts, selecting the right mix of mega-, macro-, mid-, and micro-influencers per objective.
3. Budget Ownership
- Own and steward a multi-million dollar annual marketing budget across mass, social, and influencer workstreams in LATAM.
- Allocate investment across funnel stages, destinations, and HVEs to maximize efficiency (e.g., cost per acquisition, OPS lift, share of site), and reallocate dynamically based on performance.
- Partner with Finance and BI on budget planning (OP1/OP2), monthly tracking, and ROI reporting.
4. Agency Partnership Management — LATAM
- Own agency relationships across LATAM — media (e.g., OMG / Omnicom), influencer (e.g., Tatam), creative, and social partners — setting scopes, SLAs, and performance expectations.
- Lead agency briefing, selection, contracting support, and quarterly business reviews; hold partners accountable to deliverables, timelines, and efficiency.
- Standardize ways of working and reporting across country agencies to ensure quality and consistency as the footprint expands.
5. Measurement, Reporting & Stakeholder Management
- Define KPIs and measurement frameworks for mass, social, and influencer; partner with BI to instrument reporting and attribute impact across the funnel.
- Deliver weekly/monthly performance readouts and HVE retrospectives with clear insights and recommendations.
- Represent XB LATAM marketing in cross-functional forums, aligning with XCM, Prime, PV, category, and country teams.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
- Bachelor's degree
- Speak, write, and read fluently in Spanish
PREFERRED QUALIFICATIONS
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 125,400.00 - 169,600.00 USD annually
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Find JobsHead of Influencer Marketing Job Market
Who's Hiring
Top Industries Hiring
- Technology & Software
What Employers Look For
The qualifications that appear most often in head of influencer marketing jobs.
- 7+ years of influencer marketing experience with at least 2 years in a leadership role
- Demonstrated success building and scaling creator or influencer programs across multiple social platforms
- Experience managing influencer marketing budgets and measuring ROI through performance metrics
- Proficiency with influencer marketing platforms and creator relationship management tools
- Strong cross-functional collaboration skills with brand, social, and paid media teams
- Experience developing both macro and micro influencer strategies across diverse verticals
Tips for Your Head of Influencer Marketing Job Search
Lead your resume with campaign impact
Hiring managers for this role scan for measurable outcomes, not activity. Quantify creator program reach, earned media value, or ROI from influencer spend rather than listing platforms managed or number of influencers contracted.
Show full-funnel influencer strategy
Many candidates document awareness campaigns but skip lower-funnel work. If you've built influencer programs tied to affiliate codes, promo links, or conversion tracking, highlight that, it signals commercial maturity that separates heads from managers.
Apply early to roles that fit
Migrate Mate lists head of influencer marketing openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target job titles beyond the obvious
Many head of influencer marketing roles are posted under titles like Director of Creator Partnerships, VP of Social and Influencer, or Head of Creator Marketing. Search those variants so you don't miss openings that match your experience.
Prepare a creator program audit for interviews
Interviewers at this level often ask you to evaluate an existing program's gaps. Come ready to discuss how you'd audit a brand's current creator mix, identify underperforming tiers, and reallocate spend, with a specific framework you've used before.
Negotiate scope alongside compensation
At the head level, budget authority and team headcount vary dramatically across companies. Before accepting an offer, clarify the influencer budget you'll own, whether you'll have dedicated coordinators, and how performance is measured in year one.
Head of Influencer Marketing Jobs: Frequently Asked Questions
Which companies are hiring the most head of influencer marketings?
Ahrefs, Letaido, and Amazon are hiring the most head of influencer marketings right now, with openings concentrated in Massachusetts, Washington, and California, based on current listings on Migrate Mate as of November 2026. Consumer brands, agencies, and tech companies with direct-to-consumer products tend to hire most actively for this role.
How many head of influencer marketing jobs are remote?
About 0% of head of influencer marketing openings are fully remote or hybrid as of November 2026, reflecting how much of this work happens digitally through creator platforms and video calls. Strategy, content briefing, and campaign reporting functions are most likely to be offered remotely, while roles requiring on-site shoots or agency team leadership tend to favor in-person arrangements.
How do you become a head of influencer marketing?
Most people reach this role by building several years of hands-on influencer campaign experience, then moving into a team lead or manager position where they own a program end to end. Demonstrating that you can recruit and develop junior talent, manage agency or creator relationships independently, and tie influencer spend directly to business outcomes is what gets you to the head level. A portfolio of programs you've built or scaled, not just contributed to, is what hiring managers look for.
Can I get a head of influencer marketing job with little experience?
Getting hired at the head level with limited experience is difficult, but moving up quickly is realistic if you focus on owning outcomes early. Build a creator program from scratch at a startup or smaller brand, even if the budget is modest. Document the full arc, strategy, execution, and measurable results. Cross-functional projects with paid media or brand teams also signal readiness for leadership. The title requires demonstrated ownership, not just participation in campaigns.
What does the head of influencer marketing interview process look like?
The process typically starts with a recruiter screen focused on program scale and leadership experience, followed by interviews with the CMO or VP of Marketing who will assess strategic thinking and business acumen. Most companies include a case study or presentation round where you're asked to audit an existing program or pitch a creator strategy. Final rounds often involve meeting cross-functional partners from brand, social, and paid media to evaluate collaboration fit.
Where can I find and apply to head of influencer marketing jobs?
You can find and apply to head of influencer marketing jobs on Migrate Mate, which lists current openings from across the United States in one place. Find roles that match your experience and apply directly to each listing.
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