Mid Level Integrated Marketing Specialist Jobs
Mid level integrated marketing specialist jobs go to professionals ready to own campaigns end to end, guide junior team members, and make strategic channel decisions with minimal oversight. Roles cover on-site, hybrid, and remote settings across Retail, Education, and Consumer Goods, with RBUS, Petco, and VeSync actively hiring at this level now.
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See related jobsINTRODUCTION
American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world. Learn more about American University.
Department
School of Public Affairs
Time Type
Full time
Job Type
Regular
FLSA Status
Exempt
Work Modality
Hybrid 01 (On Campus 3-4 Days/Week)
Union
SEIU Local 500 - Provost & Enrollment Division
This position is part of a collective bargaining unit represented by SEIU Local 500 - Provost & Enrollment Division. That means the terms and conditions of your employment are governed by university policy (including the Staff Personnel Policies Manual) and any collective bargaining agreement entered into between American University and SEIU Local 500 - Provost & Enrollment Division.
SUMMARY
Job Description: The Integrated Marketing Project Manager will work closely with SPA’s Director of Marketing to develop, execute, and optimize integrated marketing campaigns that advance organizational goals and effectively engage target audiences. This role supports the development of campaign strategy from concept through completion, and will translate institutional priorities into data-informed marketing initiatives across multiple channels. The Integrated Marketing Manager will also collaborate with SPA’s larger Communications & Marketing team to produce compelling content, ensure consistent brand messaging, and deliver high-quality campaigns on time and within budget. By monitoring performance metrics and analyzing results, the Integrated Marketing Project Manager drives continuous improvement, strengthens return on investment, and supports the development of strategic insights to leadership to inform future marketing efforts.
Essential Functions
-
Campaign Strategy and Planning: Support the development and implementation of integrated marketing campaigns that align with organizational priorities and target audience needs. Collaborate with marketing leadership to define campaign objectives, key performance indicators, messaging, and audience targeting strategies. Conduct market research, gather institutional data, and help translate strategic goals into actionable campaign plans. Assist with timeline development, resource coordination, and campaign planning to support successful execution.
-
Campaign Execution and Project Management: Manage the day-to-day execution of marketing campaigns, ensuring deliverables are completed on time and aligned with established goals. Coordinate with internal stakeholders, creative partners, digital teams, and external vendors to support workflow and project progress. Monitor campaign activities, identify and address challenges, and help maintain consistency in messaging, branding, and overall campaign quality across platforms.
-
Content and Creative Direction: Collaborate closely with the SPA Comms team and other stakeholders to produce campaign content and creative assets across digital channels, including graphics, short-form videos, email content, and social media assets. Provide creative direction and feedback while designing, editing, and optimizing assets as needed to support campaign goals. Ensure all deliverables maintain a high standard of quality, consistency, and effectiveness.
-
Channel Strategy and Optimization: Support the implementation and management of campaign activities across digital, social media, email, web, and other appropriate channels. Assist in deploying campaign assets, monitoring channel performance, and recommending adjustments to improve engagement and reach. Apply best practices and emerging trends to optimize campaign effectiveness.
-
Performance Measurement and Analytics: Track and evaluate campaign performance using established metrics and reporting tools. Analyze engagement, conversion, and other performance data to identify trends and opportunities for improvement. Prepare reports and dashboards that communicate results and support data-informed decision-making by marketing leadership.
-
Stakeholder Communication and Compliance: Maintain regular communication with internal stakeholders to provide updates on campaign progress and outcomes. Support alignment with organizational priorities and help respond to evolving needs. Ensure marketing activities adhere to institutional policies, brand standards, accessibility requirements, and other relevant guidelines.
-
Other Duties as Assigned
Position Type/Expected Hours Of Work
- Full-time.
- 35 hours per week.
- Hybrid 1 work modality (3 - 4 days per week on campus).
Salary Range
- $72,500.00 - $75,000.00 annually.
Required Education And Experience
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field required.
- 3 - 5 years progressively responsible experience in marketing, campaign management, or a related field.
- Experience managing multi-channel marketing campaigns and working within a collaborative team environment.
Preferred Education And Experience
- Master’s degree in a related field preferred (may be substituted with additional relevant experience).
- Experience with marketing analytics tools, CRM systems, or marketing automation platforms preferred.
Additional Eligibility Qualifications
- Demonstrated knowledge of marketing principles, campaign strategy development, and audience segmentation.
- Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Ability to analyze data, interpret performance metrics, and translate insights into actionable strategies.
- Excellent written and verbal communication skills, including the ability to develop and refine messaging for diverse audiences.
- Proficiency in digital marketing channels, including email marketing, social media, web content, and paid media.
- Ability to collaborate effectively with cross-functional teams and external vendors.
- Strong organizational skills and attention to detail, with the ability to manage complex workflows.
- Knowledge of branding principles and experience maintaining consistent brand standards.
- Ability to manage budgets and allocate resources efficiently.
- Strategic thinking skills, with the ability to align marketing efforts with broader organizational goals.
- Adaptability and initiative to respond to changing priorities and emerging marketing trends.
Benefits
AU offers a competitive benefits package. Click here to learn about American University's unique benefit options.
Other Details
- Hiring offers for this position are contingent on successful completion of a background check.
- Employees in staff positions at American University must deliver their services to the university from either the District of Columbia, Maryland, or Virginia, or perform work on-site at the university.
- Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
- American University is an E-Verify employer.
Current American University Employees
American University current employees must apply through their employee Workday account. If you are a current employee at American University, please log into Workday and select the Find Jobs report which will take you to our internal career listings.
Contact Us
For more information or assistance with the American University careers site, email theworkline@american.edu.
American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.
INTRODUCTION
American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world. Learn more about American University.
Department
School of Public Affairs
Time Type
Full time
Job Type
Regular
FLSA Status
Exempt
Work Modality
Hybrid 01 (On Campus 3-4 Days/Week)
Union
SEIU Local 500 - Provost & Enrollment Division
This position is part of a collective bargaining unit represented by SEIU Local 500 - Provost & Enrollment Division. That means the terms and conditions of your employment are governed by university policy (including the Staff Personnel Policies Manual) and any collective bargaining agreement entered into between American University and SEIU Local 500 - Provost & Enrollment Division.
SUMMARY
Job Description: The Integrated Marketing Project Manager will work closely with SPA’s Director of Marketing to develop, execute, and optimize integrated marketing campaigns that advance organizational goals and effectively engage target audiences. This role supports the development of campaign strategy from concept through completion, and will translate institutional priorities into data-informed marketing initiatives across multiple channels. The Integrated Marketing Manager will also collaborate with SPA’s larger Communications & Marketing team to produce compelling content, ensure consistent brand messaging, and deliver high-quality campaigns on time and within budget. By monitoring performance metrics and analyzing results, the Integrated Marketing Project Manager drives continuous improvement, strengthens return on investment, and supports the development of strategic insights to leadership to inform future marketing efforts.
Essential Functions
-
Campaign Strategy and Planning: Support the development and implementation of integrated marketing campaigns that align with organizational priorities and target audience needs. Collaborate with marketing leadership to define campaign objectives, key performance indicators, messaging, and audience targeting strategies. Conduct market research, gather institutional data, and help translate strategic goals into actionable campaign plans. Assist with timeline development, resource coordination, and campaign planning to support successful execution.
-
Campaign Execution and Project Management: Manage the day-to-day execution of marketing campaigns, ensuring deliverables are completed on time and aligned with established goals. Coordinate with internal stakeholders, creative partners, digital teams, and external vendors to support workflow and project progress. Monitor campaign activities, identify and address challenges, and help maintain consistency in messaging, branding, and overall campaign quality across platforms.
-
Content and Creative Direction: Collaborate closely with the SPA Comms team and other stakeholders to produce campaign content and creative assets across digital channels, including graphics, short-form videos, email content, and social media assets. Provide creative direction and feedback while designing, editing, and optimizing assets as needed to support campaign goals. Ensure all deliverables maintain a high standard of quality, consistency, and effectiveness.
-
Channel Strategy and Optimization: Support the implementation and management of campaign activities across digital, social media, email, web, and other appropriate channels. Assist in deploying campaign assets, monitoring channel performance, and recommending adjustments to improve engagement and reach. Apply best practices and emerging trends to optimize campaign effectiveness.
-
Performance Measurement and Analytics: Track and evaluate campaign performance using established metrics and reporting tools. Analyze engagement, conversion, and other performance data to identify trends and opportunities for improvement. Prepare reports and dashboards that communicate results and support data-informed decision-making by marketing leadership.
-
Stakeholder Communication and Compliance: Maintain regular communication with internal stakeholders to provide updates on campaign progress and outcomes. Support alignment with organizational priorities and help respond to evolving needs. Ensure marketing activities adhere to institutional policies, brand standards, accessibility requirements, and other relevant guidelines.
-
Other Duties as Assigned
Position Type/Expected Hours Of Work
- Full-time.
- 35 hours per week.
- Hybrid 1 work modality (3 - 4 days per week on campus).
Salary Range
- $72,500.00 - $75,000.00 annually.
Required Education And Experience
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field required.
- 3 - 5 years progressively responsible experience in marketing, campaign management, or a related field.
- Experience managing multi-channel marketing campaigns and working within a collaborative team environment.
Preferred Education And Experience
- Master’s degree in a related field preferred (may be substituted with additional relevant experience).
- Experience with marketing analytics tools, CRM systems, or marketing automation platforms preferred.
Additional Eligibility Qualifications
- Demonstrated knowledge of marketing principles, campaign strategy development, and audience segmentation.
- Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Ability to analyze data, interpret performance metrics, and translate insights into actionable strategies.
- Excellent written and verbal communication skills, including the ability to develop and refine messaging for diverse audiences.
- Proficiency in digital marketing channels, including email marketing, social media, web content, and paid media.
- Ability to collaborate effectively with cross-functional teams and external vendors.
- Strong organizational skills and attention to detail, with the ability to manage complex workflows.
- Knowledge of branding principles and experience maintaining consistent brand standards.
- Ability to manage budgets and allocate resources efficiently.
- Strategic thinking skills, with the ability to align marketing efforts with broader organizational goals.
- Adaptability and initiative to respond to changing priorities and emerging marketing trends.
Benefits
AU offers a competitive benefits package. Click here to learn about American University's unique benefit options.
Other Details
- Hiring offers for this position are contingent on successful completion of a background check.
- Employees in staff positions at American University must deliver their services to the university from either the District of Columbia, Maryland, or Virginia, or perform work on-site at the university.
- Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
- American University is an E-Verify employer.
Current American University Employees
American University current employees must apply through their employee Workday account. If you are a current employee at American University, please log into Workday and select the Find Jobs report which will take you to our internal career listings.
Contact Us
For more information or assistance with the American University careers site, email theworkline@american.edu.
American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.
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Find JobsMid Level Integrated Marketing Specialist Job Market
Who's Hiring
Top Industries Hiring
- Retail
- Education
- Consumer Goods
- Animal Care & Pet Services
- Consulting & Professional Services
Mid Level Integrated Marketing Specialist Jobs: Frequently Asked Questions
How do I get a mid level integrated marketing specialist job?
Position your experience around ownership, not just execution. Highlight campaigns you led from brief to reporting, tools you managed independently, and decisions you made without close supervision. Tailor your resume to show cross-channel fluency, whether that is paid media, email, content, or SEO, and lead with measurable outcomes like conversion lifts or audience growth rather than a list of duties.
Which companies hire mid level integrated marketing specialists?
Companies hiring mid level integrated marketing specialists right now include RBUS, Petco, and VeSync, based on current listings on Migrate Mate as of November 2026. At this level, hiring tends to come from growth-stage brands, established consumer companies, and agencies that need specialists who can run programs independently rather than purely support senior staff.
Are there remote mid level integrated marketing specialist jobs?
Yes, remote and hybrid options are well represented at this level. About 50% of mid level integrated marketing specialist openings are remote or hybrid as of November 2026, reflecting how many marketing functions translate cleanly to distributed teams. Fully on-site roles do still appear, particularly at companies prioritizing in-person collaboration on campaign strategy.
How do I move up to a mid level integrated marketing specialist role?
Moving from early-career to mid level means shifting from supporting campaigns to owning them. Focus on deepening expertise in two or three channels rather than staying generalist, take initiative on projects that have a clear business metric attached, and document the results. Employers promoting or hiring at this level look for demonstrated ownership and the ability to operate without step-by-step direction.
Which industries hire the most mid level integrated marketing specialists?
Mid Level integrated marketing specialist roles concentrate in Retail, Education, and Consumer Goods, based on current listings on Migrate Mate as of November 2026. These sectors invest heavily in integrated approaches because their customers interact across multiple channels before converting, which creates sustained demand for specialists who can coordinate messaging and measure performance across the full funnel.