Marketing Analyst Jobs in Boston, MA
Marketing Analyst jobs in Boston are in strong demand, concentrated in the Seaport District, Back Bay, and Kendall Square across life sciences, healthcare, financial services, and technology. Employers actively hiring include Whoop, Wayfair, and CarGurus. Scan the live roles below and apply to whichever ones fit.
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Showing 5 of 19+ Marketing Analyst jobs
At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.
Senior Analyst, Specialty Retail Brands Email Marketing
The SRB Customer Communications team sits within Marketing and is responsible for all email, app push, and SMS communications between SRB’s and our customers. Within this team, the Analyst Role will oversee the strategy, execution and growth of our email channel (Our 5th largest channel) and report to the head of SRB Customer Communications. The role will be responsible for end-to-end email strategy execution, driving an aggressive testing roadmap, owning channel performance, and partnering with stakeholders across the org.
What You'll Do
- End-to-end ownership of Triggered Email programs across our three Specialty Retail Brands. Responsible for programming, execution, performance tracking and testing. You will keep a daily eye on health metrics, own the longer-term performance narrative, and quickly solve issues as they arise.
- Shape the future of the email program–adding to the long-term vision, identifying opportunities for improvement, and ideating on potential.
- Drive testing initiatives (ideation -> execution -> reporting) to drive meaningful results – lead 6 month planning cycles both internally and with cross-functional teams, prioritize the team’s work on highest-ROI initiatives, track progress and make pivots when necessary, and have a finger on the pulse of industry trends and competitor best practices.
- Become the email channel subject matter expert, gaining a deep understanding of our marketing strategy, customers, and operating model.
- Partner with cross-functional stakeholders, channel analysts, and operations to deliver best in class customer experiences
- Build relationships with multiple cross-functional partners, including Creative, Comms Platform, Search & Recs, Engineering, External Agencies and the broader Marketing organization.
What You’ll Need
- Bachelor’s degree in Business, Economics, the Sciences, or other concentrations with a quantitative focus, preferred.
- 2+ years of experience ideally in a data-driven marketing role, management consulting, startup/tech, finance, and/or strategy fields. Experience with email marketing channels is a plus.
- Experience with basic statistical methods used in A/B testing (e.g., statistical significance, sample sizing, choosing KPIs, etc).
- Strong track record of driving impactful results, exhibiting a strong ability to come up with innovative ideas and solutions, and effectively communicating those ideas to team members or stakeholders
- Familiarity with marketing metrics and a proven track record of customer-first thinking.
- SQL knowledge, data visualization experience (e.g., Looker) Google Sheets/Excel usage.
- Excellent attention to detail, critical thinking, verbal, and written communication skills.
- Ability to handle multiple priorities, learn quickly, and thrive in a fast-paced environment.
- A desire to win as a team - collaborative team player who wants to see themselves and others succeed and thrive.
Benefits & Perks - US
- Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
- No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
- Global Traveler Health Insurance through GeoBlue.
- 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
- Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
- 401(k) matching with immediate vesting.
- Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
- Tuition Reimbursement.
- Wayfair Employee Discount.
- Gym/Fitness Discounts (Wellhub and varying regional memberships).
- Exclusive access to thousands of perks & discounts through BenefitHub.
- Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.
Assistance for Individuals with Disabilities
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.
Need Technical Assistance?
For more information about applying for a career at wayfair, visit our FAQ page here.
About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.
At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.
Senior Analyst, Specialty Retail Brands Email Marketing
The SRB Customer Communications team sits within Marketing and is responsible for all email, app push, and SMS communications between SRB’s and our customers. Within this team, the Analyst Role will oversee the strategy, execution and growth of our email channel (Our 5th largest channel) and report to the head of SRB Customer Communications. The role will be responsible for end-to-end email strategy execution, driving an aggressive testing roadmap, owning channel performance, and partnering with stakeholders across the org.
What You'll Do
- End-to-end ownership of Triggered Email programs across our three Specialty Retail Brands. Responsible for programming, execution, performance tracking and testing. You will keep a daily eye on health metrics, own the longer-term performance narrative, and quickly solve issues as they arise.
- Shape the future of the email program–adding to the long-term vision, identifying opportunities for improvement, and ideating on potential.
- Drive testing initiatives (ideation -> execution -> reporting) to drive meaningful results – lead 6 month planning cycles both internally and with cross-functional teams, prioritize the team’s work on highest-ROI initiatives, track progress and make pivots when necessary, and have a finger on the pulse of industry trends and competitor best practices.
- Become the email channel subject matter expert, gaining a deep understanding of our marketing strategy, customers, and operating model.
- Partner with cross-functional stakeholders, channel analysts, and operations to deliver best in class customer experiences
- Build relationships with multiple cross-functional partners, including Creative, Comms Platform, Search & Recs, Engineering, External Agencies and the broader Marketing organization.
What You’ll Need
- Bachelor’s degree in Business, Economics, the Sciences, or other concentrations with a quantitative focus, preferred.
- 2+ years of experience ideally in a data-driven marketing role, management consulting, startup/tech, finance, and/or strategy fields. Experience with email marketing channels is a plus.
- Experience with basic statistical methods used in A/B testing (e.g., statistical significance, sample sizing, choosing KPIs, etc).
- Strong track record of driving impactful results, exhibiting a strong ability to come up with innovative ideas and solutions, and effectively communicating those ideas to team members or stakeholders
- Familiarity with marketing metrics and a proven track record of customer-first thinking.
- SQL knowledge, data visualization experience (e.g., Looker) Google Sheets/Excel usage.
- Excellent attention to detail, critical thinking, verbal, and written communication skills.
- Ability to handle multiple priorities, learn quickly, and thrive in a fast-paced environment.
- A desire to win as a team - collaborative team player who wants to see themselves and others succeed and thrive.
Benefits & Perks - US
- Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
- No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
- Global Traveler Health Insurance through GeoBlue.
- 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
- Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
- 401(k) matching with immediate vesting.
- Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
- Tuition Reimbursement.
- Wayfair Employee Discount.
- Gym/Fitness Discounts (Wellhub and varying regional memberships).
- Exclusive access to thousands of perks & discounts through BenefitHub.
- Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.
Assistance for Individuals with Disabilities
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.
Need Technical Assistance?
For more information about applying for a career at wayfair, visit our FAQ page here.
About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.
See All 19 Marketing Analyst Jobs in Boston
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Find Marketing Analyst JobsMarketing Analyst Job Market in Boston
Who's Hiring
Top Industries Hiring
- Technology & Software
- Investment & Asset Management
Marketing Analyst Jobs in Boston: Frequently Asked Questions
How do I get a marketing analyst job in Boston?
Focus your search on Boston's heaviest-hiring sectors: life sciences, healthcare systems, financial services, and technology. The Seaport District, Back Bay, and Kendall Square are where most roles concentrate, with biotech and med-device companies extending into suburban corridors like Route 128. Candidates who stand out combine proficiency in tools like Salesforce, Google Analytics, or Tableau with experience in regulated-industry marketing, which is especially valued by Boston's healthcare and biopharma employers.
Which companies hire marketing analysts in Boston?
Companies currently hiring marketing analysts in Boston include Whoop, Wayfair, and CarGurus, per current listings on Migrate Mate as of September 2026. Boston's employer mix skews toward large hospital systems, regional banks, established biopharma firms, and a dense cluster of growth-stage technology companies, particularly in the Seaport and Kendall Square corridors.
Are there remote marketing analyst jobs in Boston?
Yes, marketing analyst work is well-suited to remote and hybrid arrangements given its desk-based, data-driven nature. About 36% of marketing analyst openings tied to Boston are remote or hybrid as of September 2026. Campaign performance reporting, audience analysis, and CRM work are the functions Boston employers most often allow off-site, while brand and event-facing roles tend to require in-office presence.
How can I get a marketing analyst job in Boston with little or no experience?
The most realistic entry path in Boston is landing a marketing coordinator or junior analyst role at a mid-size technology company or healthcare organization, where structured mentorship and rotational exposure are common. Boston's universities produce strong internship pipelines, so targeting employers who recruit from Boston-area schools gives early-career candidates a genuine edge. Building a portfolio of small data projects using Google Analytics or Excel, and earning a Google or HubSpot certification, helps clear the screening threshold at most local employers.
Which industries hire the most marketing analysts in Boston?
The sectors hiring the most marketing analysts in Boston are Technology & Software and Investment & Asset Management, based on current listings on Migrate Mate as of September 2026. Boston's concentration of world-class hospitals, biopharma headquarters, asset managers, and venture-backed technology companies creates sustained demand for analysts who can translate data into go-to-market decisions across each of those verticals.
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See All 19 Marketing Analyst Jobs in Boston
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