OPT Account Based Marketing Manager Jobs
Account Based Marketing Manager roles on OPT require strong alignment between your degree field and the position. Most hiring managers expect a background in marketing, business, or a related field. Your 12-month OPT window (29 months with STEM extension) gives you enough runway to land and grow in this role.
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Get Access To All JobsINTRODUCTION
Together, WE enable individuals to look, feel, and be their true selves.
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
THE ROLE
The Associate Manager, Shopper Based Design (SBD) manages retail merchandising projects from brief through in-store execution, delivering on time, within budget and to customer standards. The role focuses on OPI and supports the broader Retail Hair, OPI and Prosumer (RHOP) portfolio, including Retail Hair brands such as Clairol, Clairol Professional, and Wella Color Charm. Working with SBD colleagues who lead visual merchandising, channel Trade Marketing, Field Sales and Finance, this person turns agreed plans into clear actions and coordinates vendors, merchandisers and customer partners to deliver them.
KEY RESPONSIBILITIES
Project Planning and Merchandising Execution
- Own integrated project plans, critical milestones, dependencies, approvals and delivery dates across simultaneous projects. Identify what is needed from whom and by when; follow through to completion and keep priorities and project status current.
- Coordinate permanent fixtures, temporary displays, planograms, artwork, replacement parts and maintenance with SBD leads and vendors. Check specifications, retailer requirements and approvals before production and installation.
Vendor and Merchandiser Management
- Brief and manage external vendors from scope and quotes through production, delivery and issue resolution. Set clear expectations for quality, cost and timing; track performance and coordinate with Procurement on required sourcing and approvals.
- Coordinate external merchandisers and installation partners, including store lists, schedules, instructions, training materials and completion reporting. Verify execution through photos or audits, resolve field issues and close outstanding work.
Customer and Internal Stakeholder Communication
- In partnership with Field Sales and customer leads, provide clear, timely customer updates on progress, milestones and hurdles. Explain impacts, recommend solutions and confirm decisions, responsibilities and next steps.
- Align SBD visual merchandising leads, Finance, channel Trade Marketing, Field Sales and other partners on inputs, deliverables and approvals. Establish working cadences, document decisions and escalate unresolved dependencies early.
Budget and Time Management
- Manage project budgets, quotes, purchase orders, invoices, accruals and forecasts with Finance. Track actuals and commitments against budget, explain variances and recommend corrective actions before overspend occurs.
- Anticipate risks and bring practical recommendations with cost and timing implications. Balance competing deadlines, communicate tradeoffs and create trackers, routines and processes where structure is missing.
QUALIFICATIONS
Required
- Relevant experience. 3+ years of relevant retail merchandising, visual merchandising or project management experience, with direct responsibility for vendors, budgets and multiple concurrent projects.
- Visual merchandising background. Previous hands-on visual merchandising experience must be evident in the CV or resume, including delivery of fixtures, displays, retail resets or merchandising rollouts.
- Retail channel experience. Experience delivering projects for beauty specialty retailers such as Ulta Beauty or Sephora, and for Food, Drug and Mass (FDM) customers. Understand retailer calendars, approval processes and in-store execution requirements.
- Stakeholder skills and emotional intelligence. Build trust across functions and external partners; listen, adapt communication to the audience and handle competing needs or difficult conversations constructively. Influence delivery without direct reporting authority.
- Clear communication. Translate project detail into concise updates, recommendations and requests for decisions. Confidently explain what is on track, what is at risk, what is needed and the proposed path forward.
- Ownership and teamwork. Take a solution-oriented approach, follow through on commitments and collaborate toward shared outcomes. Create structure amid ambiguity, maintain an accurate view of project status and ask for help or escalate early when needed.
- Financial and organizational discipline. Demonstrated budget, prioritization and time management skills, attention to detail, and proficiency in Excel, PowerPoint, Outlook and project tracking tools.
Preferred
- Bachelor’s degree in Business Administration, Marketing or a related discipline.
- Experience with retailer merchandising calendars, including the Ulta Beauty MTT calendar; planogram tools such as Space Planning, NexGen or Spaceman.
- Familiarity with vendor dielines, schematics, engineering drawings and artwork review; Adobe Illustrator experience is helpful.
- An interest in beauty is welcome but is not required.
COMPENSATION
- Pay Range: $75,000 - $98,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).
EEO OPPORTUNITIES
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
NOTICES
- All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
- If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email NA.Recruiting@wella.com. This email account will not respond to inquiries regarding the status of a candidate’s application.
- [For CA located postings ONLY]: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
- Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know your rights and Pay Transparency Nondiscrimination Provision.
LOCATION
Location: Calabasas, CA (Hybrid)
INTRODUCTION
Together, WE enable individuals to look, feel, and be their true selves.
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
THE ROLE
The Associate Manager, Shopper Based Design (SBD) manages retail merchandising projects from brief through in-store execution, delivering on time, within budget and to customer standards. The role focuses on OPI and supports the broader Retail Hair, OPI and Prosumer (RHOP) portfolio, including Retail Hair brands such as Clairol, Clairol Professional, and Wella Color Charm. Working with SBD colleagues who lead visual merchandising, channel Trade Marketing, Field Sales and Finance, this person turns agreed plans into clear actions and coordinates vendors, merchandisers and customer partners to deliver them.
KEY RESPONSIBILITIES
Project Planning and Merchandising Execution
- Own integrated project plans, critical milestones, dependencies, approvals and delivery dates across simultaneous projects. Identify what is needed from whom and by when; follow through to completion and keep priorities and project status current.
- Coordinate permanent fixtures, temporary displays, planograms, artwork, replacement parts and maintenance with SBD leads and vendors. Check specifications, retailer requirements and approvals before production and installation.
Vendor and Merchandiser Management
- Brief and manage external vendors from scope and quotes through production, delivery and issue resolution. Set clear expectations for quality, cost and timing; track performance and coordinate with Procurement on required sourcing and approvals.
- Coordinate external merchandisers and installation partners, including store lists, schedules, instructions, training materials and completion reporting. Verify execution through photos or audits, resolve field issues and close outstanding work.
Customer and Internal Stakeholder Communication
- In partnership with Field Sales and customer leads, provide clear, timely customer updates on progress, milestones and hurdles. Explain impacts, recommend solutions and confirm decisions, responsibilities and next steps.
- Align SBD visual merchandising leads, Finance, channel Trade Marketing, Field Sales and other partners on inputs, deliverables and approvals. Establish working cadences, document decisions and escalate unresolved dependencies early.
Budget and Time Management
- Manage project budgets, quotes, purchase orders, invoices, accruals and forecasts with Finance. Track actuals and commitments against budget, explain variances and recommend corrective actions before overspend occurs.
- Anticipate risks and bring practical recommendations with cost and timing implications. Balance competing deadlines, communicate tradeoffs and create trackers, routines and processes where structure is missing.
QUALIFICATIONS
Required
- Relevant experience. 3+ years of relevant retail merchandising, visual merchandising or project management experience, with direct responsibility for vendors, budgets and multiple concurrent projects.
- Visual merchandising background. Previous hands-on visual merchandising experience must be evident in the CV or resume, including delivery of fixtures, displays, retail resets or merchandising rollouts.
- Retail channel experience. Experience delivering projects for beauty specialty retailers such as Ulta Beauty or Sephora, and for Food, Drug and Mass (FDM) customers. Understand retailer calendars, approval processes and in-store execution requirements.
- Stakeholder skills and emotional intelligence. Build trust across functions and external partners; listen, adapt communication to the audience and handle competing needs or difficult conversations constructively. Influence delivery without direct reporting authority.
- Clear communication. Translate project detail into concise updates, recommendations and requests for decisions. Confidently explain what is on track, what is at risk, what is needed and the proposed path forward.
- Ownership and teamwork. Take a solution-oriented approach, follow through on commitments and collaborate toward shared outcomes. Create structure amid ambiguity, maintain an accurate view of project status and ask for help or escalate early when needed.
- Financial and organizational discipline. Demonstrated budget, prioritization and time management skills, attention to detail, and proficiency in Excel, PowerPoint, Outlook and project tracking tools.
Preferred
- Bachelor’s degree in Business Administration, Marketing or a related discipline.
- Experience with retailer merchandising calendars, including the Ulta Beauty MTT calendar; planogram tools such as Space Planning, NexGen or Spaceman.
- Familiarity with vendor dielines, schematics, engineering drawings and artwork review; Adobe Illustrator experience is helpful.
- An interest in beauty is welcome but is not required.
COMPENSATION
- Pay Range: $75,000 - $98,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).
EEO OPPORTUNITIES
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
NOTICES
- All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
- If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email NA.Recruiting@wella.com. This email account will not respond to inquiries regarding the status of a candidate’s application.
- [For CA located postings ONLY]: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
- Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know your rights and Pay Transparency Nondiscrimination Provision.
LOCATION
Location: Calabasas, CA (Hybrid)
See all 157+ OPT Account Based Marketing Manager Jobs
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Get Access To All JobsTips for Finding OPT Sponsorship as an Account Based Marketing Manager
Lead with your ABM tech stack experience
Hiring managers for ABM roles prioritize candidates who know tools like Demandbase, 6sense, or Terminus. Listing these in your resume signals you can contribute immediately, which makes OPT sponsorship a much easier conversation for the employer.
Target B2B companies with dedicated ABM programs
Enterprise B2B companies in SaaS, fintech, and healthcare technology run mature ABM programs and hire regularly. These employers understand structured onboarding timelines and are more likely to be familiar with OPT work authorization requirements than early-stage startups.
Frame your degree field clearly in applications
ABM Manager roles typically require a marketing or business degree. Your application should make the degree-to-role connection explicit, since your employer needs to confirm the specialty occupation requirement is met before OPT authorization applies.
Apply early enough to account for OPT processing time
OPT EAD cards take 3 to 5 months to process after your DSO submits the application. Factor this into your job search timeline so your start date aligns with when your card arrives, avoiding gaps that could complicate your offer.
Highlight cross-functional work with sales teams
ABM is a revenue-focused function that sits at the intersection of marketing and sales. Emphasizing your experience coordinating with sales, running account-specific campaigns, or building target account lists demonstrates strategic value and strengthens your candidacy significantly.
Understand your STEM extension eligibility before negotiating start dates
If your degree is in a STEM-designated field such as information technology or statistics, you may qualify for a 24-month OPT extension. Knowing this before salary negotiations lets you have an honest conversation about your long-term authorization timeline.
Account Based Marketing Manager OPT: Frequently Asked Questions
Can I work as an Account Based Marketing Manager on OPT?
Yes, provided your degree field is directly related to the role. ABM Manager positions typically require a background in marketing, business administration, or a related field. Your DSO and employer will need to confirm that the job qualifies as a specialty occupation under your OPT authorization before you begin work.
Do Account Based Marketing Manager roles qualify for the STEM OPT extension?
It depends on your degree, not the job title. If your bachelor's or master's degree is in a STEM-designated field, such as information systems, statistics, or computer science, you may qualify for the 24-month extension. Marketing and business degrees typically do not qualify, even if the role involves data-heavy ABM analytics work.
How do I find Account Based Marketing Manager jobs that are open to OPT candidates?
Migrate Mate lists ABM and marketing roles from employers who are open to sponsoring or hiring candidates on OPT and work visa status. Filtering by role type on Migrate Mate saves you from applying to positions where your authorization will be a barrier, so you can focus your energy on employers already familiar with the process.
Will employers see my OPT status as a problem for an ABM Manager role?
Many B2B technology and SaaS companies hire ABM Managers on OPT regularly, particularly at the coordinator and manager level where international talent is common. The concern is usually about what happens after OPT ends. Being upfront about your timeline and any STEM extension eligibility helps employers plan without uncertainty.
What happens to my OPT authorization if I get laid off from an ABM Manager role?
You enter a 60-day grace period after your employment ends. During this window you must either find a new qualifying job, transfer to a different visa status, or leave the United States. Unemployment also counts against your OPT authorization period, so it is important to track cumulative unemployment days, which cannot exceed 90 days total.