OPT Brand Designer Jobs
Brand Designer roles sit comfortably within OPT's specialty occupation framework, making them a strong fit for F-1 students with degrees in graphic design, visual communication, or a related field. Most employers expect a portfolio-forward hiring process, so having yours ready before your OPT start date matters.
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Get Access To All JobsINTRODUCTION
At PepsiCo design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute.
Design is a strategic global function for PepsiCo that drives business value by leading innovation, creating experiences, and brand engagements. We are one of the first major food & beverage companies to integrate multiple design disciplines—brand design, design thinking, industrial design, design strategy, front-end innovation—into a single group.
Our goal is clear: to connect PepsiCo’s food & beverage portfolios, with today’s hyper-connected, networked users and consumers hungry for meaningful, authentic, and relevant brand experiences across multiple touchpoints and regions of the world.
Responsibilities
As part of the Brand Pepsi Design team, you will partner closely with functional design experts as well as the business to develop brand design strategies across a spectrum of capabilities including product architecture, innovation pipelines, visual identity systems, design guidelines, packaging design, and structural design.
The Designer will engage with cross-functional teams to drive comprehensive brand and graphic design projects from ideation and strategy to execution. The main objective of this role is to guide brand design, help craft the brand design strategy, and execute major design projects across the portfolio.
You are
A lover of design, brands, and people
A self-starter with entrepreneurial spirit
Energized by challenges
Empathetic to consumers, customers, and internal stakeholders
Keen eye for consumer behavior trends in addition to extraordinary design savvy
A storyteller, visually & verbally
Comfortable multitasking
Collaborative
ACCOUNTABILITIES
Creating high quality brand design solutions in a rapid paced, high-output environment
Present design concepts in a clear and concise manner
Quickly sketch ideas to create and communicate concepts
Participate and contribute in brainstorm sessions
Be able to iterate on designs based on direction and feedback from Brand Design lead(s)
Design in alignment to evolving brand needs with emphasis on brand consistency + meet business objectives
Ideate and construct ideas within a team-based design environment
Communicates regularly. Manages own timelines, milestones, and internal deadlines to ensure timely delivery
COMPENSATION AND BENEFITS
The expected compensation range for this position is between $80,700 - $135,100.
Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
Bonus based on performance and eligibility target payout is 5% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
* In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
QUALIFICATIONS
2 - 3 years studio experience as a graphic designer taking projects from concept through completion
Brand, communication design background, Bachelor's degree in Graphic Design or equivalent experience
Background + understanding of brand/graphic design as well as a basic understanding of industrial design + motion preferred
Strong portfolio of design work showcasing both print and digital projects
Social media-minded curator
Digital + photography interest or experience
Brand design background and style guideline experience, 360 visual identities
Strong typography and layout sensibility
Great sketching (digital and/or hand sketching) skills and idea development techniques to create and communicate concepts
Illustration skills would be a ++
Foundational photography skills including lighting, composition, and retouching; ability to articulate ideas conceptually
Technically solid, able to illuminate ideas and visualize design stories across a variety of media
Expert at Adobe Creative Suite programs
* Works well with others to deliver results; keeps others informed to avoid unnecessary surprises
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement.
INTRODUCTION
At PepsiCo design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute.
Design is a strategic global function for PepsiCo that drives business value by leading innovation, creating experiences, and brand engagements. We are one of the first major food & beverage companies to integrate multiple design disciplines—brand design, design thinking, industrial design, design strategy, front-end innovation—into a single group.
Our goal is clear: to connect PepsiCo’s food & beverage portfolios, with today’s hyper-connected, networked users and consumers hungry for meaningful, authentic, and relevant brand experiences across multiple touchpoints and regions of the world.
Responsibilities
As part of the Brand Pepsi Design team, you will partner closely with functional design experts as well as the business to develop brand design strategies across a spectrum of capabilities including product architecture, innovation pipelines, visual identity systems, design guidelines, packaging design, and structural design.
The Designer will engage with cross-functional teams to drive comprehensive brand and graphic design projects from ideation and strategy to execution. The main objective of this role is to guide brand design, help craft the brand design strategy, and execute major design projects across the portfolio.
You are
A lover of design, brands, and people
A self-starter with entrepreneurial spirit
Energized by challenges
Empathetic to consumers, customers, and internal stakeholders
Keen eye for consumer behavior trends in addition to extraordinary design savvy
A storyteller, visually & verbally
Comfortable multitasking
Collaborative
ACCOUNTABILITIES
Creating high quality brand design solutions in a rapid paced, high-output environment
Present design concepts in a clear and concise manner
Quickly sketch ideas to create and communicate concepts
Participate and contribute in brainstorm sessions
Be able to iterate on designs based on direction and feedback from Brand Design lead(s)
Design in alignment to evolving brand needs with emphasis on brand consistency + meet business objectives
Ideate and construct ideas within a team-based design environment
Communicates regularly. Manages own timelines, milestones, and internal deadlines to ensure timely delivery
COMPENSATION AND BENEFITS
The expected compensation range for this position is between $80,700 - $135,100.
Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
Bonus based on performance and eligibility target payout is 5% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
* In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
QUALIFICATIONS
2 - 3 years studio experience as a graphic designer taking projects from concept through completion
Brand, communication design background, Bachelor's degree in Graphic Design or equivalent experience
Background + understanding of brand/graphic design as well as a basic understanding of industrial design + motion preferred
Strong portfolio of design work showcasing both print and digital projects
Social media-minded curator
Digital + photography interest or experience
Brand design background and style guideline experience, 360 visual identities
Strong typography and layout sensibility
Great sketching (digital and/or hand sketching) skills and idea development techniques to create and communicate concepts
Illustration skills would be a ++
Foundational photography skills including lighting, composition, and retouching; ability to articulate ideas conceptually
Technically solid, able to illuminate ideas and visualize design stories across a variety of media
Expert at Adobe Creative Suite programs
* Works well with others to deliver results; keeps others informed to avoid unnecessary surprises
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement.
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Get Access To All JobsTips for Finding OPT Sponsorship as a Brand Designer
Lead with your portfolio, not your resume
Brand Designer hiring decisions are portfolio-first. Build a concise case study collection showing brand identity work before applying. Employers who see strong strategic thinking in your work are far more likely to engage with your OPT timeline questions.
Target employers with an in-house brand function
Companies with dedicated brand or creative teams sponsor OPT more reliably than agencies, which often prefer contractors. Look for roles inside tech companies, consumer brands, and media organizations where brand design is a core internal function, not outsourced work.
Apply before your OPT start date whenever possible
Many employers hesitate when they hear you cannot start for 60 or 90 days. Applying three to four months before your EAD arrives gives hiring managers time to move through their process without feeling pressured by your authorization window.
Frame your international background as a brand asset
Multicultural perspective is genuinely valuable in brand work. When speaking with employers, connect your background directly to their audience or market positioning. This reframes OPT sponsorship from a complication into context for why you are the right hire.
Know your STEM OPT extension eligibility before you apply
If your degree qualifies under a STEM-designated CIP code, you may be eligible for a 24-month OPT extension. Confirming this before interviews lets you tell employers your total authorized window is up to three years, which significantly changes their calculus.
Prepare a one-paragraph OPT explainer for recruiters
Most recruiters outside large companies have never sponsored an OPT student. Draft a short, plain-language explanation of what OPT authorization involves, what the employer needs to do, and how simple it actually is. Sharing it proactively removes the biggest barrier.
Brand Designer OPT: Frequently Asked Questions
Does Brand Designer work qualify for OPT?
Yes. Brand Designer roles qualify for OPT because they require a theoretical and practical application of design principles typically gained through a bachelor's degree or higher in graphic design, visual communication, or a closely related field. USCIS treats this as a specialty occupation, which is the core requirement for OPT eligibility. Your degree field needs to be directly related to the role your employer is hiring you for.
How do I find Brand Designer jobs that sponsor OPT?
Migrate Mate is built specifically for F-1 OPT students and filters for employers that sponsor work authorization. Searching there saves significant time compared to applying broadly and discovering late in the process that a company will not work with OPT candidates. Focus your search on in-house brand roles at mid-size and larger companies, which are more likely to have HR processes in place for work authorization.
What does the employer actually have to do to hire me on OPT?
Employers hiring Brand Designers on OPT do not file a petition with USCIS or pay any government fees. They simply verify your Employment Authorization Document and record the employment information with your DSO for SEVP reporting. OPT is authorized by your school, not your employer, which makes it one of the least burdensome work authorization types for companies to accommodate.
Can I work as a freelance Brand Designer on OPT?
Yes, but with important limitations. Self-employment is permitted on OPT, but you must be actively running your own business, not simply working as a contractor for a single client who should otherwise be classifying you as an employee. You also cannot be unemployed for more than 90 days cumulatively on standard OPT, or 150 days on the STEM extension, so freelance work counts toward your authorized employment but needs to be consistent and documentable.
Does a STEM degree help when applying for Brand Designer roles on OPT?
It depends on how your program is classified. Some UX, interaction design, and digital media programs hold STEM-designated CIP codes, which would make you eligible for the 24-month STEM OPT extension on top of the standard 12 months. A traditional graphic design or fine arts degree typically does not qualify. Check your degree's CIP code with your DSO before assuming eligibility, since this significantly affects how you should be positioning your authorization timeline with employers.