OPT Marketing Campaign Manager Jobs
Marketing Campaign Manager jobs are a strong fit for F-1 OPT students with degrees in marketing, communications, or business. Most roles qualify as specialty occupations, supporting H-1B visa sponsorship later. Your 12-month OPT window (or 24-month STEM extension if eligible) gives you time to build a portfolio and prove ROI.
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INTRODUCTION
About the Team
The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. You've seen the virality and impact of #TikTokMadeMeBuyIt. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping. The TikTok Shop US operation team aims to deliver high quality products together with a unique customer experience via TikTok. The team is responsible for building the TikTok Ecommerce partnership for the TikTok e-commerce business in the US. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together. We are looking for talented individuals to join our team. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth. Successful candidates must be able to commit to an onboarding date by the end of the year. Please state your availability and graduation date clearly in your resume. Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis. We encourage you to apply as early as possible.
Responsibilities:
- Assist in following up on the execution of various campaigns of TikTok Shop, such as Category Campaigns, Brand Campaigns, etc.
- Participate in online resource allocation, merchant communication, and marketing planning.
- Coordinate internal and external resources to promote the implementation of activities.
- Optimize the process management of the campaign SOP.
- Participate in the formulation of Campaign business planning, continuously gain insight into the performance of operations through data analysis and research, and provide support for business decisions.
- Participate in the design of campaign marketing gameplay, assist in project management, promote internal and external cooperation and overall implementation.
- Support cross-team communication of key modules of special campaigns, involving multi-team collaboration such as industry operations/experts/UG/product teams, assist in project management, and promote implementation.
MINIMUM QUALIFICATIONS:
- Individuals who are completing or have recently completed an MBA degree.
- Good communication and problem-solving skills.
- Strong data awareness, proficient in Excel formulas, plus points for using design software.
- Strong internal and external communication, project management skills, strong self-motivation, and a sense of responsibility.
PREFERRED QUALIFICATIONS:
- Experience in e-commerce company-related activities and marketing.
- Master statistical tools.
For TikTok
By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy
COMPENSATION DESCRIPTION (ANNUALLY)
The base salary range for this position in the selected city is $102600 - $143640 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
FOR LOS ANGELES COUNTY (UNINCORPORATED) CANDIDATES:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
- Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
- Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
- Exercising sound judgment.
ABOUT TIKTOK
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
WHY JOIN US
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
DIVERSITY & INCLUSION
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TIKTOK ACCOMMODATION
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
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Get Access To All JobsTips for Finding OPT Sponsorship as a Marketing Campaign Manager
Target companies with active H-1B filing histories
Employers who have sponsored H-1B visas before are far more likely to do it again. Focus your search on mid-to-large companies with established HR and legal infrastructure. Migrate Mate surfaces roles from verified sponsoring employers.
Frame your OPT timeline around campaign cycles
Marketing teams plan campaigns quarterly and annually. When you apply, make clear your OPT authorization covers the full campaign cycle ahead. Employers are more likely to commit to sponsorship if your timeline aligns with their planning horizon.
Lead with measurable campaign outcomes in your resume
Marketing Campaign Managers are evaluated on ROI, conversion rates, and pipeline contribution. Quantifying results, such as a percentage increase in leads or click-through rates, makes your work authorization cost feel like a clear business investment to employers.
Address sponsorship early but professionally
Bring up your OPT status and future H-1B eligibility before the offer stage, not after. A brief, confident explanation of the process reduces employer hesitation. Framing it as a routine step rather than a complication sets the right tone.
Prioritize roles with cross-functional scope
Positions involving budget management, agency coordination, or multi-channel strategy are easier to classify as specialty occupations. This strengthens the case for H-1B sponsorship. Roles narrowly focused on execution alone can be harder to sponsor under USCIS criteria.
Keep your OPT employment reporting current
Any gap in employment during OPT must be reported to your DSO promptly. Marketing contract roles and internships count toward your work authorization, but only if reported accurately. Gaps exceeding 90 days can jeopardize your OPT status entirely.
Marketing Campaign Manager OPT: Frequently Asked Questions
Does a Marketing Campaign Manager role qualify for OPT work authorization?
Yes, Marketing Campaign Manager positions qualify for OPT as long as the role is directly related to your degree field, typically marketing, communications, advertising, or business. Your university's DSO must confirm the connection between the role and your program of study before you begin work. Roles with strategic or analytical scope tend to qualify most cleanly.
Can I extend my OPT as a Marketing Campaign Manager if my degree is STEM-eligible?
Only if your degree qualifies under the DHS STEM Designated Degree Program List. Most marketing degrees do not qualify for the 24-month STEM OPT extension. However, if your degree is in a quantitative field, such as marketing analytics, data science, or information systems, you may be eligible. Confirm your CIP code with your DSO before assuming STEM extension applies to you.
How do I find Marketing Campaign Manager jobs that offer H-1B sponsorship?
Migrate Mate is built specifically for F-1 OPT students and filters for employers with verified sponsorship histories. Standard job boards don't surface this information reliably, which wastes time on applications that lead nowhere. Searching on Migrate Mate lets you focus on employers who have the infrastructure and willingness to sponsor H-1B petitions for marketing roles.
Does a Marketing Campaign Manager job qualify as a specialty occupation for H-1B purposes?
Generally yes, particularly for roles requiring a bachelor's degree in a specific field such as marketing or communications. USCIS evaluates each petition individually, and roles with strategic responsibilities, budget oversight, and cross-channel coordination are stronger candidates than purely executional positions. Employers with experienced immigration counsel can build a solid specialty occupation argument for most mid-level campaign management roles.
What happens to my OPT status if I switch from one marketing employer to another?
You can change employers on OPT, but you must update your employment information with your DSO within 10 days of starting the new role. There is no formal transfer process, but any unemployment period counts against your 90-day limit. If you are between roles, track your gap days carefully to avoid violating your OPT terms before securing a new Marketing Campaign Manager position.