Ecommerce Marketing Manager Jobs for OPT Students
Ecommerce Marketing Manager roles sit at the intersection of digital marketing and revenue operations, making them a strong fit for OPT students with a business, marketing, or data analytics background. Most employers require a degree-related field for OPT eligibility, so your major matters when applying.
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Get Access To All JobsINTRODUCTION
Welcome to the intersection of energy and home services. At NRG, we’re driven by our passion to create a smarter, cleaner and more connected future. Vivint Smart Home, an NRG owned company, is a leading smart home company in the United States, dedicated to redefining the home experience with intelligent products and services. We find purpose in proactively protecting and keeping our customers connected to home, no matter where they are. Join the Smart Home team to create smarter, safer and more sustainable homes.
ROLE
We’re looking for a strategic, highly collaborative, and performance-driven eCommerce Marketing Manager to lead marketing and optimization for Vivint’s Current Customer Online Store. This role is responsible for driving growth through merchandising strategy, promotional planning, personalization, and cross-channel coordination—ensuring the store experience is seamless, engaging, and conversion-focused. You’ll partner closely with Marketing, Analytics, Product, Creative, and Customer Experience teams to execute eCommerce initiatives that increase revenue, improve conversion, and enhance the customer journey. If you’re passionate about digital commerce, customer experience, and turning insights into action, this role is for you.
ESSENTIAL FUNCTIONS/RESPONSIBILITIES
- Own eCommerce Performance & Growth Strategy – Lead the strategy and execution of eCommerce marketing initiatives that drive conversion, attach rate, and revenue growth for current customers.
- Plan & Execute Promotional Calendars – Develop and manage monthly/seasonal merchandising and promotional plans in partnership with cross-functional stakeholders.
- Optimize the Storefront Experience – Identify and implement improvements across homepage, navigation, product detail pages (PDPs), bundles, and offers to improve the customer journey and purchase outcomes.
- Drive Personalization & Segmentation – Partner with lifecycle marketing and analytics teams to deliver targeted experiences and offers based on customer behaviors, product eligibility, and lifecycle stage.
- Oversee Website Content Execution – Manage and mentor the Website Content Specialist to ensure timely updates, high quality standards, and alignment to campaign priorities.
- Collaborate Cross-Functionally – Work with Marketing, Product/GTM, Creative, UX, Developers, and Customer Experience teams to deliver cohesive, on-brand eCommerce initiatives.
- Monitor Performance & Report Insights – Track key metrics and performance trends, communicate learnings, and recommend optimizations based on data.
- Lead Testing & Optimization Roadmaps – Own A/B testing plans across merchandising, messaging, creative, and placement to continuously improve performance.
- Maintain Governance & Quality Standards – Ensure accuracy, consistency, and brand alignment across the store experience, including content processes and documentation.
- Stay Ahead of Industry Trends – Monitor competitor and eCommerce trends to keep Vivint’s online experience modern, differentiated, and competitive.
BASIC QUALIFICATIONS
- Strong understanding of eCommerce best practices, conversion optimization, and digital merchandising strategies.
- Ability to translate customer insights and performance data into clear actions and measurable improvements.
- Experience building and executing promotional calendars and store optimization roadmaps.
- Strong cross-functional collaboration skills and ability to manage multiple stakeholders and timelines.
- Strong written and verbal communication skills with attention to detail and quality.
- Experience with A/B testing, performance measurement, and experimentation frameworks.
- Comfort working with CMS tools and web operations workflows (Acquia preferred).
- Familiarity with digital analytics tools and reporting (Tableau, MixPanel, HotJar, Adobe Analytics, GA4, etc.).
- Ability to lead and develop others, providing clear direction, feedback, and prioritization support.
- Strong project management skills with the ability to operate in fast-paced environments.
REQUIRED EXPERIENCE
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- 4–6 years of experience in eCommerce marketing, digital merchandising, lifecycle marketing, or digital growth roles.
- Experience managing an eCommerce storefront experience, product merchandising, and promotional planning.
- Experience partnering with creative, analytics, and technical teams to deliver customer-facing web initiatives.
- Experience with CMS platforms (Acquia, WordPress, Shopify, etc.) preferred.
- Experience with performance reporting, optimization, and testing (A/B or multivariate).
- Prior people management experience preferred (or strong mentorship/leadership experience).
WHAT YOU WILL BE WORKING ON
- Lead eCommerce marketing strategy and day-to-day optimization for the Current Customer Online Store.
- Build and execute monthly and seasonal promotional plans that drive revenue, conversion, and customer engagement.
- Partner with analytics to identify funnel opportunities and improve conversion across key site journeys.
- Improve product merchandising and store content strategy (bundles, PDP clarity, pricing presentation, cross-sell/upsell).
- Develop and maintain an experimentation roadmap (A/B tests) to improve performance and customer experience.
- Drive personalization strategy in partnership with customer marketing to ensure customers receive relevant offers and experiences.
- Oversee content execution and quality through direct management of the Website Content Specialist.
- Collaborate with Creative/Brand to ensure campaigns are modern, on-brand, and aligned across channels.
- Partner with Product/GTM and Customer Experience teams to align eCommerce priorities with broader business initiatives.
- Track and communicate performance trends, insights, and recommendations to stakeholders and leadership.
NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing.
EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills. Official description on file with Talent.
INTRODUCTION
Welcome to the intersection of energy and home services. At NRG, we’re driven by our passion to create a smarter, cleaner and more connected future. Vivint Smart Home, an NRG owned company, is a leading smart home company in the United States, dedicated to redefining the home experience with intelligent products and services. We find purpose in proactively protecting and keeping our customers connected to home, no matter where they are. Join the Smart Home team to create smarter, safer and more sustainable homes.
ROLE
We’re looking for a strategic, highly collaborative, and performance-driven eCommerce Marketing Manager to lead marketing and optimization for Vivint’s Current Customer Online Store. This role is responsible for driving growth through merchandising strategy, promotional planning, personalization, and cross-channel coordination—ensuring the store experience is seamless, engaging, and conversion-focused. You’ll partner closely with Marketing, Analytics, Product, Creative, and Customer Experience teams to execute eCommerce initiatives that increase revenue, improve conversion, and enhance the customer journey. If you’re passionate about digital commerce, customer experience, and turning insights into action, this role is for you.
ESSENTIAL FUNCTIONS/RESPONSIBILITIES
- Own eCommerce Performance & Growth Strategy – Lead the strategy and execution of eCommerce marketing initiatives that drive conversion, attach rate, and revenue growth for current customers.
- Plan & Execute Promotional Calendars – Develop and manage monthly/seasonal merchandising and promotional plans in partnership with cross-functional stakeholders.
- Optimize the Storefront Experience – Identify and implement improvements across homepage, navigation, product detail pages (PDPs), bundles, and offers to improve the customer journey and purchase outcomes.
- Drive Personalization & Segmentation – Partner with lifecycle marketing and analytics teams to deliver targeted experiences and offers based on customer behaviors, product eligibility, and lifecycle stage.
- Oversee Website Content Execution – Manage and mentor the Website Content Specialist to ensure timely updates, high quality standards, and alignment to campaign priorities.
- Collaborate Cross-Functionally – Work with Marketing, Product/GTM, Creative, UX, Developers, and Customer Experience teams to deliver cohesive, on-brand eCommerce initiatives.
- Monitor Performance & Report Insights – Track key metrics and performance trends, communicate learnings, and recommend optimizations based on data.
- Lead Testing & Optimization Roadmaps – Own A/B testing plans across merchandising, messaging, creative, and placement to continuously improve performance.
- Maintain Governance & Quality Standards – Ensure accuracy, consistency, and brand alignment across the store experience, including content processes and documentation.
- Stay Ahead of Industry Trends – Monitor competitor and eCommerce trends to keep Vivint’s online experience modern, differentiated, and competitive.
BASIC QUALIFICATIONS
- Strong understanding of eCommerce best practices, conversion optimization, and digital merchandising strategies.
- Ability to translate customer insights and performance data into clear actions and measurable improvements.
- Experience building and executing promotional calendars and store optimization roadmaps.
- Strong cross-functional collaboration skills and ability to manage multiple stakeholders and timelines.
- Strong written and verbal communication skills with attention to detail and quality.
- Experience with A/B testing, performance measurement, and experimentation frameworks.
- Comfort working with CMS tools and web operations workflows (Acquia preferred).
- Familiarity with digital analytics tools and reporting (Tableau, MixPanel, HotJar, Adobe Analytics, GA4, etc.).
- Ability to lead and develop others, providing clear direction, feedback, and prioritization support.
- Strong project management skills with the ability to operate in fast-paced environments.
REQUIRED EXPERIENCE
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- 4–6 years of experience in eCommerce marketing, digital merchandising, lifecycle marketing, or digital growth roles.
- Experience managing an eCommerce storefront experience, product merchandising, and promotional planning.
- Experience partnering with creative, analytics, and technical teams to deliver customer-facing web initiatives.
- Experience with CMS platforms (Acquia, WordPress, Shopify, etc.) preferred.
- Experience with performance reporting, optimization, and testing (A/B or multivariate).
- Prior people management experience preferred (or strong mentorship/leadership experience).
WHAT YOU WILL BE WORKING ON
- Lead eCommerce marketing strategy and day-to-day optimization for the Current Customer Online Store.
- Build and execute monthly and seasonal promotional plans that drive revenue, conversion, and customer engagement.
- Partner with analytics to identify funnel opportunities and improve conversion across key site journeys.
- Improve product merchandising and store content strategy (bundles, PDP clarity, pricing presentation, cross-sell/upsell).
- Develop and maintain an experimentation roadmap (A/B tests) to improve performance and customer experience.
- Drive personalization strategy in partnership with customer marketing to ensure customers receive relevant offers and experiences.
- Oversee content execution and quality through direct management of the Website Content Specialist.
- Collaborate with Creative/Brand to ensure campaigns are modern, on-brand, and aligned across channels.
- Partner with Product/GTM and Customer Experience teams to align eCommerce priorities with broader business initiatives.
- Track and communicate performance trends, insights, and recommendations to stakeholders and leadership.
NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing.
EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills. Official description on file with Talent.
How to Get Visa Sponsorship as an Ecommerce Marketing Manager
Lead with ecommerce-specific metrics
Hiring managers want to see numbers. Quantify your impact with conversion rates, revenue lift, customer acquisition costs, or ROAS from past campaigns. Concrete metrics signal you can own a P&L-adjacent role, not just execute tasks.
Target employers with established ecommerce infrastructure
Mid-sized DTC brands, retail companies with online divisions, and B2C SaaS platforms are more likely to have HR teams familiar with OPT work authorization. Startups without dedicated HR often lack the process to support international hires efficiently.
Clarify your OPT timeline upfront in applications
Include your OPT authorization period and STEM OPT eligibility status in your cover letter or email. Employers unfamiliar with OPT often assume it expires quickly. A clear timeline removes hesitation before the first interview.
Build fluency in the tools ecommerce teams rely on
Demonstrate hands-on experience with Shopify, Google Analytics 4, Meta Ads Manager, Klaviyo, or similar platforms. Employers hiring for this role expect platform proficiency immediately. Generic marketing skills without ecommerce tooling are rarely competitive at the manager level.
Emphasize cross-functional experience in your resume
Ecommerce Marketing Managers regularly coordinate with product, logistics, and finance teams. Highlighting experience collaborating across departments, even in internship or project contexts, positions you as ready for the operational scope of the role.
Apply to companies already sponsoring international talent
Companies with a history of filing H-1B petitions are significantly more likely to support OPT students. Searching for employers that have previously hired international workers reduces the risk of rejection based on authorization concerns alone.
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Get Access To All JobsFrequently Asked Questions
Do Ecommerce Marketing Manager jobs typically qualify for STEM OPT extension?
It depends on your degree. If you graduated with a degree in a STEM-designated field such as data analytics, computer science, or information systems, you may qualify for the 24-month STEM OPT extension. Marketing degrees alone are generally not STEM-designated, so check your CIP code with your DSO before assuming eligibility.
How do I find Ecommerce Marketing Manager roles that are open to OPT students?
Migrate Mate is built specifically for F-1 OPT students and filters for employers willing to hire international candidates. Browsing roles there saves significant time compared to applying broadly and discovering sponsorship limitations late in the process. Focus on employers in retail, DTC, or B2C tech sectors, which hire for this role most frequently.
Can I work as an Ecommerce Marketing Manager on OPT if my degree is in a non-marketing field?
OPT requires your job to be directly related to your degree field. An Ecommerce Marketing Manager role can qualify under business, communications, information systems, or marketing degrees depending on job duties. If your role involves significant data analysis or digital systems work, a technology-adjacent degree may also satisfy the relatedness requirement. Confirm with your DSO.
What should I tell employers who are unfamiliar with OPT work authorization?
Explain that OPT is a federal work authorization issued by USCIS that allows you to work in your degree field for up to 12 months, or up to 36 months with a STEM extension. Employers do not pay a fee or file a petition for initial OPT. Many companies in ecommerce and retail have hired OPT students without realizing the process is simpler than H-1B sponsorship.
Is a marketing internship on OPT the same as a full-time Ecommerce Marketing Manager role for authorization purposes?
Both require your work to be related to your degree, but there are differences. Full-time OPT requires working at least 20 hours per week. An internship or part-time arrangement also qualifies, but every job change or addition must be reported to your DSO within 10 days. Manager-level roles and internships are treated equally under OPT authorization rules.
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