OPT Ecommerce Marketing Manager Jobs
Ecommerce Marketing Manager roles sit at the intersection of digital marketing and revenue operations, making them a strong fit for OPT students with a business, marketing, or data analytics background. Most employers require a degree-related field for OPT eligibility, so your major matters when applying.
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Get Access To All JobsINTRODUCTION
Discover the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our E-commerce associates sit at the cutting edge of our efforts to reimagine the future of retail. Through a full suite of new and emerging technologies, this team is creating an enhanced buying experience for guests who crave simplicity, choice, personal insights and the joy of discovery. With greater interactivity. Inspired applications of big data, AI and UI/UX. And creative that persuades and delights. All of this, with the opportunity to experience smart ideas come to life.
At Ulta Beauty, we’re forever imagining. Forever striving. Forever investing in next-gen—with deep and rich opportunities for ongoing learning, growth and advancement. We encourage you to take control of your career and set your own ceiling. For curious and big-picture thinkers who can flex to the need and who want to stretch themselves through courage and conviction, Ulta Beauty provides an environment perfectly suited to your ambitions. Let’s build brilliant together.
ROLE AND RESPONSIBILITIES
The role of Ecommerce Specialist is responsible for supporting the Ecommerce Category team through enhancing our strategies online. This role is centered on executing & proofing email content, ensuring the accuracy of landing pages and maintaining site precision. They manage the execution of digital sampling programs & marketing, accuracy of product listing pages, analyze digital and market trends and collaborate cross-functionally. The overarching goal is to create a seamless online shopping experience that prioritizes conversion, profitability, and overall site improvement. The Ecommerce Specialist works closely with the Digital Merchandising, Site Operations and Marketing teams, always keeping the guest experience at the forefront of their efforts.
YOU'LL ACCOMPLISH THESE GOALS BY:
- Marketing Coordination: Accountable for QA for all aspects of our owned Marketing efforts (email, push, SMS) from wireframe management, optimal site links and proofing for accuracy. This position guides the entire process to always ensure content accuracy.
- Site Merchandising Coordination: Accountable for QA for all aspects of our site placements on web and App from wireframe management, optimal site links and proofing for accuracy.
- Sampling & Promo Support: Responsible for submitting digital sampling promotions and ensuring marketing execution for said promotions is seamless and accurate.
- Reporting and Analysis: Pulling and analyzing data to provide insights for sampling performance, site trends and identifying opportunities for page improvements to optimize the online shopping experience.
ADDITIONAL RESPONSIBILITIES:
- Collaboration: Support and maintain internal and external relationships; including Distribution Centers, Merchandising team, Member Marketing, Digital Operations & Experience, Creative team, Merchandise Planning & Inventory and various brand partners.
- Continuous Improvement: Complete ongoing training and development courses supported by the HR Training Team, Digital Operations Team or the Merchandise Operations Training Team.
- Event Landing Pages: Support Event page execution including updating wireframe details on all event pages, ensuring accurate linkage of featured products to priority items. Accountable for verifying proper creative and ensuring all links lead to the correct products promoted during the event.
- Assist with other projects as needed including curated buying guides.
BASIC QUALIFICATIONS
- Bachelor’s Degree preferred
- 1-3 years of experience in a similar role
- Demonstrate excellent verbal and written communication skills as well as strong listening skills.
- High energy innovation leader
- Excellent organizational skills with a strong eye for detail, and capable of multi-tasking
- Creative problem solver
- Strong Microsoft Office skills with solid proficiency in usage of Excel.
- Strong problem solving, retail math, and analytical skills.
- Prior experience with web analytics tool like Adobe a plus
- Professionalism and confidentiality required both internally & externally.
- Ability works effectively in a team environment as well as independently.
- Excellent communication skills, both oral and written
COMPENSATION
- The pay range for this position is $54,900.00 - $70,000.00 / Year with the opportunity for eligible associates to earn additional compensation pursuant to the Company’s bonus plan. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, shift, geographic location, and business and organizational needs. Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits. Part-time positions are eligible for dental, vision, life, and disability benefits.
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring—hair, skin, brow, and make-up services.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
INTRODUCTION
Discover the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our E-commerce associates sit at the cutting edge of our efforts to reimagine the future of retail. Through a full suite of new and emerging technologies, this team is creating an enhanced buying experience for guests who crave simplicity, choice, personal insights and the joy of discovery. With greater interactivity. Inspired applications of big data, AI and UI/UX. And creative that persuades and delights. All of this, with the opportunity to experience smart ideas come to life.
At Ulta Beauty, we’re forever imagining. Forever striving. Forever investing in next-gen—with deep and rich opportunities for ongoing learning, growth and advancement. We encourage you to take control of your career and set your own ceiling. For curious and big-picture thinkers who can flex to the need and who want to stretch themselves through courage and conviction, Ulta Beauty provides an environment perfectly suited to your ambitions. Let’s build brilliant together.
ROLE AND RESPONSIBILITIES
The role of Ecommerce Specialist is responsible for supporting the Ecommerce Category team through enhancing our strategies online. This role is centered on executing & proofing email content, ensuring the accuracy of landing pages and maintaining site precision. They manage the execution of digital sampling programs & marketing, accuracy of product listing pages, analyze digital and market trends and collaborate cross-functionally. The overarching goal is to create a seamless online shopping experience that prioritizes conversion, profitability, and overall site improvement. The Ecommerce Specialist works closely with the Digital Merchandising, Site Operations and Marketing teams, always keeping the guest experience at the forefront of their efforts.
YOU'LL ACCOMPLISH THESE GOALS BY:
- Marketing Coordination: Accountable for QA for all aspects of our owned Marketing efforts (email, push, SMS) from wireframe management, optimal site links and proofing for accuracy. This position guides the entire process to always ensure content accuracy.
- Site Merchandising Coordination: Accountable for QA for all aspects of our site placements on web and App from wireframe management, optimal site links and proofing for accuracy.
- Sampling & Promo Support: Responsible for submitting digital sampling promotions and ensuring marketing execution for said promotions is seamless and accurate.
- Reporting and Analysis: Pulling and analyzing data to provide insights for sampling performance, site trends and identifying opportunities for page improvements to optimize the online shopping experience.
ADDITIONAL RESPONSIBILITIES:
- Collaboration: Support and maintain internal and external relationships; including Distribution Centers, Merchandising team, Member Marketing, Digital Operations & Experience, Creative team, Merchandise Planning & Inventory and various brand partners.
- Continuous Improvement: Complete ongoing training and development courses supported by the HR Training Team, Digital Operations Team or the Merchandise Operations Training Team.
- Event Landing Pages: Support Event page execution including updating wireframe details on all event pages, ensuring accurate linkage of featured products to priority items. Accountable for verifying proper creative and ensuring all links lead to the correct products promoted during the event.
- Assist with other projects as needed including curated buying guides.
BASIC QUALIFICATIONS
- Bachelor’s Degree preferred
- 1-3 years of experience in a similar role
- Demonstrate excellent verbal and written communication skills as well as strong listening skills.
- High energy innovation leader
- Excellent organizational skills with a strong eye for detail, and capable of multi-tasking
- Creative problem solver
- Strong Microsoft Office skills with solid proficiency in usage of Excel.
- Strong problem solving, retail math, and analytical skills.
- Prior experience with web analytics tool like Adobe a plus
- Professionalism and confidentiality required both internally & externally.
- Ability works effectively in a team environment as well as independently.
- Excellent communication skills, both oral and written
COMPENSATION
- The pay range for this position is $54,900.00 - $70,000.00 / Year with the opportunity for eligible associates to earn additional compensation pursuant to the Company’s bonus plan. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, shift, geographic location, and business and organizational needs. Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits. Part-time positions are eligible for dental, vision, life, and disability benefits.
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring—hair, skin, brow, and make-up services.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
See all OPT Ecommerce Marketing Manager Jobs
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Get Access To All JobsTips for Finding OPT Sponsorship as an Ecommerce Marketing Manager
Lead with ecommerce-specific metrics
Hiring managers want to see numbers. Quantify your impact with conversion rates, revenue lift, customer acquisition costs, or ROAS from past campaigns. Concrete metrics signal you can own a P&L-adjacent role, not just execute tasks.
Target employers with established ecommerce infrastructure
Mid-sized DTC brands, retail companies with online divisions, and B2C SaaS platforms are more likely to have HR teams familiar with OPT work authorization. Startups without dedicated HR often lack the process to support international hires efficiently.
Clarify your OPT timeline upfront in applications
Include your OPT authorization period and STEM OPT eligibility status in your cover letter or email. Employers unfamiliar with OPT often assume it expires quickly. A clear timeline removes hesitation before the first interview.
Build fluency in the tools ecommerce teams rely on
Demonstrate hands-on experience with Shopify, Google Analytics 4, Meta Ads Manager, Klaviyo, or similar platforms. Employers hiring for this role expect platform proficiency immediately. Generic marketing skills without ecommerce tooling are rarely competitive at the manager level.
Emphasize cross-functional experience in your resume
Ecommerce Marketing Managers regularly coordinate with product, logistics, and finance teams. Highlighting experience collaborating across departments, even in internship or project contexts, positions you as ready for the operational scope of the role.
Apply to companies already sponsoring international talent
Companies with a history of filing H-1B visa petitions are significantly more likely to support OPT students. Searching for employers that have previously hired international workers reduces the risk of rejection based on authorization concerns alone.
Ecommerce Marketing Manager OPT: Frequently Asked Questions
Do Ecommerce Marketing Manager jobs typically qualify for STEM OPT extension?
It depends on your degree. If you graduated with a degree in a STEM-designated field such as data analytics, computer science, or information systems, you may qualify for the 24-month STEM OPT extension. Marketing degrees alone are generally not STEM-designated, so check your CIP code with your DSO before assuming eligibility.
How do I find Ecommerce Marketing Manager roles that are open to OPT students?
Migrate Mate is built specifically for F-1 OPT students and filters for employers willing to hire international candidates. Browsing roles there saves significant time compared to applying broadly and discovering sponsorship limitations late in the process. Focus on employers in retail, DTC, or B2C tech sectors, which hire for this role most frequently.
Can I work as an Ecommerce Marketing Manager on OPT if my degree is in a non-marketing field?
OPT requires your job to be directly related to your degree field. An Ecommerce Marketing Manager role can qualify under business, communications, information systems, or marketing degrees depending on job duties. If your role involves significant data analysis or digital systems work, a technology-adjacent degree may also satisfy the relatedness requirement. Confirm with your DSO.
What should I tell employers who are unfamiliar with OPT work authorization?
Explain that OPT is a federal work authorization issued by USCIS that allows you to work in your degree field for up to 12 months, or up to 36 months with a STEM extension. Employers do not pay a fee or file a petition for initial OPT. Many companies in ecommerce and retail have hired OPT students without realizing the process is simpler than H-1B sponsorship.
Is a marketing internship on OPT the same as a full-time Ecommerce Marketing Manager role for authorization purposes?
Both require your work to be related to your degree, but there are differences. Full-time OPT requires working at least 20 hours per week. An internship or part-time arrangement also qualifies, but every job change or addition must be reported to your DSO within 10 days. Manager-level roles and internships are treated equally under OPT authorization rules.