OPT Ecommerce Marketing Manager Jobs
Ecommerce Marketing Manager roles sit at the intersection of digital marketing and revenue operations, making them a strong fit for OPT students with a business, marketing, or data analytics background. Most employers require a degree-related field for OPT eligibility, so your major matters when applying.
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Get Access To All JobsPRIME Division
JOIN US AND "CREATE YOUR VISION"
PRIME LINE - POWERED BY S& S ACTIVEWEAR
Prime Line, the hard goods division of S&S, brings promotional product distributors top products in the best-selling categories. Backed by high achieving commercial groups, Prime Line is here to service every need a customer may have.
About us
S&S Activewear is a leading North American, tech-enabled specialty distributor of imprintable apparel, including t-shirts, fleece, athletic wear, headwear, workwear, scrubs and accessories. We pride ourselves on being the “critical link” that enables our 100+ brand partners such as Adidas, Columbia and Gildan to reach our hyper-fragmented base of customers, comprised of apparel decorators, eRetailers and promotional products distributors that embellish apparel items for diverse end consumer use cases (e.g., everyday wear, concerts, fitness attire, life events, team sports, etc.). At S&S, we differentiate in the market through a customer service focus, strategic product portfolio, world-class distribution infrastructure, a collaborative growth culture and a relentless focus on technology and innovation.
Our success has compounded since the Company’s humble beginnings in 1988 as a regional t-shirt distributor to a leading, multi-billion-dollar value-added distribution platform that drives market penetration for our suppliers while enabling the growth, operations and fulfillment for a diverse range of customers across channels and business sizes. We strive to be the apparel distributor of choice while inspiring and fostering growth for customers, employees and suppliers through our core values of service, deep relationships, innovation, continuous improvement and accountability.
This position is part of our PRIME division, operating under the S&S Activewear parent company. PRIME plays a key role in delivering specialized solutions while aligning with the broader mission and values of S&S Activewear.
ABOUT THE ROLE
Prime Line is seeking a strategic Ecommerce and Digital Marketing Manager – Prime Line to lead the growth and evolution of our Shopify-powered digital presence. While our site does not currently utilize direct e-commerce, it serves as the vital hub for our brand, product education, and lead generation. You will be responsible for driving qualified traffic and ensuring that our digital catalog provides a high-end, seamless experience that converts visitors into high-value leads for our commercial teams.
This role is responsible for driving qualified traffic to the website (digital marketing), and ensuring that once users are on the website, they have the best experience and can complete their goals for visiting (e-commerce). The role reports to the Director of Marketing and works cross-functionally with Marketing, Technology, Customer Service, Sales, Operations, Merchandising, External agencies, and other business stakeholders.
COMPENSATION & SCHEDULE
Salaried: based on experience
Monday - Friday (9am - 5pm eastern) Full-Time, exempt
Some travel will be required.
WHAT YOU WILL DO
- Shopify CMS: Act as the strategic owner/liaison with IT of our Shopify-powered site. Manage the planning and delivery of all website operations, ensuring the digital catalog is accurate, brand-aligned, and optimized for a "browse-to-inquiry" user flow.
- Lead Generation & UX Optimization: Create a roadmap for web content and UI/UX improvements. Focus on streamlining how customers discover products and interact with our team, ensuring a frictionless path from landing page to lead submission.
- Search Visibility (SEO): Use resources to increase organic growth. Implement a comprehensive Shopify SEO strategy—focusing on technical site health, collection page optimization, and content marketing to dominate industry search terms.
- Analytics & Performance Insights: Utilize GA4 and Shopify’s backend reporting to monitor traffic patterns and user behavior. Translate data into actionable insights that help us understand which products and content are driving the most engagement.
- Shopify App & Tool Management: Manage and optimize the Shopify app stack (e.g., forms, search filters, live chat, or catalog tools) to ensure a high-performance, mobile-responsive experience across all devices.
WHAT WE'RE LOOKING FOR
- Education: Bachelor’s degree
- Ecommerce Experience: 3+ years’ experience in managing ecommerce and digital marketing operations, ideally in the promotional products or related industry. Strong understanding of eCommerce platforms, user experience design, technologies, and best practices.
- Marketing Expertise: Strong knowledge of digital marketing, including SEO, SEM, and other paid media channels. Demonstrated ability to effectively manage agency partners in this space.
- Communication: Outstanding communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels of the organization
- Technical Skills: Proficiency in variety of digital technologies (e.g., Google Analytics, NetSuite, Shopify, Content Management Systems)
- Getting Things Done: Excellent analytical skills with the ability to interpret data and generate actionable insights. Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment
- This role is based remotely, with typical working hours M-F 9:00 AM – 5:00 PM ET. Some travel will be required.
EQUAL OPPORTUNITY EMPLOYER
S&S Activewear welcomes people of all backgrounds and experiences and are committed to creating a diverse culture and supporting human growth. We are proud to be an equal opportunity employer and is committed to providing equal opportunity for all employees and applicants. We conduct business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. Our policy is to recruit, hire, train, promote, assign, transfer, and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons. S&S participates in E-Verify and will provide the federal government with your Form I-9 information to confirm you are authorized to work in the U.S.
This job offer is contingent upon the completion of a satisfactory background check.
PRIME Division
JOIN US AND "CREATE YOUR VISION"
PRIME LINE - POWERED BY S& S ACTIVEWEAR
Prime Line, the hard goods division of S&S, brings promotional product distributors top products in the best-selling categories. Backed by high achieving commercial groups, Prime Line is here to service every need a customer may have.
About us
S&S Activewear is a leading North American, tech-enabled specialty distributor of imprintable apparel, including t-shirts, fleece, athletic wear, headwear, workwear, scrubs and accessories. We pride ourselves on being the “critical link” that enables our 100+ brand partners such as Adidas, Columbia and Gildan to reach our hyper-fragmented base of customers, comprised of apparel decorators, eRetailers and promotional products distributors that embellish apparel items for diverse end consumer use cases (e.g., everyday wear, concerts, fitness attire, life events, team sports, etc.). At S&S, we differentiate in the market through a customer service focus, strategic product portfolio, world-class distribution infrastructure, a collaborative growth culture and a relentless focus on technology and innovation.
Our success has compounded since the Company’s humble beginnings in 1988 as a regional t-shirt distributor to a leading, multi-billion-dollar value-added distribution platform that drives market penetration for our suppliers while enabling the growth, operations and fulfillment for a diverse range of customers across channels and business sizes. We strive to be the apparel distributor of choice while inspiring and fostering growth for customers, employees and suppliers through our core values of service, deep relationships, innovation, continuous improvement and accountability.
This position is part of our PRIME division, operating under the S&S Activewear parent company. PRIME plays a key role in delivering specialized solutions while aligning with the broader mission and values of S&S Activewear.
ABOUT THE ROLE
Prime Line is seeking a strategic Ecommerce and Digital Marketing Manager – Prime Line to lead the growth and evolution of our Shopify-powered digital presence. While our site does not currently utilize direct e-commerce, it serves as the vital hub for our brand, product education, and lead generation. You will be responsible for driving qualified traffic and ensuring that our digital catalog provides a high-end, seamless experience that converts visitors into high-value leads for our commercial teams.
This role is responsible for driving qualified traffic to the website (digital marketing), and ensuring that once users are on the website, they have the best experience and can complete their goals for visiting (e-commerce). The role reports to the Director of Marketing and works cross-functionally with Marketing, Technology, Customer Service, Sales, Operations, Merchandising, External agencies, and other business stakeholders.
COMPENSATION & SCHEDULE
Salaried: based on experience
Monday - Friday (9am - 5pm eastern) Full-Time, exempt
Some travel will be required.
WHAT YOU WILL DO
- Shopify CMS: Act as the strategic owner/liaison with IT of our Shopify-powered site. Manage the planning and delivery of all website operations, ensuring the digital catalog is accurate, brand-aligned, and optimized for a "browse-to-inquiry" user flow.
- Lead Generation & UX Optimization: Create a roadmap for web content and UI/UX improvements. Focus on streamlining how customers discover products and interact with our team, ensuring a frictionless path from landing page to lead submission.
- Search Visibility (SEO): Use resources to increase organic growth. Implement a comprehensive Shopify SEO strategy—focusing on technical site health, collection page optimization, and content marketing to dominate industry search terms.
- Analytics & Performance Insights: Utilize GA4 and Shopify’s backend reporting to monitor traffic patterns and user behavior. Translate data into actionable insights that help us understand which products and content are driving the most engagement.
- Shopify App & Tool Management: Manage and optimize the Shopify app stack (e.g., forms, search filters, live chat, or catalog tools) to ensure a high-performance, mobile-responsive experience across all devices.
WHAT WE'RE LOOKING FOR
- Education: Bachelor’s degree
- Ecommerce Experience: 3+ years’ experience in managing ecommerce and digital marketing operations, ideally in the promotional products or related industry. Strong understanding of eCommerce platforms, user experience design, technologies, and best practices.
- Marketing Expertise: Strong knowledge of digital marketing, including SEO, SEM, and other paid media channels. Demonstrated ability to effectively manage agency partners in this space.
- Communication: Outstanding communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels of the organization
- Technical Skills: Proficiency in variety of digital technologies (e.g., Google Analytics, NetSuite, Shopify, Content Management Systems)
- Getting Things Done: Excellent analytical skills with the ability to interpret data and generate actionable insights. Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment
- This role is based remotely, with typical working hours M-F 9:00 AM – 5:00 PM ET. Some travel will be required.
EQUAL OPPORTUNITY EMPLOYER
S&S Activewear welcomes people of all backgrounds and experiences and are committed to creating a diverse culture and supporting human growth. We are proud to be an equal opportunity employer and is committed to providing equal opportunity for all employees and applicants. We conduct business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. Our policy is to recruit, hire, train, promote, assign, transfer, and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons. S&S participates in E-Verify and will provide the federal government with your Form I-9 information to confirm you are authorized to work in the U.S.
This job offer is contingent upon the completion of a satisfactory background check.
See all OPT Ecommerce Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new OPT Ecommerce Marketing Manager Jobs.
Get Access To All JobsTips for Finding OPT Sponsorship as an Ecommerce Marketing Manager
Lead with ecommerce-specific metrics
Hiring managers want to see numbers. Quantify your impact with conversion rates, revenue lift, customer acquisition costs, or ROAS from past campaigns. Concrete metrics signal you can own a P&L-adjacent role, not just execute tasks.
Target employers with established ecommerce infrastructure
Mid-sized DTC brands, retail companies with online divisions, and B2C SaaS platforms are more likely to have HR teams familiar with OPT work authorization. Startups without dedicated HR often lack the process to support international hires efficiently.
Clarify your OPT timeline upfront in applications
Include your OPT authorization period and STEM OPT eligibility status in your cover letter or email. Employers unfamiliar with OPT often assume it expires quickly. A clear timeline removes hesitation before the first interview.
Build fluency in the tools ecommerce teams rely on
Demonstrate hands-on experience with Shopify, Google Analytics 4, Meta Ads Manager, Klaviyo, or similar platforms. Employers hiring for this role expect platform proficiency immediately. Generic marketing skills without ecommerce tooling are rarely competitive at the manager level.
Emphasize cross-functional experience in your resume
Ecommerce Marketing Managers regularly coordinate with product, logistics, and finance teams. Highlighting experience collaborating across departments, even in internship or project contexts, positions you as ready for the operational scope of the role.
Apply to companies already sponsoring international talent
Companies with a history of filing H-1B visa petitions are significantly more likely to support OPT students. Searching for employers that have previously hired international workers reduces the risk of rejection based on authorization concerns alone.
Ecommerce Marketing Manager OPT: Frequently Asked Questions
Do Ecommerce Marketing Manager jobs typically qualify for STEM OPT extension?
It depends on your degree. If you graduated with a degree in a STEM-designated field such as data analytics, computer science, or information systems, you may qualify for the 24-month STEM OPT extension. Marketing degrees alone are generally not STEM-designated, so check your CIP code with your DSO before assuming eligibility.
How do I find Ecommerce Marketing Manager roles that are open to OPT students?
Migrate Mate is built specifically for F-1 OPT students and filters for employers willing to hire international candidates. Browsing roles there saves significant time compared to applying broadly and discovering sponsorship limitations late in the process. Focus on employers in retail, DTC, or B2C tech sectors, which hire for this role most frequently.
Can I work as an Ecommerce Marketing Manager on OPT if my degree is in a non-marketing field?
OPT requires your job to be directly related to your degree field. An Ecommerce Marketing Manager role can qualify under business, communications, information systems, or marketing degrees depending on job duties. If your role involves significant data analysis or digital systems work, a technology-adjacent degree may also satisfy the relatedness requirement. Confirm with your DSO.
What should I tell employers who are unfamiliar with OPT work authorization?
Explain that OPT is a federal work authorization issued by USCIS that allows you to work in your degree field for up to 12 months, or up to 36 months with a STEM extension. Employers do not pay a fee or file a petition for initial OPT. Many companies in ecommerce and retail have hired OPT students without realizing the process is simpler than H-1B sponsorship.
Is a marketing internship on OPT the same as a full-time Ecommerce Marketing Manager role for authorization purposes?
Both require your work to be related to your degree, but there are differences. Full-time OPT requires working at least 20 hours per week. An internship or part-time arrangement also qualifies, but every job change or addition must be reported to your DSO within 10 days. Manager-level roles and internships are treated equally under OPT authorization rules.